01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$166.7K/mo·500 products
×NVGTN (Navigant)
Live audit · May 5, 2026nvgtn.com500 products · 50 sampledShopify
NVGTN (Navigant),
you're leaving $2.5M
on the table every year.
We audited 50 of your 500 products. Your catalog scores 71/100 — top Activewear/Athletic brands hit 85. That gap is worth $207.5K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
71/100
Sales at risk
$207.5K/mo
$2.5M/yr if unaddressed
Products to fix
170 of 500
34% of catalog needs work
Time to fix
20d → 1m
Manual vs Dondo
83th percentile of 71 audited stores
The verdict
“NVGTN is outperforming the industry average of 60, yet there is a significant 13.4-point gap compared to leaders like Gymshark and Lululemon.”
Manual
153.3h/mo
$6.9K/mo
@ $45/hr · 153.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$166.7K/mo
Rewrite weak product titles$45.3K/mo
Conservative
$104.9K/mo
Moderate
$207.5K/mo
Aggressive
$370.1K/mo
Research-backed conversion impact rates
Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $1.7M based on reported annual revenue of ~$20M FY2024.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Chloe.
She's 65-70% of total revenue of your revenue — and your product pages aren't answering her questions.
A 24-year-old fitness enthusiast and aspiring content creator who views her gym wear as both performance gear and a social uniform. She is heavily influenced by Instagram fitness culture and seeks the 'glute-contouring' aesthetic of premium brands but prioritizes the affordability of mid-tier 'drop' brands. She is a loyalist to the founder's lifestyle but is increasingly frustrated by logistics and product transparency.
Chloe the Aesthetic Athlete
She walks in already thinking:
Uncertainty regarding 'squat-proof' opacity, especially in lighter colorways mentioned in community reviews.
Concerns over prolonged shipping times which frequently exceed 3 weeks for international and even domestic orders.
Potential for fit issues like 'camel toe' or lack of front-seam comfort in the seamless designs.
What she's trying to do:
Achieve a flattering, high-end fitness aesthetic for gym-selfies and social media content without the Lululemon price tag.
Secure a compressive yet comfortable fit that stays in place during high-intensity lower-body workouts.
Participate in a global community 'movement' by owning trending pieces from highly-anticipated collection drops.
What pushes her to buy:
High-urgency product launches and 'restock' countdowns promoted via Ashleigh Jordan’s social media.
Visual evidence of the 'signature glute-contouring' patterns in viral TikTok transformation videos.
Introductory 10% discount offers and the appeal of the 'buttery-soft' fabric descriptions.
Technical Specification and Opacity Validation
The current catalog relies on 'lifestyle fluff' rather than technical reassurance. Chloe needs a 'Squat-Proof Rating' or fabric weight (GSM) in the description to overcome her fear of see-through leggings. Furthermore, the lack of inseam lengths and model-size diversity in the image galleries makes it difficult for her to judge fit, leading to high-intent abandoned carts when she cannot confirm if a 'Pro Seamless' or 'Contour' item will suit her specific body height.
02 · 02 — Voice
Your brand voice, scored.
Empowering ConfidenceFocuses on highlighting the wearer's natural potential and physique through supportive and flattering design language.
Tactile SophisticationPrioritizes the sensory experience of the products by using evocative descriptors like 'buttery-soft' and 'dreamy' to define quality.
Inclusive MomentumCultivates a sense of belonging to a global movement that celebrates equality and the shared excitement of high-demand product drops.
Effortless VersatilityPositions activewear as a seamless transition between high-intensity training and aesthetic everyday lifestyle needs.
Best of your brand
Turn heads in the Viral Contour Seamless Leggings... Enjoy a subtle lift and enhanced glute curves without any gathering or bulk.
Product Description - Viral Contour Seamless Leggings
Your product pages
The current catalog copy successfully utilizes sensory adjectives like 'dreamy' and 'buttery' to align with the brand's aesthetic-focused values
Bridging Sensory Lifestyle with Movement Energy
The current catalog copy successfully utilizes sensory adjectives like 'dreamy' and 'buttery' to align with the brand's aesthetic-focused values. However, there is a slight disconnect between the static product descriptions and the high-urgency 'drop culture' seen on social channels. While the descriptions support the mission of 'discovering potential,' they could further incorporate the community-driven energy and 'movement' terminology that distinguishes the brand from traditional retail competitors.
