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Digital Shelf·Nivea
Audit completedMay 14, 2026 · Brazil
Nivea is in 174 products
across 3 retailers in Brazil.
Coverage: 21%1 of 3 retailers responded
73
/ 100
Overall Shelf
Availability
99/100
Excellent
Price
57/100
Acceptable
Content
93/100
Excellent
Search
100/100
Excellent
AEO (AI)
17/100
Critical
01 · Per retailer
How your brand looks in each channel
Every retailer is a different storefront. Here's how much we found, how well it's presented, and the content grade.
| Retailer | Products | Avail. | OOS | Avg. price | Content | Grade |
|---|---|---|---|---|---|---|
C Carrefour Brasil VTEX | 2 | 1 | 1 | R$33 | T100 D50 I50 | A |
M Mercado Livre MERCADOLIBRE | 0 | 0 | — | — | T0 D0 I0 | F |
A Amazon Brasil AMAZON | 0 | 0 | — | — | T0 D0 I0 | F |
A Atacadão CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
M Magazine Luiza CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
A Americanas CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
A Assaí CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
C Casas Bahia VTEX | 0 | 0 | — | — | T0 D0 I0 | F |
D Drogasil VTEX | 0 | 0 | — | — | T0 D0 I0 | F |
E Extra CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
D Drogaria São Paulo VTEX | 86 | 86 | — | R$37 | T72 D94 I87 | A |
P Pague Menos VTEX | 86 | 86 | — | R$31 | T81 D100 I92 | A |
S Sam's Club CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
P Panvel VTEX | 0 | 0 | — | — | T0 D0 I0 | F |
02 · Price comparison
Where you're undercutting — and overcharging
Products that appear in at least two retailers, sorted by price variance. Green is cheapest, red is most expensive.
42 matched products
| Product | EAN | Carrefour | Mercadolivre | Amazon | Atacadao | Magazineluiza | Americanas | Assai | Casasbahia | Drogasil | Extra | Drogariasaopaulo | Paguemenos | Samsclub | Panvel | Variance |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Creme Hidratante - Nivea - 56g | 0000078906617 | — | — | — | — | — | — | — | — | — | — | R$40 | R$20 | — | — | 98% |
Kit Protetor Solar FPS 30 Nívea Sun Protect & Hidrata 200 Ml Grátis Protetor Solar FPS 30 100 Ml | 4005900695543 | R$42 | — | — | — | — | — | — | — | — | — | R$65 | R$70 | — | — | 67% |
Hidratante Facial em Gel Nivea Ultraleve 100g | 42398004 | — | — | — | — | — | — | — | — | — | — | R$32 | R$52 | — | — | 64% |
Creme Hidratante Nivea Lata 145g | 4005900408891 | — | — | — | — | — | — | — | — | — | — | R$45 | R$30 | — | — | 50% |
Hidratante Labial Nivea Cereja Shine 4,8g | 4005900663993 | — | — | — | — | — | — | — | — | — | — | R$26 | R$17 | — | — | 50% |
Hidratante Labial Nivea Shine Morango Hidratação Prolongada 4,8g | 4005808850839 | — | — | — | — | — | — | — | — | — | — | R$26 | R$17 | — | — | 50% |
Hidratante Facial Nívea Acne Control 50g | 4005900945693 | — | — | — | — | — | — | — | — | — | — | R$39 | R$59 | — | — | 50% |
Loção Hidratante Corporal Nivea Milk Pele Seca a Extrasseca 200ml | 4005808309436 | — | — | — | — | — | — | — | — | — | — | R$15 | R$22 | — | — | 48% |
Sérum Facial Nivea Cellular Luminous 630 Antimarcas 30ml | 4005900813053 | — | — | — | — | — | — | — | — | — | — | R$137 | R$93 | — | — | 47% |
Creme Hidratante Nivea Lata Orgulho 60ml | 4006000103273 | — | — | — | — | — | — | — | — | — | — | R$29 | R$20 | — | — | 43% |
Kit Loção Hidratante Nivea Milk Pele Seca a Extrasseca 2 Unidades de 400ml | 4005900441942 | — | — | — | — | — | — | — | — | — | — | R$37 | R$52 | — | — | 40% |
Nivea Acne Control Tônico Facial 200ml | 4005900957726 | — | — | — | — | — | — | — | — | — | — | R$32 | R$24 | — | — | 33% |
Esfoliante Facial Nívea Acne Control 75ml | 4005900940759 | — | — | — | — | — | — | — | — | — | — | R$26 | R$20 | — | — | 32% |
