01
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+R$42/mo·13 products
×suplint
Live audit · Jul 17, 2026suplint.mx36 products · 36 sampledUnknown
suplint,
you're leaving R$888
on the table every year.
We audited 36 of your 36 products. Your catalog scores 63/100 — top e-commerce brands hit 92. That gap is worth R$74/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
63/100
Sales at risk
R$74/mo
R$888/yr if unaddressed
Products to fix
18 of 36
50% of catalog needs work
Time to fix
2d → 1m
Manual vs Dondo
58th percentile of 1,183 audited stores
The verdict
“This catalog's performance lags significantly behind top industry performers, primarily due to critical deficiencies in product descriptions and inefficient title structures. Urgent content enrichment and attribute optimization are required to compete effectively.”
Manual
14.3h/mo
R$744/mo
@ R$52/hr · 14.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add missing product descriptionsR$42/mo
Improve catalog SEO fieldsR$21/mo
Rewrite weak product titlesR$13/mo
Conservative
R$30/mo
Moderate
R$74/mo
Aggressive
R$124/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 36 products, R$64 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 36 of 36 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sofia.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Sofia is a health-conscious adult in her late 30s living in Mexico. She is proactive about her well-being and seeks natural, scientifically-backed solutions to optimize her health. Sofia is busy but dedicated to a healthy lifestyle, looking for reliable and transparent brands that align with her values of quality and natural ingredients. She's willing to invest in premium supplements if they promise clear benefits and ethical sourcing.
Sofia Rodriguez
She walks in already thinking:
Hesitation regarding the actual effectiveness or immediate results of a supplement if detailed scientific evidence or testimonials are not clearly presented.
Concerns about delivery reliability and speed, especially when ordering online from third-party platforms.
Skepticism about product claims without full transparency on ingredients, sourcing, and quality standards.
What she's trying to do:
Optimize my overall health and vitality through natural and trusted nutritional support.
Find effective, science-backed solutions for specific health concerns (e.g., fatigue, anxiety, weak immunity) without introducing harmful chemicals.
Ensure I am consuming high-quality, safe, and transparently sourced supplements that align with my ethical and health values.
What pushes her to buy:
Clear presentation of scientific research, clinically proven ingredients, and European quality standards that validate product efficacy.
Emphasis on natural, ethically sourced, and non-GMO ingredients, particularly for vegetarian-friendly options.
Products that address specific health goals such as boosting energy, improving sleep, enhancing immunity, or supporting beauty with reliable, easy-to-understand benefits.
Missing Scientific Detail and Trust Signals
The critical lack of product descriptions directly impedes Sofia's ability to verify the brand's claims of 'scientific research' and 'clinically proven ingredients.' Without this crucial information at the product level, she cannot trust the product's efficacy or compare it against competitors, making her hesitate to purchase. Furthermore, redundant information in titles suggests a lack of systematic data presentation, which undermines the perceived 'European quality' and 'scientific' rigor she values.
02 · 02 — Voice
Your brand voice, scored.
Scientifically ValidatedThe brand's communication consistently highlights rigorous scientific research, clinically proven ingredients, and carefully formulated supplements to assure efficacy.
Naturally PureMessaging emphasizes the use of only natural, ethically sourced, and non-GMO ingredients, leveraging nature's best for health benefits.
Reliable & HonestThe voice instills confidence and transparency, positioning Suplint as a dependable partner offering honest, high-quality products with a quality guarantee.
Empowering WellnessCommunication focuses on optimizing health, enhancing well-being, and providing tangible benefits, encouraging customers to proactively improve their lives.
Best of your brand
¡Déjanos cuidar de ti! SUPLINT — vitaminas y minerales para ti. Una elección sencilla, ingredientes de alta calidad y beneficios máximos.
Homepage copy
Your product pages
The brand's public-facing mission and 'About Us' sections are in Spanish, emphasizing European quality and scientific backing
Inconsistent Language & Missing Product Descriptions
The brand's public-facing mission and 'About Us' sections are in Spanish, emphasizing European quality and scientific backing. However, the provided product catalog snippets are predominantly in Portuguese, with many lacking detailed descriptions. This creates a significant inconsistency in language and prevents the brand's core values (scientific validation, natural purity, reliability) from being effectively communicated at the product level. Customers cannot fully understand the 'multiple benefits' or 'clinically proven ingredients' if the descriptions are missing or in an unexpected language, hindering trust and purchase decisions.
Suplint is committed to offering exceptional supplements that provide a true alternative for enhancing your health. We achieve this through scientific research to offer formulations that provide multiple benefits in simple and straightforward supplements. We take science and deliver it in the way you need: honest, reliable, and natural supplements. We understand what matters when you consider your health and well-being. That's why we use only natural ingredients. You get exactly what you need to optimize your health without risks.
More than 6,184 (estimated total across Instagram, Facebook, YouTube, and TikTok)
Social presence
Health-conscious adults in Mexico seeking natural and scientifically-backed nutritional supplements.
Customers
Key differentiators
Formulations based on scientific research for multiple benefitsUse of only natural and high-quality ingredientsEuropean quality design and consistent standardsEthically sourced and non-GMO productsCommitment to honesty and reliability
Values
Superior quality standards in all our formulationsLeverage the best of nature and scienceClinically Proven ingredientsVegetarian Friendly optionsEuropean Quality design and standardsEthically Sourced ingredientsNon-GMO formulasQuality Guarantee
Tech stack
ShopifyHTML5CSS3JavaScript
/5
Trustpilot ()
/5
Google ()
What customers love
- Improved energy and focus
- No stomach discomfort
- Well-formulated products
Common complaints
- Delivery issues/delays (from third-party platforms)
- Lack of immediate or expected results (from third-party platforms)
Social presence
2,200+
tiktok
484-485
youtube
100+
facebook
3,400+
instagram
02 · 03 — Proof
Same product, rewritten for Sofia.
