01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+₹5.5K/mo·110 products
×AM Webtech Private Limited
Live audit · May 24, 2026www.tjori.com500 products · 50 sampledShopify
AM Webtech Private Limited,
you're leaving ₹131.3K
on the table every year.
We audited 50 of your 500 products. Your catalog scores 73/100 — top Jewelry & Premium Fashion brands hit 85. That gap is worth ₹10.9K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
73/100
Sales at risk
₹10.9K/mo
₹131.3K/yr if unaddressed
Products to fix
110 of 500
22% of catalog needs work
Time to fix
6d → 1m
Manual vs Dondo
80th percentile of 439 audited stores
The verdict
“Your score puts you right in the middle of the pack. To compete with top performers like Jaypore, you must transition from a simple product list to a discovery-optimized catalog.”
Manual
45.8h/mo
₹550/mo
@ ₹12/hr · 45.8h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields₹5.5K/mo
Rewrite weak product titles₹5.5K/mo
Conservative
₹5.5K/mo
Moderate
₹10.9K/mo
Aggressive
₹25.0K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of INR500.0K based on reported annual revenue of ~$5.5M - $7M USD FY2023.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Priya.
She's 55-65% of your revenue — and your product pages aren't answering her questions.
Priya is a 34-year-old marketing professional living in Bangalore who balances a fast-paced career with a deep appreciation for Indian heritage. She avoids 'fast fashion' in favor of 'Everyday Ethnic' pieces that tell a story. She values authenticity and ethical sourcing, often shopping for unique hand-block prints and cruelty-free leather footwear that works for both the boardroom and family gatherings.
Priya 'The Conscious Professional' Sharma
She walks in already thinking:
Fear of extremely delayed delivery timelines and lack of shipping transparency.
Concerns regarding the difficulty of obtaining refunds for returns based on public customer feedback.
Uncertainty about size consistency and the actual scale of jewelry pieces due to limited lifestyle imagery.
What she's trying to do:
Curate a wardrobe that reflects cultural identity while remaining sophisticated for a professional environment.
Find unique, high-quality artisanal gifts that support local Indian craftsmen.
Purchase comfortable, ethical footwear that can transition from daily work use to festive occasions.
What pushes her to buy:
Discovery of niche traditional art forms like Kalamkari or Madhubani via social media storytelling.
Need for distinctive, non-mall festive wear for weddings or cultural events.
Alignment with the brand's 'Cruelty-Free' and 'Artisanal' value propositions.
Logistics Transparency & Visual Verification
While the catalog showcases beautiful products, it fails to address the persona's primary anxiety: delivery reliability. There is a lack of clear 'Estimated Delivery' dates on PDPs. Additionally, for jewelry and footwear—categories where Priya has size concerns—the catalog lacks 'scale shots' (e.g., jewelry on a model) and detailed technical specifications (lining material, precise heel height) that would mitigate the fear of a difficult return process.
02 · 02 — Voice
Your brand voice, scored.
Artisanal IntegrityChampioning traditional Indian techniques like Kalamkari and Handblock printing for the modern wardrobe.
Everyday EthnicDemocratizing luxury by making heritage-inspired designs wearable for daily life rather than just special occasions.
Ethical ConsciousnessCommitting to cruelty-free materials and the preservation of local artisan communities through fair representation.
Cultural CurationNarrating the history of Indian art forms through curated, theme-based collections that honor specific craft regions.
Best of your brand
Tjori is a made-in-India fashion and lifestyle brand created for the modern Indian sensibility, with a clear point of view: Everyday Ethnic.
About Tjori Section
Your product pages
The product copy successfully utilizes high-sensory language ('Royal Azure,' 'Intricate Heritage-inspired') that supports the mission of preservation
Evocative Craft vs. Logistics Friction
The product copy successfully utilizes high-sensory language ('Royal Azure,' 'Intricate Heritage-inspired') that supports the mission of preservation. However, there is a strategic gap between the 'premium' and 'regal' imagery used in descriptions and the documented customer service friction regarding shipping and refunds. To maintain brand authenticity, the voice needs to extend its 'Everyday' promise beyond design and into transparent, reliable service communication.
