01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+€53.9K/mo·212 products
×PRASKLO
Live audit · Jul 17, 2026prasklo-home-design.myshopify.com223 products · 100 sampledUnknown
PRASKLO,
you're leaving €1.4M
on the table every year.
We audited 100 of your 223 products. Your catalog scores 55/100 — top e-commerce brands hit 92.5. That gap is worth €112.8K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
55/100
Sales at risk
€112.8K/mo
€1.4M/yr if unaddressed
Products to fix
212 of 223
95% of catalog needs work
Time to fix
12d → 1m
Manual vs Dondo
36th percentile of 708 audited stores
The verdict
“This catalog's current content quality places it significantly below top industry performers. Critical issues with product titles and descriptions, coupled with insufficient imagery, indicate a substantial gap in foundational e-commerce best practices that must be addressed to remain competitive.”
Manual
92.9h/mo
€3.8K/mo
@ €41/hr · 92.9h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields€53.9K/mo
Rewrite weak product titles€53.9K/mo
Add complete product image sets€8.4K/mo
Conservative
€55.0K/mo
Moderate
€112.8K/mo
Aggressive
€175.9K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 223 products, €10.2K avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 223 products (×2.2 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Clara.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
A design-conscious adult with high disposable income, Clara is an art and design enthusiast who actively seeks unique, handmade, and sustainable home decor. She values authentic craftsmanship, the story behind a piece, and a brutalist aesthetic that celebrates raw materials and natural forms. She desires items that are both functional art and a reflection of her personal values.
Clara V.
She walks in already thinking:
Is this truly a one-of-a-kind, handmade art piece, or is it mass-produced with a 'handmade' label?
Will the upcycled materials and raw concrete withstand daily use, and is the piece durable and practical as a functional item?
Is the price justified for an item made from 'waste' materials, or does the artistic and unique value truly warrant the investment?
What she's trying to do:
I want to curate a home environment that reflects my sophisticated taste and personal values, featuring unique art pieces that spark conversation and demonstrate mindful consumption.
I need to find functional decor that is also an aesthetic statement, blending art with utility in a sustainable and distinctive way.
I seek to invest in distinctive, high-quality art objects that will retain their uniqueness and intrinsic value, enriching my collection and living space.
What pushes her to buy:
Discovering a genuinely unique, original art piece that stands out and tells a compelling story of transformation.
Aligning with brands that champion sustainability, upcycling, and traditional craftsmanship over industrial production.
The emotional connection and narrative behind a handcrafted item, especially one that reclaims discarded materials and celebrates their raw beauty.
Failure to convey uniqueness and artistic value
The current catalog significantly undermines the brand's core differentiators and fails to meet Clara's triggers and jobs to be done. Generic product titles ('Philips', 'Big Mouth') lack the descriptive power to communicate the unique nature of each piece or its artistic story, making them indistinguishable from mass-produced items. The pervasive presence of raw HTML tags and poorly formatted descriptions diminishes the perceived professionalism and artistic integrity, which are crucial for a high-end art buyer seeking authenticity. Insufficient product images prevent Clara from fully appreciating the handcrafted details, material textures, and the one-of-a-kind characteristics of each art piece, hindering her ability to justify the investment and visualize the item in her own space. This lack of detail and poor presentation creates a perception of lower quality or commercialism, directly conflicting with Clara's desire for genuine, unique, and high-value artistic expression.
02 · 02 — Voice
Your brand voice, scored.
Authentically RawThe voice highlights the unrefined charm of upcycled glass and concrete, emphasizing their original textures, imperfections, and origins. It avoids overly polished or sterile language, mirroring the material's genuine nature.
Artistically EvocativeFocused on the artistic rather than the commercial, the voice uses descriptive, often poetic language to convey the emotional depth, unique forms, and human touch embedded in each piece. It inspires contemplation and appreciation for art.
Consciously CraftedThe voice consistently emphasizes sustainability and traditional, handmade production methods. It speaks to the intentional act of giving new life to discarded materials, reflecting a mindful and respectful approach to creation and nature.
Uniquely IndividualEach piece's one-of-a-kind nature is central. The voice communicates exclusivity and originality, underscoring that no two creations are identical, celebrating individuality over mass production.
