01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+£19/mo·23 products
×Silktown Soap Company
Live audit · Jul 17, 2026silktown-soap-co.myshopify.com161 products · 100 sampledUnknown
Silktown Soap Company,
you're leaving £264
on the table every year.
We audited 100 of your 161 products. Your catalog scores 61/100 — top e-commerce brands hit 92. That gap is worth £22/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
61/100
Sales at risk
£22/mo
£264/yr if unaddressed
Products to fix
8 of 161
5% of catalog needs work
Time to fix
2d → 1m
Manual vs Dondo
53th percentile of 658 audited stores
The verdict
“This catalog significantly underperforms compared to top e-commerce sites, particularly in fundamental areas like product imagery and description quality. Immediate and substantial improvements are required to meet competitive industry standards and enhance conversion.”
Manual
13.1h/mo
£459/mo
@ £35/hr · 13.1h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets£19/mo
Add missing product descriptions£2/mo
Improve catalog SEO fields£1/mo
Rewrite weak product titles£1/mo
Conservative
£7/mo
Moderate
£22/mo
Aggressive
£37/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 161 products, £11 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 161 products (×1.6 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Eleanor.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Eleanor is an environmentally conscious consumer in her late 20s to early 40s who prioritizes ethical sourcing, natural ingredients, and sustainability in her purchasing decisions. She often seeks out products specifically formulated for sensitive skin and appreciates transparency from brands.
Eleanor Green
She walks in already thinking:
Unclear information about ingredients or manufacturing process, leading to doubts about 'natural' or 'ethical' claims.
Concerns that natural, handcrafted products might not perform as effectively or last as long as conventional alternatives.
Lack of sufficient visual information to truly understand product size, texture, or aesthetic, which is important for gift-giving or personal preference.
What she's trying to do:
Maintain a personal care routine that aligns with her ethical and environmental values, reducing her ecological footprint.
Find gentle, effective personal care products that soothe and nourish her sensitive skin without causing irritation.
Feel confident that her purchases support small, transparent, and handcrafted businesses committed to quality and ethical practices.
What pushes her to buy:
Products explicitly labeled as vegan, cruelty-free, and palm oil-free with a clear commitment to sustainability (plastic-free, zero-waste).
Formulations designed for sensitive skin, using gentle, plant-derived ingredients.
Brands that communicate their values, craftsmanship, and local heritage transparently, fostering a sense of trust and authenticity.
Failure to Convey Trust and Quality Through Product Presentation
The catalog's critical deficiencies in product imagery and description quality directly undermine Eleanor's key buying triggers and exacerbate her objections. Without clear, comprehensive visuals and well-written, error-free descriptions, Eleanor struggles to verify the 'natural', 'ethical', and 'sensitive skin' claims. She cannot assess product quality, ingredients, or suitability, leading to distrust and preventing her from feeling confident in aligning her values with a purchase from Silktown Soap Company.
02 · 02 — Voice
Your brand voice, scored.
Ethical TransparencyClearly communicates commitment to vegan, cruelty-free, palm oil-free, and ethically sourced ingredients, fostering trust with conscious consumers by revealing the 'why' behind each choice.
Artisanal HeritageCelebrates the handcrafted, small-batch process and draws inspiration from Macclesfield's silk heritage, emphasizing meticulous quality, traditional methods, and local pride.
Sustainable StewardshipArticulates a proactive dedication to zero-waste, plastic-free packaging, and environmental responsibility, reinforcing the brand's role as a protector of the planet.
Nurturing PurityFocuses on the benefits of natural, plant-derived ingredients for sensitive skin, promoting well-being, gentle care, and a pure, uncompromised product experience.
Best of your brand
Discover our Macclesfield Rose Cold Process Soap, a tribute to our town's rich heritage and commitment to pure, ethical skincare. Handcrafted in small batches with nourishing plant oils and infused with delicate rose petals, this vegan bar offers a luxurious, plastic-free experience. We believe truly clean beauty means transparency, from ethically sourced ingredients to our zero-waste studio. Feel the difference of nature's best, made with care for you and our planet.
