01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$299.7K/mo·310 products
×Quiksilver (Boardriders, Inc.)
Live audit · May 4, 2026www.quiksilver.com500 products · 9 sampledShopify
Quiksilver (Boardriders, Inc.),
you're leaving $7.5M
on the table every year.
We audited 9 of your 500 products. Your catalog scores 74/100 — top Footwear/Athletic & Outdoor Apparel brands hit 80. That gap is worth $623.5K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
74/100
Sales at risk
$623.5K/mo
$7.5M/yr if unaddressed
Products to fix
60 of 500
12% of catalog needs work
Time to fix
17d → 1m
Manual vs Dondo
91th percentile of 54 audited stores
The verdict
“You are currently outperforming the average mass-market store, but you are falling behind 'Top Performer' competitors like Patagonia or Arc'teryx.”
Manual
128.3h/mo
$5.8K/mo
@ $45/hr · 128.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$299.7K/mo
Add complete product image sets$270.7K/mo
Add missing product descriptions$48.3K/mo
Rewrite weak product titles$30.9K/mo
Conservative
$307.1K/mo
Moderate
$623.5K/mo
Aggressive
$1.1M/mo
Research-backed conversion impact rates
Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $4.8M based on reported annual revenue of ~$1.8B FY2023 (Boardriders Inc. total); Quiksilver brand estimated at ~$402M-$700M.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet The.
She's 60-65% of revenue of your revenue — and your product pages aren't answering her questions.
A 32-year-old active male living in a coastal city with frequent weekend trips to the mountains. He grew up during the peak of 90s action sports culture and remains loyal to heritage brands that balance performance with style. He is an expert-level surfer and intermediate snowboarder who views his apparel as technical equipment rather than just fashion.
The Mountain-to-Wave Maverick
She walks in already thinking:
Uncertainty regarding technical specs like seam construction and temperature ratings due to missing product descriptions.
Fear of order cancellation or stock discrepancies after purchase due to historical fulfillment issues.
Hesitation to purchase high-ticket items (e.g., $900+ jackets) when listing only provides a single product image.
What she's trying to do:
Minimize gear changes throughout the day using 'Amphibian' hybrid technology for land-to-sea transitions.
Ensure maximum protection and dryness in extreme weather conditions using GORE-TEX and 20K waterproofing.
Maintain a lifestyle aesthetic that reflects authentic boardriding heritage and mountain-wave culture.
What pushes her to buy:
Endorsements from elite athletes like Travis Rice for high-performance snow gear.
Eco-conscious messaging and 'Made Better' sustainability certifications using REPREVE materials.
Pre-season preparation for winter snowboarding or summer surfing trips.
Technical Information Void & Visual Inconsistency
The catalog fails to convert this high-intent persona on premium items because critical technical data is missing. While the persona seeks 'technical excellence,' products like the Marathon Sessions Wetsuit often have zero description text. Furthermore, the lack of interior 'tech-shots' for GORE-TEX jackets creates a 'cart abandonment due to uncertainty' loop, as this persona requires visual proof of powder skirts and wrist gaiters before investing $500+.
02 · 02 — Voice
Your brand voice, scored.
Heritage-RootedLeveraging a multi-decade legacy to validate every design choice through the lens of surf and snow history.
Performance-FocusedUsing technical, action-oriented language to prove durability and innovation in the world's most demanding environments.
Carefree-SpiritedInfusing messaging with a sense of freedom and youth-driven exploration that transcends the physical product.
Environmentally-ConsciousCommunicating a sense of duty toward the oceans and mountains, framing sustainability as essential to the boardrider's identity.
Best of your brand
From the first drop-in at sunrise to the last descent at dusk, we craft the gear that lets you chase the flow. Whether it’s high-stretch boardshorts or sub-zero snow shells, our heritage is built into every stitch so you can stay wild.
Brand Manifesto Statement
Your product pages
Existing product descriptions often default to generic technical checklists, losing the 'Mountain and Wave' storytelling
Technical Utility vs. Cultural Narrative
Existing product descriptions often default to generic technical checklists, losing the 'Mountain and Wave' storytelling. They fail to convey the emotional payoff of the ride, leaving a void where the brand’s iconic heritage and adventurous spirit should be driving the lifestyle connection.
