01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$20.3K/mo·80 products
×Royalty Soaps LLC
Live audit · May 24, 2026www.royaltysoaps.com100 products · 10 sampledShopify
Royalty Soaps LLC,
you're leaving $300.0K
on the table every year.
We audited 10 of your 100 products. Your catalog scores 61/100 — top Beauty & Skincare brands hit 85. That gap is worth $25.0K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
61/100
Sales at risk
$25.0K/mo
$300.0K/yr if unaddressed
Products to fix
65 of 100
65% of catalog needs work
Time to fix
8d → 1m
Manual vs Dondo
50th percentile of 411 audited stores
The verdict
“You are currently performing at a Standard level. To bridge the 22-point gap to top performers, transition to a 'catalog-first' mindset where every page acts as a standalone salesperson.”
Manual
60.4h/mo
$2.7K/mo
@ $45/hr · 60.4h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets$20.3K/mo
Improve catalog SEO fields$5.5K/mo
Rewrite weak product titles$5.5K/mo
Conservative
$12.9K/mo
Moderate
$25.0K/mo
Aggressive
$37.5K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $250.0K based on reported annual revenue of ~$3M USD FY2024.
Formula: Sampled 50 of 148 products (×3 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 65-75% of your revenue — and your product pages aren't answering her questions.
Sarah is a 28-year-old creative professional and a dedicated member of the Royal Court. She has followed Katie Carson's YouTube journey for years and views soap-making as a form of performance art. She values the personal connection and transparency of the brand, often purchasing during high-pressure 'drop' events to secure a physical piece of the art she watched being created online.
Sarah The Royal Courtier Miller
She walks in already thinking:
Fear of products selling out within minutes before she can complete her checkout.
High shipping costs relative to the weight and price of individual bars.
Concerns about scent intensity being too overwhelming for her small bathroom environment.
What she's trying to do:
Transform a mundane daily hygiene routine into a whimsical, luxury self-care ritual.
Collect and display artistic bath products that serve as 'functional decor' in her home.
Support a sustainable, woman-led small business that aligns with her values of plastic-free and RSPO-certified ingredients.
What pushes her to buy:
A new 'making-of' video release on YouTube creating an emotional bond with the specific collection.
Monthly limited-edition collection launches that create a sense of urgency and exclusivity.
Availability of 'Peasant Soaps' or Sampler Bundles that offer a lower-cost entry point into the brand.
Visual and Informational Thinness During High-Speed Checkout
The current catalog averages only 2 images per product and has short, non-descriptive titles. For a buyer like Sarah who is often rushing to buy during a launch before items sell out, the lack of scale shots (e.g., hand-holding the soap) and missing skin-benefit details creates 'buyer's doubt.' The catalog fails to justify high shipping costs because it doesn't clearly communicate the artisanal weight and longevity of the bars through the product page, relying too heavily on Sarah having watched the external YouTube content.
02 · 02 — Voice
Your brand voice, scored.
Artistic JoyPositioning bath and body products as handcrafted works of art that provide sensory delight beyond mere utility.
Radical TransparencyBuilding trust by sharing the behind-the-scenes process and 'loving people through soap' via honest communication.
Royal FellowshipUsing inclusive, community-centric language that transforms shoppers into a valued 'Royal Court'.
Approachable LuxuryBalancing high-end aesthetic appeal with accessible pricing and sustainable, ethical ingredient standards.
Best of your brand
Inspired by farmers markets, canvas totes filled with produce, herbs tied with twine, fresh bread cooling on wooden racks, and citrus piled high in wooden crates, this collection celebrates abundance and ingredient beauty.
Market Day Collection Launch
Your product pages
The 'Peasant Soap' category is a masterclass in brand alignment, turning cosmetic imperfections into a thematic 'Royal Court' inside joke
The Template-Persona Divergence
The 'Peasant Soap' category is a masterclass in brand alignment, turning cosmetic imperfections into a thematic 'Royal Court' inside joke. However, other catalog areas like the Castile Liquid Hand Soap rely on repetitive, functional templates that lack the whimsical energy of the 'Duchess of Suds' persona. Infusing these descriptions with more specific narrative 'rituals' would bridge the gap between social media engagement and the shopping experience.
