Copywriter

Dondo vs Shopify Magic and Sidekick

Listings sell when every product speaks to the same buyer. Sidekick helps with tasks in the admin. Dondo learns who buys first, then works the whole catalog for them.

Score my products free

Free score. Nothing in your store changes until you approve it.

When to use which

Shopify Magic and Sidekick are the assistant features built into the Shopify admin. Sidekick can write product descriptions and help with photos and marketing. Features vary by plan.

When Sidekick fits better

You sell only on Shopify and want quick help inside the admin, with many features at no extra cost depending on the plan.

When Dondo fits better

You want one buyer brief behind every listing, photo and post, or you also sell on Mercado Libre, Amazon or Tiendanube.

Side by side

Dondo and Sidekick, on what matters to a store owner
Question	Dondo	Sidekick
Learns the buyer first	Yes. It learns who buys and what makes them hesitate before any work starts.	Works from the store’s data and what you ask for.
Works across the whole catalog	Yes. Across the products you enable in your plan or pass, not one at a time.	Helps where you ask, inside the Shopify admin.
Photos and posts	Yes. New shots from a product photo, and posts for the same buyer.	Also helps edit photos and draft marketing, inside Shopify.
Approval before publishing	Yes. Each change sits beside the original, and only what you approve goes live.	You decide what to keep.
Publishes to the store	Publishes to Shopify, WooCommerce, Tiendanube, Square and PrestaShop, and updates existing listings on Mercado Libre and Amazon. BigCommerce: compatibility beta interest, no direct publishing. Other stores get a file.	Built into Shopify, so it works on the store directly. Shopify only.
Brand voice and look	Every expert works from one brief: the buyer, and how the brand sounds and looks.	Follows the instructions you give it.

The Dondo team, in brief

Five experts, all working from the same buyer brief.

Questions

Does Dondo work inside Shopify?

Yes. Dondo connects to Shopify and publishes the titles, descriptions, SEO fields and photos you approve.

Can I use Dondo and Sidekick together?

Yes. Sidekick fits quick tasks in the admin. Dondo works the whole catalog for one buyer, with the original beside each change.

What can I try for free?

The buyer brief is free. Each store gets one initial Analyst scan for up to 500 products from a connected store or 150 from a product file.

Start with the free score

Connect a store and see the weakest checks first.

Tiny catalog? The free score covers up to 500 connected products. See pricing