01
Expand product image sets (currently 0.5 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$3/mo·41 products
×Raise
Live audit · Jul 17, 2026www.raise.com41 products · 41 sampledE-commerce
Raise,
you're leaving $36
on the table every year.
We audited 41 of your 41 products. Your catalog scores 16/100 — top Online Gift Card Marketplace brands hit 75. That gap is worth $3/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
16/100
Sales at risk
$3/mo
$36/yr if unaddressed
Products to fix
41 of 41
100% of catalog needs work
Time to fix
8d → 1m
Manual vs Dondo
2th percentile of 1,308 audited stores
The verdict
“Your current catalog score of 20 out of 100 is significantly below the average for general e-commerce (50-60). This indicates substantial untapped potential. By addressing the critical issues outlined in this report, particularly around images, pricing clarity, and descriptive content, you have the opportunity to close this 30-40 point gap and dramatically improve your online store's performance.”
Manual
61.9h/mo
$2.8K/mo
@ $45/hr · 61.9h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 0.5 per product, need 3+)$3/mo
Add missing product descriptions$2/mo
Improve catalog SEO fields$1/mo
Rewrite weak product titles$1/mo
Conservative
$2/mo
Moderate
$3/mo
Aggressive
$5/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 41 products, $1 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 41 of 41 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Savvy.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Samantha is a budget-conscious consumer who actively seeks out ways to maximize her spending power. She values convenience and efficiency, preferring digital solutions for everyday needs. While she's keen on discounts and rewards, she's also wary of online scams and expects reliable service. She uses platforms like Raise to stretch her household budget and gain value from transactions she'd make anyway.
Savvy Samantha
She walks in already thinking:
Risk of purchasing invalid gift cards or cards with zero balance.
Concerns about slow or unresponsive customer service when issues arise.
Fear of account deactivation or payment processing problems without clear communication.
What she's trying to do:
Save money on purchases I'm already planning to make at my favorite brands.
Find a reliable and secure platform to ensure my gift card transactions are legitimate.
Quickly and easily access digital gift cards for both online and in-store use.
What pushes her to buy:
Opportunity to save a significant percentage on everyday purchases (groceries, dining, retail).
Immediate electronic delivery of digital gift cards for quick use.
A clear, convenient, and secure process for buying or selling gift cards.
Catalog Fails to Highlight Value Proposition & Reassure on Trust
The current catalog titles (e.g., 'Starbucks', 'Target') are overly generic and do not immediately communicate the core value proposition of discounts or cash back, which is a primary buying trigger for Savvy Samantha. This makes it difficult for her to quickly identify savings opportunities. Furthermore, product descriptions are minimal, often only stating percentages, and lack critical details regarding card validity, instant delivery, or the brand's 'one-year money-back guarantee'. This absence of reassurance in the product details fails to address her key objections concerning card reliability and security, and doesn't reinforce the job-to-be-done of finding a trustworthy platform, despite this being a core brand differentiator.
02 · 02 — Voice
Your brand voice, scored.
Customer EmpowermentRaise empowers users to take control of their spending by unlocking savings and maximizing the value of gift cards for daily needs.
Smart ValueThe brand consistently highlights opportunities to save money and earn rewards, positioning itself as a smart financial tool for everyday purchases.
Trust & SecurityRaise builds confidence through clear communication about secure transactions, guarantees, and reliable service, ensuring peace of mind for its users.
Effortless InnovationThe voice conveys a sense of modern ease and efficiency, showcasing an innovative platform that simplifies saving and rewards acquisition.
Best of your brand
Gift cards aren't just for gifts. Earn rewards on every purchase. Turn your morning coffee, Friday take out, and weekend shopping into cash rewards.
Homepage
Your product pages
The current product catalog descriptions are almost exclusively quantitative ("X% cash back, Y% off"), providing factual data but completely omitting Raise's empowering, smart-value brand voice
Transactional Listings Undermine Brand's Value Proposition
The current product catalog descriptions are almost exclusively quantitative ("X% cash back, Y% off"), providing factual data but completely omitting Raise's empowering, smart-value brand voice. This functional approach fails to connect with the user's aspirations for savings and convenience, which is prominently featured on the homepage. The boilerplate Amazon description, while containing elements of the brand voice, is generic and not tailored to the specific product, indicating a missed opportunity to infuse the unique benefits of each card with the overarching brand narrative of effortless rewards and smart spending.