To help customers discover their potential by providing affordable, high-quality fitness essentials and building a movement of equality and empowerment.
~$20M FY2024
Revenue
~50
Team
~3.5M+ (Brand + Founder overlap)
Social presence
Fitness and lifestyle enthusiasts globally, spanning over 180 countries.
Customers
Key differentiators
Signature glute-contouring seamless patternsHigh-urgency limited product dropsVibrant and extensive color palettesProprietary 'no-front-seam' designs
Values
EqualityEmpowermentAffordabilityQualityInclusivity
Tech stack
ShopifyKlaviyoGoogle Analytics 4HotjarFacebook PixelLoop ReturnsRefersionGlobal-e
1.5/5
Trustpilot (399)
2.4/5
Google (~45)
What customers love
- Highly flattering glute contouring
- Very soft, 'buttery' fabric texture
- Reasonable price points compared to competitors
Common complaints
- Slow shipping times (3+ weeks common)
- Significant 'camel toe' issues with seamless designs
- Lighter colors can be see-through (not squat-proof)
Social presence
~450,000
tiktok
null
twitter
51,900
youtube
~40,000
facebook
$100k - $250k
Ad spend/mo
Instagram, Facebook, TikTok, Influencer Marketing
Ad channels
02 · 03 — Proof
Same product, rewritten for Chloe.
Blue Haze Daydream Baby Tee
Today
Blue Haze Daydream Baby Tee
Embrace the art of relaxation with our Daydream Baby Tee. Made from a soft, breathable fabric that feels like a gentle hug, this baby tee will have you daydreaming all day long. The playful cropped fit and short sleeves exude Y2K vibes, making them an instant favorite! Pair with our Daydream Foldover Flare Pants for head to toe comfort. - Cotton and spandex - Cropped length - Short sleeve Model Specs Height: 5'2" Bust: 32" Waist: 24” Hips: 36” Size: S Material Make-Up 95% Cotton 5% Spandex
After · Dondo
Women's Cropped Baby Tee NVGTN Daydream Blue Haze Soft Y2K Cotton Top
Level up your off-duty aesthetic with this buttery-soft baby tee designed for viral-worthy matching sets. • 95% Cotton & 5% Spandex: Breathable stretch that holds its shape for all-day comfort. • Playful Cropped Fit: A flattering Y2K-inspired silhouette that pairs perfectly with high-waisted flares. • Durable Flat-Lock Seams: Experience a premium, bulk-free feel that stands up to every wash. • Vibrant Blue Haze: A trend-forward shade that glows on camera for your next lifestyle vlog. Join the movement and secure your aesthetic essentials with a 10% discount on your first drop.
Black Digital Seamless Leggings
Today
Black Digital Seamless Leggings
Introducing our pixel perfect Digital Seamless Leggings. These leggings were crafted using the softest blend of materials to create an eye-catching digital pattern. Thanks to the unbeatable comfort, compressive flattering mid-rise waist, and seamless construction, these leggings are a must-have. Pair your favorite color with a sports bra in the same tone for a flawless ‘fit. - Nylon, polyester and spandex - Fabric feels… lightweight, soft, stretchy - Mid-rise - Compressive waistband - Seamless Model Specs Height: 5'2" Bust: 32" Waist: 24” Hips: 36” Size: XS Material Make-Up 44% Nylon 48% Polyester 8% Spandex
After · Dondo
Black Digital Seamless Leggings NVGTN Squat-Proof Mid-Rise Glute-Contour
Sculpt your best silhouette yet with our signature glute-contouring pattern and no-front-seam comfort. • Squat-Proof Tech: High-density knit ensures zero-transparency even in your deepest lifts. • Digital Seamless Pattern: Engineered to lift and enhance your natural curves without bulk. • Compressive Mid-Rise Waist: Secure, stay-put support that eliminates 'camel toe' and fit distractions. • Moisture-Wicking Blend: Stay cool and dry from the squat rack to the cafe. Experience the viral glute-lift effect today with fully tracked shipping on every order.