Sabonete Líquido Íntimo Nivea Suave 250ml | 7890704810516 | — | — | — | — | — | — | — | — | — | — | R$26 | R$20 | — | — | 31% |
Sabonete Íntimo Nivea Natural 250ml | 7890704808131 | — | — | — | — | — | — | — | — | — | — | R$26 | R$20 | — | — | 31% |
Protetor Solar Facial Nivea Sun FPS 70 Sérum Primer Daily UV sem Perfume 30ml | 4006000129969 | — | — | — | — | — | — | — | — | — | — | R$77 | R$62 | — | — | 25% |
Creme Hidratante Nivea Lata 97g | 7891177801308 | — | — | — | — | — | — | — | — | — | — | R$44 | R$36 | — | — | 21% |
Protetor Solar Facial Nívea Sun Toque Seco FPS70 Antissinais 40ml | 4005900980397 | — | — | — | — | — | — | — | — | — | — | R$55 | R$46 | — | — | 20% |
NIVEA Kit Nivea Sun Facial FPS 70 40ml + Creme Facial Antissinais 100g | 4006000136776 | — | — | — | — | — | — | — | — | — | — | R$51 | R$46 | — | — | 11% |
Hidratante Corporal Nívea Beleza Radiante Cuidado Intenso 400ml | 4005900919625 | — | — | — | — | — | — | — | — | — | — | R$22 | R$20 | — | — | 10% |
Loção Hidratante Nivea Soft Milk - 400ml | 4005900004956 | — | — | — | — | — | — | — | — | — | — | R$22 | R$20 | — | — | 10% |
Creme Hidratante Nivea Lata 29g | 42277217 | — | — | — | — | — | — | — | — | — | — | R$16 | R$17 | — | — | 10% |
Kit Protetor Solar FPS 70 Nivea Sun Protect & Hidrata 200ml + Protetor Solar Facial Toque Seco Antissinais FPS 70 40ml | 4006000197036 | — | — | — | — | — | — | — | — | — | — | R$96 | R$105 | — | — | 9% |
Sabonete Líquido Nivea Óleo de Banho 200ml | 4005808808281 | — | — | — | — | — | — | — | — | — | — | R$36 | R$39 | — | — | 8% |
Desodorante Nivea Derma Protect Clinical 58g Stick | 4006000045498 | — | — | — | — | — | — | — | — | — | — | R$27 | R$29 | — | — | 7% |
Desodorante Antitranspirante Aerossol Nívea Men Black&White Invisible 200ml | 4005900105080 | — | — | — | — | — | — | — | — | — | — | R$19 | R$20 | — | — | 6% |
Desodorante Antitranspirante Roll On Nivea Pearl & Beauty 50ml | 4005808257669 | — | — | — | — | — | — | — | — | — | — | R$8 | R$7 | — | — | 6% |
Sabonete Líquido Nivea Creme Soft Refil 200ml | 4005900734068 | — | — | — | — | — | — | — | — | — | — | R$11 | R$10 | — | — | 6% |
Loção Hidratante Corporal Nivea Milk Pele Seca e Extrasseca 400ml | 4005808315697 | — | — | — | — | — | — | — | — | — | — | R$21 | R$20 | — | — | 5% |
Espuma De Barbear Nivea Men Sensitive 200ml | 4005808817207 | — | — | — | — | — | — | — | — | — | — | R$39 | R$41 | — | — | 5% |
Nivea Sabonete Barra Creme Care Box 90g | 4005900294722 | — | — | — | — | — | — | — | — | — | — | R$5 | R$5 | — | — | 4% |
Demaquilante Nivea Bifásico 125ml | 4005808571147 | — | — | — | — | — | — | — | — | — | — | R$34 | R$35 | — | — | 3% |
Hidratante Labial Nivea Amora Shine 4,8g | 4005900453259 | — | — | — | — | — | — | — | — | — | — | R$18 | R$17 | — | — | 1% |
Hidratante Labial Nivea Nivea Original Care 4,8g | 4005808850617 | — | — | — | — | — | — | — | — | — | — | R$17 | R$17 | — | — | 1% |
Kit Loção Deo-Hidratante Nivea Firmador Q10 + Vitamina C 400ml | 4005900905871 | — | — | — | — | — | — | — | — | — | — | R$68 | R$67 | — | — | 1% |
Kit Nivea Sun Protect & Hidrata FPS 50 200ml + Babies & Kids FPS 60 100ml | 4005900695536 | — | — | — | — | — | — | — | — | — | — | R$77 | R$76 | — | — | 1% |
Hidratante Labial Protetor Nivea FPS15 Med Repair 4,8g | 4005808369621 | — | — | — | — | — | — | — | — | — | — | R$32 | R$32 | — | — | 1% |
Sabonete Líquido Nivea Creme Care 250ml | 4005900095268 | — | — | — | — | — | — | — | — | — | — | R$15 | R$15 | — | — | 1% |
Sabonete Líquido Nivea Erva Doce 250ml | 7890704810738 | — | — | — | — | — | — | — | — | — | — | R$16 | R$15 | — | — | 1% |
Kit Protetor Solar Corporal Nivea Sun FPS 50 200ml + 100ml | 4005900709752 | — | — | — | — | — | — | — | — | — | — | R$77 | R$77 | — | — | 0% |
