Harlan Collective,
you're leaving A$0
on the table every year.
We audited 39 of your 39 products. Your catalog scores 71/100 — top e-commerce brands hit 95. That gap is worth A$0/month in unrealized sales.
“This catalog significantly trails top industry performers due to critical deficiencies in image content and description hygiene. Immediate and rigorous attention is required to meet competitive standards.”
Monthly revenue estimated from 39 products, A$200 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 39 of 39 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
Meet Design-Minded.
She's Primary segment, approximately 55-65% of lighting sales of your revenue — and your product pages aren't answering her questions.
Uncertainty about the actual appearance and performance of the light fixture due to limited and inconsistent product imagery.
Concerns regarding the long-term durability and quality of materials, especially for outdoor or high-traffic area lighting.
Difficulty in understanding installation requirements or specific features from cluttered or incomplete product descriptions.
Create a specific mood or ambiance in a particular room or outdoor area.
Ensure adequate and appropriate illumination for functional activities (e.g., reading, cooking, outdoor safety).
Integrate stylish and contemporary fixtures that contribute positively to the overall aesthetic and value of my home.
Undergoing home renovation or redecoration, needing contemporary lighting fixtures that align with a modern interior or exterior design.
Actively searching for specific functional lighting (e.g., task lighting for a kitchen, ambient lighting for a bedroom) to fill a need.
Desire to upgrade existing lighting to improve energy efficiency, enhance ambiance, or update the aesthetic of a space.
The current catalog's lack of consistent, high-quality images and clean, comprehensive product descriptions prevents Design-Minded Homeowners from confidently assessing how lighting products will look and function in their homes. This visual and informational gap directly addresses key objections around appearance, quality, and installation, leading to reduced purchase intent and a competitive disadvantage.
Your brand voice, scored.
The current catalog snippets feature utilitarian lighting products (e.g., 'Modern LED Outdoor Wall Light,' 'Glass Pendant Light') with a focus on technical specifications, minimalist design, and functionality. This directly contradicts Harlan Collective's brand voice, which is characterized by vibrant, empowering, free-spirited, and ethical women's fashion. The catalog lacks any connection to 'full colour,' 'irresistibly sexy,' 'sustainable resort wear,' or 'movement,' which are core to Harlan Collective's identity. The product descriptions are purely descriptive of lighting features, completely missing the evocative, lifestyle-oriented language expected from the brand's stated mission and values. The discrepancy suggests a fundamental misalignment between the brand's identity and its current product offerings.
To encapsulate the essence of movement and celebrate life's vibrant moments, offering fashion that empowers women to feel irresistibly sexy without taking itself too seriously. Welcome to Harlan, where fashion meets the art of living life in full colour.
Same product, rewritten for Design-Minded.

Modern LED Outdoor Wall Light | IP65 Waterproof Aluminium Sconce | Warm White Exterior Lamp

Harlan Outdoor LED Wall Sconce | IP65 Waterproof, Aluminum, Warm White

Glass Pendant Light | Adjustable LED Kitchen Lighting Fixture

Harlan Glass Pendant Light | Adjustable LED Brightness, Modern Aesthetic

Outdoor Wall Light | IP65 Waterproof Minimalist Design for Walls

Harlan Outdoor Wall Light | IP65 Waterproof, Minimalist LED
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
Six dimensions, scored.
Top issues, ranked by cost.
Insufficient and Inconsistent Image Quantity
Approximately 40% of products have 6 or fewer images, which is below industry best practices for comprehensive visual representation.
criticalUnclean Description Content
Several product descriptions contain extraneous HTML tags like '<meta charset="utf-8">', indicating poor content hygiene and potential display issues.
criticalWeak titles (100%)
Weak titles (100%)
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Weak titles (100%)
Weak titles (100%)
- Only 8% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
The action plan, three ways.
Adding 3+ images per product increases add-to-cart rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
You're losing A$0 every month this stays as-is.
39 products to fix. Dondo runs it in 1 minutes.