To bring the best of Indian ethnic products, traditional crafts, and designs to a global audience while supporting local artisans.
~$5.5M - $7M USD FY2023
Revenue
~100-250
Team
~1,100,000+
Social presence
Approximately 1 million+ registered users across India and international markets.
Customers
Key differentiators
Wide range of categories including apparel, jewelry, footwear, and Ayurvedic beauty.Focus on lost or dying Indian art forms and crafts.Global shipping with a strong focus on the NRI (Non-Resident Indian) market.
Values
AuthenticityEthical SourcingPreservation of CraftsmanshipInclusivity
Tech stack
MagentoGoogle AnalyticsFacebook PixelMailchimpZendeskCloudflare
1.4/5
Trustpilot (150+)
3.2/5
Google (450+)
What customers love
- Unique ethnic designs not found in mainstream malls
- Beautiful artisanal jewelry and footwear collection
- Good quality of cotton and handloom fabrics
Common complaints
- Extremely delayed shipping and delivery times
- Difficulties in obtaining refunds for returned items
- Poor customer service responsiveness
Social presence
1,200
twitter
1,600
youtube
715,000
facebook
11,000
linkedin
$20,000 - $40,000 USD
Ad spend/mo
Facebook Ads, Instagram Ads, Google Search, Pinterest
Ad channels
02 · 03 — Proof
Same product, rewritten for Priya.
Mint Royale Drop Earrings
Today
Mint Royale Drop Earrings
Fresh and refined, Mint Royale Drop earrings showcase a soothing mint hue in an elegant drop silhouette. Lightweight and graceful, they add a subtle pop of color and a touch of modern sophistication to both everyday looks and special occasions. Specifications: Type: Earrings Colour: Silver Material: Oxidised Silver Finish: Handcrafted Length: 6 cm Weight: 17.6 gm
After · Dondo
Handcrafted Mint Green Drop Earrings in Oxidized Silver for Women
Elevate your boardroom-to-brunch transition with a splash of regal mint that tells a story of vintage elegance.
- 6cm Handcrafted Drop: Expertly sized to frame your face and provide a visible statement without feeling heavy.
- Oxidized Silver Finish: Offers a timeless heritage patina that pairs beautifully with both crisp white shirts and silk sarees.
- Lightweight 17.6g Design: Engineered for all-day comfort for the busy professional.
Every pair is shipped with a unique tracking code and a 3-5 day delivery window to ensure your artisanal treasure arrives exactly when expected.
Royal Blue Brocade Loafers
Today
Royal Blue Brocade Loafers
Festive season just around the corner and it's time to make the most of it! Now pair these ever so classic brocade fusion footwear to add overall ethnic charm to your outfit! These footwear feature ever so classic brocade finish a padded and ultra comfortable sole! Color: Blue and Brown Material: Brocade Finish: Handmade
After · Dondo
Royal Blue Hand-Embroidered Brocade Loafers for Women with Padded Sole
Step into a narrative of Indian craftsmanship with these versatile loafers that bring festive luxury to your daily commute.
- Authentic Hand-Embroidered Brocade: Preserving traditional weaving techniques in a contemporary, wearable silhouette.
- Ultra-Padded Comfort Insole: Designed for the conscious professional who values ergonomic support alongside style.
- Cruelty-Free Materials: Ethically sourced components that align with your sustainable lifestyle choices.
- Standardized Size Chart: Verified measurements provided to ensure a perfect fit the first time, reducing the need for returns.
