01
Expand product image sets (currently 1.9 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+A$409/mo·573 products
×xxjxnf-1x
Live audit · Jul 17, 2026xxjxnf-1x.myshopify.com785 products · 100 sampledUnknown
xxjxnf-1x,
you're leaving A$6.7K
on the table every year.
We audited 100 of your 785 products. Your catalog scores 56/100 — top e-commerce brands hit 95. That gap is worth A$560/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
56/100
Sales at risk
A$560/mo
A$6.7K/yr if unaddressed
Products to fix
424 of 785
54% of catalog needs work
Time to fix
53d → 1m
Manual vs Dondo
39th percentile of 984 audited stores
The verdict
“This catalog notably lags behind top industry performers, failing to meet fundamental expectations for product presentation and data quality. This sub-optimal performance will significantly hinder discoverability and customer confidence in a competitive market.”
Manual
418.1h/mo
A$29.7K/mo
@ A$71/hr · 418.1h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1.9 per product, need 3+)A$409/mo
Improve catalog SEO fieldsA$99/mo
Rewrite weak product titlesA$99/mo
Add missing product descriptionsA$4/mo
Conservative
A$272/mo
Moderate
A$560/mo
Aggressive
A$725/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 785 products, A$10 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 785 products (×7.9 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Chloe.
She's 70-80% of revenue of your revenue — and your product pages aren't answering her questions.
Chloe is a young professional or a parent in her late 20s to early 40s who values creating a comfortable and inviting atmosphere in her home. She enjoys indulging in self-care and believes that scent plays a crucial role in enhancing her mood and personal space. She seeks out unique and evocative fragrances, from nostalgic and playful to sophisticated and relaxing, for both her own enjoyment and as thoughtful gifts. She appreciates quality and seeks products that deliver on their promises of ambiance and sensory experience.
Chloe Maxwell
She walks in already thinking:
Uncertainty about the actual scent profile and longevity based solely on text descriptions.
Hesitation to purchase due to generic product titles and lack of compelling visuals, making it hard to trust the brand's quality.
Concern that poor catalog presentation (e.g., HTML tags in descriptions) reflects a lack of attention to detail in the product itself.
What she's trying to do:
Create a personalized and inviting atmosphere in my home that reflects my taste and enhances my well-being.
Discover new, high-quality fragrances that provide a consistent and authentic sensory experience.
Find reliable brands that clearly communicate product details and inspire confidence in my purchase.
What pushes her to buy:
Desire to enhance her home environment for relaxation, entertaining, or a specific mood.
Seeking unique scent profiles that evoke nostalgia, comfort, or sophistication.
Looking for thoughtful, sensory-driven gifts for friends or family.
Poor Product Presentation Undermines Scent Exploration and Trust
Chloe relies heavily on clear, evocative descriptions and high-quality imagery to visualize and imagine the scent experience. The current catalog's lack of diverse product images, presence of unrendered HTML in descriptions, and generic titles make it difficult for her to truly understand a fragrance's profile, assess its quality, and ultimately trust the brand. This directly hinders her ability to confidently choose products that will create her desired ambiance or serve as thoughtful gifts, leading to abandoned carts or missed opportunities.
02 · 02 — Voice
Your brand voice, scored.
ClarityEnsuring all product information and purchasing steps are easily understood without jargon or ambiguity, allowing customers to make informed decisions quickly.
EfficiencyCommunicating in a concise and direct manner that respects the customer's time and streamlines their decision-making and purchasing process.
ReliabilityProjecting trustworthiness through consistent, accurate, and dependable information delivery across all touchpoints, fostering confidence in the brand.
HelpfulnessAnticipating customer needs and providing proactive, solution-oriented guidance throughout the shopping journey, making the experience feel supported.
Best of your brand
Our device integrates seamlessly, providing [Benefit 1] and [Benefit 2] with minimal effort. Simply connect and enjoy enhanced performance.
