Expand product image sets (currently 1.1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
We audited 100 of your 699 products. Your catalog scores 51/100 — top e-commerce brands hit 96. That gap is worth CA$9.9K/month in unrealized sales.
“This catalog currently lags significantly behind top e-commerce performers, particularly in crucial areas of product imagery and content quality. Urgent intervention is required to meet modern consumer expectations and competitive standards, as its current state places it in the lower third of industry catalogs.”
Monthly revenue estimated from 699 products, C$202 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 699 products (×7 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
I can't tell the true realism or quality of the plant from just one image. Will it look cheap?
The product descriptions are unclear and messy. I'm not confident about the actual size, material, or what I'm really getting.
I'm worried about investing in a piece if the website seems unpolished or unreliable, especially if it mentions 'discontinued' items that are still for sale.
Elevate the aesthetic appeal of my living or working space with hassle-free greenery that looks sophisticated.
Create a warm, inviting, or professional atmosphere without the commitment and upkeep of live plants.
Find durable, realistic-looking artificial plants that complement my interior design and don't require frequent replacement.
Redecorating a room or office and needing a durable, attractive green element that doesn't require upkeep.
Seeking to add a touch of nature or color to a space that lacks natural light or where real plants are not practical (e.g., allergies, pets).
Moving into a new home or setting up a new office, and prioritizing low-maintenance decor to minimize stress during transitions.
Eleanor's primary need is to visualize how artificial plants will look in her space and trust their quality and realism before purchasing. The current catalog's 'severe lack of comprehensive product imagery' and 'widespread poor quality and inconsistent product descriptions' directly prevent her from assessing realism, scale, and texture. This makes her hesitant to purchase, as she cannot confirm if the product meets her aesthetic standards or is a reliable investment, ultimately leading to abandoned carts and distrust in the brand's professionalism.




Issues ordered by cost. Expand any row for the evidence.
The overwhelming majority of products feature only a single image, critically limiting customer visualization, trust, and purchase confidence, and negatively impacting image SEO.
criticalProduct descriptions contain raw HTML tags, internal editor metadata, boilerplate content, excessive repetition, placeholder text, and material inconsistencies, severely degrading readability, user experience, and SEO.
criticalProduct titles exhibit inconsistencies, grammatical errors, internal repetition, cryptic codes, and unoptimized formatting (including H1 misuse), leading to poor readability and missed SEO opportunities.
criticalActive product listings frequently display outdated or incorrect status information, such as 'discontinued' or 'clearing out warehouse', causing customer confusion and eroding trust.
criticalThe pervasive nature of content errors across descriptions, titles, and imagery indicates a fundamental absence of systematic quality checks and adherence to content guidelines.
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One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
Weak image coverage reduces trust and makes products harder to evaluate.
Weak titles hurt search visibility and make products harder to understand at a glance.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Clearer product names that are easier to scan, search, and compare.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Adding 3+ images per product increases add-to-cart rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
21 products to fix. Dondo runs it in 1 minutes.