Product Description Example
Your product pages
Product descriptions might currently focus too heavily on functional ingredients and basic benefits without fully integrating the brand's rich narrative
Missing the Full Story Behind the Soap
Product descriptions might currently focus too heavily on functional ingredients and basic benefits without fully integrating the brand's rich narrative. They risk listing 'vegan,' 'plastic-free,' or 'handcrafted' as mere features rather than weaving them into a compelling story that reinforces the Macclesfield heritage, the meticulous small-batch process, the deep ethical commitment, and the positive impact on both skin and planet. The emotional connection inherent in 'made with care for you and our planet' could be diluted by overly factual or generic language, failing to fully convey the brand's unique differentiators and passion.
To provide natural, vegan, ethical, handcrafted, small-batch soap, skincare, and haircare products, inspired by Macclesfield's silk heritage, with a commitment to sustainability and zero-waste practices.
Small, family-owned business
Team
Consumers interested in natural, vegan, cruelty-free, plastic-free, handmade soap, skincare, and haircare products, particularly those with sensitive skin and an eco-conscious mindset.
Customers
Key differentiators
Handcrafted in small batches100% Vegan and Cruelty-FreePalm Oil-FreeZero-Waste Studio and Plastic-Free PackagingNatural, plant-derived, ethically sourced ingredients (no artificial colors/scents, no preservatives)Traditional cold process methodRooted in Macclesfield's silk heritage (e.g., Silk Heritage Collection using plant-based silk)Award-winning products
Values
Clean BeautyVegan FriendlyHandmadeSustainability (Plastic-Free, Zero-Waste, Palm Oil-Free, Ethically Sourced)TransparencyQualityCraftsmanshipNatural Ingredients
Tech stack
Shopify
4.8/5
Trustpilot (121)
/5
Google ()
What customers love
- Absolutely beautiful soaps. The lather is incredible and my skin feels so soft. Will never go back to shop-bought soap!”
- Love that these are vegan and made with natural ingredients. They smell divine and last so much longer than supermarket soap. Highly recommend.
- Bought as a gift and the recipient was thrilled. Beautifully packaged, smells gorgeous, and knowing it's ethical makes it even better.
Social presence
02 · 03 — Proof
Same product, rewritten for Eleanor.
Wholesale Silk Soap
Today
Wholesale Silk Soap
No description.
After · Dondo
Wholesale Silk Heritage Soap Bars - Handcrafted, Vegan & Plastic-Free
Offer your customers a touch of Macclesfield's heritage with our exquisite Wholesale Silk Heritage Soap Bars, crafted for discerning, ethical businesses.
- Handcrafted & Small Batch: Ensures meticulous quality and a unique, artisanal touch.
- 100% Vegan & Palm Oil-Free: Aligns with conscious consumer values and ethical transparency.
- Plant-Derived Silk Infusion: A luxurious, gentle cleanse, suitable for sensitive skin.
- Zero-Waste & Plastic-Free: Demonstrate sustainable stewardship with eco-responsible offerings.
Partner with Silktown Soap Co. to provide premium, natural skincare trusted by Eleanor Green and similar discerning buyers.
Wholesale Soap
Today
Wholesale Soap
No description.
After · Dondo
Wholesale Natural Soap Bars - Handcrafted, Vegan & Zero-Waste Bulk
Empower your business with our Wholesale Natural Soap Bars, providing clientele with a pure, ethical skincare experience they can trust.
- Handcrafted in Small Batches: Guarantees artisanal quality, reflecting meticulous care.
- 100% Vegan & Palm Oil-Free: Meets demand for ethical, cruelty-free, and eco-conscious products.
- Pure Plant-Derived Ingredients: Offers gentle care, ideal for all skin types, including sensitive.
- Zero-Waste & Plastic-Free: Uphold sustainable stewardship, appealing to eco-minded consumers.
Build customer loyalty by showcasing Silktown Soap Co.'s commitment to integrity and quality.
