01
Expand product image sets (currently 1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+null 48.8K/mo·1598 products
×natracare
Live audit · Jul 17, 2026www.natracare.com1598 products · 50 sampledE-commerce
natracare,
you're leaving null 390.0K
on the table every year.
We audited 50 of your 1598 products. Your catalog scores 29/100 — top Beauty/skincare brands hit 85. That gap is worth null 32.5K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
29/100
Sales at risk
null 32.5K/mo
null 390.0K/yr if unaddressed
Products to fix
1470 of 1598
92% of catalog needs work
Time to fix
232d → 1m
Manual vs Dondo
8th percentile of 1,328 audited stores
The verdict
“Your overall catalog score of 31/100 falls significantly below the industry average for "Beauty/skincare," which typically ranges from 60-70/100, with top performers achieving 85+. This indicates a substantial gap between your current online catalog performance and what is considered standard and successful within your niche. By addressing the critical issues outlined in this report, particularly the missing prices and inadequate visual and textual content, Natracare can close this gap and position itself as a top performer in the natural feminine hygiene e-commerce space.”
Manual
1848.3h/mo
null 83.2K/mo
@ null 45/hr · 1848.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1 per product, need 3+)null 48.8K/mo
Add missing product descriptionsnull 15.6K/mo
Improve catalog SEO fieldsnull 14.9K/mo
Rewrite weak product titlesnull 14.6K/mo
Conservative
null 24.4K/mo
Moderate
null 32.5K/mo
Aggressive
null 48.8K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of null325.0K based on reported annual revenue of ~$26M USD.
Formula: Sampled 50 of 1598 products (×32 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Elena.
She's 50-60% of revenue of your revenue — and your product pages aren't answering her questions.
Elena is a health-conscious and environmentally aware individual in her early 30s. She prioritizes product transparency, natural ingredients, and ethical sourcing, especially for intimate care products. She is willing to pay a premium for brands that align with her values and offer superior comfort and safety for her sensitive skin. She actively seeks out plastic-free and organic options to reduce her environmental footprint and avoid irritants.
Elena Green
She walks in already thinking:
Perceived high cost compared to conventional alternatives.
Concerns about product effectiveness, especially for heavier flows, leading to potential leakage.
Lack of individual wrapping for some products impacts convenience and hygiene on the go.
What she's trying to do:
Ensure personal health and comfort by using intimate products free from harsh chemicals, plastics, and irritants.
Align purchasing decisions with ethical and environmental values, supporting brands that prioritize sustainability and transparency.
Manage menstruation and personal hygiene effectively while minimizing environmental footprint and maximizing natural feel.
What pushes her to buy:
Concern about irritation or allergies from synthetic materials in conventional products.
Desire to reduce personal environmental impact by choosing plastic-free, biodegradable, and organic options.
Seeking products that offer proven comfort and gentleness for sensitive skin, or specific conditions like vulvodynia.
Product descriptions and titles are too brief and generic, failing to communicate Natracare's core value propositions.
The current catalog descriptions (e.g., 'Regular Applicator Tampons: Organic cotton applicator tampons, for light to medium flow') are severely lacking. They omit crucial keywords and benefits such as 'plastic-free,' 'organic,' 'biodegradable,' or 'suitable for sensitive skin,' which are primary buying triggers for Elena. This failure to highlight differentiators makes it difficult for her to justify the perceived higher price, address her concerns about product effectiveness (especially for heavy flows), or understand the environmental impact. The lack of detailed information means the catalog doesn't effectively answer why Natracare is the superior ethical and health-conscious choice, leaving Elena's core jobs-to-be-done and buying triggers unaddressed.
02 · 02 — Voice
Your brand voice, scored.
Environmental StewardshipCommitted to protecting the planet by offering plastic-free, biodegradable, and compostable products made from renewable materials.
Health & Well-being AdvocacyPrioritizes intimate health and comfort by ensuring products are free from plastics, fragrances, chlorine, dyes, and pesticides.