Suplemento Testo Suplint Com L-aspártico E Arginina Para Homens, 60 Cápsulas Sem Sabor
Today
Suplemento Testo Suplint Com L-aspártico E Arginina Para Homens, 60 Cápsulas Sem Sabor
No description.
After · Dondo
Suplint Testo Natural: L-Aspártico & Arginina para Vitalidad Masculina
Recupera tu vitalidad y energía masculina de forma natural con el Suplint Testo, diseñado para optimizar tu bienestar. • Formulación Científica: Ácido D-aspártico y L-arginina para apoyar la producción natural de testosterona. • Rendimiento y Vitalidad: Mejora fuerza, rendimiento físico y energía diaria. • Pureza Suplint: Ingredientes naturales, sin sabor ni aditivos. Calidad europea garantizada. Confía en Suplint: ciencia, honestidad y pureza natural para tu salud masculina.
Biotina 45 Mcg Cápsulas Veganas Para Cabelo, Pele E Unhas | Suplemento Vitamínico Natural | Sem Glúten, Sem Ogm | 60 Cápsulas Sem Sabor
Today
Biotina 45 Mcg Cápsulas Veganas Para Cabelo, Pele E Unhas | Suplemento Vitamínico Natural | Sem Glúten, Sem Ogm | 60 Cápsulas Sem Sabor
No description.
After · Dondo
Biotina Suplint 45 mcg Vegana: Cabello Radiante, Piel y Uñas Fuertes
Realza tu belleza natural y fortalece cabello, piel y uñas con la Biotina Vegana Suplint. • Belleza Potenciada: Biotina 45 mcg promueve el crecimiento capilar, uñas fuertes y piel sana. • Pureza Vegana: Cápsulas 100% vegetales, sin gluten ni OGM. Consciencia y ética en tu bienestar. • Calidad Suplint: Ingredientes naturales bajo estándares europeos, garantía de confianza y seguridad. Suplint: tu aliado en bienestar con suplementos honestos, eficaces y de origen natural.
Multivitamínico 500 Mg A C D3 E B Zinc 180 Cápsulas Sem Sabor
Today
Multivitamínico 500 Mg A C D3 E B Zinc 180 Cápsulas Sem Sabor
No description.
After · Dondo
Suplint Multivitamínico Esencial: Vitaminas A, C, D3, E, B & Zinc
Potencia tu bienestar y fortalece tu sistema con el Multivitamínico Esencial Suplint, tu dosis completa de vitalidad. • Soporte Completo: Vitaminas A, C, D3, E, B y Zinc para óptimo funcionamiento. • Energía y Defensas: Impulsa tu inmunidad y energía. • Pureza Confiable: Ingredientes naturales, sin aditivos, con calidad europea. • Suministro Duradero: 180 cápsulas para 3 meses de bienestar constante. En Suplint, tu salud es nuestra prioridad. Confía en nuestra ciencia y calidad natural.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critical lack of product descriptions
+R$39/moApproximately half of all products are missing descriptive content, severely impacting SEO, customer decision-making, and overall catalog quality.
critical02
Redundant information in product titles
+R$35/moMany product titles include redundant attributes like 'Sem Sabor', which wastes valuable title space and could be managed more effectively as a dedicated product attribute.
critical03 · 03 — Benchmark
How you stack up.
Suplint — Tienda en Línea de Suplementos Alimenticios (You)
63
GNC México
80
Nutrisa
75
B Life
78
BrandDesc wordsLifestyle %Materials %Voice %
Suplint — Tienda en Línea de Suplementos Alimenticios (You)148w100%19%90%
GNC México70w30%85%70%
Nutrisa60w50%80%85%
B Life65w40%90%90%
Competitors were identified by searching for prominent e-commerce stores in Mexico specializing in nutritional supplements and health products. The selection focused on entities with a direct-to-consumer online model similar to Suplint. Catalog quality metrics are estimated based on general impressions of their online presence, product presentation, and brand messaging gleaned from public web signals.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (0%)
Thin descriptions (13%)
Thin descriptions (50%)
Weak titles (38%)
Thin descriptions (89%)
Weak titles (100%)
Category distribution
Price analysis
R$29.99
Min
R$64
Avg
R$58.47
Median
R$146.97
Max
2%
Budget
28%
Mid-range
6%
Premium
Coverage
64%
Has description
978
Avg desc length
100%
Has images
7.3
Avg imgs/product
100%
Compare-at
6%
Psychological
0%
Avg discount
✓
Installments
✕
Bundles
Issues
- Only 6% use psychological pricing patterns (.99, .95)
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Consider bundle/kit offerings to increase average order value
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+R$21/mo·13 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+R$13/mo·8 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add missing product descriptions with AI Description Writer.
Day 2Day 2: Apply the same fix to 13 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 8 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.7h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 5.3h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 1.8h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 86 to 70 characters.The improved sample description went from 0 to 67 words.Critical lack of product descriptions is tied to an estimated R$74/month.Inconsistent Language & Missing Product Descriptions
Recap · what's at stake
You're losing R$74 every month this stays as-is.
18 products to fix. Dondo runs it in 1 minutes.