01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$0/mo·49 products
×ZLEY Group
Live audit · Jul 17, 2026www.zleygroup.com50 products · 50 sampledUnknown
ZLEY Group,
you're leaving $0
on the table every year.
We audited 50 of your 50 products. Your catalog scores 34/100 — top e-commerce brands hit 96.2. That gap is worth $0/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
34/100
Sales at risk
$0/mo
$0/yr if unaddressed
Products to fix
49 of 50
98% of catalog needs work
Time to fix
3d → 1m
Manual vs Dondo
10th percentile of 1,050 audited stores
The verdict
“This catalog significantly underperforms compared to top e-commerce sites in its category. Critical areas such as product titling and visual representation are notably substandard, indicating a substantial gap in competitive readiness.”
Manual
20.4h/mo
$918/mo
@ $45/hr · 20.4h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Conservative
$0/mo
Moderate
$0/mo
Aggressive
$0/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 50 products, $0 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 50 of 50 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Dr..
She's 50-60% of ZLEY Group's B2B revenue from new product development projects. of your revenue — and your product pages aren't answering her questions.
Dr. Anya Sharma is a Senior R&D Chemist at a mid-sized personal care manufacturing company. She is responsible for identifying, evaluating, and sourcing high-quality, innovative raw materials to develop new cosmetic and skincare formulations. Her role demands a deep understanding of ingredient efficacy, safety, and regulatory compliance. She is driven by the need to create market-leading products and values suppliers who offer transparency, scientific data, and reliable supply chains.
Dr. Anya Sharma
She walks in already thinking:
Uncertainty about the consistency and purity of raw materials from new or international suppliers, impacting formulation stability and safety.
Lack of comprehensive technical data sheets, certifications (e.g., COSMOS, Halal, Kosher), or regulatory support for ingredients.
Concerns about long-term supply chain reliability, lead times, and potential for geopolitical disruptions impacting ingredient availability.
What she's trying to do:
Source high-performing, safe, and ethically produced raw materials that align with product development goals and consumer expectations.
Ensure that all procured ingredients meet internal quality standards and comply with relevant international cosmetic regulations.
Collaborate with reliable suppliers who can provide in-depth technical support and maintain a consistent, stable supply chain.
What pushes her to buy:
Requirement to develop a new product line with specific, innovative functionalities (e.g., advanced anti-aging, microbiome-balancing, sustainable preservation).
Pressure to find cost-effective or more sustainable alternatives for existing raw materials without compromising product performance or quality.
Responding to emerging market trends or stricter regulatory standards that necessitate the reformulation of existing products or the sourcing of new compliant ingredients.
Failure to convey critical technical details and benefits.
The current product titles (e.g., ZLEY®BIOCARE-ZEHG, ZLEY®CHROMANOL) are cryptic and do not immediately communicate the INCI name, chemical function, or primary benefits. This forces Dr. Sharma to click into each product, read lengthy descriptions, and potentially cross-reference external databases to understand if an ingredient meets her initial screening criteria. For a busy R&D professional evaluating many options, this inefficiency is a significant barrier. The lack of detailed specifications in titles also makes search engine discovery difficult, meaning she might not even find ZLEY's relevant offerings. The limited imagery further hinders quick assessment of physical form or packaging, which can be important for lab-scale trials and formulation compatibility.
02 · 02 — Voice
Your brand voice, scored.
Scientific PrecisionRooted in rigorous research and development, ensuring every ingredient meets exacting standards for efficacy, potency, and stability, backed by perfect file management and product testing.
Reliable PartnershipCommitted to being a trustworthy, dependable ally, providing robust support and consistent supply that businesses can rely on to bring their formulation ideas to life.
Forward-Thinking InnovationDriven by an experienced I&D team to constantly push boundaries, develop patented technologies, and utilize advanced approaches to unlock new possibilities in personal care formulations.
Uncompromising QualityDedicated to self-producing premium-grade raw materials, upholding superior standards from development to delivery for global personal care industries, ensuring high-quality functional ingredients.
Best of your brand
As a trusted partner, ZLEY Group collaborates intimately with formulators, leveraging our patented innovations and rigorous quality standards to transform novel concepts into high-performing personal care solutions.
