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Digital Shelf·GMD
Audit completedMay 18, 2026 · Colombia
GMD is in 138 products
across 3 retailers in Colombia.
Coverage: 50%2 of 3 retailers responded
73
/ 100
Overall Shelf
Availability
100/100
Excellent
Price
100/100
Excellent
Content
64/100
Acceptable
Search
100/100
Excellent
AEO (AI)
0/100
Critical
01 · Per retailer
How your brand looks in each channel
Every retailer is a different storefront. Here's how much we found, how well it's presented, and the content grade.
| Retailer | Products | Avail. | OOS | Avg. price | Content | Grade |
|---|---|---|---|---|---|---|
E Éxito VTEX | 79 | 79 | — | COP 101,583 | T29 D100 I48 | B |
M Mercado Libre CO MERCADOLIBRE | 45 | 45 | — | — | T64 D84 I71 | B |
J Jumbo Colombia VTEX | 0 | 0 | — | — | T0 D0 I0 | F |
A Alkosto CUSTOM | 0 | 0 | — | — | T0 D0 I0 | F |
F Falabella Colombia CUSTOM | 14 | 14 | — | COP 150,769 | T0 D0 I0 | F |
O Olimpica VTEX | 0 | 0 | — | — | T0 D0 I0 | F |
02 · Price comparison
Where you're undercutting — and overcharging
Products that appear in at least two retailers, sorted by price variance. Green is cheapest, red is most expensive.
3 matched products
| Product | EAN | Exito | MercadoLibre | Jumbocolombia | Alkosto | Falabella | Olimpica | Variance |
|---|---|---|---|---|---|---|---|---|
Goniómetro Gmd Universal | — | — | — | — | COP 124,990 | — | 0% | |
Goniómetro Gmd Universal - Metrix Ii | — | — | — | — | COP 124,990 | — | 0% | |
Fonendoscopio GMD Ois 500 Color Negro | — | — | — | — | COP 175,900 | — | 0% |
03 · Assortment matrix
Who carries what from your catalog
Total coverage per retailer. Highlighted rows are products where someone is leaving you empty.
| Product | EAN | Exito 58% | MercadoLibre 33% | Jumbocolombia 100% | Alkosto 100% | Falabella 11% | Olimpica 100% |
|---|---|---|---|---|---|---|---|
| Goniómetro Gmd Universal | — | — | — | — | ✓ | — | |
| Goniómetro Gmd Universal - Metrix Ii | — | — | — | — | ✓ | — | |
| Fonendoscopio GMD Ois 500 Color Negro | — | — | — | — | ✓ | — |
58%cov.
Exitocritical gap
Missing 57 of 136 SKUs
33%cov.
MercadoLibrecritical gap
Missing 91 of 136 SKUs
11%cov.
Falabellacritical gap
Missing 121 of 136 SKUs
04 · Content and search
How they find you (or don't)
Listing quality + ranking in retailer search. This is where the shopper decides whether they see you before Dove or Cetaphil.
Content quality per retailerTitles · Desc · Images
E
ExitoTitles
29%
Descriptions
100%
Images
48%
M
MercadoLibreTitles
64%
Descriptions
84%
Images
71%
J
JumbocolombiaTitles
0%
Descriptions
0%
Images
0%
A
AlkostoTitles
0%
Descriptions
0%
Images
0%
F
FalabellaTitles
0%
Descriptions
0%
Images
0%
O
OlimpicaTitles
0%
Descriptions
0%
Images
0%
Share of shelfSearch position
E
ExitoVisibility
100%
M
MercadoLibreVisibility
10%
J
JumbocolombiaVisibility
10%
A
AlkostoVisibility
10%
F
FalabellaVisibility
10%
O
OlimpicaVisibility
10%
05 · AI visibility (AEO)
Does ChatGPT recommend you when someone searches?
We ran 60 real queries across 4 engines. Only 0% mentioned you.
Critical score · 0/100
Claude
0%
Gemini
0%
ChatGPT
0%
Perplexity
0%