Pioneering & ActivistLeads the industry in sustainable period care, driving change through innovation and actively campaigning for transparency and safer products.
Integrity & TransparencyUpholds honest communication about ingredients, ethical manufacturing, and certifications, building trust with consumers.
Best of your brand
Revolutionise your period Say goodbye to plastics, fragrances and chlorine, with our organic and natural range of tampons, pads, liners and wipes. Trusted since 1989.
Homepage copy
Your product pages
The current catalog snippets are highly functional and descriptive ('Organic cotton applicator tampons, for light to medium flow'), but they largely omit Natracare's core brand differentiators and emotional benefits
Missing Brand Story and Value Proposition in Product Descriptions
The current catalog snippets are highly functional and descriptive ('Organic cotton applicator tampons, for light to medium flow'), but they largely omit Natracare's core brand differentiators and emotional benefits. They lack explicit mentions of 'plastic-free,' 'biodegradable,' 'compostable,' 'TCF,' 'kind to your body,' or the environmental mission, which are prominent on the homepage and 'Why Natracare' sections. This creates a disconnect where the product descriptions do not fully convey the brand's commitment to health, sustainability, or its pioneering spirit, reducing opportunities to resonate with the target demographic's values and justify the premium positioning.
To drive change to ensure access to organic, natural and sustainable period and personal care products by putting people and planet first, making sustainable, compostable personal care accessible to everyone.
~$26M USD
Revenue
~128
Team
Over 200,000 (across Instagram, Facebook, LinkedIn, YouTube, TikTok)
Social presence
Women and people who menstruate, seeking natural, organic, and plastic-free feminine hygiene products; environmentally and health-conscious consumers.
Customers
Key differentiators
First to launch certified organic cotton tampons (1989)100% plastic-free period productsTotally Chlorine Free (TCF) manufacturingProducts made with renewable, biodegradable, and compostable materials1% for the Planet member, donating 1% of annual turnover to environmental causesEmployee-Owned Trust (EOT) structure, safeguarding mission and valuesCertified Vegan by The Vegetarian SocietyCertified organic cotton (GOTS, Soil Association)Focus on intimate health, reducing irritation and allergies from synthetic chemicalsSustainable sourcing and green energy use (solar panels at HQ)Advocacy and campaigning for transparency and safer period care (e.g., #BeKind campaign, fighting PFAS)Parent company Bodywise (UK) Ltd. is B Corp certified
Values
Long-term environmental responsibilityEthical manufacturingTransparency and integrityProtecting independencePutting people firstPeople (gender equality, education, healthcare)Planet (conservation, animal welfare)Products (plastic-free, non-toxic)
Tech stack
Shopify (e-commerce platform)
3.2/5
Trustpilot (4)
/5
Google ()
What customers love
- Comfortable and soft, especially for sensitive skin and conditions like vulvodynia or endometriosis.
- Truly fragrance-free and hypoallergenic, reducing irritation and odors.
- Effective absorption, comparable to conventional brands despite natural materials.
Common complaints
- Pads can be pricier than conventional options.
- Some users report occasional leakage with tampons or pads not absorbing sufficiently for very heavy flows.
- Applicators can be difficult to use for some, or are absent in some tampon varieties.
Social presence
42,000
tiktok
11,200
twitter
3,440
youtube
42,000
facebook
02 · 03 — Proof
Same product, rewritten for Elena.
Regular Applicator Tampons
Today
Regular Applicator Tampons
Organic cotton applicator tampons, for light to medium flow
After · Dondo
Natracare Organic Cotton Applicator Tampons - Regular Flow, Plastic-Free
Revolutionise your period with Natracare Organic Cotton Applicator Tampons, crafted for your well-being and the planet. • Gentle Comfort: GOTS certified 100% organic cotton is breathable, free from synthetics, dyes, and fragrances, ideal for sensitive skin. • Plastic-Free & Eco-Friendly: Made from renewable, biodegradable materials, including a smooth cardboard applicator, reducing environmental impact. • Reliable Regular Flow: Designed for light to medium flow, offering secure, effective protection to minimize leakage concerns. • Hygienic Convenience: Individually wrapped for discreet, on-the-go use, ensuring freshness. • Totally Chlorine-Free (TCF): No chlorine bleaching; a pure, natural product for your body. Trust Natracare for pioneering ethical, sustainable period care since 1989. Your health and the planet deserve nothing less.
