01
Add missing product images
Weak image coverage reduces trust and makes products harder to evaluate.
+VND 37.5K/mo·3586 products
×Công ty Cổ phần Remax Việt Nam (REMAX VIET NAM JOINT STOCK COMPANY)
Live audit · Jun 24, 2026remaxvietnam.vn3586 products · 10 sampledE-commerce
Công ty Cổ phần Remax Việt Nam (REMAX VIET NAM JOINT STOCK COMPANY),
you're leaving VND 300.0K
on the table every year.
We audited 10 of your 3586 products. Your catalog scores 26/100 — top Electronics brands hit 75. That gap is worth VND 25.0K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
26/100
Sales at risk
VND 25.0K/mo
VND 300.0K/yr if unaddressed
Products to fix
3586 of 3586
100% of catalog needs work
Time to fix
299d → 1m
Manual vs Dondo
3th percentile of 537 audited stores
The verdict
“Remax Vietnam is performing significantly below the industry average, primarily due to missing visual assets and poor data structure which prevents brand equity from converting into sales.”
Manual
2390.7h/mo
VND 71.7K/mo
@ VND 30/hr · 2390.7h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add missing product imagesVND 37.5K/mo
Improve catalog SEO fieldsVND 12.5K/mo
Conservative
VND 18.8K/mo
Moderate
VND 25.0K/mo
Aggressive
VND 37.5K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of VND250.0K based on reported annual revenue of ~$10M USD FY2023.
Formula: Sampled 17 of 3586 products (×210.9 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Minh.
She's 60-65% of revenue of your revenue — and your product pages aren't answering her questions.
Minh is a 24-year-old creative freelancer in Hanoi who views his tech accessories as an extension of his personal style. He is drawn to the 'cyberpunk' aesthetic and integrated lifestyle concepts but remains price-conscious, seeking the best balance between 'designer' looks and mid-range pricing.
Minh "Tech-Trend" Nguyen
She walks in already thinking:
Uncertainty regarding long-term durability of budget-tier cables and accessories.
Concerns about slow warranty processing times compared to international premium brands.
Lack of clarity on real-time stock availability for trendy items in provincial showrooms.
What she's trying to do:
Accessorize a digital lifestyle with 'Instagrammable' gadgets that reflect a young, energetic identity.
Solve multi-device charging needs with single, versatile 4-in-1 cable solutions to reduce clutter.
Purchase high-quality looking tech gifts for peers that come in premium packaging but fit a middle-income budget.
What pushes her to buy:
Discovery of unique, 'fashion-first' hardware designs that differentiate from generic budget electronics.
High-capacity power needs for mobile gaming or content creation (e.g., 30,000mAh+ power banks).
Promotions that bundle stylish audio gear with fast-charging accessories.
Visual and Technical Information Vacuum
The catalog fails to serve Minh's need for visual verification and technical assurance. For a 'fashion-tech' brand, the total absence of product images is critical; Minh cannot assess the 'cyberpunk' aesthetic he values. Additionally, the single-sentence descriptions lack the technical depth (IP ratings, fast-charging protocols, battery chemistry) required to overcome his durability concerns and justify the price premium over generic competitors.
02 · 02 — Voice
Your brand voice, scored.
Trend-Forward InnovationFocusing on the 'cyberpunk' and modern design aesthetics that distinguish products from generic competitors.
Practical JoyEmphasizing how multi-functional gadgets provide both convenience and pleasure in the user's daily digital life.
Trusted AuthenticityLeveraging the status of being the first and only official Remax representative in Vietnam to build consumer confidence.
Dynamic EnergyUsing a vibrant and enthusiastic tone that resonates with the lifestyle of Gen Z and Millennial mobile users.
Best of your brand
Remax Vietnam là đại diện chính thức Đầu Tiên và Duy Nhất của Remax tại Việt Nam chuyên phân phối bán lẻ phụ kiện công nghệ chính hãng.
Official Store Homepage
Your product pages
The current catalog copy is functional and informative but lacks the 'young and energetic' lifestyle energy found in the brand's mission
Standard Utility vs. Lifestyle Vibrancy
The current catalog copy is functional and informative but lacks the 'young and energetic' lifestyle energy found in the brand's mission. While products like the 'GameBuds G1' or 'Cyberpunk' accessories suggest a high-octane aesthetic, descriptions often fall back on repetitive phrases like 'sở hữu thiết kế nhỏ gọn' (possesses a compact design). The copy effectively communicates specs but misses the opportunity to evoke the 'joy' and 'fashion-forward' identity that differentiates Remax from generic budget brands.
To provide innovative, trendy, and high-quality technology accessories that bring joy and convenience to users' digital lives.
~$10M USD FY2023
Revenue
~100-250
Team
~1,000,000 total
Social presence
Tech enthusiasts, Gen Z and Millennial mobile users in Vietnam looking for trendy and affordable gadgets.
