01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+NZD 44/mo·6 products
×Mysup (Coen Vleuten Handelsmaatschappij B.V.)
Live audit · Jul 17, 2026mysups.myshopify.com22 products · 22 sampledUnknown
Mysup (Coen Vleuten Handelsmaatschappij B.V.),
you're leaving NZD 756
on the table every year.
We audited 22 of your 22 products. Your catalog scores 62/100 — top e-commerce brands hit 96.8. That gap is worth NZD 63/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
62/100
Sales at risk
NZD 63/mo
NZD 756/yr if unaddressed
Products to fix
4 of 22
18% of catalog needs work
Time to fix
1d → 1m
Manual vs Dondo
55th percentile of 887 audited stores
The verdict
“Falling significantly behind top performers, this catalog's current quality score places it in the lower half of e-commerce sites. Fundamental improvements are essential to meet baseline customer expectations and remain competitive in the market.”
Manual
4.2h/mo
NZD 168/mo
@ NZD 40/hr · 4.2h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image setsNZD 44/mo
Improve catalog SEO fieldsNZD 10/mo
Rewrite weak product titlesNZD 10/mo
Conservative
NZD 20/mo
Moderate
NZD 63/mo
Aggressive
NZD 120/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 22 products, NZD99 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 22 of 22 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Eleanor.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Eleanor is a health-conscious adult, likely in her late 30s to early 50s, who actively seeks natural and traditional approaches to wellness. She may be following specific diets like Carnivore, Paleo, or Keto, or perhaps managing a chronic condition like Multiple Sclerosis, given the catalog's product focus. She values transparency, ethical sourcing, and products free from synthetic additives, prioritizing long-term health over quick fixes.
Eleanor Vance
She walks in already thinking:
Is this product truly effective for my specific health needs (e.g., MS symptom management) and backed by reliable claims, or is it just general biotin marketed misleadingly?
Is the premium price justified by genuinely superior quality, ethical sourcing, and purity, or can I find comparable natural alternatives that offer better value?
How can I be sure that the listed ingredients are exactly what I'm getting, without hidden fillers or contaminants, especially given the brand's emphasis on purity?
What she's trying to do:
Help me improve my energy levels, cognitive function, and overall well-being using natural, whole-food-based supplements.
Provide convenient and pure forms of nutrient-dense ingredients, like organ meats, that are difficult or unpleasant to consume directly.
Support my dietary choices and health philosophy with trusted products that are free from synthetic additives and questionable sourcing.
What pushes her to buy:
Experiencing symptoms like chronic fatigue, cognitive decline, or digestive issues, or managing a condition like MS, and actively seeking natural, non-pharmaceutical interventions.
Adopting a specific dietary lifestyle (e.g., Carnivore, Paleo, Keto) or an ancestral health philosophy, and looking for convenient, high-quality supplements to complement it.
A strong desire for ethically sourced, 100% natural, and transparently produced supplements that align with a 'nose to tail' and sustainable consumption ethos.
Inconsistency in product focus and catalog quality erodes trust for the discerning, health-conscious buyer.
Eleanor values transparency, quality, and efficacy above all else when selecting health supplements. The catalog's current state—with visible test products, discontinued items, and a strong, almost singular, focus on 'MS' products that sometimes overshadows the broader 'organ meat' narrative from brand intelligence—creates confusion and skepticism. This lack of polish directly contradicts the brand's stated values of quality, trustworthiness, and natural purity, making it difficult for Eleanor to confidently assess product claims and make informed purchasing decisions for her specific health goals. The catalog fails to reinforce the premium, natural, and ethically sourced message, instead presenting a disjointed and unprofessional image that undermines credibility.
02 · 02 — Voice
Your brand voice, scored.
Ancestral WisdomCommunicate health benefits through the lens of ancient practices and evolutionary nutrition, emphasizing timeless wisdom and traditional principles.
Natural IntegrityHighlight the absolute naturalness and freedom from additives, emphasizing meticulous sourcing and processing for untouched quality and purity.
Ethical TransparencyClearly articulate the ethical sourcing, animal welfare, and sustainable practices (e.g., 'nose to tail,' Dutch grass-fed) behind every product, building trust through openness.
Empowering ClarityDeliver complex nutritional information in an accessible, straightforward manner, empowering customers to make informed decisions for their health and well-being.
Best of your brand
At Mysup, we reconnect you with the timeless wisdom of ancestral nutrition. Our 100% grass-fed, nose-to-tail supplements are meticulously hand-picked from Dutch grasslands, delivering pure, unadulterated goodness without compromise. Experience the power of nature, simplified for your optimal well-being.
Mysup Brand Statement
Your product pages
Product descriptions may currently focus on ingredients and functional benefits, failing to integrate the deep 'why' behind Mysup's offerings
Lack of Ancestral Narrative & Ethical Depth
Product descriptions may currently focus on ingredients and functional benefits, failing to integrate the deep 'why' behind Mysup's offerings. They might list '100% grass-fed' without detailing the specific ethical commitment to Dutch grasslands or the 'nose to tail' philosophy beyond a mere mention. The narrative often misses the ancestral health context, reducing profound traditional wisdom to a list of nutrients. This prevents customers from fully connecting with the brand's core values of natural integrity, ethical sourcing, and the timeless benefits of traditional nutrition, transforming a potent story into a generic product listing.
To make healthy nutritious food easily accessible for everybody, simplifying nutrient consumption with the help of supplements, without being dependent on synthetic alternatives.