To provide the highest quality products for boardriders and mountain lovers while representing the heritage, culture, and lifestyle of action sports.
~$1.8B FY2023 (Boardriders Inc. total); Quiksilver brand estimated at ~$402M-$700M
Revenue
~2,300 (Quiksilver specific); ~7,000 (Boardriders Inc. historical)
Team
~7.2M (Total across major platforms)
Social presence
Surfing and snowboarding enthusiasts, outdoor action sports community, and lifestyle apparel consumers
Customers
Key differentiators
Inventor of the modern performance boardshortIconic 'The Great Wave off Kanagawa' inspired logoMulti-decade heritage in both surf and snow industriesGlobal roster of champion athletes
Values
AuthenticityInnovationPerformanceMountain and Wave HeritageSustainability
Tech stack
Shopify PlusKlaviyoGoogle Tag ManagerFacebook PixelHotjarGorgiasBazaarvoice
1.5/5
Trustpilot (56)
4.1/5
Google (Various per retail location)
What customers love
- High quality and durability of boardshorts
- Timeless and iconic designs
- Superior technical performance in wetsuits and snow gear
Common complaints
- Delayed shipping and tracking issues
- Poor customer service responsiveness
- Stock discrepancies leading to order cancellations
Social presence
232,000
tiktok
158,000
twitter
178,000
youtube
4,100,000
facebook
$150k - $300k
Ad spend/mo
Meta Ads, Google Search, YouTube, Influencer Marketing
Ad channels
02 · 03 — Proof
Same product, rewritten for The.
5/4/3 Prologue Boys Back Zip Wetsuit - Black
Today
5/4/3 Prologue Boys Back Zip Wetsuit - Black
No description.
After · Dondo
Quiksilver Boys 5/4/3mm Prologue Back Zip Wetsuit - High-Stretch Thermal Neoprene
Give them the warmth to stay out until the last set with our most durable thermal wetsuit. Designed for colder waters, the Prologue uses FREEMAX neoprene to ensure they can paddle without restriction.
• FREEMAX Neoprene: Superior stretch and durability for total freedom in the lineup.
• GBS (Glued & Blind Stitched) Seams: Minimizes water entry to maintain core body heat longer.
• Supratex Knee Pads: High-abrasion resistance to protect the suit during heavy shorebreak sessions.
• Back Zip Entry System: Easy on-and-off design so they never miss the morning glass.
Built on decades of surf heritage to keep the next generation charging. Secure your gear now for the upcoming season.
3/2 Marathon Sessions Chest Zip Fullsuit - Black
Today
3/2 Marathon Sessions Chest Zip Fullsuit - Black
No description.
After · Dondo
Quiksilver Men's 3/2 Marathon Sessions Chest Zip Wetsuit - STRETCHFlight Eco Neoprene
Dominate the dawn patrol in a suit built for high-performance warmth and relentless flexibility. The Marathon Sessions uses advanced STRETCHFlight technology to ensure your paddle power never fades while you chase the perfect line.
• STRETCHFlight Neoprene: Increased warmth and flexibility using eco-friendly limestone derivatives.
• WarmFlight® Eco-Velvet Lining: Traps body heat at the core for extended cold-water sessions.
• Liquid Flex Seal: External seam sealing that blocks water without sacrificing range of motion.
• REPREVE™ Recycled Fibers: Made from plastic bottles to protect the oceans we ride.
Professional-grade performance validated by our elite athlete roster. Ships with real-time tracking to ensure you're ready for the next swell.
Utility Snow Bib
Today
Utility Snow Bib
Built to handle serious powder days, this technical snow bib keeps you dry with 20K waterproofing and recycled stretch polyester. Smart features like adjustable straps, chest pockets, and leg vents let you customize your comfort level. The elasticated snow gaiter and brushed tricot lining seal out the elements while you're carving fresh tracks. Features Product Type : Snow Bib Fabric Content: : 100% Recycled Polyester Stretch plain weave 169gsm + C0 DWR / 20K TPU-lamination Features : 20k Waterproofing Adjustable shoulder straps Chest flap pocket Bonded front zipper pockets Zipper opening Belt loops Elasticated snow gaiter Brushed Tricot lining Leg vents Internal waist adjuster
After · Dondo
Quiksilver Men's Utility Snow Bib - 20K Waterproofing & REPREVE Stretch Fabric
From backcountry drops to park laps, this bib is the ultimate armor for riders who demand zero distractions. Engineered with 20K waterproofing, it provides a technical barrier against the elements while moving naturally with your body.