Customers
Key differentiators
Exclusive official distributor of Remax Hong Kong in VietnamExperiential showroom model (some locations feature integrated cafe/bar concepts)Wide product variety ranging from charging cables to smart home appliancesDistinctive 'cyberpunk' and modern design aesthetics
Values
InnovationFashionable DesignPracticalityHigh QualityYoung & Energetic Lifestyle
Tech stack
HaravanGoogle AnalyticsFacebook PixelZalo ChatSapo (POS Integration)
/5
Trustpilot ()
4.3/5
Google (~1,200 (aggregate across stores))
What customers love
- Stylish and unique product designs
- Affordable prices for high-end feeling packaging
- Good variety of accessories not found elsewhere
Common complaints
- Slow warranty processing at times
- Durability issues with some budget-tier cables
- Stock availability in provincial showrooms
Social presence
~350k
tiktok
null
twitter
~18k
youtube
~560k
facebook
$15k - $30k USD
Ad spend/mo
Facebook Ads, TikTok Ads, Google Search, Shopee/Lazada Internal Ads
Ad channels
02 · 03 — Proof
Same product, rewritten for Minh.
Tai nghe True Wireless Remax GameBuds G1
Today
Tai nghe True Wireless Remax GameBuds G1
Tai nghe True Wireless Remax GameBuds G1 thiết kế hiện đại và hiệu suất vượt trội mang lại trải nghiệm nghe nhạc, chơi game chất lượng trong 25 giờ
After · Dondo
Gaming Earbuds Remax GameBuds G1 Low Latency 25h Battery Cyberpunk Style
Dominate every match with zero audio lag and a futuristic aesthetic that turns heads in the lobby.
• 45ms Ultra-Low Latency: Get instant sound feedback for a competitive edge in mobile gaming.
• 25-Hour Total Playtime: Power through weekend marathons without hunting for a charging cable.
• Cyberpunk LED Design: Match your high-energy gaming setup with uniquely shaped, glowing hardware.
• Official 12-Month Warranty: Secure your play with local support from the only official Remax Vietnam rep.
Experience the hype of authentic tech—shipped fast and ready for your next rank-up.
Ốp lưng silicon trong suốt iPhone 7
Today
Ốp lưng silicon trong suốt iPhone 7
Với chất liệu silicon cao cấp, ốp lưng silicon trong suốt iPhone 7 của Remax sẽ khiến bạn hài lòng từ hiệu quả bảo vệ iPhone đến cảm giác thoải mái khi sử dụng.
After · Dondo
iPhone 7 Case Clear Silicon Remax Anti-Yellowing Slim High-Impact Shield
Showcase your iPhone's classic lines while adding a 'cyberpunk' layer of invisible protection against daily drops.
• Anti-Yellowing TPU: Premium material stays crystal clear longer than generic budget cases.
• 360-Degree Air-Cushion: Absorbs impacts from 2-meter drops to keep your creative tools safe.
• Ultra-Slim 0.5mm Profile: Retains the phone’s original feel without adding unnecessary bulk.
• Real-Time Stock Tracking: Check live availability for instant pickup at our experiential showrooms.
Upgrade your style with authentic Remax gear designed for the modern, fast-paced freelancer.
Tai nghe Bluetooth Remax RB-T25
Today
Tai nghe Bluetooth Remax RB-T25
Tai nghe Bluetooth Remax RB-T25 sở hữu kiểu dáng vô cùng tinh tế và sang trọng cùng chất lượng âm thanh đáng mong đợi, chắc chắn đây sẽ là một trong những chiếc
After · Dondo
Bluetooth Headset Remax RB-T25 Mono Earpiece HD Mic 4h Talk Time Ultra-Light
Stay connected on the move with an earpiece so light you’ll forget you’re wearing it during your morning commute.
• HD Noise-Canceling Mic: Ensures your voice stays sharp even in the chaotic traffic of Hanoi or HCM City.
• 4-Hour Active Talk Time: Reliable battery life that lasts through your entire morning meeting schedule.
• Ergonomic Hook Design: Secure fit that won't fall out while you're navigating the city on your bike.
• Trusted Authenticity: First and only official Remax representative in Vietnam for guaranteed quality.
Practical joy meets sleek tech—order now and join the Remax vibrant lifestyle community.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles are too short (average 39 characters)
- Missing technical hooks used by tech-savvy shoppers
- Lack of dimensions, materials, and color specifications
Recommendations
- Implement naming convention: [Brand] + [Product Name] + [Key Spec/Model] + [Primary Benefit/Attribute] + [Color/Size]
Issues
- Single-sentence summaries (average 153 characters)
- Failure to explain complex features like TWS, QC3.0, or battery chemistry
- Insufficient information to build trust for high-tech gadgets
Recommendations
- Use a Feature-Benefit-Spec framework
- List 3 key benefits followed by a bulleted technical specification table
Issues
- Zero images per product in analyzed sample
- Inability for customers to see design, ports, or aesthetics
Recommendations
- Upload a minimum of 5 images per SKU
- Include Hero, Detail, Lifestyle, and Packaging shots
Issues
- Flat pricing with zero price anchoring
- No use of 'was/now' pricing or volume incentives
- Lack of installment information for high-ticket items
Recommendations
- Implement Charm Pricing (ending in .000)
- Add Compare-at prices to at least 20% of the catalog
Issues
- Entire sample is uncategorized
- Internal search and filters are ineffective
- Related products/cross-sells are not functioning
Recommendations
- Build a 3-tier hierarchy (e.g., Mobile Accessories > Charging > Power Banks)
- Assign every SKU to a specific sub-category
Issues
- Thin content in descriptions leads to low Google rankings
- Missing high-volume keywords in titles
- Lack of image Alt-text
Recommendations
- Add 3-5 high-volume keywords to the first paragraph of descriptions
- Ensure image Alt-text reflects the product name
03 · 01b — Issues
Top issues, ranked by cost.
