Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
We audited 427 of your 427 products. Your catalog scores 74/100 — top Beauty & Fragrance brands hit 85. That gap is worth £99.0K/month in unrealized sales.
“You are currently outperforming the average general e-commerce store, but you are trailing behind top-tier beauty brands. Your Pricing is elite, but your Catalog Data (Titles/Categories) is holding you back from absolute market dominance.”
Monthly online revenue of £2.4M based on reported annual revenue of ~$37.5M USD FY2023.
Formula: Sampled 50 of 427 products (×8.5 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
She's 60-65% of revenue of your revenue — and your product pages aren't answering her questions.
Initial 'chemical' or alcoholic scent profile upon the first spray compared to originals.
Concerns regarding bottle durability and potential leakage during transit or in handbags.
Anxiety over slow customer service response times and potential delivery delays during peak sale periods.
Maintain a high-status fragrance identity daily without the financial burden of designer markups.
Transition a signature scent from personal wear to home environment using matching diffuser oils and laundry sheets.
De-risk the purchase of new scents through low-cost entry points like the 5ml Discovery Set.
High-value bundle deals (like the 3x100ml set) that offer a 40% saving over individual bottles.
Viral social media proof demonstrating that the scents are 95%+ identical to luxury counterparts.
Strong alignment with vegan and cruelty-free values for guilt-free daily indulgence.
The current catalog fails Sian by using overly concise titles like 'Inspired by Eros - 475' which lack key descriptors such as 'Eau De Parfum' or 'Long Lasting.' Descriptions are presented as walls of text rather than scannable note pyramids, making it difficult for her to verify scent profiles on mobile. Additionally, the catalog does not proactively address her 'initial chemical scent' objection within the product pages to manage expectations regarding fragrance opening notes.
While the core brand identity is disruptive and 'Robin Hood' in nature, the individual product descriptions (e.g., No. 741 or No. 475) occasionally revert to traditional, flowery 'perfume-speak' like 'luminous floral' or 'radiant bloom.' This creates a slight disconnect from the bold, price-defying mission. The catalog copy would benefit from more frequent references to specific longevity metrics and the direct 'inspired-by' value proposition to maintain the disruptive edge across all touchpoints.
To democratise luxury fragrance by offering high-quality 'inspired-by' scents without the designer price tag.



Issues ordered by cost. Expand any row for the evidence.
Titles like 'Inspired by Cloud - 990' are too short (avg 35 chars) and lack essential SEO keywords.
criticalFailure to rank for high-volume terms like 'Vegan Perfume' and 'Cruelty-Free Fragrance'.
criticalHigh-margin items like 'The Fresh To Fierce Bundle' are invisible to collection filters.
warningText-heavy fragrance descriptions like 'Inspired by REM - 655' reduce mobile conversion rates.
warningLarge sets like 'The Discovery Set' lack the visual depth needed to justify price points.
warningCompetitive analysis based on UK market presence, product category alignment (designer-inspired fragrances), and public metadata signals including description depth, lifestyle imagery ratios, and ethical claim frequency.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
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One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
Weak titles hurt search visibility and make products harder to understand at a glance.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Weak image coverage reduces trust and makes products harder to evaluate.
Clearer product names that are easier to scan, search, and compare.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
SEO-optimized titles increase organic CTR and PDP visits
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Rewrite all 427 titles with high-intent SEO keywords and product attributes in minutes.
Automatically clean up categories and repair broken tags like 'jo malome' to restore filtering.
Convert long paragraphs into persuasive, icon-based bullet points for scent profiles.
Generate lifestyle backgrounds for standard bottle renders to create a more premium brand feel.
Identify and target the specific keywords competitors are using to steal market share.
Connect Dondo and this becomes your work surface.
162 products to fix. Dondo runs it in 1 minutes.