To revolutionize the gift card market by providing a secure, efficient, and value-driven platform that empowers consumers to save money and unlock the value of their unused gift cards, and to revolutionize loyalty and rewards for both brands and consumers.
85
Team
~220K
Social presence
Nearly 7 million users
Customers
Key differentiators
Offers discounts on gift card purchases and cash for unwanted gift cards.Takes a 12% commission from gift card sales.Provides a one-year money-back guarantee on purchases.Facilitated over $5 billion in transactions for nearly 7 million users.Pioneering blockchain-powered 'Smart Cards' for enhanced security and loyalty programs.
Values
Customer empowermentInnovationTrustSecurity
1.7/5
Trustpilot (941)
/5
Google ()
What customers love
- Opportunity to save money on everyday purchases.
- Prompt electronic delivery of gift cards (when successful).
- Concept of providing value and convenience for gift card exchange.
Common complaints
- Gift cards arriving with zero balance or incorrect IDs.
- Poor customer service and lack of responsiveness.
- Difficulty obtaining refunds despite money-back guarantee claims.
Social presence
3,365
tiktok
18.5K
twitter
1.09K
youtube
101K
facebook
02 · 03 — Proof
Same product, rewritten for Savvy.
Starbucks
Today
Starbucks
1.8% cash back, 8.2% off
After · Dondo
Starbucks eGift Card | Save on Coffee, Earn Cash Back | Instant Delivery
Turn your daily coffee ritual into smart savings with a discounted Starbucks eGift Card from Raise, empowering you to enjoy more of what you love for less. This isn't just a gift card; it's an instant reward for your everyday moments.
• Smart Savings: Enjoy cash back and discounts on every Starbucks purchase, making your favorite beverages and treats even sweeter.
• Instant Digital Delivery: Get your eGift card delivered electronically and ready to use in minutes, perfect for your next coffee run.
• Unmatched Security: Shop with confidence knowing every card is backed by Raise's 1-Year Money-Back Guarantee, protecting you from invalid balances.
• Easy to Use: Redeem your eGift card seamlessly in-store or through the Starbucks app for a hassle-free experience.
Raise is committed to secure transactions, giving you peace of mind with every purchase.
Target
Today
Target
0.6% cash back, 4.6% off
After · Dondo
Target eGift Card | Instant Savings on Essentials & More | Secure Delivery
Unlock smart savings on your everyday essentials and favorite finds with a discounted Target eGift Card, putting more power back into your wallet. Maximize your budget effortlessly and transform every shopping trip into a rewarding experience.
• Maximize Your Budget: Enjoy cash back and discounts on groceries, home goods, apparel, and more, making every Target run more valuable.
• Instant Digital Access: Receive your eGift card digitally within moments, ready for immediate use online or at any Target store.
• Guaranteed Confidence: Your purchase is protected by Raise's 1-Year Money-Back Guarantee, ensuring card validity and your peace of mind.
• Versatile Spending: From groceries to electronics, use your eGift card across Target's extensive product range.
Shop smart and save confidently, knowing Raise's secure platform always has your back.
Walmart
Today
Walmart
0.6% cash back, 1.8% off
After · Dondo
Walmart eGift Card | Save on Groceries & Everyday Needs | Digital Delivery
Empower your shopping with a discounted Walmart eGift Card from Raise, turning every trip for groceries or household items into an opportunity for significant savings and rewards. It's smart value delivered instantly to you.
• Everyday Value: Get cash back and discounts on a vast selection of products, from fresh produce to electronics, stretching your budget further.
• Quick & Convenient: Your eGift card arrives digitally and is ready for use in minutes, perfect for your next Walmart visit or online order.
• Raise Guarantee: Purchase with absolute confidence; every card is covered by our 1-Year Money-Back Guarantee against invalid balances.
• Flexible Shopping: Use your eGift card at Walmart stores nationwide or online, making saving simple and accessible.