Loving People Through Soap!
~$3M USD FY2024
Revenue
~7-10
Team
~1.5M+ total across platforms
Social presence
The 'Royal Court' (highly loyal recurring shoppers), soap-making hobbyists, and gift buyers seeking artistic bath products.
Customers
Key differentiators
Frosted high-top soap designsHighly successful YouTube-first marketing strategyMonthly limited-edition collection dropsUse of plastic-free biodegradable glitters
Values
Affordable luxuryArtistic craftsmanshipTransparency in processInclusivitySustainable ingredients
Tech stack
ShopifyKlaviyoJudge.meGoogle AnalyticsFacebook Pixel
/5
Trustpilot ()
4.9/5
Google (~500+)
What customers love
- Exceptional fragrances
- Works of art that are almost too pretty to use
- Great lather and skin feel
Common complaints
- Products sell out within minutes of launch
- Shipping costs can be high for heavy items
- Occasional strong scent intensity for sensitive users
Social presence
~350,000
tiktok
~15,000
twitter
934,000
youtube
~100,000
facebook
Minimal (<$5k)
Ad spend/mo
Facebook, Instagram
Ad channels
02 · 03 — Proof
Same product, rewritten for Sarah.
White Tea & Ginger Diamond Soap
Today
White Tea & Ginger Diamond Soap
Fragrance : This fragrance combination smells of white tea, a pinch of sugar, a bit of ginger root, and a squeeze of lemon. About : By popular request, Royalty Soaps is happy to present to you the Diamond Collection! These soaps are slightly smaller than our cold process Artisan bars, easier to hold in the shower, highly scented with exceptional fragrances, and most have a slightly translucent and shimmery appearance! Weight : Approx 6 oz (170g) Please note that our Diamond Soaps are hand poured so actual weight may vary slightly.
After · Dondo
White Tea & Ginger Diamond Soap - Shimmery 6oz Hand-Poured Artisan Bar
Transform your daily rinse into a sparkling spa retreat with our most requested jewel-toned creation. • Balanced Fragrance: Zesty ginger and sweet lemon mingle with delicate white tea for a subtle, bathroom-friendly scent profile. • Diamond Cut Design: This ergonomic shape is slightly smaller than our cold-process bars, fitting perfectly in your hand for a slip-free lather. • Shimmery Aesthetic: A translucent, glittery finish that looks like a gemstone on your soap dish. Snag yours before the Royal Court clears the shelves—this fan favorite is a staple of our limited collections!
Demolition of the Ring Glass Soap
Today
Demolition of the Ring Glass Soap
Fragrance : This fragrance is the same as Embers and was formerly known as Dragonfire and Brimstone ! "My armor is like tenfold shields, my teeth are swords, my claws spears, the shock of my tail a thunderbolt, my wings a hurricane, and my breath death!" ~ J.R. R. Tolkien , The Hobbit Inspired by Smaug the Terrible, this scent is a more woodsy, masculine blend with just a touch of sweetness to lighten it up. It begins with heavy top notes of woodsmoke and pine, a hint of cinnamon apple brandy, and a faint whiff of cinders and tobacco. Weight : Approximately 4oz (113g). Please note that our Glass Soaps are hand poured so actual weight may vary slightly.
After · Dondo
Demolition of the Ring Glass Soap - Woodsmoke & Pine Translucent Artisan Bar
Conquer the morning with a smoldering, woodsy lather inspired by epic tales and dragon-fire embers. • Rugged Scent Profile: Deep notes of woodsmoke and pine are softened by a whisper of cinnamon apple brandy for a complex, sensory journey. • Moisture-Rich Glycerin: Unlike harsh commercial bars, our glass soap formula hydrates your skin, leaving it soft and refreshed. • Artistic Clarity: A stunning translucent 'glass' effect that showcases the vibrant craftsmanship of the Duchess of Suds. This batch is part of our limited drop; secure your piece of the legend today with Royal Court fast shipping.
Nectarine Daydream Glass Soap
Today
Nectarine Daydream Glass Soap
Fragrance : Nectarine, Peach, Orange, Cream, Vanilla, Sugar Weight : Approximately 4oz (113g). Please note that our Glass Soaps are hand poured so actual weight may vary slightly.
