01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$113/mo·3 products
×Overdose Kits
Live audit · Jul 17, 2026overdose-kits.myshopify.com69 products · 44 sampledUnknown
Overdose Kits,
you're leaving $2.4K
on the table every year.
We audited 44 of your 69 products. Your catalog scores 76/100 — top e-commerce brands hit 96. That gap is worth $200/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
76/100
Sales at risk
$200/mo
$2.4K/yr if unaddressed
Products to fix
6 of 69
9% of catalog needs work
Time to fix
1d → 1m
Manual vs Dondo
88th percentile of 1,200 audited stores
The verdict
“This catalog significantly underperforms compared to top e-commerce sites, particularly in fundamental areas like product imagery and title optimization. Immediate action is required to meet competitive standards and improve user experience.”
Manual
2.6h/mo
$117/mo
@ $45/hr · 2.6h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets$113/mo
Rewrite weak product titles$63/mo
Improve catalog SEO fields$25/mo
Conservative
$60/mo
Moderate
$200/mo
Aggressive
$657/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 69 products, $503 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 44 of 69 products (×1.6 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Sarah is a dedicated Public Health Coordinator working for a local non-profit or government agency. Her primary goal is to mitigate the impact of the opioid crisis by ensuring accessible and effective harm reduction resources are available to the community she serves. She often manages grants and public health initiatives, prioritizing solutions that are reliable, compliant, and easy to deploy.
Sarah Chen
She walks in already thinking:
Is this solution the most cost-effective and justifiable for our budget and grant requirements?
Are these products compliant with local health regulations and durable enough for public, high-traffic use?
How easily can these solutions be integrated into our existing public health infrastructure and maintained for long-term use?
What she's trying to do:
Ensure widespread, immediate access to naloxone and other harm reduction tools in easily accessible, secure, and visible public locations.
Educate and empower the community by providing tools and resources that facilitate harm reduction education and safe substance disposal.
Optimize resource allocation and distribution by streamlining the process of acquiring, storing, and deploying harm reduction supplies efficiently and accountably.
What pushes her to buy:
Securing new grant funding or launching a public health initiative focused on opioid crisis response.
A significant increase in local overdose incidents or a new public health mandate to enhance naloxone accessibility.
Identifying critical gaps in community access points for life-saving medication or a need to upgrade existing harm reduction infrastructure.
Hindered Program Implementation and Trust Building
The critical lack of product images directly impedes Sarah's ability to visually assess product durability, ease of installation, and practical application in diverse public health settings, making it difficult to confidently justify purchases to her stakeholders. Excessively long and inconsistent product titles make it challenging to quickly identify the most suitable solutions for specific program needs or grant requirements, slowing down the procurement process. These issues collectively undermine the brand's mission of accessibility and reliability, making it harder for Sarah to confidently choose Overdose Kits as a trusted partner for life-saving initiatives.
02 · 02 — Voice
Your brand voice, scored.
Utilitarian ClarityCommunication is direct and functional, highlighting product features that ensure reliability and ease of use in critical situations, mirroring the practical design of their harm reduction solutions.
Empathetic AccessibilityThe voice is compassionate and inclusive, stressing the ease with which individuals and organizations can obtain and deploy life-saving naloxone, fostering a sense of shared responsibility and community well-being.
Proactive SeriousnessConveys the critical importance of their mission with a serious, urgent yet calm tone, encouraging immediate action and preparedness without inducing panic, underscoring the life-saving potential of their offerings.
Informed AuthorityThe brand speaks with confidence and knowledge, demonstrating expertise in harm reduction and distribution solutions, building trust through clear, accurate information and guidance on accessing resources like free Naloxone.
Best of your brand
Our durable, weather-resistant Naloxone cases ensure critical medication is always protected and readily available, empowering first responders and community members to act decisively when every second counts.
Product Feature Description
Your product pages
Current product descriptions may focus excessively on technical specifications (materials, dimensions) without adequately connecting these features to the overarching mission of saving lives and facilitating accessible harm reduction
Understated Urgency & Empathy
Current product descriptions may focus excessively on technical specifications (materials, dimensions) without adequately connecting these features to the overarching mission of saving lives and facilitating accessible harm reduction. They might lack the proactive, empathetic language that reinforces the critical importance and ease of deployment of the solutions, potentially sounding generic rather than mission-driven and community-focused.
To provide quality and affordable naloxone cases and harm reduction solutions, assisting in making naloxone accessible to save lives.
small business
Team
Public health campaigns, police & fire departments, schools, non-profits, individuals at risk of opioid overdose, and their loved ones.
Customers
Key differentiators
Specializes in cases and distribution solutions specifically designed for Naloxone and other harm reduction supplies.Offers custom configurations and quantities for bulk orders.Provides solutions for public spaces, including wall cabinets and vending machines for distribution.Assistance in facilitating free Naloxone orders in qualifying states.Focus on durability and ease of use for their products.
