01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$1.9K/mo·204 products
×WePresent
Live audit · Jul 17, 2026shopify.com475 products · 100 sampledUnknown
WePresent,
you're leaving $31.0K
on the table every year.
We audited 100 of your 475 products. Your catalog scores 70/100 — top e-commerce brands hit 93.8. That gap is worth $2.6K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
70/100
Sales at risk
$2.6K/mo
$31.0K/yr if unaddressed
Products to fix
119 of 475
25% of catalog needs work
Time to fix
17d → 1m
Manual vs Dondo
77th percentile of 1,271 audited stores
The verdict
“This catalog's performance is notably subpar, ranking in the 28.5th percentile against leading e-commerce sites. While top performers achieve scores well above 90, this catalog's fundamental issues in imagery and content quality severely hinder its competitiveness and user engagement.”
Manual
132.1h/mo
$5.3K/mo
@ $40/hr · 132.1h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets$1.9K/mo
Rewrite weak product titles$373/mo
Improve catalog SEO fields$342/mo
Conservative
$1.1K/mo
Moderate
$2.6K/mo
Aggressive
$3.4K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 475 products, $125 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 475 products (×4.8 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Robert.
She's 70-80% of revenue of your revenue — and your product pages aren't answering her questions.
Robert is a Safety Manager or Operations Lead for a medium-sized manufacturing facility. His primary responsibility is to ensure the workplace is safe, compliant with regulations, and that all necessary safety protocols and equipment are in place to prevent accidents and protect employees. He is pragmatic, detail-oriented, and values clear, reliable information for purchasing critical safety supplies.
Robert Miller
She walks in already thinking:
Lack of comprehensive product visuals makes it hard to assess quality or fit for our specific applications.
Unprofessional product descriptions containing internal code raise concerns about the supplier's reliability and attention to detail for safety-critical items.
Are these products truly compliant with the latest safety standards, and is the information clear enough to ensure proper selection?
What she's trying to do:
Ensure our facility consistently meets all OSHA and other regulatory safety standards to avoid fines and protect employees.
Proactively identify and mitigate workplace hazards to prevent accidents, injuries, and operational downtime.
Efficiently source durable and clearly identifiable safety products that can withstand industrial environments and convey critical warnings.
What pushes her to buy:
Annual safety audits or compliance updates requiring new or upgraded equipment.
Implementation of new machinery or processes that necessitate specific lockout/tagout or hazard identification.
Replacement of damaged or worn-out safety tags, padlocks, or signage.
Critical Trust Erosion and Inefficient Sourcing for Safety Professionals
The catalog's severe lack of diverse product images prevents Robert from accurately assessing the suitability and quality of critical safety items like lockout devices or hazmat tags. The presence of internal HTML in descriptions and inconsistent titles erodes his trust in the supplier's professionalism and the accuracy of product details, directly impacting his ability to ensure compliance and prevent workplace incidents. This makes his job of sourcing reliable safety equipment significantly more challenging and time-consuming.
02 · 02 — Voice
Your brand voice, scored.
Safety-FirstEvery communication prioritizes the prevention of accidents and protection of personnel in hazardous environments.
Compliance-OrientedThe language consistently emphasizes adherence to regulatory standards (e.g., OSHA) to ensure legal and operational integrity.
Clarity & DirectnessInformation is conveyed unambiguously, using straightforward language to avoid misinterpretation in critical situations.
PracticalityThe voice focuses on the functional application and utility of products in real-world industrial and workplace scenarios.
Best of your brand
Clearly mark areas with airborne silica dust to help prevent exposure and ensure compliance with safety regulations.
Product Description: OSHA Danger Safety Tag: Silica Dust Hazard
Your product pages
While product descriptions consistently convey a clear, safety-focused, and compliant voice suitable for industrial safety products, the overarching brand presence is critically undermined by the non-functional 404 homepage
Website Functionality and Brand Presence
While product descriptions consistently convey a clear, safety-focused, and compliant voice suitable for industrial safety products, the overarching brand presence is critically undermined by the non-functional 404 homepage. This fundamental technical issue prevents customers from accessing products or understanding the brand's complete offerings and mission, creating a significant disconnect between the product's intended purpose (safety and reliability) and the brand's current accessibility and trustworthiness.