Plum Hand-Block A-Line Flared Dress
Today
Plum Hand-Block A-Line Flared Dress
A dress with structured drapes and pleats that will add major style points to your summer days and nights. The plum purple is a subtle reference to the summer spring. Pair this up with minimalist silver jewelry and elegant footwear to add the style statement. Dimension In Inches: Length - 48 Inches Dimension In Centimetres: Length - 121.9 cm
After · Dondo
Plum Purple Hand-Block Printed A-Line Flared Cotton Dress for Women
Embrace the rhythmic soul of Sanganeri craftsmanship in this rich plum silhouette designed for effortless elegance.
- Hand-Block Printed Cotton: Utilizing ancient wooden block techniques to create a breathable, unique pattern for summer days.
- 48-Inch Flared A-Line Cut: A flattering, structured drape that offers both professional modesty and festive flair.
- Pure Heritage Textile: 100% natural cotton that stays cool and vibrant through countless washes.
Tjori celebrates artisanal integrity with clear estimated delivery dates at checkout, so you can plan your cultural events with confidence.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Average title length is only 41 characters
- Titles lack material, gender, and occasion keywords
Recommendations
- Expand titles to include Brand + Material + Style + Gender + Occasion
- Target a 50-80 character sweet spot for SEO
Issues
- Inconsistent formatting across product lines
- Lack of storytelling for artisanal products
- Missing technical bullet points for fabric care and specifications
Recommendations
- Implement a Story-Spec-Style framework
- Add mobile-friendly bullet points for technical specs
Issues
- Lack of scale-reference photos for jewelry
- Insufficient image count for complex items
- Missing lifestyle shots for footwear
Recommendations
- Ensure jewelry items have a scale shot on a model
- Add lifestyle shots for footwear to demonstrate fit
Issues
- No visible Buy Now Pay Later (BNPL) options for premium items
- Absence of bundle-and-save options for accessories
Recommendations
- Display financing/installment info for items over 4000 INR
- Create accessory bundles to increase Average Order Value
Issues
- Internal backend tags like AAA and CLOTHS-GST2025 leaking to frontend
- Overlapping or confusing navigation categories in footwear
Recommendations
- Audit and remove internal accounting tags from public view
- Organize filters by customer-centric categories like Monsoon Wear
Issues
- Titles are missing high-intent long-tail keywords
- Under-optimized image Alt-text
- Keyword density is too low in descriptions
Recommendations
- Incorporate terms like Handcrafted and Ethical Fashion in the first 100 characters
- Perform keyword research for regional ethnic accessories
03 · 01b — Issues
Top issues, ranked by cost.
01
Short SEO Titles
+₹3.8K/moTitles like Mint Royale Drop Earrings (25 chars) miss critical search terms, reducing organic reach.
critical02
Internal Tag Leakage
+₹2.7K/moTags like CLOTHS-GST2025 and AAA clutter the UI and hurt brand professionality.
warning03
Missing Scale Visuals
+₹2.0K/moJewelry lacks size-reference photos, likely leading to size-related customer returns.
critical04
Inconsistent Storytelling
+₹1.4K/moHigh-value raw silk products have datasheet-style descriptions that fail to justify pricing.
warning05
Lack of AOV Boosters
+₹985/moNo bundles or Shop the Look features are resulting in lower transaction values.
critical03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best handcrafted silver jhumkas and ethnic earrings”
“best block print midi dresses for summer”
“best designer silk kaftans for a resort vacation”
“best long embroidered jackets to wear over ethnic outfits”
“best beaded choker necklaces for a bohemian look”
“FabIndia vs Jaypore for authentic block print clothing”
“better alternatives to iTokri for handcrafted jewelry”
“Utsav Fashion vs Craftsvilla for high-end wedding guest dresses”
“is there a higher quality alternative to FabIndia for silk kaftans”
“brands similar to Jaypore for unique ethnic home decor”
Who AI recommends instead
What to fix for AI visibility
“best handcrafted silver jhumkas and ethnic earrings”
The 'Mint Royale Drop Earrings' page lacks the specific 'handcrafted silver' and 'jhumka' descriptors. AI models categorize these as simple drop earrings rather than traditional ethnic jewelry.
