Add missing product images
Weak image coverage reduces trust and makes products harder to evaluate.
We audited 16 of your 16 products. Your catalog scores 73/100 — top e-commerce brands hit 96. That gap is worth ₹884/month in unrealized sales.
“This catalog demonstrates significant fundamental weaknesses, particularly in core areas like product imagery and titling, placing it notably below the average and far from top industry performers. Immediate and comprehensive improvements are required to meet competitive standards.”
Monthly revenue estimated from 16 products, INR1.8K avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 16 of 16 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
She's 45-55% of revenue of your revenue — and your product pages aren't answering her questions.
Uncertainty about product quality and fit due to limited visual information and lack of detailed material descriptions.
Skepticism about 'vegan' and 'sustainable' claims without robust proof or certifications, especially when prices are still premium.
Difficulty comparing specific styles and making an informed decision when some product prices are missing and titles are inconsistent.
Find comfortable and stylish sneakers that complement her everyday casual and semi-formal outfits.
Purchase footwear from a brand that aligns with her ethical values, specifically veganism and environmental responsibility.
Obtain durable and good-quality shoes that offer longevity, reducing the need for frequent replacements.
Visually appealing designs that blend Italian aesthetics with contemporary trends, appealing to her desire for stylish footwear.
Clear communication of comfort features and durable, high-quality vegan materials.
Value-added benefits like free shipping, Cash on Delivery, and easy exchange, which reduce perceived risk for online purchases.
The catalog's critical issues, such as missing product images (4 out of 16 products), inconsistent titling, and N/A prices for several items, directly hinder Priya's ability to assess style, quality, and value. The absence of detailed product views and explicit material breakdowns makes it difficult for her to verify vegan and sustainability claims, increasing her objections. This prevents her from confidently making a purchase that aligns with her style, comfort, and ethical requirements.
While product descriptions effectively convey premium design, comfort, and earth-inspired aesthetics through evocative language, they often miss explicit mentions of Skevoxe's core sustainability promises (e.g., '100% vegan materials,' 'eco-conscious manufacturing') and the innovative technology used in crafting. Integrating these key brand differentiators more directly into product narratives would reinforce the brand's mission and value proposition at the point of sale.
Issues ordered by cost. Expand any row for the evidence.
4 out of 16 products lack any visual representation, severely impacting user trust and product understanding.
criticalSome product titles omit explicit product types (e.g., 'Sneakers'), leading to ambiguity and reduced search engine effectiveness.
critical3 out of 16 products have only 4 images, which is generally inadequate for a detailed product showcase and comparison.
warningIdentified Indian sneaker brands emphasizing sustainability, veganism, and/or premium design through web searches. Estimated catalog quality metrics based on information gathered from public web signals and brand positioning.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Insufficient images (0%)
Weak titles (50%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
Weak image coverage reduces trust and makes products harder to evaluate.
Weak titles hurt search visibility and make products harder to understand at a glance.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Clearer product names that are easier to scan, search, and compare.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Adding 3+ images per product increases add-to-cart rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
5 products to fix. Dondo runs it in 1 minutes.