01
Expand product image sets (currently 1.2 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$4.1K/mo·410 products
×Raven Roxanne LLC
Live audit · May 24, 2026ravenroxanne.com50 products · 10 sampledShopify
Raven Roxanne LLC,
you're leaving $40.0K
on the table every year.
We audited 10 of your 50 products. Your catalog scores 41/100 — top Home & Fine Art brands hit 80. That gap is worth $3.3K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
41/100
Sales at risk
$3.3K/mo
$40.0K/yr if unaddressed
Products to fix
470 of 50
940% of catalog needs work
Time to fix
46d → 1m
Manual vs Dondo
19th percentile of 476 audited stores
The verdict
“Your brand aesthetic is a 90, but your catalog data is a 41. You are currently leaving significant revenue on the table by not matching your digital paperwork to the quality of your physical art.”
Manual
366.7h/mo
$16.5K/mo
@ $45/hr · 366.7h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1.2 per product, need 3+)$4.1K/mo
Improve catalog SEO fields$1.6K/mo
Rewrite weak product titles$1.6K/mo
Conservative
$2.5K/mo
Moderate
$3.3K/mo
Aggressive
$5.0K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $33.3K based on reported annual revenue of ~$450,000 USD FY2023.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet The.
She's 55-65% of your revenue — and your product pages aren't answering her questions.
A 35-50 year old homeowner living in an affluent coastal or suburban area of the American South. She views her home as a curated gallery and seeks pieces that reflect her heritage while maintaining a modern, feminine aesthetic. She values authenticity and follows interior design trends, often purchasing art as the finishing touch for a room refresh or a significant life milestone.
The Sophisticated Southern Collector
She walks in already thinking:
High price points for original mixed-media works without sufficient visual proof of texture or scale.
Uncertainty regarding framing quality and how 'unframed' pieces will require additional investment and effort.
Lack of 'lifestyle' imagery makes it difficult to visualize how a $2,000+ investment anchors a room.
What she's trying to do:
Acquire a statement 'centerpiece' artwork that signals taste and support for authentic female artists.
Source high-end, cohesive decor items like JP x RR scarves or storybooks for curated gifting.
Create a joyful, coastal-inspired atmosphere in a primary residence or vacation home.
What pushes her to buy:
New collection drops featuring signature motifs like Nests or Tulip Magnolias.
Desire for high-quality, limited edition prints for gifting or secondary rooms (nursery, guest suite).
Emotional resonance with the artist's 'Notes From The Studio' and the 'Mother and Child' narrative.
The Luxury Validation Gap
While the persona is ready to spend $710 to $7,200, the catalog provides an 'entry-level' browsing experience. With an average of only 1.2 images per product, the persona cannot see the brushstrokes or frame depth (e.g., the cork-wrap frame on Nest No.13). Furthermore, the lack of financing options (Buy Now, Pay Later) and the purely functional titles like 'Sunny Days 24X18' fail to build the prestige and trust required for high-ticket art acquisitions.
02 · 02 — Voice
Your brand voice, scored.
Artistic IntimacyCultivating a direct, personal connection between the artist's Charleston studio and the collector's home.
Southern SophisticationReflecting a polished, premium aesthetic informed by the textures and colors of the Lowcountry.
Tactile AuthenticityEmphasizing the physical materiality of the work, from hand-signed signatures to specialized French papers.
Whimsical JoyMaintaining a lighthearted spirit through playful titles and a vibrant, expressive color palette.
Best of your brand
CAN WE BE FRIENDS? Notes From The Studio
Site Navigation and Footer
Your product pages
The current catalog descriptions are highly functional, focusing on dimensions and materials like 'UV 1/16” Plexi Glass' and 'BFK 280 gsm paper
Technical Precision vs. Emotional Narrative
The current catalog descriptions are highly functional, focusing on dimensions and materials like 'UV 1/16” Plexi Glass' and 'BFK 280 gsm paper.' While this supports the value of artistic integrity, it creates a gap with the brand's mission to 'evoke joy.' The descriptions lack the evocative, painterly language found in the product titles (e.g., 'Anything For You'), missing an opportunity to describe the inspiration or coastal narrative behind specific series.
To explore the intersection of art and life through expressive paintings, textiles, and home goods that evoke joy and coastal inspiration.