Best of your brand
From discarded fragments, we sculpt stories of renewal. Each curve of concrete, every suspended shard of glass, bears the trace of human hands and the wisdom of tradition, transforming forgotten materials into singular expressions of enduring art. This is not merely an object; it is a conversation with nature, re-imagined.
Brand Philosophy Statement
Your product pages
Typical e-commerce product descriptions tend to be functional, focusing on dimensions, materials (without context), and basic features
Missing the Story and Soul
Typical e-commerce product descriptions tend to be functional, focusing on dimensions, materials (without context), and basic features. For PRASKLO, this approach would critically undermine its brand voice. It would fail to convey the unique narrative of upcycling, the artistic intent, the hands-on craftsmanship, and the raw beauty of imperfections. Descriptions would likely lack the evocative language necessary to position pieces as high-end, one-of-a-kind art objects, instead reducing them to mere decorative items. The emotional connection to sustainability and individuality would be lost, potentially attracting a commercial-minded audience rather than the targeted art connoisseur.
To create unique, handmade art pieces from upcycled waste glass and concrete, celebrating raw materials, human touch, and natural forms, and giving discarded materials new aesthetic and utilitarian function.
2
Team
Need to fetch Instagram followers.
Social presence
Art and design enthusiasts, collectors of unique home decor.
Customers
Key differentiators
Each piece is a unique, one-of-a-kind original, not mass-producedUtilizes upcycled waste glass and concrete as primary materialsEmploys traditional, handmade production methods without computer 3D technologiesFocuses on the raw charm of genuine materials and human touchPositioned as an art project, not primarily a commercial one
Values
Up-cyclingTraditional craftsmanshipOriginalityFascination with natural materialsSustainabilityNon-commercial artistic expressionIntuitive view on nature
Tech stack
Shopify
/5
Trustpilot ()
/5
Google ()
What customers love
- Collected many positive responses from curators worldwide.
- Selected by curators for the prestigious exhibition TRENDS 2020 at the Ambiente design Fair in Frankfurt, Germany.
Social presence
3,404
instagram
02 · 03 — Proof
Same product, rewritten for Clara.
Big Mouth
Today
Big Mouth
<meta charset="UTF-8">
<p data-mce-fragment="1"><span data-mce-fragment="1">A vase created from up-cycled glass material and raw concrete. Can be filled with water with no leaks. Looks wonderful in interior or exterior. Single unique art piece. This vase weights 4,1kg.
<br data-mce-fragment="1"></span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1">Size (height x width x depth): 20,5x15x8,5cm, vase mouth 2,5cm wide
<br data-mce-fragment="1"></span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1"><meta charset="UTF-8">Now DHL express delivery outside of Europe available.</span></p>
<span data-mce-fragment="1"></span><span data-mce-fragment="1"></span><span data-mce-fragment="1"></span><span data-mce-fragment="1"></span>
<p data-mce-fragment="1"><span data-mce-fragment="1">Prasklo design was selected by curators for the prestigious exhibition TRENDS 2020 at the Ambiente design Fair in Frankfurt, Germany, among few other designers to be design trend forecast for 2020.</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1">Prasklo is a brand of art vases created by Prague artist Petra Svejdarova. Despite Prasklo has been collecting many positive responses from curators all over the world, it is not a commercial project. Petra sticks to artistic hand production of individual objects, not aiming for designing industrially produced goods. All vases are results of her fascination by the structure of glass which beauty can never be demeaned by disposing it; and its planting into a concrete pedestal.<br data-mce-fragment="1"></span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1">The flower is not included.</span></p>
After · Dondo
PRASKLO Big Mouth Handmade Art Vase - Upcycled Glass & Concrete, Unique Brutalist Design
Embrace a piece of transformed history with the PRASKLO Big Mouth vase, where discarded fragments find new life as a singular, evocative statement for your mindful space. This is not merely an object; it is a conversation.
- Authentic Craftsmanship: Each 'Big Mouth' vase is meticulously handcrafted, ensuring a truly one-of-a-kind original, not a mass-produced replica, affirming its distinct artistic value.
- Sustainable Artistry: Sculpted from raw concrete and upcycled glass, this piece embodies mindful creation, giving new purpose to forgotten materials with a distinct brutalist charm.
