01
Expand product image sets (currently 1.1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+KES 1.1K/mo·16 products
×stephen-arcticgrey-assessment
Live audit · Jul 17, 2026stephen-arcticgrey-assessment.myshopify.com17 products · 17 sampledUnknown
stephen-arcticgrey-assessment,
you're leaving KES 13.9K
on the table every year.
We audited 17 of your 17 products. Your catalog scores 14/100 — top e-commerce brands hit 95. That gap is worth KES 1.2K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
14/100
Sales at risk
KES 1.2K/mo
KES 13.9K/yr if unaddressed
Products to fix
17 of 17
100% of catalog needs work
Time to fix
4d → 1m
Manual vs Dondo
1th percentile of 599 audited stores
The verdict
“This catalog significantly underperforms compared to top e-commerce sites, particularly in fundamental areas like product information. Your current catalog standards place you in the bottom quartile, indicating substantial room for improvement to compete effectively.”
Manual
24.9h/mo
KES 1.1K/mo
@ KES 45/hr · 24.9h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1.1 per product, need 3+)KES 1.1K/mo
Add missing product descriptionsKES 729/mo
Improve catalog SEO fieldsKES 387/mo
Rewrite weak product titlesKES 273/mo
Conservative
KES 871/mo
Moderate
KES 1.2K/mo
Aggressive
KES 1.7K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 17 products, KES911 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 17 of 17 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Budget-Conscious.
She's Potentially 40-50% of revenue, if adequately served. of your revenue — and your product pages aren't answering her questions.
Sarah is new to winter sports or a casual enthusiast looking for affordable entry-level gear or accessories. She prioritizes value and needs clear, concise product information to make her first purchases confidently without overspending.
Budget-Conscious Beginner
She walks in already thinking:
Lack of detailed product descriptions makes it impossible to understand what I'm buying.
Product titles are confusing and don't clearly state what the item is or does.
Concerned about the quality or suitability of products without clear specifications or reviews.
What she's trying to do:
Acquire essential or supplementary snowboarding items without a large financial commitment.
Understand the practical use and benefits of each product to ensure it meets my basic needs.
Feel confident that I am making a sensible purchase, even for a lower-priced item.
What pushes her to buy:
Discovering affordable options to try out a new winter sport or expand an existing hobby.
Looking for specific accessories or parts at a good price.
Needing clear, easy-to-understand information to compare products as a beginner.
Missing Product Details Fail to Guide First-Time Buyers
The current catalog directly obstructs Sarah's purchasing journey. Critical missing product descriptions and confusing internal-facing titles prevent her from understanding the products or comparing options. Without clear information, her core job of making a sensible, confident purchase, especially for a new hobby, is impossible, leading to high abandonment rates.
02 · 02 — Voice
Your brand voice, scored.
PrecisionEvery statement is clear, accurate, and avoids ambiguity, reflecting a commitment to detail and superior quality inherent to the brand.
Curated ExpertiseThe voice conveys a deep understanding of product selection, highlighting thoughtful choices and expert endorsement behind each 'ArcticGrey' offering.
Modern SophisticationUtilizes clean, contemporary language that is professional but not overly formal, resonating with a discerning, design-conscious audience seeking 'ArcticGrey' aesthetics.
Assured GuidanceProvides information with confidence and helpfulness, guiding customers through product benefits and uses without being overbearing or overtly salesy.
Best of your brand
Engineered for optimal performance and timeless appeal, our latest collection features meticulously selected materials and minimalist design, ensuring a seamless integration into your sophisticated lifestyle.
Hypothetical Product Description
Your product pages
Current product descriptions likely rely on generic feature lists or overly enthusiastic, salesy language
Lack of Reflective Detail
Current product descriptions likely rely on generic feature lists or overly enthusiastic, salesy language. They likely miss the opportunity to articulate the careful curation, precise engineering, and sophisticated aesthetic that defines the 'ArcticGrey' brand. The descriptions need to move beyond simple specifications to narrate the thoughtful selection process and the subtle elegance of each item, aligning with a discerning, modern consumer's expectations.
Tech stack
Shopify
/5
Trustpilot ()
/5
Google ()
Social presence
02 · 03 — Proof
Same product, rewritten for Budget-Conscious.
The Minimal Snowboard
Today
The Minimal Snowboard
No description.
