Marketplace Listing Policy Checklist: Review Before Publishing

Start with the platform, country and category

A listing-policy review checks a specific product and its content against the rules of the channel where you plan to sell. Start with the destination, country and category. For Shopify, check store policies, payment-service eligibility and connected-channel requirements separately.

For each product, record the destination platform and country, category, condition, brand and intended use. Keep the current policy URL and review date with your working notes. A product accepted in one channel or country is not automatically eligible elsewhere.

1. Check whether the product can be sold

Start with the destination's restrictions before improving the copy:

• Amazon: review category, product and listing restrictions. Determine whether the category, brand or product needs approval in your selling account. Do not treat another seller's active offer as approval for yours.
• Shopify: check the Acceptable Use Policy and the rules of any connected sales channel. Separately check Shopify Payments eligibility for your country and business. Some legal businesses are unsupported by that payment service; payment eligibility is not the same as permission to sell everywhere.
• Mercado Libre: use the policies for the country site where you publish. Its Mexico seller guidance on managing listings explains that policy issues can leave a listing paused or inactive and directs sellers to the reason shown for that listing. Do not apply that country's guidance as a complete rulebook for another country.

If an approval or required document is missing, leave the item out of the publishing batch until the responsible person resolves it. Changing the category or wording to conceal a restricted product does not resolve its eligibility.

2. Review claims and supporting evidence

Read every claim in the title, description, attributes and image text. Ask what evidence supports statements about ingredients, material, compatibility, origin, safety, certification or performance. A supplier's marketing sentence is not automatically proof.

For claims involving health, safety or regulated uses, consult the applicable category policy and obtain qualified review where needed. Do not invent a certificate, authorization, test result or guarantee. Keep the actual supporting documents available for the platform's requested process; do not publish private documents in the listing.

Check brand names, photos and copied text as well. Mercado Libre's intellectual-property guidance covers counterfeit products and third-party content, and calls for consistency between the title, description, attributes and image. Confirm that you have the rights needed to use the material.

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3. Compare product data and images with the item

Review one purchasable item at a time. Check the identifier, brand, model, size, quantity, condition and included accessories against the actual product and packaging. Make sure a variant's image and description do not describe a different option.

Follow the destination's image and content requirements rather than one shared template. Amazon's product detail page rules require accurate categorization and description and refer sellers to general and category-specific image standards. Review generated images for changes to the product, labels or included items before using them.

A useful final check is to read the public preview as a buyer: what exactly is being sold, which claims can be supported, and do text, attributes and images agree? Dondo helps draft listing improvements for review; the merchant verifies the product facts and applicable policies before publishing.

4. Separate a listing issue from an account restriction

A paused, suppressed or removed listing does not by itself describe the status of the whole selling account. Read the actual notice and identify the affected item, policy, deadline and requested action.

Amazon's Account Health guidance describes account-level policy and performance monitoring. Check that dashboard and the relevant notice instead of inferring account status from one unavailable product. Mercado Libre separately explains how intellectual-property violations can affect an account, including temporary restrictions. On Shopify, establish whether a notice concerns content, a connected channel, payments or the store itself.

5. Follow the notice, then verify the result

1. Save the notice and affected product identifiers. Identify the exact policy cited.
2. Correct the underlying product data or process. Gather only genuine evidence that addresses the request.
3. Use the correction, support or review route offered in the platform notice. For Mercado Libre listing issues, its management guide points to the listing's status and “Necesito ayuda” option.
4. Review the submitted information before sending it. A text edit alone may not satisfy a request for approval or documentation.
5. Check both the platform's decision and the public listing afterward. Keep unresolved items out of the next publishing batch.

Submitting a correction or review request does not guarantee reinstatement or a response time. Recheck affected templates and similar products when the same issue appears across the catalog, and repeat the policy review when the destination, category or product changes.

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