Regular Ultra Pads
Today
Regular Ultra Pads
Thin with wings — for low flow
After · Dondo
Natracare Organic Cotton Pads - Regular Ultra Thin with Wings, Low Flow
Experience ultimate comfort and confidence with Natracare Organic Cotton Pads, designed for your intimate health and a healthier planet. • Gentle & Breathable: GOTS certified organic cotton ensures natural breathability, free from plastics, dyes, and perfumes, preventing irritation for sensitive skin. • Plastic-Free Protection: Crafted from renewable, biodegradable, and compostable materials, these pads offer discreet, eco-conscious period care, reducing environmental impact. • Ultra Thin with Wings: Securely shaped with flexible wings for a comfortable, reliable fit, providing discreet, effective protection against leaks for low flow days. • Totally Chlorine-Free (TCF): Our commitment to purity means no chlorine bleaching; a clean, natural product for your body. Trust Natracare, a pioneer in ethical, sustainable period care since 1989. Your health and the planet deserve nothing less.
Super Applicator Tampons
Today
Super Applicator Tampons
Organic cotton applicator tampons, for medium to heavy flow
After · Dondo
Natracare Organic Cotton Applicator Tampons - Super Flow, Plastic-Free
Experience ultimate security and conscious care with Natracare Organic Cotton Applicator Tampons, designed for heavier flow and the planet. • Gentle Comfort: GOTS certified 100% organic cotton is breathable, free from synthetics, dyes, and fragrances, ideal for sensitive skin and reducing irritation. • Plastic-Free & Eco-Friendly: Made from renewable, biodegradable materials, including a smooth cardboard applicator, significantly reducing your environmental impact. • Superior Super Flow Protection: Engineered for medium to heavy flow, offering exceptional, reliable protection to confidently prevent leakage. • Hygienic Convenience: Individually wrapped for discreet, on-the-go use, ensuring freshness. • Totally Chlorine-Free (TCF): No chlorine bleaching; a pure, natural product for your body. Trust Natracare for pioneering ethical, sustainable period care since 1989. Your health and the planet deserve nothing less.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Lack of Brand Inclusion: Many product titles, such as "Regular Applicator Tampons" and "Regular Ultra Pads," do not explicitly include the "Natracare" brand name. This reduces brand visibility in search results and misses an opportunity to reinforce your brand identity.
- Insufficient Keywords: Titles are short (average 22 characters) and often lack crucial differentiating keywords like "organic," "plastic-free," or "biodegradable" that are core to your brand. For example, "Super Applicator Tampons" could be more descriptive.
- Inconsistent Formatting: While mostly clear, there isn't a consistent structure (e.g., Brand + Product Type + Key Attribute + Absorbency) across all titles.
Recommendations
- Standardize Titles: Implement a consistent title format, such as "Natracare [Product Type] [Key Attribute] [Absorbency] [Pack Size]". For instance, change "Regular Applicator Tampons" to "Natracare Organic Regular Applicator Tampons – Light to Medium Flow".
- Enhance Keyword Density: Increase title length to 50-80 characters to incorporate more relevant keywords that your target audience searches for, like "plastic-free," "biodegradable," and "sensitive skin safe."
Issues
- Extremely Brief and Feature-Focused: Descriptions are incredibly short (average 48 characters) and merely state basic features, such as "Organic cotton applicator tampons, for light to medium flow" for "Regular Applicator Tampons". They fail to articulate the compelling benefits of Natracare products.
