01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+€37/mo·10 products
×q27ptm-sb.myshopify.com
Live audit · Jul 17, 2026q27ptm-sb.myshopify.com54 products · 54 sampledUnknown
q27ptm-sb.myshopify.com,
you're leaving €756
on the table every year.
We audited 54 of your 54 products. Your catalog scores 72/100 — top e-commerce brands hit 95. That gap is worth €63/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
72/100
Sales at risk
€63/mo
€756/yr if unaddressed
Products to fix
7 of 54
13% of catalog needs work
Time to fix
2d → 1m
Manual vs Dondo
82th percentile of 726 audited stores
The verdict
“This catalog lags significantly behind industry leaders, demonstrating fundamental deficiencies in product content. Urgent and strategic improvements are necessary to approach the standards set by top-tier e-commerce sites.”
Manual
10.5h/mo
€284/mo
@ €27/hr · 10.5h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets€37/mo
Add missing product descriptions€12/mo
Improve catalog SEO fields€9/mo
Rewrite weak product titles€6/mo
Conservative
€20/mo
Moderate
€63/mo
Aggressive
€108/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 54 products, €49 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 54 of 54 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Isabelle.
She's 30-40% of revenue of your revenue — and your product pages aren't answering her questions.
Isabelle is a discerning home chef and food enthusiast in her late 30s or early 40s. She values quality, authenticity, and the story behind her food and kitchenware. She's keen on exploring global cuisines and enjoys discovering unique, artisanal ingredients and products that elevate her culinary experiences and impress guests. She often seeks out organic or sustainably sourced items.
Isabelle Dubois
She walks in already thinking:
Lack of detailed information about product origin, unique features, or usage tips.
Insufficient visual representation of the product's quality, texture, or how it looks in a setting.
Unclear or generic descriptions that don't convey the artisanal value or unique story behind the product.
What she's trying to do:
Elevate my everyday meals and special occasion dishes with premium, distinctive ingredients.
Discover and acquire authentic, high-quality artisanal products from diverse global cultures.
Ensure the ingredients I use are ethically sourced, pure, or offer specific health benefits.
What pushes her to buy:
Hosting a special dinner or looking for a unique ingredient to perfect a new recipe.
Seeking gifts for other food connoisseurs who appreciate quality and rarity.
Reading about a new culinary trend or ingredient from a trusted food publication or influencer.
Inadequate product storytelling and visual context
The current catalog significantly fails to provide the rich descriptions, detailed origin stories, and high-quality imagery that Isabelle seeks. Critical products lack descriptions entirely, and others have generic titles or insufficient visuals, preventing her from fully understanding the product's value, authenticity, and potential uses, which are key to her purchasing decisions.
02 · 03 — Proof
Same product, rewritten for Isabelle.
Caviar de vanille
Today
Caviar de vanille
No description.
After · Dondo
Vanilla Caviar - Premium Bourbon Madagascar Seeds for Gourmet Baking
Elevate your culinary creations with the intense, aromatic essence of our Premium Bourbon Madagascar Vanilla Caviar, the secret ingredient for discerning chefs and home bakers alike. • Origin & Purity: From Madagascar's finest Bourbon vanilla pods, guaranteeing authentic richness. • Intense Flavor Profile: Tiny seeds burst with complex, sweet, floral aromas for unparalleled depth in desserts and sauces. • Versatile Culinary Gem: Ideal for infusing custards, panna cottas, ice creams, or sophisticated savory dishes. • Artisanal Quality: Hand-scraped from plump, moist beans, ensuring maximum potency and freshness. Experience the pure luxury of Dondo's Vanilla Caviar, backed by our commitment to ethical sourcing and exceptional flavor.
Gousses de vanille
Today
Gousses de vanille
No description.
After · Dondo
Madagascar Bourbon Vanilla Pods - Gourmet Grade A for Baking & Extracts
Unleash the rich, intoxicating aroma and unparalleled flavor of our Madagascar Bourbon Vanilla Pods, a must-have for crafting exceptional desserts, homemade extracts, and gourmet dishes. • Premium Madagascar Bourbon: Sustainably cultivated, Grade A beans are plump, moist, with a sweet, creamy, complex flavor. • Versatile Culinary Powerhouse: Perfect for infusing milks, creams, spirits; scraping seeds for custards; or making potent vanilla extract. • Gourmet Grade A Quality: Hand-selected for optimal size, sheen, and moisture, ensuring maximum flavor and longevity. • Ethically Sourced: Partnering with local farmers committed to fair practices, offering vanilla that tastes good and does good. Indulge in the true essence of vanilla with Dondo's gourmet pods, your guarantee of authenticity and a superior culinary experience.
Miel de fleur - 170 g de madagascar
Today
Miel de fleur - 170 g de madagascar
No description.
After · Dondo
Madagascar Wildflower Honey - 170g Artisanal Pure Blossom Nectar
Discover the unique taste of Madagascar's vibrant flora with our Artisanal Wildflower Honey, a golden nectar capturing the island's diverse botanical beauty in every spoonful. • Exquisite Origin: Sourced from lush, unspoiled Madagascar landscapes, where bees forage on a rich variety of indigenous blossoms. • Complex Flavor Notes: Experience a delightful symphony of sweet, subtly floral, and earthy undertones, reflecting the island's unique terroir. • Pure & Natural (170g): This 170g jar contains raw, unfiltered honey, preserving all natural enzymes and beneficial properties. • Versatile Culinary Delight: Perfect for drizzling over gourmet cheeses, enriching morning toast, sweetening teas, or exotic marinades. Savor the authentic taste of nature with Dondo's Madagascar Wildflower Honey, a testament to purity and artisanal excellence.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Missing product descriptions for critical products.
+€23/mo5 items currently lack any product description, severely impacting user experience and search engine visibility.
critical02
Insufficient product imagery across the catalog.
+€21/mo24 products have 3 or fewer images, significantly hindering customer visualization and engagement.
critical03
Inconsistent and generic product titles.
+€19/moTitles are often too short or contain excessive marketing fluff (e.g., 'Sel l'Himalaya', 'Gousses de vanille'), limiting clarity and SEO effectiveness.
criticalInsufficient images (71%)
Weak titles (90%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
€2
Min
€54
Avg
€12.9
Median
€480
Max
10%
Budget
20%
Mid-range
18%
Premium
Coverage
91%
Has description
1634
Avg desc length
100%
Has images
5.1
Avg imgs/product
100%
Compare-at
13%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 13% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+€12/mo·5 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+€9/mo·7 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+€6/mo·5 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 10 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 5 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.5h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 2.3h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 2.1h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 1h · Dondo: 1m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 17 to 68 characters.The improved sample description went from 0 to 105 words.Missing product descriptions for critical products. is tied to an estimated €63/month.
Recap · what's at stake
You're losing €63 every month this stays as-is.
7 products to fix. Dondo runs it in 1 minutes.