Experience effortless innovation and trusted savings with every secure transaction on Raise.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Overly generic and short titles for products like "Starbucks", "Target", "Walmart", "Amazon", "Home Depot", "Costco", "Best Buy", "Sephora", "eBay", and "Lowe's".
- Missing essential product type identifier "Gift Card".
- Lack of value proposition in titles.
Recommendations
- Implement a consistent, informative title structure (50-80 characters) including brand name, product type, and key selling point.
- Prioritize keyword optimization in titles, such as "[Brand Name] Gift Card" or "Discount [Brand Name] Gift Card".
Issues
- Insufficient detail and lack of persuasion for most product descriptions (e.g., "Starbucks", "Target", "Walmart").
- Generic and unhelpful content (e.g., "Amazon" description is boilerplate marketing).
- Absence of key benefits and use cases.
Recommendations
- Expand descriptions to 150-200+ characters with clear, concise, and persuasive copy.
- Utilize bullet points for scannable information (e.g., "Instant digital delivery", "No hidden fees").
- Tailor descriptions to the brand, adding unique selling points.
- Clearly explain cash back and discount mechanics.
Issues
- Critical absence of images for the ten weakest products analyzed (e.g., "Starbucks", "Target", "Walmart").
- Insufficient images for existing listings (e.g., "Spa Finder" only features one image).
- Lack of visual context and trust signals.
Recommendations
- Ensure every product has a primary, high-resolution image of the gift card.
- Add multiple supplementary images per product (e.g., lifestyle images, infographics).
- Maintain consistent image quality and style across the catalog.
Issues
- Misleading placeholder pricing ("Price: 1 USD") for all products.
- Absence of visual compare-at pricing (e.g., "Was/Now" or strike-through pricing).
- No visible psychological pricing or urgency signals.
Recommendations
- Display actual gift card values and discounted prices with clear "compare-at" pricing (e.g., "Value: $50.00 | Pay: $47.50").
- Introduce gift card denominations as variants with corresponding discounted prices.
- Incorporate psychological pricing (e.g., charm pricing).
- Implement urgency signals for limited availability or promotions.
Issues
- Lack of detailed categorization, with all products under a broad "Gift Card" category.
- Absence of product variants for different gift card denominations.
- No product tags to facilitate internal search and filtering.
Recommendations
- Develop a logical category hierarchy with sub-categories (e.g., "Restaurant Gift Cards", "Retail Gift Cards").
- Implement product variants for specific gift card values (e.g., $25, $50, $100).
- Utilize a comprehensive tagging system to improve filtering and search results.
Issues
- Under-optimized titles for search engines (too short, lacking keywords like "gift card").
- Thin descriptions with minimal keyword content for search engine crawlers.
- Potential for missing image alt text.
Recommendations
- Optimize product titles for keywords and length (50-80 characters) including brand, product type, and value proposition.
- Enrich product descriptions with relevant keywords and natural language.
- Implement proper alt text for all images.
- Review and optimize meta descriptions for compelling, keyword-rich content.
03 · 01b — Issues
Top issues, ranked by cost.
01
Most products lack images, or those present are insufficient.
+$1/moYou're losing 2-3x potential conversion rate and sacrificing customer trust because most products lack images, and those that have them are insufficient. People buy with their eyes, and the absence of visual confirmation, especially for a digital product, creates immense doubt.
critical02
Customer confusion and distrust from misleading "Price: 1 USD" placeholder and lack of visible compare-at pricing.
+$1/moCustomers cannot make informed decisions with current pricing, leading to high abandonment rates and lost sales. This is a fundamental breakdown of e-commerce transparency.
critical03
Product descriptions are too thin and unpersuasive.
+$1/moYou're losing 30-40% of potential conversions because product descriptions are too thin and unpersuasive. Customers are not receiving enough information to feel confident in their purchase or understand the full benefits.
critical04
Product titles are overly generic and lack keyword optimization.
You're losing 20-30% of potential click-throughs and organic traffic because product titles are overly generic and lack keyword optimization. Your products are difficult to discover both within your site and on search engines.
critical05
Catalog lacks detailed categorization, tags, and product variants (denominations).
You're losing 10-15% of potential sales because the catalog lacks detailed categorization, tags, and product variants (denominations). Customers cannot easily find or specify the exact gift card they want, leading to frustration and abandonment.
critical03 · 03 — Benchmark
How you stack up.