- Missing Value Proposition: Your strong differentiators (plastic-free, TCF, compostable, gentle on sensitive skin, 1% for the Planet) are completely absent from product descriptions. For "Regular Ultra Pads," the description "Thin with wings — for low flow" offers no persuasive reason to choose Natracare over conventional brands.
- Lack of Persuasive Copywriting: The descriptions do not engage the customer or address their pain points (e.g., irritation from synthetics, environmental concerns) that Natracare products solve. Spanish descriptions like "Protegeslips con bordes rectos para un ajuste perfecto" for "Protectores Diarios Mini" also suffer from this brevity.
Recommendations
- Expand and Enrich Descriptions: Aim for 150+ characters per description. Focus on *benefits* rather than just features. Explain *why* organic cotton and plastic-free materials are better for health and the environment.
- Incorporate Key Selling Points: Clearly highlight that products are "100% organic cotton," "plastic-free," "totally chlorine-free," "biodegradable," and "compostable."
- Use Bullet Points: Break down complex information into easy-to-read bullet points for specifications, certifications, and benefits.
- Address Sensitive Skin Concerns: Emphasize the hypoallergenic nature and suitability for sensitive skin, a key differentiator your customers love.
Issues
- Insufficient Images: Every product sampled, including "Super Applicator Tampons" and "Long Ultra Pads," has only one image. This is far below the recommended 3-5+ images for e-commerce best practices.
- Lack of Variety: The single images are typically basic product shots, without lifestyle context, close-ups of texture, packaging details (e.g., showing certifications), or scale references. Customers cannot visualize the product in use or understand its unique physical attributes.
Recommendations
- Increase Image Count: Add at least 3-5 high-quality images for every product.
- Diversify Image Types: Include a clean, white-background hero shot. Add lifestyle images showing the product in context (e.g., someone holding a pad, discreetly packaged tampons in a bag). Provide close-up shots highlighting the organic cotton texture or the biodegradable materials. Feature images of the packaging, explicitly displaying certifications (e.g., organic, vegan, plastic-free). Include an infographic or diagram illustrating product features or absorbency levels.
Issues
- MISSING PRICES ON ALL PRODUCTS: This is the single most critical issue identified in your catalog. Every single product sampled, including "Regular Applicator Tampons," "Super Ultra Pads," and "Compresas Postparto," explicitly lacks a price. Without prices, products cannot be purchased.
- Non-existent Strategy: Because prices are missing, there is no opportunity to implement any pricing psychology or strategy, such as compare-at prices, psychological pricing (.99 endings), bundle discounts, or urgency signals.
Recommendations
- Immediate Price Implementation: Your highest priority must be to add accurate pricing to *every single product* in your catalog. This is fundamental for any e-commerce operation.
- Develop a Pricing Strategy: Once basic pricing is in place, consider: Psychological Pricing (e.g., $9.99 instead of $10.00). Value-Based Pricing (justify premium price point). Bundle & Multi-pack Offers (e.g., 3-packs, "Period Starter Kit"). Subscription Options (increase customer lifetime value).
Issues
- Missing Variants: All sampled products show 0 variants. For products like "Regular Non-Applicator Tampons," different pack sizes (e.g., 10-count, 20-count) or absorbencies might be better presented as variants rather than separate listings, simplifying the customer experience.
- Lack of Product Tags: Every product, from "Super Plus Non-Applicator Tampons" to "Regular Ultra Extra Pads," is missing tags. Tags are crucial for internal search, filtering, and suggesting related products.
- Language Inconsistency (if a single storefront): The presence of Spanish product names and descriptions (e.g., "Protectores Diarios Mini," "Protectores Diarios Tanga") within the sampled list alongside English products suggests potential issues with language management within the primary storefront. If the store is primarily English, this creates confusion and a fragmented user experience.
Recommendations
- Implement Comprehensive Variants: For products with multiple options (absorbency, pack size), create product variants to allow customers to select their preferences from a single product page.