To be the most representative creative site on the internet, telling stories of creativity from all over the world.
~8-9 (full-time WePresent team)
Team
Unable to obtain exact current total follower count across all platforms without direct access to each platform. Data indicates millions of readers.
Social presence
Creatives and individuals interested in art, photography, music, film, literature, and design globally.
Customers
Key differentiators
Leverages the large audience and reach of its parent company, WeTransfer (87 million monthly users).Commissions original creative work (photography, film, music, art, literature) and facilitates collaborations with renowned and emerging artists globally.Strong focus on diversity, representation, and amplifying voices from diverse communities and countries.Operates with an editorial journalism approach, producing high-quality, in-depth content rather than traditional brand marketing.Parent company WeTransfer is B-Corp certified, aligning WePresent with strong commitments to social and environmental performance.Focuses on 'unexpected stories about creativity' and provides a platform for artists to authentically represent their vision.
Values
RepresentationResponsibilitySustainabilityInclusivityBelief that more voices equal better ideasAuthenticityImpact
/5
Trustpilot ()
/5
Google ()
Social presence
Unable to retrieve current follower count directly from search results.
tiktok
Unable to retrieve current follower count directly from search results.
twitter
Unable to retrieve current subscriber count directly from search results.
youtube
Unable to retrieve current follower count directly from search results.
facebook
02 · 03 — Proof
Same product, rewritten for Robert.
Floor Sign: AED
Today
Floor Sign: AED
<p>Clearly mark the location of life-saving equipment with the <strong>Slip-Gard™ Floor Sign: AED</strong>. Designed to alert personnel to the presence of an Automated External Defibrillator, this floor sign enhances emergency preparedness in the workplace. The durable construction withstands heavy foot traffic while maintaining clear visibility. Ideal for walkways, entrances, and areas requiring consistent safety communication.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Constructed from .020-in. Slip-Gard™ vinyl with pebble-textured, non-slip surface</li>
<li>Sub-surface printed and overlaminated for long-lasting durability</li>
<li>Available in 8-in. or 17-in. sizes</li>
<li>Permanent acrylic adhesive back with peel-off liner</li>
<li>Adheres to smooth, clean, and dry surfaces</li>
<li>Use edge sealer MB144 for enhanced adhesion (sold separately)</li>
</ul>
After · Dondo
AED Floor Sign – Slip-Gard™ High-Visibility Emergency Marker for Workplace Safety
Ensure critical life-saving equipment is instantly identifiable to enhance workplace emergency response and safeguard personnel.<ul><li>Durable Construction: Engineered to withstand heavy foot traffic, maintaining clear visibility in demanding industrial and commercial environments.</li><li>High-Visibility Graphics: Bold, clear AED symbol and text ensure rapid recognition for swift action during emergencies.</li><li>Compliance-Focused: Supports OSHA and other safety regulations by clearly marking essential emergency stations.</li><li>Simple Application: Features an aggressive adhesive backing for secure, permanent placement on various floor surfaces.</li></ul>Trust in Slip-Gard™ safety products for reliable compliance and enhanced workplace protection, backed by our commitment to industrial safety standards.