~$450,000 USD FY2023
Revenue
~2-5
Team
~66,000
Social presence
Art collectors, interior designers, and home decor enthusiasts primarily in North America.
Customers
Key differentiators
Hand-painted original works translated into functional home decorDistinctive 'Nest' and floral series recognizable in the southern art sceneHigh-profile collaborations with major retailers like Anthropologie
Values
CreativityFemininityAuthenticitySouthern HeritageArtistic Integrity
Tech stack
ShopifyKlaviyoGoogle AnalyticsPinterest TagFacebook Pixel
/5
Trustpilot ()
5/5
Google (2)
What customers love
- Beautiful and unique color palettes
- High-quality print reproduction
- Excellent packaging for original artworks
Common complaints
- High price points for original works
- Limited availability of popular print editions
Social presence
1,800
facebook
null
linkedin
63,800
instagram
<$1,000
Ad spend/mo
Instagram, Facebook
Ad channels
02 · 03 — Proof
Same product, rewritten for The.
'Stacking Rocks' Nest No.13
Today
'Stacking Rocks' Nest No.13
Size: 11"x15" // framed 17.125" x 15.125" Details: This is a mixed-media painting on cream Rivers BFK 280 gsm paper, floated on a chocolate brown mat in a cork-wrapped frame with classic, high-quality UV 1/16” Plexi Glass. Shipping: Shipping is free for original works. Each painting is shipped out of Raven Roxanne's studio in Charleston, South Carolina. International Orders: Orders outside the US may require an additional invoice for shipping costs.
After · Dondo
Original Mixed Media Nest Painting - Stacking Rocks No. 13 - Custom Framed
Bring a piece of Charleston's calm into your home with Raven’s signature Nest series, a symbol of layered growth and artistic intimacy.
• Mixed Media Depth: Rich, tactile layers on cream Rivers BFK 280 gsm paper that invite your gaze to linger.
• Bespoke Cork Frame: Floated on a chocolate mat in a custom cork wrap for a sophisticated, earthy finish.
• Protective UV Glass: High-quality 1/16” Plexi Glass ensures your investment remains vibrant for decades.
This original piece arrives ready to hang with complimentary studio-direct shipping from Charleston.
'Kiss Me' 34x40
Today
'Kiss Me' 34x40
Size: 34x40 canvas // 35.5 x 41.5 framed Details: This is a mixed media painting on a custom raw canvas panel framed in a maplewood floater frame. Shipping: Shipping is free for original works. Each painting is shipped from Raven Roxanne's studio in Charleston, South Carolina. International Orders: Orders outside the US may require an additional invoice for shipping costs.
After · Dondo
'Kiss Me' Large Original Tulip Magnolia Painting - 34x40 Raw Canvas Framed
Anchor your collection with the vibrant, expressive energy of a signature Raven Roxanne Tulip Magnolia, scaled for a breathtaking focal point.
• Hand-Painted Narratives: Mixed media on custom raw canvas reveals the intentional, painterly marks of the Charleston studio.
• Premium Maplewood Frame: Finished in a maple floater frame that adds a modern, feminine touch to any high-end interior.
• Statement Scale: The 35.5" x 41.5" framed profile anchors your living or dining space with Southern sophistication.
Invest in joy with free domestic shipping and flexible payment installments available at checkout.
Sunny Days 24X18
Today
Sunny Days 24X18
Size: 24x18 // unframed Details: This is a limited edition screen print printed in Columbia, SC by The Half & Half on Colorplan Pistachio Paper. Each print is signed by hand and comes ready to be placed into any standard frame. Shipping: All prints are carefully packaged and shipped out of Raven Roxanne's studio in Charleston, South Carolina. You can expect your order to ship within 3-7 days of your purchase date. Please sign up for Raven's email list to be notified when new prints are released!
After · Dondo
Sunny Days Limited Edition Signed Screen Print - Lovebird Series - 18x24
Infuse your nursery or guest suite with a whimsical burst of coastal color through this collectible print from the beloved Lovebird series.
• Hand-Signed Authenticity: Each screen print is personally signed by Raven, ensuring its value as a limited edition work.
• Tactile Paper Quality: Expertly printed on Colorplan Pistachio paper for a rich, textured feel that surpasses digital prints.