Earn Rewards on your Every Day Purchases | Raise (You)
16
CardCash
70
eGifter
24
Gyft
78
BrandDesc wordsLifestyle %Materials %Voice %
Earn Rewards on your Every Day Purchases | Raise (You)11w0%0%55%
CardCash40w10%80%85%
eGifter4w20%14%65%
Gyft55w40%65%70%
Competitors were identified by cross-referencing known competitors from brand research with public web searches to confirm their current operations as online gift card marketplaces in the U.S. Metrics were estimated through a qualitative review of their websites, focusing on typical product listings, promotional content, and overall user experience.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Category distribution
Price analysis
$1
Min
$1
Avg
$1
Median
$1
Max
0%
Budget
41%
Mid-range
0%
Premium
Coverage
100%
Has description
61
Avg desc length
51%
Has images
0.5
Avg imgs/product
0%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Homepage
36
Perf
100
A11y
100
SEO
31.0 s
LCP
15.0 s
FCP
0
CLS
790 ms
TBT
Product page
0
Perf
100
A11y
83
SEO
?
LCP
Mobile issues
- Homepage mobile performance score is 36/100 — slow load times hurt mobile conversion
- Product page mobile performance is 0/100 — shoppers abandon slow PDPs
- Product pages are 36 points slower than homepage — indicates heavy PDP content
3,485
Low est.
6,970
Mid est.
13,940
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$2/mo·37 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$1/mo·41 products
04
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$1/mo·41 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 0.5 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 3.5h · Dondo: 3m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 14.3h · Dondo: 3m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 8.8h · Dondo: 3m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 5.3h · Dondo: 3m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Critical absence of images (1st Critical Issue)
Use the "AI Image Generator" to create professional product photos, lifestyle shots, and backgrounds for all gift cards. Start by creating at least 3-5 images for your top 20 selling gift cards, and then scale across the catalog.
+20-30% conversion rate on products with improved images.·AI Image Generator
02
Misleading placeholder pricing and absence of visual compare-at pricing (2nd Critical Issue)
While Dondo doesn't directly manage dynamic pricing display in this context, use the "Performance Monitor" to identify popular gift card denominations for each brand. Implement clear "Value: $X | Pay: $Y" pricing and display available denominations as product variants.
+10-20% conversion rate and significant reduction in customer support inquiries related to pricing confusion.·Performance Monitor
03
Thin, unpersuasive descriptions (3rd Critical Issue)
Leverage the "AI Description Writer" to generate persuasive, SEO-rich descriptions from your product data. Ensure descriptions highlight benefits (e.g., instant delivery, money-back guarantee) and include bullet points for scannability.
+15-25% conversion rate on products with enhanced descriptions.·AI Description Writer
04
Generic, unoptimized titles (4th Critical Issue)
Use the "AI Title Generator" to rewrite all product titles. Focus on including brand name, product type ("Gift Card", "E-Gift Card"), and a key value proposition (e.g., "Discounted", "Save X%").
+10-15% organic traffic and click-through rates.·AI Title Generator
05
Lack of detailed categorization, tags, and variants (5th Critical Issue)
Utilize the "Listing Optimizer" to refine your catalog structure. This includes creating a deeper category hierarchy, implementing product variants for different denominations, and applying comprehensive, relevant tags to all products.
+5-10% conversion rate due to improved discoverability and user experience, +8-12% internal search effectiveness.·Listing Optimizer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Starbucks
5
+$1
AI Image Generator
Target
5
+$0
AI Image Generator
Walmart
5
+$0
AI Image Generator
Amazon
5
+$0
AI Image Generator
Home Depot
5
+$0
AI Image Generator
Costco
5
+$0
AI Image Generator
Best Buy
5
+$0
AI Image Generator
Sephora
5
+$0
AI Image Generator
Dondo-style rewrite improved the sample title from 9 to 72 characters.The improved sample description went from 5 to 137 words.Most products lack images, or those present are insufficient. is tied to an estimated $3/month.Transactional Listings Undermine Brand's Value Proposition
Recap · what's at stake
You're losing $3 every month this stays as-is.
41 products to fix. Dondo runs it in 1 minutes.