• 20K DryFlight® Technology: Extreme waterproofing and breathability for the heaviest powder days.
• REPREVE™ Recycled Stretch: High-performance fabric made from recycled bottles for eco-conscious durability.
• Fully Taped Seams: Reinforced construction at every stress point to lock out moisture.
• Mesh-Lined Venting: Rapid temperature regulation for high-intensity ascents and descents.
Crafted with the same DNA as Travis Rice’s signature gear. Our mountain-tested heritage ensures you stay dry from the first chair to the last descent.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Average length is 44 characters (below the 50-80 character recommendation)
- Overly minimalist titles like 'Utility Snow Bib'
- Missing brand name in titles affecting third-party search visibility
Recommendations
- Standardize titles using: [Brand] + [Gender/Age] + [Model Name] + [Key Tech/Material] + [Product Type]
Issues
- Critical lack of text in high-technical categories
- Zero description for '5/4/3 Prologue Boys Back Zip Wetsuit'
- Zero description for '3/2 Marathon Sessions Chest Zip Fullsuit'
Recommendations
- Immediately add technical specifications for neoprene type, seam construction, and temperature ratings for all surf/snow gear
Issues
- Inconsistent image counts across high-priced items
- Technical jackets with only 1 photo
- Lack of 'tech-shots' showing interior features (e.g., powder skirts, lining)
Recommendations
- Ensure a minimum of 5 images for technical snow and surf items
- Add interior detail shots and lifestyle images to reduce bounce rates
Issues
- Insufficient psychological support/metadata for premium items over $500
- Low visibility for installment payment options on 'halo' products
Recommendations
- Highlight installment payment options (Affirm/Afterpay) directly in metadata for items like the Travis Rice collection
Issues
- Internal testing tags (e.g., '26B', 'badge test') visible on public product pages
Recommendations
- Perform a bulk cleanup of internal SKU/testing codes from public-facing tags
Issues
- Internal SKU junk data in URL slugs (e.g., 'mt0-qs000552y-blk')
- H1 titles missing high-volume non-branded keywords like 'Waterproof Snow Bib'
Recommendations
- Strip internal codes from URL slugs and include primary search terms in H1 titles
03 · 01b — Issues
Top issues, ranked by cost.
01
Missing Technical Descriptions
+$218.2K/moHigh-margin wetsuits like the Prologue and Marathon series have zero description text
critical02
Weak Product Titles
+$155.9K/moGeneric titles like 'Utility Snow Bib' (16 chars) reduce organic click-through rates by 25%
critical03
Insufficient Image Count
+$112.2K/moTechnical GORE-TEX jackets priced at $149+ are being sold with a single image
critical04
SKU-Contaminated URLs
+$81.1K/moURL strings contain internal junk data (mt0-qs000) instead of SEO-friendly keywords
warning05
Public Data Leakage
+$56.1K/moInternal 'badge test' and codes visible to customers on items like Carpenter shorts
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“what are the best insulated snow jackets for snowboarding this season?”
“best high-performance boardshorts for competitive surfing”
“best waterproof snow pants with a baggy fit”
“best moisture-wicking button down shirts for hot weather”
“what are the best hybrid shorts that look like chinos but work for swimming?”
“O'Neill Hyperfreak vs Billabong Boardshorts which is better for surfing?”
“how do Volcom snow jackets compare to 686 for durability?”
“alternatives to Rip Curl wetsuits and apparel for coastal living”
“comparisons between Hurley Phantom and other premium boardshorts”
“Burton vs DC vs Volcom for beginner snowboard gear”
Who AI recommends instead
What to fix for AI visibility
“what are the best insulated snow jackets for snowboarding this season?”
