01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$9.0K/mo·35 products
×Okabashi
Live audit · Jul 17, 2026okabashi2.myshopify.com146 products · 100 sampledUnknown
Okabashi,
you're leaving $300.0K
on the table every year.
We audited 100 of your 146 products. Your catalog scores 64/100 — top e-commerce brands hit 92. That gap is worth $25.0K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
64/100
Sales at risk
$25.0K/mo
$300.0K/yr if unaddressed
Products to fix
95 of 146
65% of catalog needs work
Time to fix
8d → 1m
Manual vs Dondo
60th percentile of 1,072 audited stores
The verdict
“This catalog lags significantly behind top performers in the industry. Its current state, characterized by critical content gaps and inconsistencies, places it in the lower third compared to benchmarked e-commerce sites, demanding immediate and aggressive remediation.”
Manual
60.1h/mo
$2.7K/mo
@ $45/hr · 60.1h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets$9.0K/mo
Improve catalog SEO fields$8.0K/mo
Rewrite weak product titles$8.0K/mo
Add missing product descriptions$1.5K/mo
Conservative
$11.3K/mo
Moderate
$25.0K/mo
Aggressive
$37.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $250.0K based on reported annual revenue of ~$20M USD FY2022.
Formula: Sampled 100 of 146 products (×1.5 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Eleanor.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Ellie is a health-conscious individual, typically over 40, who prioritizes comfort and well-being in her daily life. She seeks footwear that supports her foot health, offers durability, and aligns with her values of sustainability and supporting American-made products. She's willing to invest in quality but expects products to meet their descriptions.
Eleanor "Ellie" Vance
She walks in already thinking:
Inconsistent or inaccurate sizing information, making it difficult to find the right fit.
Concerns about long-term product durability despite claims of quality.
Specific fit issues, such as width discrepancies or discomfort with toe thongs.
What she's trying to do:
Find comfortable, supportive footwear for daily wear that alleviates foot pain and promotes overall foot health.
Purchase durable and easy-to-care-for shoes that offer longevity and good value.
Support brands that align with personal values, such as environmental responsibility and domestic production.
What pushes her to buy:
Emphasis on superior comfort, active arch support, and massaging insoles.
Foot health benefits and pain relief for all-day wear.
Strong commitment to sustainability, Made in USA manufacturing, and ethical practices.
Failure to address core needs through inconsistent and incomplete product data.
The catalog's 'Critical Missing Product Data' and 'Poorly Formatted and Inconsistent Product Descriptions' directly hinder Eleanor's buying journey. These deficiencies prevent her from accessing crucial details on sizing, specific fit features, and material composition, exacerbating her existing concerns about sizing, fit, and durability. Without clear and consistent descriptions of arch support, massaging insoles, and sustainable materials, the catalog fails to effectively showcase the core benefits and values she seeks. This makes it difficult for her to confirm if the products will meet her foot health needs or align with her eco-conscious values. Furthermore, 'Insufficient Product Image Count' limits her ability to visually assess fit and material quality, which is vital for making informed decisions and overcoming her objections.
02 · 02 — Voice
Your brand voice, scored.
Empathetic Wellness AdvocateWe understand the daily discomfort many experience and articulate how our footwear provides genuine relief and proactive foot health benefits, rooted in reflexology principles, with a nurturing and caring tone.
Transparent Sustainable PioneerWe openly share our Made in USA, closed-loop manufacturing process, highlighting our use of recycled content and customer recycling program, fostering trust through clear, direct communication about our environmental stewardship.
Quality American CraftsmanshipWe proudly convey the durability, thoughtful design, and 2-year guarantee of our footwear, reinforcing the value of American-made quality and our commitment to long-lasting, high-performing products.
Community-Focused & EthicalWe speak from a place of integrity and warmth, as a family-owned business committed to ethical practices, local production, and building a supportive community around shared values of responsibility and well-being.
Best of your brand
From our family to yours, every pair of Okabashi sandals is thoughtfully designed and proudly made in America, using our unique closed-loop process. Experience the difference of active arch support and massaging insoles, crafted from recyclable materials, for comfort that truly cares for your feet and our planet.
Okabashi Website/Marketing Copy
Your product pages
Current product descriptions may focus too heavily on basic features and materials, failing to fully embed the rich narrative of Made in USA craftsmanship, the comprehensive foot health benefits, and the pioneering sustainable practices
Neglecting the Narrative
Current product descriptions may focus too heavily on basic features and materials, failing to fully embed the rich narrative of Made in USA craftsmanship, the comprehensive foot health benefits, and the pioneering sustainable practices. They might also miss opportunities to proactively address common sizing concerns with helpful, empathetic guidance, or to reinforce the 2-year guarantee as a testament to quality, rather than just a detail. This absence diminishes the unique value proposition and the emotional connection derived from the brand's ethical, wellness-focused mission.
To champion sustainably Made in USA footwear, focusing on foot health and wellness.
~$20M USD FY2022
Revenue
~250
Team
~139K
Social presence
Over 35 million pairs of shoes sold, with a loyal following, typically over 40 and concerned about comfort and foot health.