Wooden soap rack - eco-friendly and biodegradable
Today
Wooden soap rack - eco-friendly and biodegradable
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="c80d6b5f-3878-4ffe-aa6e-50323d6a38d1" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<div class="markdown prose w-full break-words dark:prose-invert dark">
<h2 data-start="0" data-end="81"><strong data-start="0" data-end="79">Eco-Friendly Wooden Soap Rack – Sustainably Crafted for Longer-Lasting Soap</strong></h2>
<p data-start="83" data-end="436">Keep your handmade soap bars fresh, dry, and long-lasting with our <strong data-start="141" data-end="161">wooden soap rack</strong>, the perfect eco-friendly addition to any bathroom, kitchen, or shower. Expertly crafted from sustainable bamboo, this durable and stylish soap rack is designed to extend the life of your favorite handmade soap bars by allowing them to dry quickly and evenly between uses without cluttering up your bathroom.</p>
<p data-start="438" data-end="754">The thoughtfully designed slatted structure of our <strong data-start="489" data-end="509">wooden soap rack</strong> promotes proper air circulation, preventing soap from becoming soft, mushy, or melting away prematurely. Not only does this save you money by preserving your soap, but it also reduces waste—making it a practical choice for sustainable living.</p>
<p data-start="756" data-end="1051">Ideal for all types of solid bars, including soap, shampoo, and conditioner, this soap rack complements any home décor with its simple yet elegant natural finish. It’s easy to clean, lightweight, and resistant to moisture, ensuring long-term use without compromising on style or functionality.</p>
<p data-start="1053" data-end="1315" data-is-last-node="" data-is-only-node="">Perfect for eco-conscious individuals, our <strong data-start="1096" data-end="1116">wooden soap rack</strong> also makes a thoughtful gift when paired with handmade soaps. Add this sustainable essential to your daily routine and enjoy the perfect balance of functionality, beauty, and planet-friendly living.</p>
</div>
</div>
</div>
</div>
<div class="mb-2 flex gap-3 empty:hidden -ml-2">
<div class="items-center justify-start rounded-xl p-1 flex">
<div class="flex items-center"> </div>
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After · Dondo
Sustainable Wooden Soap Dish Rack - Plastic-Free, Extends Bar Life
Elevate your plastic-free bathroom with our Sustainable Wooden Soap Dish Rack, designed to nurture your natural soap bars and the planet.
- Crafted from Sustainable Wood: An eco-friendly choice, reflecting responsible stewardship.
- Biodegradable & Zero-Waste: Reinforces a truly circular and plastic-free lifestyle.
- Elevated Slatted Design: Ensures optimal drainage, significantly extending your soap bars' life.
- Plastic-Free Essential: Complements natural skincare, reducing plastic and enhancing ethical homes.
Add a touch of artisanal heritage to your daily rituals with Silktown Soap Co.'s sustainable accessories.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critical Product Imagery Deficiency
+£12/moMany products lack sufficient imagery, with approximately 28% having 0-1 images and others only 2-3, falling critically below e-commerce standards and significantly hindering customer understanding and purchase decisions.
critical02
Poor Description Quality & Raw HTML
+£10/moA substantial number of product descriptions (approx. 31%) are either missing, poorly formatted, or contain visible raw HTML tags and verbose structural elements, negatively impacting readability, user experience, and SEO.
criticalInsufficient images (0%)
Insufficient images (0%)
Insufficient images (40%)
Insufficient images (72%)
Insufficient images (96%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
£3
Min
£11
Avg
£8.95
Median
£29.99
Max
26%
Budget
46%
Mid-range
28%
Premium
Coverage
98%
Has description
2116
Avg desc length
95%
Has images
3.3
Avg imgs/product
100%
Compare-at
3%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 3% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+£2/mo·3 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£1/mo·3 products
04
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£1/mo·3 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 23 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 3 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 3 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.3h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 5h · Dondo: 2m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 0.5h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 19 to 69 characters.The improved sample description went from 0 to 88 words.Critical Product Imagery Deficiency is tied to an estimated £22/month.Missing the Full Story Behind the Soap
Recap · what's at stake
You're losing £22 every month this stays as-is.
8 products to fix. Dondo runs it in 1 minutes.