01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$4.8M/mo·38 products
×SKIMS Body, Inc.
Live audit · May 1, 2026skims.com50 products · 50 sampledMagento
SKIMS Body, Inc.,
you're leaving $113.3M
on the table every year.
We audited 50 of your 50 products. Your catalog scores 32/100 — top Apparel & Shapewear brands hit 92. That gap is worth $9.4M/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
32/100
Sales at risk
$9.4M/mo
$113.3M/yr if unaddressed
Products to fix
38 of 50
76% of catalog needs work
Time to fix
1d → 5m
Manual vs Dondo
50th percentile of 0 audited stores
The verdict
“Your catalog scores 36 points below the average for Apparel & Shapewear stores. While the SKIMS brand is world-class, your catalog data is currently performing at a beginner level.”
Where you're losing
Improve catalog SEO fields$4.8M/mo
Add missing product descriptions$3.8M/mo
Rewrite weak product titles$937.5K/mo
Conservative
$4.7M/mo
Moderate
$9.4M/mo
Aggressive
$14.2M/mo
Research-backed conversion impact rates
Descriptions: 30% conversion loss on products without descriptions (industry benchmark: Baymard Institute)Images: 50% conversion loss on products without images (industry benchmark: Shopify research)Titles: 15% CTR loss from weak titles (industry benchmark: Google Shopping data)SEO: 10% organic traffic loss from poor SEO (industry benchmark: Ahrefs research)
Monthly revenue of 62.5M USD based on reported annual revenue of ~$750M FY2023.
Formula: (affected products / total products) × monthly revenue × impact rate
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Alana.
She's 60-65% of revenue of your revenue — and your product pages aren't answering her questions.
A 30-year-old fashion-conscious professional who prioritizes 'elevated basics' that transition from home to high-end social events. She is deeply influenced by social media aesthetics but demands functional performance from her shapewear. While she values the body-positive mission, she treats her SKIMS purchases as investment pieces and expects a premium digital experience to match the brand's price point.
Alana 'The Aesthetic Minimalist' Sterling
She walks in already thinking:
Sizing inconsistency concerns across different collections (e.g., Fits Everybody vs. Seamless Sculpt) making it risky to purchase without extensive reviews.
High friction regarding returns and shipping costs, coupled with reports of slow customer service response times.
Constant 'out of stock' status for core inclusive shades and popular sizes, leading to brand fatigue and looking at competitors like Honeylove.
What she's trying to do:
Provide a high-compression foundation that smooths the silhouette under form-fitting dresses without sacrificing all-day comfort.
Supply aesthetic loungewear that looks polished enough for a public coffee run but feels soft enough for sleeping.
Offer an exact 'nude' skin-tone match that remains invisible under sheer or light-colored luxury apparel.
What pushes her to buy:
High-energy social media drops or new seasonal colorways promoted via Kim Kardashian's personal channels.
The need for a technical 'solution' garment for a specific event, such as a wedding or a red-carpet-style outing.
Seeing a 'try-on haul' from an influencer with a similar body type that proves the compression and fabric quality.
Technical Ambiguity and Visual Underselling
The current catalog fails Alana by providing only a single image per product, which prevents her from seeing the garment on different body types or inspecting the technical details of the 'solution' fabrications. Furthermore, the absence of detailed descriptions (averaging only 48 characters) fails to explain compression levels or closure types, forcing her to leave the site to search for third-party YouTube reviews to answer basic fit questions.
02 · 02 — Voice
Your brand voice, scored.
Radical InclusivityChampioning every body through an expansive range of skin-tone matching shades and sizes that prioritize representation.
Technical InnovationFocusing on the 'solutions' aspect of the brand by highlighting advanced fabrications and functional, second-skin designs.
Elevated MinimalismUsing clean, refined language that mirrors a high-fashion aesthetic while remaining accessible to a global audience.
Empathetic AuthorityPositioning products as essential confidence-boosters through a voice that is both knowledgeable about fit and supportive of the wearer.
Best of your brand
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
Homepage Mission Statement
Your product pages
While the brand's core identity revolves around 'Solutions For Every Body' and inclusive storytelling, the current catalog snippets for items like the 'Cotton Poplin Sleep Set' or 'Woven Shine Cami' lean heavily into brief, utilitarian color descriptions (e
Functional Utility vs. Narrative Inclusion
While the brand's core identity revolves around 'Solutions For Every Body' and inclusive storytelling, the current catalog snippets for items like the 'Cotton Poplin Sleep Set' or 'Woven Shine Cami' lean heavily into brief, utilitarian color descriptions (e.g., 'snow contrast', 'ivory'). There is a missed opportunity to bridge the gap between simple product naming and the technical, skin-tone inclusive narrative found in the 'Seamless Sculpt' collections, which use a more evocative and branded color palette like 'Sienna', 'Jasper', and 'Cocoa'.