After · Dondo
Nectarine Daydream Glass Soap - Sweet Peach & Vanilla Translucent Artisan Bar
Indulge in a sun-drenched escape with a juicy blend of orchard fruits and velvety vanilla cream. • Refreshing Aromatics: A bright mix of nectarine and orange provides a citrusy boost without being overwhelming in small spaces. • Eco-Friendly Craftsmanship: Hand-poured with biodegradable glitters to ensure your royal glow is as kind to the planet as it is to your skin. • Perfect Sampler Size: This 4oz bar is the ideal way to explore our Glass Soap collection before the next monthly drop sells out. Hand-poured with love by Katie Carson—loving people through soap, one daydream at a time.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles are too short (average 30 characters)
- Missing critical keywords for Google and Shopify search
- Missing brand name and descriptors like 'Handmade' or 'Artisan'
Recommendations
- Expand titles to 50-70 characters
- Use format: [Product Name] - [Key Benefit/Scent] - [Category] | Royalty Soaps
Issues
- Inconsistent content richness
- Thin descriptions on key items (e.g., Nectarine Daydream)
- Lack of skin-benefit information
Recommendations
- Ensure every product has a 'Benefits' section
- Include sensory details and sustainability information (RSPO Palm Oil) in every listing
Issues
- Average of 2.0 images per product is below industry standard (4-6)
- Single-image listings for core products and PEASANT soaps
Recommendations
- Add at least 4-6 images: Hero, Texture, Lifestyle, and Scale shots
- Show imperfections for PEASANT soaps to build customer confidence
Issues
- Flat pricing with round numbers ($6, $9, $15)
- Lack of psychological price anchoring
- No 'Compare-at' pricing for discount items
Recommendations
- Implement charm pricing (e.g., $8.99)
- Create 'Build Your Own Bundle' incentives
- Use 'Compare-at' prices for PEASANT soaps to highlight value
Issues
- Potential scroll fatigue from 'Out of Stock' items
Recommendations
- Automatically move 'Out of Stock' items to the bottom of collections
Issues
- SEO relies too heavily on brand name
- Mismatch between product titles and URL slugs
- Missing descriptive alt-text on images
Recommendations
- Align all URL slugs with current product titles
- Add descriptive alt-text to every image for better organic reach
03 · 01b — Issues
Top issues, ranked by cost.
01
Single-Image Listings
+$8.8K/moAverage of 2.0 images per product. Items like Diamond Soap and Peasant Soap have only one photo.
critical02
Short, Unoptimized Titles
+$6.3K/moAverage 30 characters; missing keywords like 'Handmade', 'Artisan', and 'Vegan'.
warning03
Lack of Price Anchoring
+$4.5K/moPeasant soaps don't communicate a 'deal' without a reference compare-at price.
warning04
Thin Descriptions
+$3.3K/moLow word counts on new listings fail to answer customer questions or provide skin benefits.
warning05
URL/Title Mismatches
+$2.3K/moMismatching slugs like 'tea-with-tolstoy-diamond-soap' for White Tea & Ginger product.
warning03 · 02 — AI Search
Can AI find you? (3% visible)
0
claude13
gemini0
chatgpt0
perplexity2
Primary
0
Secondary
0
Mentioned
58
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best cold process soap with high fragrance”
“best aesthetic soap for a guest bathroom”
“best foaming liquid hand soaps that don't dry out skin”
“best artisan soaps with intricate piping and designs”
“best mini soap sets for traveling”
“best artisan soap alternatives to Lush”
“Dr. Squatch vs handmade artisan soap for women”
“Zum Bar vs goat milk soap for sensitive skin”
“Lilasuds vs other small batch soap makers”
“Bramble Berry soap kits vs buying pre-made artisan bars”
Who AI recommends instead
What to fix for AI visibility
“best cold process soap with high fragrance”
The brand lacks technical validation of its scent throw and cold process methodology in text. Current descriptions focus on whimsical names rather than 'high fragrance load' or 'long-lasting scent' specs.
high fragrance cold process soapstrong scent throwfragrant artisan barslong-lasting soap scent
“best aesthetic soap for a guest bathroom”
The 'Glass Soap' products are visually unique but the copy doesn't target the 'home decor' or 'guest bathroom' use case. It focuses on the 'Demolition' theme rather than the aesthetic utility.
