01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+PKR 485/mo·6 products
×urbannovas
Live audit · Jul 17, 2026urbannovas.store29 products · 29 sampledUnknown
urbannovas,
you're leaving PKR 15.4K
on the table every year.
We audited 29 of your 29 products. Your catalog scores 48/100 — top e-commerce brands hit 96. That gap is worth PKR 1.3K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
48/100
Sales at risk
PKR 1.3K/mo
PKR 15.4K/yr if unaddressed
Products to fix
6 of 29
21% of catalog needs work
Time to fix
1d → 1m
Manual vs Dondo
27th percentile of 1,303 audited stores
The verdict
“This catalog significantly underperforms compared to top e-commerce sites in its category. Its current content quality issues, particularly concerning titles and descriptions, place it in the bottom quartile, indicating a substantial need for improvement to meet industry standards.”
Manual
3.4h/mo
PKR 102/mo
@ PKR 30/hr · 3.4h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Rewrite weak product titlesPKR 485/mo
Improve catalog SEO fieldsPKR 404/mo
Add complete product image setsPKR 242/mo
Add missing product descriptionsPKR 162/mo
Conservative
PKR 479/mo
Moderate
PKR 1.3K/mo
Aggressive
PKR 3.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 29 products, PKR3.2K avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 29 of 29 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Aisha.
She's 50-60% of revenue of your revenue — and your product pages aren't answering her questions.
Aisha is a busy homemaker and potential working professional in an urban Pakistani city. She manages household needs, cares for her family, and seeks convenient, value-for-money solutions for everyday problems, home maintenance, and occasional gifts for loved ones. She appreciates good deals and reliable products that simplify her life.
Aisha Khan
She walks in already thinking:
Unclear or incomplete product descriptions that make it hard to understand what she's buying.
Concerns about product authenticity and effectiveness, especially for items making strong claims (e.g., 'No. 1 Furniture Shiner').
A lack of professionalism or trust signals on the website, making her question the brand's reliability.
What she's trying to do:
Help me maintain my home efficiently and affordably with quality household products.
Help me find thoughtful and entertaining gifts for my family, especially my children, without overspending.
Help me quickly and conveniently purchase a variety of essential and non-essential items online from a trusted source.
What pushes her to buy:
Discovering practical and affordable solutions for household chores or maintenance issues.
Finding unique or engaging gift items, particularly for children, that offer good value.
Promotions like 'Free Home Delivery' or significant discounts that enhance perceived value.
Inconsistent Product Information & Lack of Brand Credibility
The current catalog significantly fails Aisha Khan by presenting inconsistent and often missing product information. Spammy titles with excessive emojis, non-English descriptions, and outright missing details prevent her from making informed purchasing decisions. This lack of professionalism erodes trust, making her doubt the quality and authenticity of products, thus hindering her ability to find reliable solutions for her home or suitable gifts, despite the attractive pricing and delivery offers.
02 · 02 — Voice
Your brand voice, scored.
PracticalityFocused on offering direct, tangible solutions and benefits for common household and personal needs.
Value-OrientedEmphasizes affordability, deals, and free delivery to attract a broad customer base.
Culturally RelevantIncorporates local language (Urdu) and, at times, religious references, resonating with its primary market.
Diverse UtilityShowcases a wide array of products, from home goods to tech and toys, catering to varied consumer demands.
Best of your brand
Ziddi Zang Ko Khatam Karein Aur Apni Car Ko Phir Se Nayi Jaisi Shine Dein! Powerful Rust Remover Spray ke sath sirf kuch hi minutes mein zang, corrosion aur ziddi daag saaf karein.
Homepage copy (Rust Remover Spray product blurb)
Your product pages
While many product descriptions align with a practical, value-driven, and locally relevant voice through the use of Urdu and benefit-focused language, there's a significant gap in consistency and professionalism
Inconsistent Brand Expression and Clarity
While many product descriptions align with a practical, value-driven, and locally relevant voice through the use of Urdu and benefit-focused language, there's a significant gap in consistency and professionalism. Several product entries lack descriptions entirely or feature generic, unformatted text. The inclusion of unrelated religious quotes within toy descriptions creates a disjointed brand experience. Furthermore, the broken 'About Us' and 'FAQ' pages, coupled with the 'Something went wrong' brand name, undermine the claimed customer success and overall brand credibility suggested by the promotional language. The catalog lacks a unified editorial standard, leading to an unpredictable brand voice.