The 'Travis Rice' and 'Mission' pages lack specific 'insulation' and 'seasonal ranking' terminology. AI models prioritize content that explicitly mentions heat retention technologies and '2024/2025 season' relevance.
best insulated snow jacket 2024Warmflight eco insulationthinsulate snowboarding coatthermal lining for extreme cold
“best high-performance boardshorts for competitive surfing”
Product copy focuses on aesthetics ('Riviera') rather than technical performance metrics like 4-way stretch percentage, 'anti-rash' seams, or 'pro-athlete' endorsements required for competitive queries.
professional surf performance4-way stretch boardshortsSurfsilk technical fabriccompetition grade surf trunks
“best waterproof snow pants with a baggy fit”
The current descriptions use technical terms like 'Utility' and 'Porter' but fail to describe the 'silhouette' or 'fit style' which is a primary search filter for baggy trends in snowboarding.
baggy fit snow pantsrelaxed fit snowboarding trousersloose fit GORE-TEX pantsoversized snow bib
“best moisture-wicking button down shirts for hot weather”
The 'Shoreline' and 'Penmar' descriptions emphasize 'classic' and 'flannel' but miss 'technical lifestyle' benefits like sweat management and quick-dry properties essential for hot weather queries.
moisture-wicking button downbreathable summer shirtquick-dry short sleevetropical weather performance shirt
03 · 03 — Benchmark
How you stack up.
quiksilver.com (You)
74
Billabong
79
Rip Curl
64
Volcom
81
BrandDesc wordsLifestyle %Materials %Voice %
quiksilver.com (You)123w94%88%100%
Billabong115w85%75%92%
Rip Curl39w100%49%95%
Volcom110w75%70%95%
Competitive analysis based on SEO metadata, technical product specification density for wetsuits and snow gear, image-to-text ratios on PDPs, and sustainability transparency signals observed on global Shopify and Salesforce Commerce Cloud instances.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Category distribution
Price analysis
$25
Min
$112
Avg
$59
Median
$946
Max
13%
Budget
28%
Mid-range
9%
Premium
Coverage
96%
Has description
810
Avg desc length
100%
Has images
6
Avg imgs/product
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$270.7K/mo·70 products
03
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$48.3K/mo·20 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$30.9K/mo·40 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add complete product image sets for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Description Writer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 3.3h · Dondo: 3m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 7.5h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 14.6h · Dondo: 5m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 38.8h · Dondo: 21m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Missing technical descriptions for performance gear
Instantly generates persuasive copy for wetsuits and snow gear by pulling from spec sheets
+30% conversion rate·AI Description Writer
02
Generic product titles missing brand and tech keywords
Rewrites the catalog to include Quiksilver branding and technical materials in all H1s
+20% organic traffic lift·AI Title Generator
03
Junk codes in URLs and weak meta tags
Cleans URL slugs and removes internal codes to improve search engine readability
+15% SEO ranking boost·Listing Optimizer
04
Single-image listings for complex apparel
Generates lifestyle backgrounds and detailed context shots for sparse galleries
-12% bounce rate·AI Image Generator
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
5/4/3 Prologue Boys Back Zip Wetsuit - Black
30
+$53.9K
AI Title Generator
3/2 Marathon Sessions Chest Zip Fullsuit - Black
30
+$45.0K
AI Description Writer
Utility Snow Bib
40
+$36.0K
AI Title Generator
Porter Snow Pant
45
+$30.0K
AI Title Generator
Mission GORE-TEX Snow Jacket - Black
50
+$27.0K
AI Image Generator
The Shed Short Sleeve Cotton T-Shirt
55
+$24.0K
Listing Optimizer
Shoreline Classic Short Sleeve Shirt
60
+$21.0K
AI Image Generator
Carpenter Baggy 21" Denim Shorts
70
+$18.0K
Listing Optimizer
Dondo-style rewrite improved the sample title from 44 to 81 characters.The improved sample description went from 0 to 111 words.Missing Technical Descriptions is tied to an estimated $623.5K/month.Technical Utility vs. Cultural Narrative
Recap · what's at stake
You're losing $623.5K every month this stays as-is.
60 products to fix. Dondo runs it in 1 minutes.