Hypothetical Marketing Statement
Your product pages
ZLEY Group's current product descriptions likely focus heavily on technical specifications, ingredient benefits, and application data
Overlooking Partnership and Innovation Narratives
ZLEY Group's current product descriptions likely focus heavily on technical specifications, ingredient benefits, and application data. While essential, this risks overlooking the brand's core identity as a 'trusted partner' and 'innovation ally'. The gap lies in not consistently integrating the narrative of collaborative development, the rigorous science behind each patented innovation, and how ZLEY acts as an invaluable strategic partner in realizing customer formulation ideas, rather than merely supplying raw materials. Descriptions should convey not just 'what' the ingredient does, but 'how' ZLEY's partnership and innovation elevate its potential.
Our mission extends beyond mere supply; we aspire to be trusted partners, collaborating with customers to bring formulation ideas to life. We are committed to producing high-quality raw materials for the global personal care industry to meet the increasing demand for functional ingredients.
Other companies in the cosmetic, cleaning, and disinfecting industries; personal care industry manufacturers.
Customers
Key differentiators
Self-production and sales, experienced I&D team, perfect file management, premium quality ingredients.Developed 32 patents over the past seven years.Offers more than 50 best-seller products.Utilizes advanced technologies and novel ingredients to push boundaries and unlock new possibilities.Possesses a robust global presence.
Values
Innovation and developmentHigh-quality raw materialsTrusted partnersDependable innovation allyRigor and reliability of product testingPrecisionEfficacy, potency, and stability
/5
Trustpilot ()
/5
Google ()
Social presence
3
youtube
02 · 03 — Proof
Same product, rewritten for Dr..
ZLEY®BIOCARE-ZEHG
Today
ZLEY®BIOCARE-ZEHG
<p data-start="66" data-end="402">Ethylhexylglycerin is a multifunctional <strong data-start="106" data-end="155">preservative booster and skin-friendly active</strong> that enhances the efficacy of preservative systems. By <strong data-start="211" data-end="301">reducing the surface tension of microbial cell walls and inhibiting bacterial activity</strong>, it helps preservatives work more efficiently and rapidly, ensuring longer-lasting product safety.</p>
<p data-start="404" data-end="781">Supplied as a <strong data-start="418" data-end="450">colorless transparent liquid</strong>, Ethylhexylglycerin is <strong data-start="474" data-end="509">soluble in both alcohol and oil</strong>, making it suitable for a wide range of formulations, including creams, serums, lotions, and other oil- or alcohol-based skincare products. With a recommended usage of <strong data-start="678" data-end="690">0.2–2.0%</strong>, it provides effective preservative enhancement while maintaining formulation stability.</p>
After · Dondo
Personal Care Preservative Booster: ZLEY®BIOCARE-ZEHG Ethylhexylglycerin for Enhanced Formulation Stability
Ensure robust, enduring product safety and formulation stability with ZLEY®BIOCARE-ZEHG Ethylhexylglycerin, engineered for superior preservation. This offers Dr. Sharma reliable performance and consistent supply, critical for new product development. • Preservative Enhancer: Boosts efficacy of systems by inhibiting microbial growth. • Skin Conditioning: Offers mild humectancy and emollient feel, multi-functional. • High Compatibility: Stable across broad pH, integrates with various ingredients. • ZLEY Quality: Rigorous self-production guarantees purity and reliable supply. Partner with ZLEY Group, leveraging our scientific precision to develop market-leading personal care solutions.
ZLEY®BIOCARE-ZPG
Today
ZLEY®BIOCARE-ZPG
<p>Pentylene Glycol is a colorless, transparent liquid (INCI: Pentylene Glycol) widely used in personal care products. It offers excellent compatibility with most ingredients, enhancing formulation stability and visual appeal. Soluble in both water and alcohol, it is typically used at 0.5–5.0%.</p>
After · Dondo
Multi-functional Humectant: ZLEY®BIOCARE-ZPG Pentylene Glycol for Stable Cosmetic Formulations
Elevate your formulations with ZLEY®BIOCARE-ZPG Pentylene Glycol, a multi-functional ingredient providing exceptional hydration, stability, and broad compatibility. This addresses Dr. Sharma's need for versatile, high-purity ingredients for innovative product lines. • Humectant & Solvent: Delivers superior skin hydration while acting as an excellent solvent for actives. • Preservative Booster: Enhances antimicrobial action, contributing to overall product safety and integrity. • Broad Compatibility: Soluble in water/alcohol, integrates seamlessly with diverse cosmetic ingredients. • ZLEY Purity: Meticulous production ensures consistent quality and transparency for reliable supply. As a trusted partner, ZLEY Group provides the meticulously managed raw materials for innovative, high-performing personal care solutions.