General consumers looking for various household items, gadgets, and children's products.
Customers
Tech stack
Shopify
/5
Trustpilot ()
/5
Google ()
Social presence
02 · 03 — Proof
Same product, rewritten for Aisha.
Huawei Buds Smart Watch, Smartwatch and Earbuds, 2-in-1 Touch Controls in One Wide Atrium Area, Noise Cancelling Via AI, Android & iOS, Black
Today
Huawei Buds Smart Watch, Smartwatch and Earbuds, 2-in-1 Touch Controls in One Wide Atrium Area, Noise Cancelling Via AI, Android & iOS, Black
No description.
After · Dondo
Huawei Buds 2-in-1 Smartwatch & Earbuds: AI Noise Cancelling, Android/iOS. Free Delivery!
Imagine your calls, music, and fitness tracking, all from your wrist, without fumbling for separate devices. This Huawei Buds 2-in-1 Smartwatch and Earbuds combo is designed for ultimate convenience and clear audio, making your busy life a little smoother.
• 2-in-1 Design: Simplify your daily carry by combining your smartwatch and earbuds into one sleek device.
• AI Noise Cancelling: Experience crystal-clear calls and immersive music by blocking out distractions.
• Smart Touch Controls: Effortlessly manage calls, music, and functions directly from your watch.
• Wide Compatibility: Seamlessly connects with both Android and iOS devices for universal use.
urbannovas brings you smart tech at an unbeatable value. Order now for authentic quality and Free Home Delivery across Pakistan!
H3 Wireless Earbuds
Today
H3 Wireless Earbuds
<h3>Soundpeats H3 Wireless Earbuds</h3>
<p>12mm Dynamic Driver+ Dual Balanced Armature Drivers<br>37Hrs Playtime<br>Hybrid Active Noise Cancellation<br>Bluetooth Version: V5.4<br>Frequency Response Range: 20Hz-40KHz<br>Maximum Working Distance: 10m<br>Play Time: About 7 Hours (Up to 37 Hours With Charging Case)<br>Battery Capacity: 35mAh (Earbuds) / 400mAh (Charging Case)</p>
After · Dondo
Soundpeats H3 Wireless Earbuds: Hybrid ANC, 37 Hrs Playtime. Free Delivery!
Experience crystal-clear audio and uninterrupted calls with Soundpeats H3 Wireless Earbuds, engineered for your demanding daily routine. This isn't just about music; it's about reliable performance that keeps up with your life.
• Hybrid Active Noise Cancellation: Block out distractions for focused work, clear calls, and immersive music.
• 37 Hours Total Playtime: Enjoy music and calls all day with the charging case – no more frequent charging worries.
• Dual Driver System (12mm Dynamic + Balanced Armature): Delivers rich, detailed sound for every beat and clear vocals.
• Bluetooth V5.4: Ensures a stable, fast connection and extended range up to 10 meters.
Trust urbannovas for genuine quality and unmatched value. Get your Soundpeats H3 Earbuds with Free Home Delivery today!
