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Digital Shelf·Marinela
Audit completedMay 14, 2026 · Mexico
Marinela is in 58 products
across 3 retailers in Mexico.
Coverage: 16%0 of 3 retailers responded
61
/ 100
Overall Shelf
Availability
100/100
Excellent
Price
88/100
Excellent
Content
38/100
Inconsistent
Search
—/100
AEO (AI)
17/100
Critical
01 · Per retailer
How your brand looks in each channel
Every retailer is a different storefront. Here's how much we found, how well it's presented, and the content grade.
| Retailer | Products | Avail. | OOS | Avg. price | Content | Grade |
|---|---|---|---|---|---|---|
M Mercado Libre MX MERCADOLIBRE | 42 | 42 | — | — | T10 D48 I38 | D |
A Amazon México AMAZON | 0 | 0 | — | — | T0 D0 I0 | F |
L Liverpool CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
S Walmart México CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
C Coppel México CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
S Soriana CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
B Bodega Aurrera CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
C Chedraui CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
H HEB México CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
E Elektra CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
E Palacio de Hierro CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
C Costco México CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
F Farmacia San Pablo CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
F Farmacias del Ahorro CUSTOM | 6 | 6 | — | MX$22 | T0 D0 I0 | F |
F Farmacias Guadalajara CUSTOM | 10 | 10 | — | MX$21 | T10 D0 I0 | F |
H Home Depot México CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
L La Comer CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
S Sephora México CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
P Petco México VTEX | 0 | 0 | — | — | T0 D0 I0 | F |
02 · Price comparison
Where you're undercutting — and overcharging
Products that appear in at least two retailers, sorted by price variance. Green is cheapest, red is most expensive.
7 matched products
| Product | EAN | MercadoLibre | Amazon | Liverpool | Super | Coppel | Soriana | Bodegaaurrera | Chedraui | Heb | Elektra | Elpalaciodehierro | Costco | Farmaciasanpablo | Fahorro | Farmaciasguadalajara | Homedepot | Lacomer | Sephora | Petco | Variance |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Pastelito Gansito Marinela 50g | — | — | — | — | — | — | — | — | — | — | — | — | — | MX$18 | MX$16 | — | — | — | — | 13% | |
Pastelito Marinela Gansito 50 g | — | — | — | — | — | — | — | — | — | — | — | — | — | MX$18 | MX$16 | — | — | — | — | 13% | |
Barra Marinela Choco Roles 80 g | — | — | — | — | — | — | — | — | — | — | — | — | — | MX$25 | MX$23 | — | — | — | — | 7% | |
Galletas Marinela Canelitas 120 g | — | — | — | — | — | — | — | — | — | — | — | — | — | MX$21 | MX$20 | — | — | — | — | 5% | |
Galletas Marinela Principe 106 g | — | — | — | — | — | — | — | — | — | — | — | — | — | MX$22 | MX$21 | — | — | — | — | 2% | |
Barra Marinela Pingüinos 80 g | — | — | — | — | — | — | — | — | — | — | — | — | — | MX$24 | MX$23 | — | — | — | — | 2% | |
Pingüino Marinela Navidad 80g | — | — | — | — | — | — | — | — | — | — | — | — | — | MX$24 | — | — | — | — | — | 0% |
03 · Assortment matrix
Who carries what from your catalog
Total coverage per retailer. Highlighted rows are products where someone is leaving you empty.
| Product | EAN | MercadoLibre 79% | Amazon 100% | Liverpool 100% | Super 100% | Coppel 100% | Soriana 100% | Bodegaaurrera 100% | Chedraui 100% | Heb 100% | Elektra 100% | Elpalaciodehierro 100% | Costco 100% | Farmaciasanpablo 100% | Fahorro 15% | Farmaciasguadalajara 21% | Homedepot 100% | Lacomer 100% | Sephora 100% | Petco 100% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pastelito Gansito Marinela 50g | — | — | — | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — | — | — | |
| Pastelito Marinela Gansito 50 g | — | — | — | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — | — | — | |
| Barra Marinela Choco Roles 80 g | — | — | — | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — | — | — | |
| Galletas Marinela Canelitas 120 g | — | — | — | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — | — | — | |
| Galletas Marinela Principe 106 g | — | — | — | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — | — | — | |
| Barra Marinela Pingüinos 80 g | — | — | — | — | — | — | — | — | — | — | — | — | — | ✓ | ✓ | — | — | — | — | |
| Pingüino Marinela Navidad 80g | — | — | — | — | — | — | — | — | — | — | — | — | — | ✓ | — | — | — | — | — |
79%cov.
MercadoLibreminor gap
Missing 11 of 53 SKUs
15%cov.
Fahorrocritical gap
Missing 45 of 53 SKUs
21%cov.
Farmaciasguadalajaracritical gap
Missing 42 of 53 SKUs
04 · Content and search
How they find you (or don't)
Listing quality + ranking in retailer search. This is where the shopper decides whether they see you before Dove or Cetaphil.
Content quality per retailerTitles · Desc · Images
M
MercadoLibreTitles
10%
Descriptions
48%
Images
38%
A
AmazonTitles
0%
Descriptions
0%
Images
0%
L
LiverpoolTitles
0%
Descriptions
0%
Images
0%
S
SuperTitles
0%
Descriptions
0%
Images
0%
C
CoppelTitles
0%
Descriptions
0%
Images
0%
S
SorianaTitles
0%
Descriptions
0%
Images
0%
B
BodegaaurreraTitles
0%
Descriptions
0%
Images
0%
C
ChedrauiTitles
0%
Descriptions
0%
Images
0%
H
HebTitles
0%
Descriptions
0%
Images
0%
E
ElektraTitles
0%
Descriptions
0%
Images
0%
E
ElpalaciodehierroTitles
0%
Descriptions
0%
Images
0%
C
CostcoTitles
0%
Descriptions
0%
Images
0%
F
FarmaciasanpabloTitles
0%
Descriptions
0%
Images
0%
F
FahorroTitles
0%
Descriptions
0%
Images
0%
F
FarmaciasguadalajaraTitles
10%
Descriptions
0%
Images
0%
H
HomedepotTitles
0%
Descriptions
0%
Images
0%
L
LacomerTitles
0%
Descriptions
0%
Images
0%
S
SephoraTitles
0%
Descriptions
0%
Images
0%
P
PetcoTitles
0%
Descriptions
0%
Images
0%
Share of shelfSearch position
M
MercadoLibreVisibility
10%
A
AmazonVisibility
10%
L
LiverpoolVisibility
10%
S
SuperVisibility
10%
C
CoppelVisibility
10%
S
SorianaVisibility
10%
B
BodegaaurreraVisibility
10%
C
ChedrauiVisibility
10%
H
HebVisibility
10%
E
ElektraVisibility
10%
E
ElpalaciodehierroVisibility
10%
C
CostcoVisibility
10%
F
FarmaciasanpabloVisibility
10%
F
FahorroVisibility
10%
F
FarmaciasguadalajaraVisibility
10%
H
HomedepotVisibility
10%
L
LacomerVisibility
10%
S
SephoraVisibility
10%
P
PetcoVisibility
10%
05 · AI visibility (AEO)
Does ChatGPT recommend you when someone searches?
We ran 60 real queries across 4 engines. Only 17% mentioned you.
Critical score · 17/100
Claude
13%
Gemini
40%
ChatGPT
7%
Perplexity
7%