01
Missing Product Images
+VND 8.8K/mo100% of analyzed products have zero images, preventing any visual assessment by customers.
critical02
Uncategorized Catalog
+VND 6.3K/moEvery product in the sample is uncategorized, breaking site navigation and cross-selling.
critical03
Thin Product Descriptions
+VND 4.5K/moDescriptions average 153 characters, failing to build trust for high-ticket electronics.
critical04
Insufficient Product Titles
+VND 3.3K/moTitles average 39 characters, excluding essential keywords and technical specifications.
warning05
Lack of Price Anchoring
+VND 2.3K/moZero use of discounts or price comparisons to drive impulse purchases.
warning03 · 03 — Benchmark
How you stack up.
Remax Việt Nam - Đại diện chính thức của Remax tại Việt Nam (You)
26
Baseus Vietnam
78
Hoco Vietnam
62
Anker Vietnam
84
BrandDesc wordsLifestyle %Materials %Voice %
Remax Việt Nam - Đại diện chính thức của Remax tại Việt Nam (You)32w0%0%85%
Baseus Vietnam185w65%80%85%
Hoco Vietnam95w35%45%70%
Anker Vietnam240w75%90%90%
Competitors were selected based on market presence in Vietnam and product overlap in the mobile accessories category. Metrics were estimated by analyzing top-selling SKU pages for content depth, image types, and technical specification accuracy.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (0%)
Category distribution
Price analysis
VND 100,000
Min
VND 494,118
Avg
VND 300,000
Median
VND 1,350,000
Max
2%
Budget
9%
Mid-range
6%
Premium
Coverage
100%
Has description
153
Avg desc length
0%
Has images
0
Avg imgs/product
0%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Homepage
0
Perf
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Mobile issues
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Missing fields
BreadcrumbList schema
Sample pages
Recommendations
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
138
Avg links
2
Depth
✓
Breadcrumbs
✕
Cross-sell
Issues
- No cross-sell or related product sections detected on product pages
- 100% of products lack category assignment — potential orphan pages
Recommendations
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Assign all products to at least one category to ensure they are discoverable via navigation
1,700
Low est.
3,400
Mid est.
6,800
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+VND 12.5K/mo·3586 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add missing product images with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Add compare-at prices to 10 high-traffic products
Week 1Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 747.1h · Dondo: 239m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 448.3h · Dondo: 239m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Missing product images
Create high-quality lifestyle and background images in modern tech settings to build brand trust.
+200% conversion rate·AI Image Generator
02
Thin/1-sentence descriptions
Expand descriptions into professional, benefit-driven copy including technical specs.
+35% conversion rate·AI Description Writer
03
Short, non-SEO titles
Rewrite titles to include brand, model, and key specs for better SEO and search visibility.
+25% organic traffic·AI Title Generator
04
Uncategorized catalog
Fix uncategorized items and clean up metadata/tags in bulk across the full catalog.
+15% Average Order Value·Listing Optimizer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Tai nghe True Wireless Remax GameBuds G1
10
+VND 6.8K
AI Image Generator
Pin sạc dự phòng 30000mAh Pisen Pro
10
+VND 5.6K
AI Image Generator
Ốp lưng silicon trong suốt iPhone 7
10
+VND 4.5K
AI Image Generator
Đèn dầu Led cảm ứng Remax RL - E200
10
+VND 3.8K
AI Image Generator
Tai nghe Bluetooth Remax RB-T25
20
+VND 3.4K
AI Image Generator
Cáp sạc 60W 4in1 Remax RC-C168
22
+VND 3.0K
AI Image Generator
Bình giữ nhiệt thông minh Remax RT-IG02
25
+VND 2.6K
AI Image Generator
Loa Bluetooth 20W Remax RB-M18
25
+VND 2.3K
AI Image Generator
Dondo-style rewrite improved the sample title from 40 to 72 characters.The improved sample description went from 29 to 90 words.Missing Product Images is tied to an estimated VND25.0K/month.Standard Utility vs. Lifestyle Vibrancy
Recap · what's at stake
You're losing VND 25.0K every month this stays as-is.
3586 products to fix. Dondo runs it in 1 minutes.