Product Feature Description
Your product pages
Current product descriptions may be overly technical, vague, or fail to clearly articulate customer benefits
Lack of clarity and directness in product descriptions
Current product descriptions may be overly technical, vague, or fail to clearly articulate customer benefits. They might not anticipate user questions or guide customers efficiently, leading to confusion, abandoned carts, and eroding trust in the brand's reliability. Descriptions could also lack a consistent helpful tone, feeling generic rather than supportive.
/5
Trustpilot ()
/5
Google ()
Social presence
02 · 03 — Proof
Same product, rewritten for Chloe.
Untitled Jan24_20:33
Today
Untitled Jan24_20:33
No description.
After · Dondo
Scented Candle: Sandalwood & Vanilla, 60-Hour Burn, Natural Wax Blend
Transform your home into a serene sanctuary with our Sandalwood & Vanilla Scented Candle, evoking comforting warmth and sophistication. • Rich Aroma: Luxurious blend of creamy vanilla and earthy sandalwood for deep relaxation and inviting ambiance. • Extended 60-Hour Burn: Enjoy lasting fragrance and consistent scent throw. • Natural Wax Blend: Crafted for a clean, even burn, minimizing soot. • Elegant Design: Seamlessly complements any decor. Experience the xxjxnf-1x difference: quality commitment, easy returns, dedicated support.
Absinthe Candles - Enchanting Scented Candles for a Mystical Ambiance
Today
Absinthe Candles - Enchanting Scented Candles for a Mystical Ambiance
<h2>Candles - Experience the Essence of Absinthe</h2><p>Candles have the ability to transform any space, filling it with warmth and inviting scents. Our Absinthe candles are specially crafted to bring a unique aroma that captures the essence of this classic drink. With their distinct green color and enchanting fragrance, these candles are perfect for setting the mood in any environment.</p> <p>Each Absinthe candle is made with high-quality ingredients to ensure a clean and long-lasting burn. Not only do they add an aesthetic appeal to your decor, but they also create a captivating atmosphere that can enhance relaxation and comfort. The fragrance of Absinthe, combined with soft candlelight, creates an experience that is both soothing and invigorating.</p> <p>Here are some features of our Absinthe candles:</p> <ul> <li>
<strong>Unique Aroma:</strong> Infused with the captivating scent of Absinthe, creating a memorable ambiance.</li> <li>
<strong>Quality Ingredients:</strong> Made with eco-friendly wax and premium fragrance oils.</li> <li>
<strong>Long-Lasting Burn:</strong> Designed to provide hours of enchanting fragrance and warm light.</li> <li>
<strong>Beautiful Design:</strong> Elegant and stylish, perfect for home decor or gifting.</li> </ul> <p>Whether you are looking to relax after a long day, host a special event, or simply add a touch of luxury to your home, our Absinthe candles are an excellent choice. They also make great gifts for anyone who appreciates the finer things in life. Light one up during a quiet evening at home or while entertaining friends, and let the captivating aroma of Absinthe fill the air. Discover the enchanting world of candles with Absinthe today!</p>
After · Dondo
Scented Candle: Absinthe Elixir, 50-Hour Burn, Mystical Botanical Blend
Unleash an alluring, mystical ambiance with our Absinthe Elixir Scented Candle, capturing a unique botanical fragrance. • Unique Absinthe Scent: Complex blend of wormwood, anise, and fennel for an intriguing, sophisticated aroma. • Consistent 50-Hour Burn: Enjoy reliable, even fragrance release transforming your room. • Premium Paraffin-Soy Wax: Ensures clean, steady flame with optimal scent throw. • Signature Green Tint: Subtle green hue adds authentic, mystical aesthetic. Our commitment to exceptional quality ensures a premium sensory journey with every xxjxnf-1x candle.