To create the next generation of underwear, loungewear and shapewear and set new standards by providing solutions for every body.
~$750M FY2023
Revenue
~500-1,000
Team
~10.1M+ across major platforms
Social presence
Global, diverse consumer base focused on inclusive sizing and skin-tone matching solutions
Customers
Key differentiators
Extensive shade range (9 core skin tones)Extensive size range (XXS to 4X/5X)Kim Kardashian's massive personal influence and marketing reachHighly technical fabrications and 'solution-oriented' designs
Values
InclusivityInnovationBody PositivityQuality
Tech stack
Shopify PlusKlaviyoGoogle Analytics 4YotpoNarvarAttentiveCloudflareHotjar
2.2/5
Trustpilot (4,500+)
4.1/5
Google (2,000+)
What customers love
- High-quality fabric and compression
- Accurate skin-tone matching
- Trendy designs that double as outerwear
Common complaints
- Inconsistent sizing across different collections
- High shipping costs and long delivery times
- Difficulty with returns and customer service response
Social presence
1.7M
tiktok
1.1M
twitter
65K
youtube
1.4M
facebook
$5M - $10M
Ad spend/mo
Instagram Ads, TikTok Ads, Google Search (SEM), Influencer Marketing, Outdoor/OOH Billboards
Ad channels
02 · 03 — Proof
Same product, rewritten for Alana.
SKIMS BODY UNLINED PLUNGE THONG BODYSUIT
Today
SKIMS BODY UNLINED PLUNGE THONG BODYSUIT
Wear this sexy plunge neck thong bodysuit alone with your favorite bottoms or under dresses to accentuate your curves and snatch your silhouette. Features unlined cups to flatter your bust, adjustable back straps that you can wear cross back, and a bottom gusset with snap closure. Fits true to size. Size down for more compression.
After · Dondo
SKIMS Body Unlined Plunge Thong Bodysuit – Lightweight Smoothing Foundation
The ultimate solution-oriented layer. This unlined plunge bodysuit offers a second-skin feel with breathable support and a thong back for no-show finishes. Designed with adjustable cross-back straps and a snap gusset, it effortlessly snatches your silhouette while celebrating your natural curves.
FITS EVERYBODY BOY SHORT
Today
FITS EVERYBODY BOY SHORT
No description.
After · Dondo
SKIMS Fits Everybody Boy Short – Buttery Soft Stretch Underwear
Experience our signature buttery-soft fabric that stretches to twice its size. This Fits Everybody Boy Short provides full coverage and a seamless look under any outfit. Engineered for comfort and inclusivity, it’s the essential base layer that molds to your unique shape without digging in.
SKIMS ROMANCE TIE SIDE MINI SKIRT
Today
SKIMS ROMANCE TIE SIDE MINI SKIRT
ivory
After · Dondo
SKIMS Romance Tie Side Mini Skirt – Elevated Satin Finish Lounge Skirt
A delicate addition to your loungewear edit. The Romance Tie Side Mini Skirt features adjustable side ties and a fluid, satin-like drape for an effortlessly feminine look. Perfect for elevated home relaxation or styled as a chic minimalist statement, this piece merges comfort with high-fashion aesthetics.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Excessive brevity in product names
- Omission of brand name in titles
Recommendations
- Expand titles to 50-70 characters
- Include collection name, key benefit, and fabric material
Issues
- Zero description text on flagship items
- Descriptions only containing color names
- Missing technical specifications for garments
Recommendations
- Write 150-250 word descriptions focusing on brand value
- Use bullet points for technical specs like compression level and fabric %
Issues
- Single image per product across the catalog
- Lack of detail or construction shots
- Failure to show products on diverse body sizes
Recommendations
- Implement a minimum of 4 images per product
- Include Hero, Back, Detail/Texture, and Lifestyle shots
Issues
- Localization errors resulting in 0 currency values
Recommendations
- Audit currency conversion API for international regions
Issues
- Zero variants displayed for multi-size/color items
- Empty product tags affecting internal search
Recommendations
- Re-sync backend to ensure size and color attributes are mapped as variants
Issues
- Weak meta-data due to missing descriptions
- Missing or generic image alt-text
Recommendations
- Use keyword-rich descriptions
- Implement descriptive alt-text for all images
03 · 01b — Issues
Top issues, ranked by cost.