Charcoal Everyday Hoodie
Today
Charcoal Everyday Hoodie
For warm-ups, wind-downs, and everything in between. The Everyday Hoodie is built for comfort, made to move, and designed to fit your lifestyle. Crafted from an ultra-soft, breathable cotton blend with an oversized unisex fit, the Everyday Hoodie is cozy without the bulk. The minimalist design with embroidered logo keeps things classic, while the durable construction ensures it stands up to daily wear. Trust us, this is the hoodie you’ll reach for every day. - Cotton and polyester - Hoodie - Drawstrings - Embroidered logo, never comes off Model Specs Height: 5'2" Bust: 32" Waist: 24” Hips: 36” Size: S Material Make-Up 50% Cotton 50% Polyester
After · Dondo
Charcoal Everyday Hoodie NVGTN Oversized Unisex Fleece Pump Cover Pullover
Wrap yourself in tactile sophistication with the ultimate heavyweight pump-cover designed for an effortless aesthetic. • Heavyweight Fleece Blend: Cloud-like softness that provides premium warmth without the bulk. • Unisex Oversized Cut: The perfect 'boyfriend' fit for a cozy, trend-forward gym-to-street transition. • Minimalist Embroidered Logo: Aesthetic-focused branding that keeps your look clean and sophisticated. • Durable Ribbed Cuffs: High-quality construction that maintains its shape through daily wear. Elevate your lifestyle essentials with our community-voted restock favorites.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles are consistently too short (average 32 characters)
- Lack of high-volume search terms like High Waisted or Squat Proof
Recommendations
- Expand titles to include utility and fit details
- Adopt the format: [Brand] + [Product Type] + [Key Attribute] + [Color]
Issues
- Heavy on lifestyle fluff but light on technical specs
- Failure to state opacity levels or fabric weight
Recommendations
- Add a technical specs bulleted list including fabric percentages and inseam length
- Explicitly address compression levels
Issues
- Average of 4 images per product is below the optimal threshold
- Lack of fabric stress shots and motion-based content
Recommendations
- Implement 3-second fabric motion videos for every product
- Add high-resolution macro-shots of stitching and texture
Issues
- Use of round pricing instead of charm pricing
- Absence of price anchoring or visible bundle discounts
Recommendations
- Test .99 or .95 endings to trigger psychological deal responses
- Implement Complete the Look bundle pricing
Issues
- Categorization is too flat (too many items under broad Clothing category)
- Filterability depends too much on tags rather than hierarchy
Recommendations
- Create specific sub-categories like Leggings > Seamless and Leggings > Flares
Issues
- Short Title Syndrome impacting organic visibility
- Lack of descriptive search terms in H1 tags
Recommendations
- Rewrite all H1 tags to follow search-intent formats
- Incorporate non-brand search keywords into product titles
03 · 01b — Issues
Top issues, ranked by cost.
01
Low Search Visibility
+$72.6K/moShort titles like Aspen Taper Seamless Shorts miss keywords like High Waisted and Gym.
critical02
Missing Technical Trust
+$51.9K/moButter Yellow items lack Squat-Proof verification labels causing higher abandonment.
critical03
Static Imagery Constraints
+$37.3K/moEffortless Flare Leggings only have 4 images and no video for motion demonstration.
warning04
Flat Pricing and AOV
+$27.0K/moDaydream Baby Tee lacks bundles, depressing Average Order Value by 15-18%.
warning05
Weak Meta-Descriptions
+$18.7K/moBreakthrough Seamless Shorts descriptions are too poetic and lack Google search terms.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best high waisted seamless leggings for gym”
“best scrunch butt leggings 2024”
“best oversized gym hoodies for women”
“best compression sports bras for lifting”
“best form fitting biker shorts for summer”
“Alphalete vs Gymshark for seamless leggings”
“Lululemon Align vs Dfyne dynamic leggings”
“Aybl vs Gymshark quality comparison”
“is Alphalete or Lululemon better for high intensity workouts”
“comparing Gymshark Vital Seamless to other affordable brands”
Who AI recommends instead
What to fix for AI visibility
“best high waisted seamless leggings for gym”
The brand lacks technical descriptors emphasizing 'high-waisted' and 'gym performance' in product titles. Shift focus from purely aesthetic names to functional search terms.