ZLEY®CHROMANOL
Today
ZLEY®CHROMANOL
<p data-start="73" data-end="460">Dimethylmethoxy Chromanol is a potent <strong data-start="111" data-end="164">antioxidant and anti-photoaging active ingredient</strong> widely used in cosmetic and skincare formulations. It effectively combats <strong data-start="239" data-end="342">reactive oxygen species (ROS), reactive nitrogen species (RNS), and reactive carbonyl species (RCS)</strong>, helping to protect skin from oxidative stress and premature aging caused by environmental factors and UV exposure.</p>
<p data-start="462" data-end="789">This ingredient is supplied as a <strong data-start="495" data-end="536">white to off-white crystalline powder</strong> and is <strong data-start="544" data-end="566">soluble in alcohol</strong>, making it suitable for incorporation into serums, creams, and other skincare formulations. With a recommended usage range of <strong data-start="693" data-end="705">0.1–3.0%</strong>, it provides strong antioxidant efficacy while maintaining formulation stability.</p>
After · Dondo
Advanced Antioxidant Active: ZLEY®CHROMANOL Dimethylmethoxy Chromanol for Anti-Photoaging Skincare
Unleash next-generation skin protection against environmental stressors with ZLEY®CHROMANOL Dimethylmethoxy Chromanol, our cutting-edge antioxidant active. This addresses Dr. Sharma's need for advanced, scientifically-backed ingredients for new anti-aging product lines. • Broad-Spectrum Antioxidant: Effectively combats ROS, RNS, RCS for comprehensive cellular defense. • Anti-Photoaging Efficacy: Mitigates premature aging from UV, blue light, and pollution exposure. • Formulation Synergy: Enhances stability and performance of other key active ingredients. • ZLEY Innovation: Developed via patented I&D, ensuring unparalleled purity and robust scientific documentation. Rely on ZLEY Group's scientific precision and uncompromising quality to bring your most ambitious skincare innovations to life.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Product titles are consistently cryptic and lack descriptive keywords, severely hindering user comprehension and search engine visibility.
Titles are uninformative, impacting user understanding and search performance.
critical02
The majority of products feature only two images, which is insufficient for comprehensive visual representation and falls below standard e-commerce expectations.
Insufficient product images (only two per product) fail to meet visual standards.
warning03 · 03 — Benchmark
How you stack up.
zleygroup.com (You)
34
TS-Biotech Co.,Ltd.
75
Guangzhou Tinci Materials Technology Co., Ltd.
78
BrandDesc wordsLifestyle %Materials %Voice %
zleygroup.com (You)100w100%60%95%
TS-Biotech Co.,Ltd.180w5%95%90%
Guangzhou Tinci Materials Technology Co., Ltd.130w5%90%85%
Identified competitors by validating known brands and performing targeted Google searches for 'cosmetic raw materials supplier China', 'personal care ingredients manufacturer China', and 'cleaning chemical raw materials China'. Competitors were selected based on direct product category overlap (functional raw materials for cosmetic, cleaning, disinfecting, and personal care industries) and confirmed operation within China. Estimated catalog quality metrics were based on reviewing their public websites, focusing on product page detail, image types, presence of material claims, and overall brand voice alignment with ZLEY Group.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (2%)
Category distribution
Price analysis
$0
Min
$0
Avg
$0
Median
$0
Max
0%
Budget
0%
Mid-range
0%
Premium
Coverage
100%
Has description
964
Avg desc length
100%
Has images
2
Avg imgs/product
0%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$0/mo·49 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 4.2h · Dondo: 3m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 6.3h · Dondo: 3m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 17 to 107 characters.The improved sample description went from 104 to 85 words.Product titles are consistently cryptic and lack descriptive keywords, severely hindering user comprehension and search engine visibility. is tied to an estimated $0/month.Overlooking Partnership and Innovation Narratives
Recap · what's at stake
You're losing $0 every month this stays as-is.
49 products to fix. Dondo runs it in 1 minutes.