Hidratante Labial Nivea Ultra Hialurônico 5,2g | 4005900995544 | — | — | — | — | — | — | — | — | — | — | R$37 | R$37 | — | — | 0% |
Sabonete em Barra Nivea Lavanda & Óleos 85g | 4005900521972 | — | — | — | — | — | — | — | — | — | — | R$4 | R$4 | — | — | 0% |
03 · Assortment matrix
Who carries what from your catalog
Total coverage per retailer. Highlighted rows are products where someone is leaving you empty.
| Product | EAN | Carrefour 2% | Mercadolivre 100% | Amazon 100% | Atacadao 100% | Magazineluiza 100% | Americanas 100% | Assai 100% | Casasbahia 100% | Drogasil 100% | Extra 100% | Drogariasaopaulo 65% | Paguemenos 66% | Samsclub 100% | Panvel 100% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Creme Hidratante - Nivea - 56g | 0000078906617 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Kit Protetor Solar FPS 30 Nívea Sun Protect & Hidrata 200 Ml Grátis Protetor Solar FPS 30 100 Ml | 4005900695543 | ✓ | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Facial em Gel Nivea Ultraleve 100g | 42398004 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Creme Hidratante Nivea Lata 145g | 4005900408891 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Labial Nivea Cereja Shine 4,8g | 4005900663993 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Labial Nivea Shine Morango Hidratação Prolongada 4,8g | 4005808850839 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Facial Nívea Acne Control 50g | 4005900945693 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Loção Hidratante Corporal Nivea Milk Pele Seca a Extrasseca 200ml | 4005808309436 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sérum Facial Nivea Cellular Luminous 630 Antimarcas 30ml | 4005900813053 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Creme Hidratante Nivea Lata Orgulho 60ml | 4006000103273 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Kit Loção Hidratante Nivea Milk Pele Seca a Extrasseca 2 Unidades de 400ml | 4005900441942 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Nivea Acne Control Tônico Facial 200ml | 4005900957726 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Esfoliante Facial Nívea Acne Control 75ml | 4005900940759 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sabonete Líquido Íntimo Nivea Suave 250ml | 7890704810516 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sabonete Íntimo Nivea Natural 250ml | 7890704808131 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Protetor Solar Facial Nivea Sun FPS 70 Sérum Primer Daily UV sem Perfume 30ml | 4006000129969 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Creme Hidratante Nivea Lata 97g | 7891177801308 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Protetor Solar Facial Nívea Sun Toque Seco FPS70 Antissinais 40ml | 4005900980397 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| NIVEA Kit Nivea Sun Facial FPS 70 40ml + Creme Facial Antissinais 100g | 4006000136776 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Corporal Nívea Beleza Radiante Cuidado Intenso 400ml | 4005900919625 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Loção Hidratante Nivea Soft Milk - 400ml | 4005900004956 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Creme Hidratante Nivea Lata 29g | 42277217 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Kit Protetor Solar FPS 70 Nivea Sun Protect & Hidrata 200ml + Protetor Solar Facial Toque Seco Antissinais FPS 70 40ml | 4006000197036 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sabonete Líquido Nivea Óleo de Banho 200ml | 4005808808281 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Desodorante Nivea Derma Protect Clinical 58g Stick | 4006000045498 