Customers
Key differentiators
Made in USA, being one of the remaining 1% of footwear manufacturers in the country.100% recyclable shoes and closed-loop manufacturing process, using an average of 25% recycled content.Customer recycling program offering a 15% discount for returning worn shoes.Proprietary material made with 40-45% US-grown soy by weight.Focus on foot health, featuring active arch support, supportive heel cups, and massaging insoles based on reflexology principles.Products are BPA, latex, rubber, phthalate-free, vegan, and cruelty-free.Offers a 2-year manufacturer guarantee on its shoes.Durable, easy to clean, and resistant to shrinking or fading.
Values
SustainabilityMade in USAQualityEthical PracticesComfortFoot HealthCommunity CommitmentReducing Environmental ImpactRecycling
Tech stack
Shopify
/5
Trustpilot (13)
/5
Google ()
What customers love
- "Super comfortable and don't make my high arches hurt!"
- "Only ones I can wear all day and have no ankle/leg pain."
- "Durable and comfortable."
Common complaints
- Sizing issues: "They run small to size, I'd say 1-2 sizes too small!", and "Sizes are not easy to get right. They tend to be much larger than expected..."
- Durability concerns for some: "Wish they were more durable though. Hopefully someday they'll upgrade whatever plastic is being used to be less likely to crack."
- Fit issues: "Ordered narrow but way too wide.", and discomfort with toe thong: "Uncomfortable. I love my other pairs of Okabashi flip flops but the thong between the toes on these was extremely uncomfortable."
Social presence
4,496
tiktok
1,842
twitter
1.05K
youtube
107K
facebook
02 · 03 — Proof
Same product, rewritten for Eleanor.
Display Case
Today
Display Case
No description.
After · Dondo
Okabashi Men's Classic Comfort Sandals – Arch Support, Recyclable, USA Made
Step into enduring relief and conscious style. Our Okabashi Men's Classic Comfort Sandals offer patented active arch support and massaging insoles for all-day foot health. • Superior Comfort: Reflexology-inspired arch support for natural alignment. • Sustainable Craftsmanship: Proudly Made in USA, 100% recyclable with US-grown soy. • Lasting Quality: Durable, easy-clean, resists shrinking; ensures consistent, trusted fit. • Safe Materials: BPA, latex, phthalate-free; vegan and cruelty-free. From our family to yours, trust our 2-year guarantee on sustainable, American-made footwear.
test product
Today
test product
No description.
After · Dondo
Okabashi Women's Everyday Flip-Flops – Arch Support, Eco-Friendly, USA Made
Discover casual style with therapeutic support. Okabashi Women's Everyday Flip-Flops are designed for all-day comfort and mindful living. • Therapeutic Support: Active arch support and massaging insoles for continuous relief. • Eco-Conscious: Made in USA via closed-loop recycling; 100% recyclable, durable material. • Consistent Fit: Engineered for long-lasting wear, easy-clean, fade-resistant, reliable fit. • Pure & Gentle: Free from BPA, latex, phthalates; vegan, cruelty-free choice. Join us: recycle worn Okabashi for 15% off your next pair, our commitment to sustainability.
Cross-Strap WH Sale
Today
Cross-Strap WH Sale
No description.
After · Dondo
Okabashi Women's Cross-Strap Sandals – Patented Arch Support, Durable, USA
Embrace elegant support and lasting relief. Okabashi Women's Cross-Strap Sandals offer sophisticated comfort for your well-being and the environment. • Elevated Wellness: Signature active arch support, ergonomic massaging insoles for alignment. • Responsibly Made: Proudly Made in USA, 100% recyclable via closed-loop process, US soy blend. • Secure Fit: Thoughtful cross-strap design provides consistent, comfortable hold; addresses sizing. • Built to Last: Durable, easy-clean, resists shrinking/fading for long-term quality. Experience the Okabashi difference: 2-year manufacturer guarantee on American-made, supportive footwear.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critical Missing Product Data
+$7.4K/moA significant number of products lack essential content such as primary images and detailed descriptions, rendering them incomplete and unsellable and severely hindering customer decision-making.
critical02
Poorly Formatted and Inconsistent Product Descriptions
+$6.6K/moMany descriptions contain unrendered HTML tags, temporary sales information, or are excessively short, negatively impacting user experience, SEO, and trust.
critical03
Inconsistent Title Structure
+$5.9K/moProduct titles exhibit high variability in structure and detail, often lacking key identifying information like brand, type, or specific attributes, which impairs search and user experience.
warning04
Insufficient Product Image Count
+$5.1K/moSeveral products have only 1-3 images, which is inadequate for showcasing product details and building customer confidence.
warningWeak titles (6%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (20%)
Weak titles (50%)
Weak titles (58%)
Insufficient images (86%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$4
Min
$18
Avg
$18.99
Median
$40.99
Max
9%
Budget
85%
Mid-range
5%
Premium
Coverage
94%
Has description
1018
Avg desc length
96%
Has images
6.1
Avg imgs/product
100%
Compare-at
12%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 12% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$8.0K/mo·93 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$8.0K/mo·93 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$1.5K/mo·9 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 7.8h · Dondo: 6m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 3.8h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 7.5h · Dondo: 2m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 11.8h · Dondo: 6m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 12 to 75 characters.The improved sample description went from 0 to 79 words.Critical Missing Product Data is tied to an estimated $25.0K/month.Neglecting the Narrative
Recap · what's at stake
You're losing $25.0K every month this stays as-is.
95 products to fix. Dondo runs it in 1 minutes.