- Add Relevant Product Tags: Create and assign a robust set of tags to all products (e.g., "plastic-free," "organic cotton," "biodegradable," "hypoallergenic," "light flow," "heavy flow," "maternity," "applicator," "non-applicator"). This will enhance discoverability through internal site search and filtering.
- Address Language Management: Ensure a clear strategy for multi-language content. If this is an English storefront, ensure only English product data is displayed. If it’s a multi-language site, verify that the correct language versions are presented to the appropriate geo-located audiences.
Issues
- Short, Generic Titles: As noted, titles average only 22 characters, which is too brief for effective keyword optimization. "Long Ultra Pads" lacks sufficient descriptive keywords for search engines.
- Thin Descriptions: The extremely short product descriptions offer minimal content for search engines to crawl and rank, failing to capture long-tail keywords relevant to organic, plastic-free, or sensitive-skin feminine care.
- Suboptimal URLs: While clean, URLs like `/products/pads/ultra-regular-period-pads/` could be further optimized by including the "natracare" brand or "organic" keyword for better relevance.
- Missing Alt Text (Inferred): Product images likely lack descriptive alt text, missing an opportunity for image SEO and accessibility.
- Mixed Language Indexing (if not properly geo-targeted): The presence of URLs like `natracare.com/es/productos/...` in the product sample indicates potential issues where search engines might index Spanish content on an English-focused domain, diluting SEO efforts.
Recommendations
- Optimize Titles for Keywords: Integrate brand name, product type, and key attributes (e.g., "organic," "plastic-free," "biodegradable," "sensitive skin") into titles, aiming for 50-80 characters.
- Enrich Descriptions with SEO Keywords: Expand descriptions significantly, naturally weaving in relevant search terms that your target audience uses (e.g., "natural period products," "eco-friendly tampons," "hypoallergenic pads for sensitive skin").
- Implement Descriptive Alt Text: Add descriptive alt text to all product images, describing the image content and incorporating relevant keywords.
- Review URL Structure: Ensure URLs are consistently keyword-rich and aligned with the specific language storefront they represent.
- Develop a Multi-language SEO Strategy: If targeting multiple linguistic markets, implement `hreflang` tags and distinct, optimized content for each language version to avoid dilution of SEO authority.
03 · 01b — Issues
Top issues, ranked by cost.
01
Products are missing prices
+null 11.4K/moYou're losing 100% of potential sales because products are missing prices. This is a critical error that prevents any transaction from occurring.
critical02
Products have only one image
+null 8.1K/moYou're losing 2-3x higher conversion rates because products have only one image. Customers cannot visually assess the product's quality, features, or how it looks in real-world scenarios.
critical03
Product descriptions are too short and lack compelling benefits
+null 5.8K/moYou're losing 30-40% of conversions because product descriptions are too short and lack compelling benefits. Customers are not being persuaded of the unique value proposition of Natracare products.
critical04
Titles and descriptions are not optimized for search engines
+null 4.2K/moYou're losing over 50% of potential organic traffic and new customers because your titles and descriptions are not optimized for search engines. Your products are effectively invisible to many environmentally and health-conscious consumers.
critical05
Missing product variants, tags, and inconsistent language presentation
+null 2.9K/moYou're losing 20-30% of discoverability and creating a poor user experience because of missing product variants, tags, and inconsistent language presentation. Customers cannot easily find or compare products, leading to frustration and site abandonment.
critical03 · 03 — Benchmark
How you stack up.