OSHA Danger Safety Tag: Silica Dust Hazard
Today
OSHA Danger Safety Tag: Silica Dust Hazard
<p>Clearly mark areas with airborne silica dust to help prevent exposure and ensure compliance with safety regulations. The <strong>OSHA Danger Safety Tag: Silica Dust Hazard</strong> alerts workers to the presence of hazardous respirable crystalline silica, as required by OSHA 29 CFR 1910.1053. This tag supports critical safety practices in construction, manufacturing, and other industrial environments. Use to identify areas where protective measures are required to avoid serious health risks.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Clearly communicates silica dust hazard per OSHA 29 CFR 1910.1053</li>
<li>Prominent "Danger" header warns of serious injury or death risks</li>
<li>Available in PF-Cardstock, RP-Plastic, and HS-Laminate materials</li>
<li>PF-Cardstock: 10-mil, waterproof, pulp-free, tear-resistant with 3/8" hole</li>
<li>RP-Plastic: 15-mil, chemical- and weather-resistant with metal grommet</li>
<li>HS-Laminate: Laminated, scratch-resistant, withstands rough handling and exposure</li>
<li>Standard tag size: 5 3/4" x 3 1/4"</li>
<li>Designed for indoor and outdoor industrial environments</li>
</ul>
After · Dondo
OSHA Danger Safety Tag: Silica Dust Hazard Warning – 29 CFR 1910.1053 Compliant
Effectively communicate the presence of respirable crystalline silica hazards to prevent exposure and maintain strict compliance with OSHA regulations.<ul><li>OSHA 29 CFR 1910.1053 Mandate: Specifically designed to meet federal standards for silica dust hazard communication in workplaces.</li><li>Durable & Tear-Resistant: Constructed from robust materials to withstand harsh industrial environments, ensuring warnings remain legible.</li><li>High-Contrast Visibility: Features bold "DANGER" header and clear hazard message for immediate recognition by personnel.</li><li>Critical Hazard Identification: Clearly warns of health risks, prompting workers to implement necessary protective measures.</li></ul>Rely on our safety tags for precise regulatory adherence and uncompromising hazard identification in your facility.
Padlock Cover Labels
Today
Padlock Cover Labels
<p data-start="180" data-end="517">Secure padlocks and send a clear message with <strong>Padlock Cover Labels.</strong></p>
<p data-start="180" data-end="517">These pre-printed red covers add an extra layer of identification and deterrence to your lockout padlocks. Designed to shrink snugly around metal padlocks, they help protect equipment, restrict unauthorized access, and support clear communication on the job site.</p>
<p data-start="524" data-end="541"><strong>Key Features:</strong></p>
<ul data-start="543" data-end="915">
<li data-start="543" data-end="557">
<p data-start="545" data-end="557">Color: Red or Yellow</p>
</li>
<li data-start="558" data-end="618">
<p data-start="560" data-end="618">Pre-Printed Message: "DANGER, LOCKED OUT, DO NOT REMOVE"</p>
</li>
<li data-start="619" data-end="644">
<p data-start="621" data-end="644">Quantity: 25 per pack</p>
</li>
<li data-start="645" data-end="688">
<p data-start="647" data-end="688">Material: Heat-shrink polyolefin tubing</p>
</li>
<li data-start="689" data-end="768">
<p data-start="691" data-end="768">Easy-to-apply with heat gun—shrinks to fit securely around the padlock body</p>
</li>
<li data-start="769" data-end="808">
<p data-start="771" data-end="808">Abrasion- and tear-resistant finish</p>
</li>
<li data-start="809" data-end="851">
<p data-start="811" data-end="851">Write-in space for name and department</p>
</li>
<li data-start="852" data-end="872">
<p data-start="854" data-end="872">Weight: 0.18 lbs</p>
</li>
<li data-start="873" data-end="915">
<p data-start="875" data-end="915">Not for use on plastic-bodied padlocks</p>
</li>
<li data-start="873" data-end="915">
<p data-start="875" data-end="915">Ideal for color-coding locks and increasing lockout/tagout visibility</p>
</li>
<li data-start="873" data-end="915">
<p data-start="875" data-end="915">Helps prevent tampering and unauthorized lock removal</p>
</li>
</ul>
After · Dondo
Lockout Padlock Cover Labels – Shrink-Fit for LOTO & Equipment Protection
Enhance your lockout/tagout (LOTO) program by securing padlocks and ensuring unambiguous communication of energy control status.<ul><li>Shrink-Fit Application: Designed to conform tightly around standard metal padlocks, preventing slippage and maintaining a neat, professional appearance.</li><li>High-Visibility Identification: Features pre-printed red and bold text for immediate recognition of lockout devices, improving safety communication.</li><li>Durable Protection: Shields padlocks from dust, moisture, and impact, extending their lifespan in challenging industrial environments.</li><li>LOTO Program Compliance: Supports OSHA 29 CFR 1910.147 guidelines by reinforcing clear lockout procedures and restricting unauthorized access.</li></ul>Implement these covers to fortify your LOTO protocols and ensure maximum equipment and personnel safety compliance.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critically low product image quantity and diversity.