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Desodorante Antitranspirante Aerossol Nívea Men Black&White Invisible 200ml | 4005900105080 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Desodorante Antitranspirante Roll On Nivea Pearl & Beauty 50ml | 4005808257669 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sabonete Líquido Nivea Creme Soft Refil 200ml | 4005900734068 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Loção Hidratante Corporal Nivea Milk Pele Seca e Extrasseca 400ml | 4005808315697 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Espuma De Barbear Nivea Men Sensitive 200ml | 4005808817207 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Nivea Sabonete Barra Creme Care Box 90g | 4005900294722 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Demaquilante Nivea Bifásico 125ml | 4005808571147 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Labial Nivea Amora Shine 4,8g | 4005900453259 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Labial Nivea Nivea Original Care 4,8g | 4005808850617 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Kit Loção Deo-Hidratante Nivea Firmador Q10 + Vitamina C 400ml | 4005900905871 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Kit Nivea Sun Protect & Hidrata FPS 50 200ml + Babies & Kids FPS 60 100ml | 4005900695536 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Labial Protetor Nivea FPS15 Med Repair 4,8g | 4005808369621 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sabonete Líquido Nivea Creme Care 250ml | 4005900095268 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sabonete Líquido Nivea Erva Doce 250ml | 7890704810738 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Kit Protetor Solar Corporal Nivea Sun FPS 50 200ml + 100ml | 4005900709752 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Hidratante Labial Nivea Ultra Hialurônico 5,2g | 4005900995544 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
| Sabonete em Barra Nivea Lavanda & Óleos 85g | 4005900521972 | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — |
2%cov.
Carrefourcritical gap
Missing 128 of 130 SKUs
65%cov.
Drogariasaopaulominor gap
Missing 45 of 130 SKUs
66%cov.
Paguemenosminor gap
Missing 44 of 130 SKUs
04 · Content and search
How they find you (or don't)
Listing quality + ranking in retailer search. This is where the shopper decides whether they see you before Dove or Cetaphil.
Content quality per retailerTitles · Desc · Images
C
CarrefourTitles
100%
Descriptions
50%
Images
50%
M
MercadolivreTitles
0%
Descriptions
0%
Images
0%
A
AmazonTitles
0%
Descriptions
0%
Images
0%
A
AtacadaoTitles
0%
Descriptions
0%
Images
0%
M
MagazineluizaTitles
0%
Descriptions
0%
Images
0%
A
AmericanasTitles
0%
Descriptions
0%
Images
0%
A
AssaiTitles
0%
Descriptions
0%
Images
0%
C
CasasbahiaTitles
0%
Descriptions
0%
Images
0%
D
DrogasilTitles
0%
Descriptions
0%
Images
0%
E
ExtraTitles
0%
Descriptions
0%
Images
0%
D
DrogariasaopauloTitles
72%
Descriptions
94%
Images
87%
P
PaguemenosTitles
81%
Descriptions
100%
Images
92%
S
SamsclubTitles
0%
Descriptions
0%
Images
0%
P
PanvelTitles
0%
Descriptions
0%
Images
0%
Share of shelfSearch position
C
CarrefourVisibility
100%
M
MercadolivreVisibility
10%
A
AmazonVisibility
10%
A
AtacadaoVisibility
10%
M
MagazineluizaVisibility
10%
A
AmericanasVisibility
10%
A
AssaiVisibility
10%
C
CasasbahiaVisibility
10%
D
DrogasilVisibility
10%
E
ExtraVisibility
10%
D
DrogariasaopauloVisibility
100%
P
PaguemenosVisibility
100%
S
SamsclubVisibility
10%
P
PanvelVisibility
10%
05 · AI visibility (AEO)
Does ChatGPT recommend you when someone searches?
We ran 60 real queries across 4 engines. Only 17% mentioned you.
Critical score · 17/100
Claude
13%
Gemini
13%
ChatGPT
20%
Perplexity
20%