- Enduring Form: Engineered for robust beauty, its sealed vessel safely holds water for your botanical arrangements, showcasing both durability and practicality for daily admiration, indoors or out.
- Sculptural Presence: At 20.5x15x8.5cm and 4.1kg, its substantial form commands attention as a unique art decor piece, resonating with raw elegance.Each PRASKLO creation is a testament to raw beauty and individual expression, carrying the artist's unique signature – your assurance of an authentic, irreplaceable work of art.
Pira
Today
Pira
<meta charset="UTF-8">
<p data-mce-fragment="1">Vase created from up-cycled glass material (liquor bottle) and raw concrete / cement with stone. Can be filled with water with no leaks. Looks wonderful in interior or exterior. Solitary unique <span data-mce-fragment="1">art vase</span>. This vase weights 2,3kg.
<span data-mce-fragment="1">The vase is initialed by the author for being an individual original.</span></p>
<p data-mce-fragment="1">Size (height x width x depth): 24 x 10 x 10cm, vase mouth diameter 6,5cm</p>
<p data-mce-fragment="1"><meta charset="UTF-8"><span data-mce-fragment="1">Now DHL express delivery </span><span data-mce-fragment="1">outside of Europe</span><span data-mce-fragment="1"> available.</span></p>
<p data-mce-fragment="1">Prasklo design was selected by curators for the prestigious exhibition TRENDS 2020 at the Ambiente design Fair in Frankfurt, Germany, among few other designers to be design trend forecast for 2020.<br data-mce-fragment="1"></p>
<p data-mce-fragment="1">Prasklo is a brand of art vases created by Prague artist Petra Svejdarova. Despite Prasklo has been collecting many positive responses from curators all over the world, it is not a commercial project. Petra sticks to artistic hand production of individual objects, not aiming for designing industrially produced goods. All vases are results of her fascination by the structure of glass which beauty can never be demeaned by disposing it; and its planting into a concrete pedestal.<br data-mce-fragment="1"></p>
<p data-mce-fragment="1">Flower not included.</p>
After · Dondo
PRASKLO Pira Handcrafted Art Vase - Upcycled Liquor Bottle & Raw Concrete with Stone
Uncover the soulful transformation embodied by PRASKLO's 'Pira' vase, a testament to raw beauty born from discarded fragments and given new life through artful hands.
- Singular Craft: Every 'Pira' vase is a hand-sculpted original, featuring a unique upcycled liquor bottle encased in raw concrete and natural stone – a guarantee of authentic artistry, never mass-produced.
- Elemental Design: The marriage of reclaimed glass and rugged concrete with stone creates a brutalist aesthetic, celebrating the raw charm of materials and a mindful approach to sustainability.
- Functional Art: Designed to be both striking and practical, its sealed interior ensures water-tight integrity for your favorite blooms, suitable for both interior and exterior display.
- Artist's Mark: Each piece is personally initialed by the author, affirming its status as an individual, irreplaceable work of art, and justifying its unique investment.Own a piece of PRASKLO's authentic narrative – where every mark tells a story, and every form is a unique conversation between nature, waste, and the human hand.
Abyss
Today
Abyss
<p><span>A vase created from up-cycled glass material and raw concrete. All glass edges are properly polished so no one gets hurt. Can be filled with water with no leaks. Looks wonderful in interior or exterior. Single hand made unique art piece. This vase weights 1,75kg.
<br></span></p>
<p><span>Size (height x width x depth): 29x15x3,5cm, vase mouth 4x3cm wide
</span></p>
<p><span><meta charset="UTF-8">Now DHL express delivery outside of Europe available.</span></p>
<p><span>Prasklo design was selected by curators for the prestigious exhibition TRENDS 2020 at the Ambiente design Fair in Frankfurt, Germany, among few other designers to be design trend forecast for 2020.<br></span></p>
<p><span>Prasklo is a brand of art vases created by Prague artist Petra Svejdarova. Despite Prasklo has been collecting many positive responses from curators all over the world, it is not a commercial project. Petra sticks to artistic hand production of individual objects, not aiming for designing industrially produced goods. All vases are results of her fascination by the structure of glass which beauty can never be demeaned by disposing it; and its planting into a concrete pedestal.<br></span></p>
<p><span>The pyramid is not included.</span></p>
After · Dondo
PRASKLO Abyss Upcycled Concrete Art Sculpture - Hand-Polished Glass, Raw Brutalist Form
Journey into the depths of form with the PRASKLO 'Abyss' sculpture, an arresting dialogue between light and shadow, crafted from reclaimed materials into a profound artistic statement.