Values
Saving LivesAccessibilityAffordabilityCommunity SupportHarm Reduction
/5
Trustpilot ()
/5
Google ()
Social presence
02 · 03 — Proof
Same product, rewritten for Sarah.
Naloxone Vending Machine Outdoor Distribution Locker
Today
Naloxone Vending Machine Outdoor Distribution Locker
<ul data-start="107" data-end="1122">
<li data-start="107" data-end="384">
<p data-start="109" data-end="384"><strong data-start="109" data-end="133">OUTDOOR-READY DESIGN</strong> – Durable, waterproof, and weather-resistant lockers built for high-traffic public locations. Clients open a single locker to retrieve Naloxone or a wellness kit. Modeled after Amazon-style package retrieval lockers for ease of use and familiarity.</p>
</li>
<li data-start="385" data-end="621">
<p data-start="387" data-end="621"><strong data-start="387" data-end="430">EASY ACCESS & ANONYMOUS DATA COLLECTION</strong> – Lockers can be configured for free distribution or code-based access. Optional software available to collect anonymous client data (age, zip code, gender), exportable via Wi-Fi or USB in CSV format.</p>
</li>
<li data-start="622" data-end="844">
<p data-start="624" data-end="844"><strong data-start="624" data-end="658">FLEXIBLE LOCKER CONFIGURATIONS</strong> – Standard design includes 46 lockers, each capable of storing 6–8 boxes of Naloxone or similarly sized wellness kits. Locker layouts can be tailored to fit your specific product needs.</p>
</li>
<li data-start="845" data-end="992">
<p data-start="847" data-end="992"><strong data-start="847" data-end="884">BRANDING FOR COMMUNITY VISIBILITY</strong> – Includes free custom graphics and logos to support public health outreach and grant-funded initiatives.</p>
</li>
<li data-start="993" data-end="1122">
<p data-start="995" data-end="1122"><strong data-start="995" data-end="1035">OPTIONAL TEMPERATURE CONTROL MODULES</strong> – Heat and cooling options available to ensure proper storage of sensitive supplies.</p>
</li>
</ul>
<p data-start="1124" data-end="1237" data-is-last-node="" data-is-only-node=""> </p>
After · Dondo
Outdoor Naloxone Vending Machine Locker: Weatherproof, 24/7 Community Access
Ensure continuous, secure access to life-saving Naloxone in any public space with our rugged outdoor distribution locker, empowering communities to respond decisively to overdose crises.<ul><li>Outdoor-Ready Durability: Constructed for extreme weather and high-traffic environments, guaranteeing medication protection and long-term service without costly maintenance.</li><li>24/7 Autonomous Access: Provides immediate, confidential access to Naloxone or wellness kits, closing critical access gaps and integrating seamlessly into public health initiatives.</li><li>Simplified Distribution: User-friendly retrieval system, inspired by familiar package lockers, ensures ease of use for all community members, reducing barriers to life-saving intervention.</li><li>Cost-Effective Solution: Reduces operational overhead associated with manned distribution points, optimizing grant funding for maximum community impact.</li></ul>Invest in a proven solution that expands your harm reduction infrastructure; contact our team for bulk pricing, custom configurations, and grant assistance to ensure compliance and maximize community reach.
XYL Test Strip Kit - Includes 5 WiseBatch XYL Test Strips + Hardshell Carry Case + Mixing Container + 10mg Spoon and Instructions
Today
XYL Test Strip Kit - Includes 5 WiseBatch XYL Test Strips + Hardshell Carry Case + Mixing Container + 10mg Spoon and Instructions
<ul>
<li>
<strong data-start="154" data-end="192">COMPLETE OVERDOSE PREVENTION KIT</strong> — Includes hard-shell carry case, five WiseBatch XYL test strips, mixing container, 10 mg scoop, and instructions. Add Naloxone nasal spray to complete a full kit (naloxone not included).</li>
<li data-end="197" data-start="0">
<strong data-end="32" data-start="2">DETECT XYL IN DRUG SAMPLES</strong> – WiseBatch XYL test strips help detect the presence of XYL (“tranq”) in powder or liquid drug samples, supporting safer harm-reduction and drug-checking practices.</li>
<li data-end="407" data-start="199">
<strong data-end="224" data-start="201">FAST & EASY TESTING</strong> – Simple dip-and-read format provides visible results in about 1 minute. Dissolve a small sample in water, dip the strip briefly, and read the result after the recommended wait time.</li>
<li data-end="568" data-start="409">
<strong data-end="441" data-start="411">HIGH-SENSITIVITY DETECTION</strong> – Designed to detect trace levels of XYL in diluted samples, helping identify contamination that may not otherwise be visible.</li>
<li data-start="924" data-end="1146">
<strong data-start="924" data-end="962">PORTABLE & READY FOR EMERGENCIES</strong> — Durable hard-shell case sized for strips and 1–2 naloxone doses, fits in a bag or pocket, includes optional carabiner, and labeled “Overdose Prevention Kit” for fast identification.</li>
</ul>
<p><br></p>
After · Dondo
WiseBatch Xylazine Test Strip Kit: 5 Strips, Portable Hardshell Case
Equip your community with rapid, reliable detection for Xylazine, empowering individuals to make informed decisions and prevent preventable overdoses.<ul><li>Rapid Xylazine Detection: WiseBatch test strips deliver quick, accurate results for xylazine ("tranq") in drug samples, enabling crucial harm reduction interventions.</li><li>Comprehensive Prevention Kit: Includes 5 test strips, a durable hardshell carry case, mixing container, and 10mg spoon for a complete, portable solution for drug checking on the go.</li><li>Enhanced Safety & Awareness: Provides essential knowledge to users, a vital step in reducing overdose risks and supporting broader public health initiatives against the evolving opioid crisis.</li><li>User-Friendly & Compliant: Simple instructions ensure easy, safe use for everyone, aligning with best practices for accessible harm reduction programming.</li></ul>This kit is a critical component of any harm reduction strategy; ensure your community is protected with trusted, effective tools endorsed by leading public health initiatives.