decorative guest soapaesthetic bathroom decor soapluxury display soaptransparent glass soap bars
“best foaming liquid hand soaps that don't dry out skin”
The products are labeled as 'Castile,' which consumers often associate with being drying. The copy needs to emphasize the moisturizing properties and the foaming pump compatibility.
non-drying liquid soapmoisturizing foaming hand washgentle castile soap for handshydrating liquid soap
“best mini soap sets for traveling”
The 'Sampler Packs' are marketed as a way to try scents, but they aren't optimized for the 'travel' or 'TSA-friendly' search intent.
travel size soap setminiature soap bars for travelportable soap samplerguest sized soap bars
03 · 03 — Benchmark
How you stack up.
Royalty Soaps Store
– ROYALTY SOAPS (You)
61
Dr. Squatch
92
Lilasuds
78
Lush Cosmetics
90
BrandDesc wordsLifestyle %Materials %Voice %
Royalty Soaps Store
– ROYALTY SOAPS (You)114w46%56%100%
Dr. Squatch180w85%95%100%
Lilasuds110w65%75%85%
Lush Cosmetics220w90%98%95%
Competitors were selected based on product category overlap (handcrafted cold-process soaps), geographic market (USA), and business model (DTC e-commerce). Metrics were estimated by analyzing top-selling product pages for description length, ingredient transparency (material claims), and the ratio of lifestyle vs. studio photography.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Weak titles (50%)
Weak titles (0%)
Weak titles (33%)
Insufficient images (0%)
Insufficient images (50%)
Weak titles (50%)
Insufficient images (50%)
Weak titles (50%)
Weak titles (50%)
Weak titles (50%)
Insufficient images (67%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$3
Min
$11
Avg
$9
Median
$36
Max
2%
Budget
34%
Mid-range
13%
Premium
Coverage
100%
Has description
725
Avg desc length
100%
Has images
2
Avg imgs/product
0%
Compare-at
10%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 10% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
47
Perf
97
A11y
100
SEO
6.6 s
LCP
2.3 s
FCP
0.556
CLS
180 ms
TBT
Mobile issues
- Homepage mobile performance score is 47/100 — slow load times hurt mobile conversion
Missing fields
BreadcrumbList schema
Sample pages
Recommendations
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
267
Avg links
0
Depth
✕
Breadcrumbs
✓
Cross-sell
Issues
- No breadcrumb navigation detected on product pages
Recommendations
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
18,870
Low est.
37,740
Mid est.
75,480
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$5.5K/mo·65 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$5.5K/mo·65 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 5.5h · Dondo: 4m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 16.7h · Dondo: 5m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 8.3h · Dondo: 4m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Lack of visual depth in listings
Create lifestyle and bathroom-context shots to increase the current image average to 4-6 per product.
+45-60% conversion rate·AI Image Generator
02
Low search visibility for generic titles
Automatically rewrite titles to include brand name and high-volume keywords like 'Artisan'.
+20% search traffic·AI Title Generator
03
Sub-optimal value perception
Analyze pricing against Lush and Dr. Squatch to implement effective price anchoring.
+15% AOV·Competitor Analysis
04
Brief, non-persuasive copy
Expand descriptions with sensory-rich copy and skin benefit sections.
+15% conversion rate·AI Description Writer
05
Inconsistent metadata and slugs
Automatically sync URL slugs and alt-text with product titles for SEO consistency.
+10% organic reach·Listing Optimizer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
White Tea & Ginger Diamond Soap
40
+$3.6K
AI Image Generator
PEASANT Soaps
45
+$3.0K
AI Image Generator
Demolition of the Ring Glass Soap
62
+$2.4K
AI Image Generator
Nectarine Daydream Glass Soap
65
+$2.0K
AI Title Generator
Dondo-style rewrite improved the sample title from 31 to 70 characters.The improved sample description went from 91 to 91 words.Single-Image Listings is tied to an estimated $25.0K/month.The Template-Persona Divergence
Recap · what's at stake
You're losing $25.0K every month this stays as-is.
65 products to fix. Dondo runs it in 1 minutes.