- Unique & Hand-Crafted: 'Abyss' is a singular, handmade art piece where no two are identical, ensuring your acquisition is a truly original expression of artistic vision, far removed from mass production.
- Mindful Materials: Forged from upcycled glass and raw concrete, this sculpture embraces sustainability, transforming discarded elements into a powerful, brutalist aesthetic that honors natural forms.
- Refined Safety & Function: Featuring carefully polished glass edges for a safe touch and a sealed, leak-proof design, this piece functions as a striking vase for your interior or exterior decor.
- Investment in Art: With its substantial presence (29x15x3.5cm, 1.75kg) and artisan signature, 'Abyss' represents an investment in authentic, sustainable art that tells a compelling story.Each PRASKLO piece is an invitation to engage with art that resonates with intention and tradition. Secure your unique connection to our story of renewal, available with expedited DHL express delivery.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Generic and non-descriptive product titles.
+€28.2K/moA large number of product titles are generic and non-descriptive, lacking essential keywords for searchability and clarity (e.g., 'Geomatic I', 'Tall Vase', 'Gemini'), severely impacting search visibility.
critical02
Inconsistent and cryptic product titles.
+€25.4K/moMany product titles are overly simplistic or cryptic, lacking descriptive keywords necessary for search and customer understanding, impacting overall catalog consistency and professionalism.
critical03
Visible raw HTML tags in product descriptions.
+€22.6K/moMany product descriptions contain visible HTML tags and rich text editor artifacts (e.g., '<meta charset='UTF-8'>'), which degrades readability, user experience, and SEO.
critical04
Insufficient product image quantity.
+€19.7K/moMany products feature only 1-3 images, which is insufficient for properly showcasing the product and meeting customer expectations for visual information, limiting visual appeal and conversion rates.
critical05
Poor description formatting due to unrendered code.
+€16.9K/moProduct descriptions frequently contain raw, unrendered HTML and unnecessary tags at the beginning, hindering readability and proper content display, impacting user trust and SEO.
critical03 · 03 — Benchmark
How you stack up.
prasklo-home-design.myshopify.com (You)
55
Reborn Design
78
CRÉER
82
SRNA
73
BrandDesc wordsLifestyle %Materials %Voice %
prasklo-home-design.myshopify.com (You)213w95%99%100%
Reborn Design100w45%95%90%
CRÉER150w65%100%85%
SRNA70w55%90%90%
Competitors were identified by performing targeted Google searches using keywords derived from Prasklo's product categories, materials (upcycled glass, concrete), aesthetic (brutalist, unique, handmade), and target market (Czech Republic, 'home decor', 'art design'). Search results were filtered to exclude marketplaces, directories, and non-e-commerce sites. Each potential competitor's website was then manually reviewed to confirm product alignment, geographic market, and estimate catalog quality metrics (average description length, presence of lifestyle images, explicit material claims, and brand voice consistency with Prasklo's artistic and sustainable ethos).
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
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Weak titles (100%)
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Weak titles (100%)
Category distribution
Price analysis
€88
Min
€26,759
Avg
€420
Median
€999,999
Max
13%
Budget
15%
Mid-range
10%
Premium
Coverage
100%
Has description
1667
Avg desc length
100%
Has images
4.9
Avg imgs/product
100%
Compare-at
18%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 18% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+€53.9K/mo·212 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+€8.4K/mo·11 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 17.7h · Dondo: 14m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 2.5h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 26.5h · Dondo: 14m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 9 to 88 characters.The improved sample description went from 189 to 163 words.Generic and non-descriptive product titles. is tied to an estimated €112.8K/month.Missing the Story and Soul
Recap · what's at stake
You're losing €112.8K every month this stays as-is.
212 products to fix. Dondo runs it in 1 minutes.