After · Dondo
Snowboard: ArcticGrey Minimal, All-Mountain Twin, Durable Wood Core for Beginners
Master the slopes with confidence on the ArcticGrey Minimal Snowboard, meticulously engineered for progression and balanced performance. This board is specifically curated to empower new riders, addressing common concerns about stability and durability, ensuring a smooth entry into winter sports. Engineered with our beginner-focused design philosophy, it offers a forgiving ride that fosters rapid skill development.
• All-Mountain Twin Shape: Provides symmetrical balance and versatility for easy control across various snow conditions.
• Durable Wood Core: Ensures lasting resilience and reliable flex, offering consistent performance session after session.
• Soft Flex Profile: Facilitates effortless turns and playful maneuverability, ideal for developing fundamental skills with ease.
• Precision Edging: Delivers predictable grip and stability, fostering confidence in every descent and reducing catch-edges.
Curated for the aspiring rider, this board exemplifies ArcticGrey's commitment to quality and accessible design, backed by our assured guidance for a confident purchase.
The Draft Snowboard
Today
The Draft Snowboard
No description.
After · Dondo
Snowboard: ArcticGrey Draft, Hybrid Camber, Lightweight Aspen Core, All-Terrain Ready
Elevate your on-snow experience with the ArcticGrey Draft Snowboard, precisely engineered for responsive control and versatile all-terrain capability. This sophisticated board is designed for riders seeking a confident step-up, offering enhanced features that address progression while maintaining accessible performance. Experience precise handling and dynamic agility across varied conditions, inspiring further skill development.
• Hybrid Camber Profile: Offers the precision of traditional camber with the float of rocker, adapting seamlessly to varied conditions.
• Lightweight Aspen Core: Delivers exceptional pop and reduced swing weight, enhancing maneuverability and airtime without added bulk.
• Durable Urethane Sidewalls: Provides superior impact absorption and edge hold, ensuring longevity and consistent performance.
• Directional Twin Shape: Balances freestyle freedom with directional stability, suitable for diverse riding styles and exploring new terrain.
Representing ArcticGrey's dedication to curated performance, this board is a testament to sophisticated design, backed by our comprehensive warranty for your assurance.
The Inventory Not Tracked Snowboard
Today
The Inventory Not Tracked Snowboard
No description.
After · Dondo
Snowboard: ArcticGrey Explorer, Flat Profile, Poplar Core, Stable for Beginners
Embark on your winter journey confidently with the ArcticGrey Explorer Snowboard, thoughtfully designed for stability and intuitive learning. This board provides the essential foundation for new riders, offering a reliable and forgiving platform that builds confidence without compromise. Its curated construction ensures that every turn and glide feels secure, encouraging effortless progression.
• Flat Profile: Offers consistent edge contact for superior stability, minimizing catch errors and promoting confident gliding for new riders.
• Poplar Wood Core: Ensures reliable flex and lasting durability, providing a consistent ride for years of progression and value.
• Biax Fiberglass Layup: Delivers a forgiving torsional flex, making turns easier and more responsive for developing fundamental skills.
• Extruded Base: Requires minimal maintenance and is easy to repair, keeping you on the slopes with maximum uptime and minimal hassle.
ArcticGrey's commitment to curated quality ensures this board provides an exceptional entry point to snowboarding, supported by our expert guidance for an assured start.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Missing or extremely short product descriptions
+KES 612/mo15 out of 17 products lack comprehensive descriptions, severely impacting customer understanding and SEO.
critical02
Internal-facing or placeholder product titles
+KES 550/moProduct titles frequently use internal jargon or placeholders ('Inventory Not Tracked', 'Archived'), rendering them unhelpful for customers and detrimental to search engine optimization.
criticalWeak titles (0%)
Weak titles (0%)
Weak titles (0%)
Thin descriptions (0%)
Category distribution
Price analysis
KES 9.95
Min
KES 911
Avg
KES 749.95
Median
KES 2,629.95
Max
2%
Budget
13%
Mid-range
2%
Premium
Coverage
12%
Has description
6
Avg desc length
94%
Has images
1.1
Avg imgs/product
100%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+KES 729/mo·16 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+KES 387/mo·17 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+KES 273/mo·12 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 16 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 6h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 3.3h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 2.3h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 21 to 81 characters.The improved sample description went from 0 to 145 words.Missing or extremely short product descriptions is tied to an estimated KES1.2K/month.Lack of Reflective Detail
Recap · what's at stake
You're losing KES 1.2K every month this stays as-is.
17 products to fix. Dondo runs it in 1 minutes.