earbuds
Today
earbuds
<div class="detailmodule_image">
<p>
Model: GO TW004 wireless headset
<br>
Type: Headphone
<br>
Headphone type: earbud headphones
<br>
Wearing style: earplug style
<br>
Plug type: straight plug type
<br>
Whether wireless headset: wireless headset
<br>
Purpose: Wireless headset
<br>
Weight: 5.6 (g)
<br>
Color: function-headphone TW004 gray, function-headphone TW004 blue, function-headphone TW004 red, function-headphone TW004 green
<img src="https://cf.cjdropshipping.com/4faea206-f07b-473f-beb4-b7c6127b9906.jpg" style="font-size: 14px; max-width: 100%;">
<img src="https://cf.cjdropshipping.com/7dfddb82-9cf7-451d-b862-27ef971e94dd.jpg" style="font-size: 14px; max-width: 100%;">
<img src="https://cf.cjdropshipping.com/3c689211-f8b5-4b48-b0ab-0f75a398735e.jpg" style="font-size: 14px; max-width: 100%;">
<img src="https://cf.cjdropshipping.com/fc15f51d-6e47-4051-a5a4-729a9fe2fa77.jpg" style="font-size: 14px; max-width: 100%;">
<img src="https://cf.cjdropshipping.com/399cc993-cc69-4a41-9d96-9a003dab4c65.jpg" style="font-size: 14px; max-width: 100%;">
</p>
</div>
After · Dondo
GO TW004 Wireless Earbuds: Lightweight (5.6g), Multiple Colors. Free Delivery!
Enjoy your music and calls in comfort and style with GO TW004 Wireless Earbuds, perfect for your everyday convenience. These earbuds are designed to blend seamlessly into your routine, offering practicality and a touch of personal flair.
• Ultra-Lightweight (5.6g): So comfortable, you'll forget you're wearing them, ideal for long hours of use.
• Wireless Freedom: Experience seamless audio without tangled wires – move freely and effortlessly.
• Multiple Colors Available: Choose a shade that matches your unique style – Gray, Blue, Red, Green options.
• Earbud Style Fit: Provides a secure and comfortable fit, ensuring they stay put during daily activities.
Get the best value for your everyday tech needs from urbannovas. Order your GO TW004 Earbuds today with Free Home Delivery!
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Excessive Emojis and Spam in Titles
+PKR 320/moProduct titles frequently contain excessive emojis, spammy marketing phrases, and inconsistent styling, severely diminishing professionalism and readability.
critical02
Keyword Stuffing and Typos in Titles
+PKR 288/moA notable number of product titles suffer from keyword stuffing and numerous typos, negatively impacting search engine optimization and user experience.
critical03
Non-English Content in Descriptions
+PKR 256/moProduct descriptions extensively feature irrelevant non-English text, which is inappropriate for an English-centric platform and confuses the target audience.
critical04
Missing Product Descriptions
+PKR 224/moCrucial product information is frequently absent due to missing descriptions, leading to a poor user experience, reduced conversion rates, and severe SEO deficiencies.
critical05
Lack of Catalog Professionalism
+PKR 192/moThe overall catalog exhibits a consistent lack of professionalism and adherence to quality standards across content elements, negatively affecting brand perception.
warning03 · 03 — Benchmark
How you stack up.
Something went wrong (You)
48
ARC HOMECARE
75
Idealancy
70
Homfair
78
BrandDesc wordsLifestyle %Materials %Voice %
Something went wrong (You)159w97%66%80%
ARC HOMECARE90w35%75%75%
Idealancy80w45%55%65%
Homfair100w65%65%70%
Competitors were identified by searching for e-commerce stores in Pakistan selling 'household items,' 'home care products,' and 'car accessories,' based on the product categories mentioned in the audit summary and extracted from the urbannovas.store homepage. The selected competitors directly align with Urbannovas's product offerings and target market. Catalog quality metrics are estimated based on observed product presentation, detail level, and branding on their public websites.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (73%)
Weak titles (86%)
Category distribution
Price analysis
PKR 20
Min
PKR 3,232
Avg
PKR 2,500
Median
PKR 15,000
Max
4%
Budget
18%
Mid-range
7%
Premium
Coverage
97%
Has description
1519
Avg desc length
100%
Has images
7.1
Avg imgs/product
100%
Compare-at
3%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 3% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+PKR 404/mo·5 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+PKR 242/mo·1 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+PKR 162/mo·1 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 6 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 6 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 1 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.5h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 0.8h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 0.4h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 0.8h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 141 to 89 characters.The improved sample description went from 0 to 118 words.Excessive Emojis and Spam in Titles is tied to an estimated PKR1.3K/month.Inconsistent Brand Expression and Clarity
Recap · what's at stake
You're losing PKR 1.3K every month this stays as-is.
6 products to fix. Dondo runs it in 1 minutes.