Natracare - Plastic Free Period Products & Personal Care (You)
29
Organyc
75
Here We Flo
85
TOTM
80
BrandDesc wordsLifestyle %Materials %Voice %
Natracare - Plastic Free Period Products & Personal Care (You)8w0%14%75%
Organyc60w35%90%90%
Here We Flo70w60%95%95%
TOTM75w45%98%98%
Competitors were identified from the provided known competitor list and verified via Google search to confirm their product category (natural/organic feminine hygiene) and market presence (United Kingdom). Catalog quality metrics were estimated by visiting their official e-commerce websites and analyzing product descriptions, imagery, and overall brand messaging. Brands like Rael, Cora, and The Honey Pot Company were excluded due to a primary US market focus or lack of direct e-commerce presence in the UK for the relevant product category.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Insufficient images (0%)
Category distribution
Price analysis
null 0
Min
null 0
Avg
null 0
Median
null 0
Max
0%
Budget
0%
Mid-range
0%
Premium
Coverage
100%
Has description
48
Avg desc length
100%
Has images
1
Avg imgs/product
0%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Homepage
93
Perf
96
A11y
100
SEO
3.1 s
LCP
1.2 s
FCP
0.016
CLS
0 ms
TBT
Product page
69
Perf
89
A11y
100
SEO
3.8 s
LCP
Mobile issues
- Product pages are 24 points slower than homepage — indicates heavy PDP content
Missing fields
Product schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
118
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
5,000
Low est.
10,000
Mid est.
20,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+null 15.6K/mo·767 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+null 14.9K/mo·1470 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+null 14.6K/mo·1438 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 119.8h · Dondo: 96m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 288h · Dondo: 51m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 332.9h · Dondo: 107m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 183.8h · Dondo: 98m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Short, generic, and unbranded product titles.
Use the AI Title Generator to rewrite all product titles. It will incorporate the "Natracare" brand name, relevant keywords (e.g., "organic," "plastic-free"), product type, and absorbency, ensuring consistency and SEO optimization.
+15-20% click-through rate from search and category pages.·AI Title Generator
02
Extremely short, feature-only product descriptions that miss the brand's value.
Utilize the AI Description Writer to generate persuasive, SEO-rich, and benefit-oriented descriptions. This will allow you to highlight your unique differentiators (plastic-free, organic, gentle on skin, compostable) and connect with your target demographic's values. It can also format content with bullet points for readability.
+25-35% conversion rate by clearly communicating product value and addressing customer concerns.·AI Description Writer
03
Only one image per product and lack of visual variety.
Employ the AI Image Generator to create additional high-quality product photos, including lifestyle shots, close-ups of materials (e.g., organic cotton texture), and images showcasing packaging with certifications.
+50-100% conversion rate increase for products with multiple, diverse images.·AI Image Generator
04
Missing tags, suboptimal URLs, and overall catalog structure issues including language consistency.
The Listing Optimizer can automatically populate missing product tags, suggest keyword-rich URL improvements, and identify structural inconsistencies that hinder discoverability. It can help streamline your multi-language content strategy for better SEO.
+20-30% product discoverability and internal site search effectiveness, leading to higher AOV.·Listing Optimizer
05
No current insight into which products are underperforming or why.
Once prices are active and catalog content is improved, the Performance Monitor will track how these changes impact product views, add-to-carts, and conversions. It can help identify lingering issues or products that still need further optimization.
Ongoing +5-10% conversion rate improvement through continuous optimization.·Performance Monitor
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Regular Applicator Tampons
30
+null 8.8K
AI Image Generator
Regular Ultra Pads
30
+null 7.3K
AI Image Generator
Super Applicator Tampons
30
+null 5.8K
AI Image Generator
Long Ultra Pads
30
+null 4.9K
AI Image Generator
Super Ultra Pads
30
+null 4.4K
AI Image Generator
Compresas Postparto
30
+null 3.9K
AI Image Generator
Protectores Diarios Mini
30
+null 3.4K
AI Description Writer
Protectores Diarios Tanga
30
+null 2.9K
AI Image Generator
Dondo-style rewrite improved the sample title from 26 to 72 characters.The improved sample description went from 9 to 114 words.Products are missing prices is tied to an estimated null32.5K/month.Missing Brand Story and Value Proposition in Product Descriptions
Recap · what's at stake
You're losing null 32.5K every month this stays as-is.
1470 products to fix. Dondo runs it in 1 minutes.