01
Zero-Variant Display
+$5.5K/moFlagship items like the Fits Everybody line show 0 variants, preventing size/color selection.
critical02
Single Image Reliance
+$4.8K/moComplex items like the Lace Shapewear Corset have only one photo, hiding construction details.
critical03
Missing/Empty Descriptions
+$4.2K/moTechnical garments like the Back Smoothing Bodysuit lack crucial compression and fabric info.
critical04
Zero-Price Errors
+$1.5K/moThe Unlined Plunge Thong Bodysuit displays a price of 0 MAD, making it unpurchasable.
critical05
Short Titles
+$1.2K/moGeneric titles like 'LACE ROBE' fail to capture brand-specific and high-intent search traffic.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
120
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best high-waisted shapewear for everyday wear”
“best seamless bralettes that actually offer support”
“best soft modal sleepwear sets for women”
“best long sleeve maxi dresses for a curvy silhouette”
“best sculpting bodysuits to wear under tight clothing”
“Spanx vs Honeylove for wedding guest shapewear”
“is Savage X Fenty better than other lounge brands for plus size”
“Victoria's Secret vs newer comfort-focused bralette brands”
“alternatives to Yitty for bold colored shapewear”
“Honeylove vs Spanx for lower belly control”
Who AI recommends instead
What to fix for AI visibility
“best high-waisted shapewear for everyday wear”
The current product titles focus on technical terms like 'Body Core Sculpt' but lack intent-based qualifiers like 'high-waisted' and 'everyday wear.' AI needs explicit confirmation that the compression level is suitable for daily use rather than just special occasions.
high-waisted shapeweareveryday comfort compressionall-day weartummy control shorts
“best seamless bralettes that actually offer support”
The brand's bralette descriptions prioritize aesthetic lace details over functional support terminology. AI models lack data points connecting 'Lace Plunge' to 'supportive' or 'lifting' features for larger bust sizes.
supportive seamless bralettelift without wiresplus size supportive braletteunlined support
“best soft modal sleepwear sets for women”
The product names specify 'Cotton Poplin' and 'Woven Shine' but fail to target the high-volume search term 'Modal,' which is often associated with softness in the category. The descriptions need to highlight the fabric hand-feel.
soft modal sleepwearbreathable modal pajamasluxury loungewear setsoft touch fabric
“best long sleeve maxi dresses for a curvy silhouette”
The inventory currently features 'Mini Slip' and 'Mini Skirt' options, creating a product-type gap for 'Maxi' length queries. Descriptions do not explicitly mention 'curvy silhouette' or 'hourglass' sculpting for the dresses.
curvy silhouette dresssculpting maxi dressfloor length bodyconhourglass fit
03 · 03 — Benchmark
How you stack up.
SKIMS | Solutions For Every Body (You)
32
Honeylove
89
Savage X Fenty
86
Spanx
83
BrandDesc wordsLifestyle %Materials %Voice %
SKIMS | Solutions For Every Body (You)8w0%22%52%
Honeylove185w92%95%88%
Savage X Fenty115w96%70%94%
Spanx150w75%85%82%
Competitive analysis based on public Product Detail Page (PDP) structures, metadata density, and brand consistency signals sampled from top-level category pages.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Category distribution
Price analysis
$18
Min
$72
Avg
$64
Median
$198
Max
9%
Budget
30%
Mid-range
10%
Premium
Coverage
96%
Has description
48
Avg desc length
100%
Has images
1
Avg imgs/product
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$3.8M/mo·10 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$937.5K/mo·5 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Phase plan builds after you connect.
Revenue recovered
$4.7M/mo
90 days
Catalog score
52/100
60 days
04 · 02 — Recommendations
What Dondo fixes for you.
01
Missing/Empty Descriptions
Generates professional technical descriptions for products like the Fits Everybody collection.
+35% conversion rate·AI Description Writer
02
Short Titles
Optimizes titles with high-volume SEO keywords for better organic visibility.
+20% organic traffic·AI Title Generator
03
Single Image Reliance
Creates alternate lifestyle backgrounds and detail views for products with limited photography.
+50% conversion rate·AI Image Generator
04
Missing Variants and Tags
Automatically cleans up broken variant data and maps missing tags across the catalog.
+25% discovery rate·Listing Optimizer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
SKIMS BODY UNLINED PLUNGE THONG BODYSUIT
5
+$855.0K
Listing Optimizer
FITS EVERYBODY BOY SHORT
15
+$712.5K
AI Title Generator
SKIMS ROMANCE TIE SIDE MINI SKIRT
20
+$570.0K
AI Image Generator
LACE SHAPEWEAR CORSET
30
+$475.0K
AI Image Generator
Dondo-style rewrite improved the sample title from 40 to 75 characters.The improved sample description went from 55 to 41 words.Zero-Variant Display is tied to an estimated 9.4M USD/month.Functional Utility vs. Narrative Inclusion
Recap · what's at stake
You're losing $9.4M every month this stays as-is.
38 products to fix. Dondo runs it in 5 minutes.