handcrafted silver jhumkasethnic silver drop earringstraditional artisan jewelryoxidized silver finish
“best block print midi dresses for summer”
The 'Scarlet Blossom Tiered Cotton Maxi Dress' is categorized as a 'Maxi', missing the 'Midi' length search intent. There is no mention of 'block print' technique in the primary metadata.
hand block print midi dressbreathable summer cotton dressblock printed tiered dressethnic summer midi
“best designer silk kaftans for a resort vacation”
The 'Floral Printed Kaftan Dress' description focuses on the pattern but fails to emphasize 'luxury resort wear' or the specific 'silk' fabric feel required for 'designer' queries.
designer silk kaftansluxury resort wear kaftansilk blend floral kaftanvacation ethnic wear
“best long embroidered jackets to wear over ethnic outfits”
The 'Royal Azure Botanical Kimono' uses the Western term 'Kimono' which detaches it from 'long embroidered jackets' and 'ethnic outfit' layering queries.
long embroidered jacketethnic layering jacketbotanical print long shrugembroidered kimono jacket
03 · 03 — Benchmark
How you stack up.
Ethnic Wear - Buy Ethnic Jewelry & Footwear For Women Online
–
TJORI (You)
73
Jaypore
89
iTokri
84
FabIndia
81
BrandDesc wordsLifestyle %Materials %Voice %
Ethnic Wear - Buy Ethnic Jewelry & Footwear For Women Online
–
TJORI (You)52w100%100%100%
Jaypore145w85%92%95%
iTokri185w65%88%90%
FabIndia95w75%80%70%
Competitors were identified based on catalog overlap in Indian ethnic jewelry, premium handloom apparel, and artisanal footwear within the India market. Metrics were estimated through analysis of public product page structures, metadata richness, and social signal consistency.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
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Category distribution
Price analysis
₹265
Min
₹1,335
Avg
₹1,119
Median
₹5,346
Max
9%
Budget
25%
Mid-range
16%
Premium
Coverage
100%
Has description
354
Avg desc length
100%
Has images
5.2
Avg imgs/product
98%
Compare-at
80%
Psychological
48%
Avg discount
✕
Installments
✓
Bundles
Issues
- No installment/financing information visible in product descriptions
Recommendations
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
0
Perf
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Mobile issues
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Sample pages
Recommendations
- Add Review or AggregateRating schema to display star ratings in search results
128
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
75,000
Low est.
150,000
Mid est.
300,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+₹5.5K/mo·110 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 1 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 9.2h · Dondo: 7m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 13.8h · Dondo: 7m
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Short and unoptimized SEO titles
Transforms generic names into SEO-rich titles with brand, material, and occasion details.
+15-20% revenue lift·AI Title Generator
02
Weak or thin product descriptions
Generates benefit-driven, artisanal stories that justify premium pricing and incorporate heritage keywords.
+12% conversion rate·AI Description Writer
03
Leaked technical tags and poor navigation
Bulk-cleans metadata to remove technical clutter and optimizes category tags for customer discovery.
-10% bounce rate·Listing Optimizer
04
Competitive pricing landscape
Analyzes pricing against players like Jaypore to ensure attractiveness of the 'Compare-at' pricing.
Enhanced price competitiveness·Competitor Analysis
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Mint Royale Drop Earrings
60
+₹990
AI Title Generator
Royal Blue Brocade Loafers
60
+₹825
AI Title Generator
Plum Hand-Block A-Line Flared Dress
62
+₹660
AI Title Generator
Pink Color Raw Silk Embroidered Blouse
65
+₹550
AI Description Writer
Antique Gold Peacock Kundan Nath with Pearls
75
+₹495
AI Image Generator
Dondo-style rewrite improved the sample title from 25 to 65 characters.The improved sample description went from 56 to 91 words.Short SEO Titles is tied to an estimated INR10.9K/month.Evocative Craft vs. Logistics Friction
Recap · what's at stake
You're losing ₹10.9K every month this stays as-is.
110 products to fix. Dondo runs it in 1 minutes.