• Standard Sizing: The 24x18 format fits effortlessly into standard frames, allowing for immediate and easy styling.
Carefully packaged and shipped from Raven’s studio within 3-7 days—a joyful addition to any curated gallery wall.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Average title length is only 19 characters
- Titles are purely functional and lack descriptive keywords
- Failure to mention medium, format, or framing status in the title
Recommendations
- Standardize format to: [Collection Name] [Specific Title] - [Medium] [Size] [Framing Status]
- Remove temporary words like 'New' from titles
- Clearly distinguish between 'Original Mixed Media Painting' and 'Limited Edition Screen Print'
Issues
- Descriptions lack emotional storytelling for a premium brand
- Identical descriptions for different products in a series
- Missing narrative for high-ticket original pieces
Recommendations
- Add 'Style With' sections to describe how art anchors interior spaces
- Clarify framing implications for unframed items to reduce buyer paralysis
- Create unique narratives for individual pieces in a series
Issues
- Average of 1.2 images per product is insufficient for luxury goods
- High-ticket originals (up to $3,000) featured with only one flat digital file
- Lack of texture, profile, or lifestyle context images
Recommendations
- Implement a minimum of 4 images per original piece
- Include texture/detail close-ups showing brushstrokes
- Add 10-second 'walk-by' videos for items over $1,000
Issues
- Missing financing/installment information (Shop Pay/Affirm) on high-ticket pages
- Lack of value anchoring between entry-level prints and premium originals
Recommendations
- Ensure installment payment options are visible under the price for items over $200
- Use cross-sells to anchor value between prints and original works
- Maintain current rounded pricing (e.g., $995) to preserve luxury positioning
Issues
- Several high-value items marked as 'UNCATEGORIZED'
- Products missing from key filter collections like 'Originals' or 'Paintings'
Recommendations
- Audit and move all uncategorized samples into specific 'Fine Art' collections
- Implement descriptive tags such as 'Pastel Palette' or 'Coastal Decor' for internal search
Issues
- Non-descriptive URL handles (e.g., /products/ft-4)
- Missing context for search engines in URL slugs
- Lack of optimized Alt Text for product imagery
Recommendations
- Rewrite URLs to include product names and keywords (e.g., /flowers-for-a-friend-original-painting)
- Ensure every image has descriptive Alt Text containing artist name and medium
03 · 01b — Issues
Top issues, ranked by cost.
01
Single-Image Trust Gap
+$1.2K/moHigh-ticket originals like Stacking Rocks' Nest No.13 ($830) have only one image, preventing buyers from seeing texture or frame details.
critical02
Generic SEO URLs
+$833/moURLs like /products/ft-4 and /products/wop-no-3 are invisible to search engines looking for 'Coastal Art' or 'Original Paintings'.
critical03
Missing Product Type in Titles
+$600/moAverage title length is 19 chars; customers cannot distinguish $50 prints from $700 originals in search results.
warning04
No Installment Visibility
+$433/moItems like 'Kiss Me' ($3,140) lack Shop Pay or Affirm visibility, creating a hard stop for high-ticket buyers.
warning05
Uncategorized High-Value Items
+$300/mo8 identified high-value items are sitting in 'Uncategorized', making them impossible to find via category navigation.
warning03 · 02 — AI Search
Can AI find you? (3% visible)
0
claude13
gemini0
chatgpt0
perplexity0
Primary
1
Secondary
1
Mentioned
58
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best contemporary fine art prints of colorful birds for a modern nursery”
“best high-end floral oil paintings for a master bedroom focal point”
“best luxury abstract tulip wall art for a minimalist dining room”
“best large scale magnolia canvas art for a Southern inspired home”
“best designer throw pillows with original bird and nest illustrations”
“fine art painters like Lulie Wallace for colorful botanical pieces”
“Teil Duncan vs other contemporary artists for coastal and floral styles”
“independent female artists similar to Britt Bass Turner for abstract home decor”
“comparisons between Teal Furlow and other luxury bird illustrators”
“Inslee Fariss style art vs contemporary floral painters for wedding gifts”
Who AI recommends instead
What to fix for AI visibility
“best contemporary fine art prints of colorful birds for a modern nursery”
The current product descriptions focus on title and size but lack 'nursery' or 'kids room' use-case tags and specific descriptors of the 'colorful' palette. AI needs contextual clues that these are suitable for modern interior design for children.