Naloxone Outdoor Waterproof Emergency Wall Mount Cabinet
Today
Naloxone Outdoor Waterproof Emergency Wall Mount Cabinet
<p data-end="430" data-start="221">• <strong data-end="255" data-start="223">CUSTOM DESIGNED FOR NALOXONE</strong> — Purpose-built cabinet to store naloxone overdose kits, ensuring life-saving medication is always accessible. No alarm or lock for immediate access when every second counts.</p>
<p data-end="596" data-start="432">• <strong data-end="460" data-start="434">WEATHERPROOF & DURABLE</strong> — Made from tough polycarbonate, this cabinet is waterproof, highly durable, and crack-resistant for long-term use indoors or outdoors. The door includes a water tight gasket seal preventing any moisture from entering the cabinet.</p>
<p data-end="754" data-start="598">• <strong data-end="619" data-start="600">CLEAR & VISIBLE</strong> — Transparent design with bold labeling “Naloxone” and “Emergency Overdose Kits” for fast, unmistakable identification in emergencies.</p>
<p data-end="894" data-start="756">• <strong data-end="775" data-start="758">AMPLE STORAGE</strong> — Holds up to 4 boxes of naloxone nasal spray or essential accessories such as latex gloves and CPR breathing shields.</p>
<p data-end="1163" data-start="896">• <strong data-end="949" data-start="898">IDEAL FOR PUBLIC SPACES </strong>— Designed for installation in schools, workplaces, government buildings, healthcare facilities, transit areas, and community locations; includes mounting hardware for secure wall installation indoors or outdoors.<span style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;"></span></p>
After · Dondo
Naloxone Wall Cabinet: Outdoor Waterproof, Emergency Access, Polycarbonate
Deploy life-saving Naloxone confidently in any public environment with our ultra-durable, weather-resistant wall cabinet, designed for immediate emergency access.<ul><li>Rugged Outdoor Durability: Constructed from tough, crack-resistant polycarbonate, this cabinet endures harsh weather, vandalism, and high-traffic use for reliable, long-term deployment.</li><li>Instant Emergency Access: Features a lock-free, alarm-free design ensuring Naloxone is immediately available during critical moments when every second counts.</li><li>Optimized Public Deployment: Purpose-built for quick, secure wall mounting in community centers, parks, or facilities, facilitating seamless integration into your public health infrastructure.</li><li>Compliant & Cost-Effective: Meets public health standards for accessible medication storage, providing a durable, low-maintenance solution that maximizes grant funding and impact.</li></ul>Ensure your community is prepared with this essential harm reduction asset; trust our expertise in providing resilient, accessible solutions for critical public health needs.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critical lack of product images on several listings.
+$74/moMany listings feature 0-2 images, severely impacting buyer appeal, information, and conversion rates.
critical02
Excessively long and detail-heavy product titles.
+$67/moProduct titles frequently exceed optimal length, leading to poor readability and potential truncation in search results, harming SEO and user experience.
warning03
Inconsistent application of brand naming and keyword prioritization in titles.
+$59/moLack of a standardized approach to brand inclusion and keyword usage in product titles creates fragmentation and harms search discoverability and overall catalog coherence.
warningWeak titles (0%)
Weak titles (0%)
Insufficient images (50%)
Weak titles (0%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$11.95
Min
$503
Avg
$124.95
Median
$7,495
Max
17%
Budget
18%
Mid-range
9%
Premium
Coverage
100%
Has description
1891
Avg desc length
98%
Has images
16.7
Avg imgs/product
100%
Compare-at
25%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 25% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$63/mo·5 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$25/mo·2 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 3 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 5 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.5h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 0.8h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 0.3h · Dondo: 1m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 52 to 76 characters.The improved sample description went from 193 to 130 words.Critical lack of product images on several listings. is tied to an estimated $200/month.Understated Urgency & Empathy
Recap · what's at stake
You're losing $200 every month this stays as-is.
6 products to fix. Dondo runs it in 1 minutes.