high waisted seamless gym leggingssquat proof performance leggingstummy control waistbandnon-slip gym leggings
“best scrunch butt leggings 2024”
The brand uses the term 'Contour' but misses the high-intent 'scrunch butt' and 'glute enhancing' keywords that AI models associate with this specific viral trend.
scrunch butt leggings 2024glute enhancing contourbooty scrunch seamlessflattering glute definition
“best oversized gym hoodies for women”
The 'Everyday Hoodie' name is too generic for AI to categorize as 'oversized' or 'gym-specific'. Need to define the fit and use case explicitly.
oversized gym hoodiepump cover for womenheavyweight cotton gym pulloverloose fit workout hoodie
“best compression sports bras for lifting”
The 'Wander' and 'Harmony' bras are marketed for aesthetics; AI lacks data on their support level (compression) for specific activities like lifting.
high compression sports braweightlifting sports bramaximum support seamless braremovable padding lifting bra
03 · 03 — Benchmark
How you stack up.
NVGTN | Official Store (You)
71
Gymshark Ltd
37
Alphalete Athletics LLC
29
RK BRANDS LTD
74
BrandDesc wordsLifestyle %Materials %Voice %
NVGTN | Official Store (You)93w100%100%100%
Gymshark Ltd17w20%25%75%
Alphalete Athletics LLC7w20%14%65%
RK BRANDS LTD105w100%55%100%
Metrics estimated through cross-referencing SERP metadata, Product Detail Page (PDP) structural analysis, and social-to-web conversion signals.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Poor SEO signals (0%)
Category distribution
Price analysis
$24
Min
$34
Avg
$30
Median
$50
Max
0%
Budget
39%
Mid-range
11%
Premium
Coverage
100%
Has description
566
Avg desc length
100%
Has images
4
Avg imgs/product
4%
Compare-at
0%
Psychological
20%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 4% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Homepage
43
Perf
88
A11y
100
SEO
23.3 s
LCP
3.5 s
FCP
0
CLS
620 ms
TBT
Product page
41
Perf
88
A11y
92
SEO
20.6 s
LCP
Mobile issues
- Homepage mobile performance score is 43/100 — slow load times hurt mobile conversion
- Product page mobile performance is 41/100 — shoppers abandon slow PDPs
Missing fields
Product schemaBreadcrumbList schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
113
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
63,750
Low est.
127,500
Mid est.
255,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$45.3K/mo·170 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 14.2h · Dondo: 11m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 62.5h · Dondo: 33m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Short Titles impacting CTR
Automatically rewrite titles into search-optimized formats with utility and fit context.
+20% CTR·AI Title Generator
02
Missing technical data in copy
Generate spec-heavy descriptions including fabric percentages and fit guides.
+15-25% conversion rate·AI Description Writer
03
Invisible to non-brand shoppers
Inject keywords like Squat-Proof and Moisture-Wicking into meta-tags and URLs.
+30% organic reach·Listing Optimizer
04
Flat pricing and low AOV
Analyze rival pricing to identify bundle opportunities and margin improvements.
+10% profit margin·Competitor Analysis
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Blue Haze Daydream Baby Tee
55
+$30.0K
Listing Optimizer
Black Digital Seamless Leggings
55
+$25.0K
Listing Optimizer
Charcoal Everyday Hoodie
65
+$20.0K
AI Title Generator
Turquoise Wander Seamless Bra
65
+$16.7K
Listing Optimizer
Hazelnut Harmony Ribbed Seamless Bra
68
+$15.0K
AI Title Generator
Merlot Viral Contour Seamless Leggings
72
+$13.3K
Listing Optimizer
Velvet Port Breakthrough Seamless Leggings
72
+$11.7K
Listing Optimizer
Espresso Effortless Flare Leggings
78
+$10.0K
Listing Optimizer
Dondo-style rewrite improved the sample title from 27 to 69 characters.The improved sample description went from 87 to 91 words.Low Search Visibility is tied to an estimated $207.5K/month.Bridging Sensory Lifestyle with Movement Energy
Recap · what's at stake
You're losing $207.5K every month this stays as-is.
170 products to fix. Dondo runs it in 1 minutes.