Bubblegum candles
Today
Bubblegum candles
<p># Bubblegum Candles Indulge in the nostalgic sweetness of our Bubblegum candles, expertly crafted to deliver an authentic confectionery fragrance that fills your space with playful charm. Each candle is carefully formulated to provide a consistent, long-lasting scent throw that transforms any room into a cosy haven. Perfect for those who appreciate whimsical aromas without compromise on quality, these candles combine superior wax composition with precision wick engineering for an even, clean burn. Whether you're seeking a signature scent for your home or a thoughtful gift for the fragrance enthusiast, our Bubblegum collection offers the ideal balance of indulgence and craftsmanship.</p>
After · Dondo
Scented Candle: Nostalgic Bubblegum, 45-Hour Burn, Sweet Playful Aroma
Rekindle cherished memories with our Nostalgic Bubblegum Scented Candle, infusing your space with a sweet, playful aroma. • Authentic Bubblegum Scent: Experience the true, sweet fragrance of classic bubblegum, evoking joyful childhood nostalgia. • Reliable 45-Hour Burn: Enjoy consistent, room-filling aroma and a steady, clean burn. • High-Quality Soy Wax Blend: Crafted for even melt and optimal fragrance diffusion. • Vibrant, Playful Design: Fun addition to any room, perfect for a delightful gift. We ensure every xxjxnf-1x candle meets rigorous quality standards, providing purchase confidence.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Severe lack of product imagery across the catalog.
+A$140/moThe vast majority of products (approx. 90%) have only one image, and some products are completely missing images, significantly hindering visual appeal, customer trust, and purchase confidence.
critical02
Product descriptions contain unrendered HTML tags and formatting artifacts.
+A$126/moDescriptions frequently display raw HTML tags (e.g., <meta charset=>, <span>) and formatting artifacts, negatively impacting readability, professional appearance, and potentially SEO parsing.
critical03
Generic, inconsistent, or poorly optimized product titles.
+A$112/moProduct titles frequently use generic terms like 'Type*', lack essential keywords (e.g., product type, brand), or have inconsistent structures, severely impacting discoverability, search engine visibility, and catalog clarity.
critical04
Critical data gaps for specific products.
+A$98/moAt least one critical product (e.g., ID 569842) lacks a title, description, and images, rendering it unusable for customers and invisible to search engines.
critical05
Duplicate product listings identified in the catalog.
+A$84/moSeveral identical products appear under different IDs with the same title and description, causing customer confusion and incurring potential SEO penalties for duplicate content.
critical03 · 03 — Benchmark
How you stack up.
xxjxnf-1x.myshopify.com (You)
56
Goose Creek Candle
85
NEOM Wellbeing US
92
Osmology
78
BrandDesc wordsLifestyle %Materials %Voice %
xxjxnf-1x.myshopify.com (You)336w27%89%100%
Goose Creek Candle150w45%80%85%
NEOM Wellbeing US180w75%90%90%
Osmology120w35%70%80%
Identified e-commerce stores specializing in aromatherapy candles, focusing on those operating in the US market, and assessed their public web signals for catalog quality. Given the general nature of 'Acrylic Tumbler with Straw' and the lack of specific details from the audited store, the primary focus for direct competition was placed on the more specific 'aromatherapy candles' category.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Insufficient images (5%)
Insufficient images (15%)
Weak titles (15%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Weak titles (100%)
Category distribution
Price analysis
A$2.86
Min
A$10
Avg
A$4.29
Median
A$131.3
Max
0%
Budget
67%
Mid-range
31%
Premium
Coverage
99%
Has description
3231
Avg desc length
98%
Has images
1.9
Avg imgs/product
100%
Compare-at
1%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 1% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+A$99/mo·416 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+A$99/mo·416 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+A$4/mo·8 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.9 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 34.7h · Dondo: 28m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 3h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 119.6h · Dondo: 38m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 52h · Dondo: 28m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 20 to 69 characters.The improved sample description went from 0 to 76 words.Severe lack of product imagery across the catalog. is tied to an estimated A$560/month.Lack of clarity and directness in product descriptions
Recap · what's at stake
You're losing A$560 every month this stays as-is.
424 products to fix. Dondo runs it in 1 minutes.