+$646/moOver 70% of products feature only one or two images, severely limiting visual representation. This includes a critical scarcity of diverse angles, close-ups, or in-context/scale shots, directly impeding customer understanding and purchase confidence.
critical02
Unprofessional product descriptions due to internal data.
+$582/moProduct descriptions frequently expose internal HTML attributes (e.g., 'data-start', 'data-end') and debugging text, signifying major content management and quality control failures that degrade the customer experience.
critical03
Inconsistent and unoptimized product title structure.
+$517/moProduct titles lack a standardized format, showing inconsistent use of capitalization, punctuation, and descriptive phrases. This inconsistency undermines brand presentation and negatively impacts search engine visibility.
critical04
Overly long and repetitive product titles.
+$452/moMany product titles are excessively lengthy and repetitive across similar product lines, some even containing placeholders, which can lead to truncation in search results and reduce readability and distinctiveness.
warning05
Repetitive and generic product description introductions.
+$388/moDescriptions often start with identical or very similar phrasing ('Clearly mark...'), leading to diminished engagement and reduced SEO uniqueness for individual products within the catalog.
warning03 · 03 — Benchmark
How you stack up.
404: Page not found (You)
70
Lockout-Tagout Shop
85
Seton Nederland
88
Simbol.nl
80
BrandDesc wordsLifestyle %Materials %Voice %
404: Page not found (You)142w57%65%100%
Lockout-Tagout Shop150w10%80%90%
Seton Nederland180w15%85%95%
Simbol.nl90w5%70%85%
Direct competitors were identified by searching for e-commerce stores in the Netherlands selling industrial safety equipment, specifically lockout/tagout (LOTO) devices, safety signs (danger, caution), and hazmat-related items. The 'Known competitors' from the brand research were disregarded as they pertained to a content platform (WePresent) and not an e-commerce store with the specified product categories.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
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Insufficient images (0%)
Weak titles (40%)
Insufficient images (17%)
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Weak titles (50%)
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Insufficient images (17%)
Weak titles (25%)
Insufficient images (33%)
Weak titles (33%)
Insufficient images (40%)
Insufficient images (40%)
Weak titles (56%)
Insufficient images (50%)
Insufficient images (67%)
Insufficient images (67%)
Insufficient images (67%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
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Weak titles (100%)
Category distribution
Price analysis
$2.24
Min
$125
Avg
$45.9
Median
$3,923.5
Max
37%
Budget
37%
Mid-range
26%
Premium
Coverage
100%
Has description
1237
Avg desc length
100%
Has images
2.9
Avg imgs/product
100%
Compare-at
7%
Psychological
0%
Avg discount
✓
Installments
✓
Bundles
Issues
- Only 7% use psychological pricing patterns (.99, .95)
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$373/mo·119 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$342/mo·109 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 10h · Dondo: 8m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 42.5h · Dondo: 14m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 13.8h · Dondo: 7m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 15 to 81 characters.The improved sample description went from 104 to 91 words.Critically low product image quantity and diversity. is tied to an estimated $2.6K/month.Website Functionality and Brand Presence
Recap · what's at stake
You're losing $2.6K every month this stays as-is.
119 products to fix. Dondo runs it in 1 minutes.