modern nursery wall artcolorful bird art printscontemporary nursery decorwhimsical bird illustrationsluxury playroom art
“best high-end floral oil paintings for a master bedroom focal point”
The brand is missing 'focal point' and 'master bedroom' placement keywords. The copy needs to emphasize the 'high-end' nature and 'painterly' texture of the larger floral works to compete in luxury bedroom decor searches.
large floral oil paintingmaster bedroom focal point artluxury floral wall decortextured oil floralsstatement art for bedroom
“best luxury abstract tulip wall art for a minimalist dining room”
The 'Tulip' products are labeled by title but lack the 'abstract' and 'minimalist' style descriptors that AI uses to categorize aesthetics. Mentioning the 'dining room' setting will bridge the gap.
abstract tulip artminimalist dining room wall artluxury floral abstractionmodern tulip paintingcontemporary floral minimalism
“best large scale magnolia canvas art for a Southern inspired home”
While the brand has Southern roots, the specific 'Southern inspired home' and 'large scale' keywords are missing from the Tulip Magnolia product metadata.
large scale magnolia artSouthern home decorCharleston inspired artmodern Southern floraloversized magnolia canvas
03 · 03 — Benchmark
How you stack up.
Raven Roxanne | Art Paintings Charleston South Carolina Cigar Factory (You)
41
Lulie Wallace LLC
39
Teil Duncan Art
41
Britt Bass
82
BrandDesc wordsLifestyle %Materials %Voice %
Raven Roxanne | Art Paintings Charleston South Carolina Cigar Factory (You)65w18%46%93%
Lulie Wallace LLC103w22%39%100%
Teil Duncan Art86w36%36%97%
Britt Bass65w55%80%80%
Analysis of website structure, product detail page depth, and visual assets compared to industry standards for high-end boutique art retailers in the US market.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (50%)
Category distribution
Price analysis
$50
Min
$1,195
Avg
$995
Median
$7,200
Max
11%
Budget
28%
Mid-range
11%
Premium
Coverage
100%
Has description
398
Avg desc length
100%
Has images
1.2
Avg imgs/product
0%
Compare-at
34%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
39
Perf
80
A11y
92
SEO
22.4 s
LCP
5.0 s
FCP
0
CLS
710 ms
TBT
Product page
58
Perf
71
A11y
92
SEO
17.4 s
LCP
Mobile issues
- Homepage mobile performance score is 39/100 — slow load times hurt mobile conversion
Missing fields
Product schemaBreadcrumbList schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
123
Avg links
0
Depth
✕
Breadcrumbs
✓
Cross-sell
Issues
- No breadcrumb navigation detected on product pages
Recommendations
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
31,875
Low est.
63,750
Mid est.
127,500
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$1.6K/mo·470 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$1.6K/mo·470 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.2 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 39.2h · Dondo: 31m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 85.4h · Dondo: 27m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 58.8h · Dondo: 31m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Functional, short titles lacking keywords
Instantly rewrite titles to include medium, size, and type for better search clarity.
+15% CTR·AI Title Generator
02
Lack of lifestyle/contextual images
Drop flat art files into high-end interior mockups to show scale and aesthetic.
+40% Conversion·AI Image Generator
03
Broken URL structures and missing Alt Text
Automatically fix SEO-unfriendly URLs and generate descriptive Alt Text.
+25% Organic Traffic·Listing Optimizer
04
Repetitive or technical-only descriptions
Generate unique, poetic descriptions that build an emotional connection for every piece.
+10% Time-on-Page·AI Description Writer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Stacking Rocks' Nest No.13
20
+$738
AI Image Generator
'Kiss Me' 34x40
25
+$615
AI Image Generator
Sunny Days 24X18
30
+$492
AI Title Generator
Flowers for a Friend
35
+$410
Listing Optimizer
Dondo-style rewrite improved the sample title from 27 to 74 characters.The improved sample description went from 71 to 89 words.Single-Image Trust Gap is tied to an estimated $3.3K/month.Technical Precision vs. Emotional Narrative
Recap · what's at stake
You're losing $3.3K every month this stays as-is.
470 products to fix. Dondo runs it in 1 minutes.