Individuals interested in natural health, traditional nutrition, and organ meat supplements, potentially those following diets like Carnivore, Paleo, or Keto.
Customers
Key differentiators
Focus on 100% grass-fed animals from Dutch grasslandsHand-picked and personally checked ingredients processed in-houseCommitment to pure, natural products free from hormones, antibiotics, pesticides, and allergensEmphasis on the 'nose to tail' principle for ethical and sustainable consumptionFreeze-dried to preserve high nutrient content
Values
Quality guaranteed (personally selected and tested ingredients)Excellent price-quality ratioLocally sourced by hand100% natural, free from fillers, preservatives, hormones, and growth promotersNose to tail philosophy
Tech stack
Shopify
4/5
Trustpilot (3)
/5
Google ()
What customers love
- Customers feel fitter and experience notable improvements in digestion.
- Appreciation for the convenience of consuming organ meats via capsules.
- Positive feedback on the quality of products.
Social presence
02 · 03 — Proof
Same product, rewritten for Eleanor.
MS-Test Product
Today
MS-Test Product
<p>This is not a real product. It has been set up to test the functionality of this website.</p>
<p>If you have landed on this page it is accidental and we apologise. Please return the the <a href="https://multiplesupplements.com/" title="Error">home page</a>.</p>
<p> </p>
<p>Thank you</p>
<p>The MultipleSupplements.com team</p>
<p>Recurring order via PayPal</p>
<form method="post" action="https://www.paypal.com/cgi-bin/webscr" target="_top">
<input type="hidden" name="cmd" value="_s-xclick"> <input type="hidden" name="hosted_button_id" value="BK234WM2ZBUNL">
<table>
<tbody>
<tr>
<td>
<input type="hidden" name="on0" value="Recurring Orders">Recurring Orders</td>
</tr>
<tr>
<td><select name="os0">
<option value="MS-My Combo">MS-My Combo : $139.95 NZD - monthly</option>
<option value="MS-Biotin Complex">MS-Biotin Complex : $119.95 NZD - monthly</option>
<option value="MS-Biotin Probiotic">MS-Biotin Probiotic : $111.95 NZD - monthly</option>
<option value="MS-Probiotic">MS-Probiotic : $37.95 NZD - monthly</option>
<option value="MS-Complex">MS-Complex : $44.95 NZD - monthly</option>
</select></td>
</tr>
<tr>
<td>
<input type="hidden" name="on1" value="Delivered/charged every 30days">Delivered/charged every 30days</td>
</tr>
<tr>
<td><input type="text" name="os1" maxlength="200"></td>
</tr>
</tbody>
</table>
<input type="hidden" name="currency_code" value="NZD"> <input type="image" src="https://www.paypalobjects.com/en_US/i/btn/btn_subscribeCC_LG.gif" border="0" alt="PayPal - The safer, easier way to pay online!"> <img alt="" border="0" src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" width="6" height="6">
</form>
<p> </p>
<p>Another PayPal recurring order</p>
<form method="post" action="https://www.paypal.com/cgi-bin/webscr" target="_top">
<input type="hidden" name="cmd" value="_s-xclick"> <input type="hidden" name="hosted_button_id" value="U23SEANEEM3MN">
<table>
<tbody>
<tr>
<td>
<input type="hidden" name="on0" value="Special instructions?">Special instructions?</td>
</tr>
<tr>
<td><input type="text" name="os0" maxlength="200"></td>
</tr>
</tbody>
</table>
<p><input type="image" src="https://www.paypalobjects.com/en_US/i/btn/btn_subscribeCC_LG.gif" border="0" alt="PayPal - The safer, easier way to pay online!"> <img alt="" border="0" src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" width="1" height="1"></p>
<p>Buy Bold Sub Now - 2 every 2 months</p>
<p><a href="https://mysups.myshopify.com/cart/clear?return_to=/cart/add?items[][id]=41006423113863%26items[][quantity]=2%26items[][selling_plan]=1867710599%26return_to=/checkout" title="buy now"><img alt="" src="https://cdn.shopify.com/s/files/1/0977/6918/files/buy-now-blue.gif?v=1613148552" width="189" height="46"></a></p>
</form>
After · Dondo
Mysup Ancestral Nerve & Vitality Complex | 100% Grass-Fed, Freeze-Dried Organs
Reclaim your neurological vitality and embrace foundational wellness with Mysup's Ancestral Nerve & Vitality Complex, crafted from nature's purest sources to support your journey, especially if managing conditions like MS. This complex is designed to harmonize your body with the timeless wisdom of ancestral nutrition, offering targeted support without compromise. Trust in pure, unadulterated goodness.
• 100% Grass-Fed & Pasture-Raised: Sourced from Dutch grasslands, ensuring superior purity and ethical integrity, free from hormones and antibiotics.
• Nose-to-Tail Whole Food Synergy: Delivers a comprehensive spectrum of bioavailable nutrients from bovine organs, promoting optimal nerve function and cognitive clarity.
• Freeze-Dried for Potency: Our meticulous process preserves the delicate enzymes and vitamins, guaranteeing maximum nutrient absorption and efficacy.
• Supports Cognitive Function & Energy: Addresses chronic fatigue and cognitive decline, empowering you to experience sustained mental sharpness and physical vigor.
At Mysup, our unwavering commitment to ethical transparency and natural integrity ensures you receive only the most potent, meticulously hand-picked supplements, providing peace of mind for your wellness journey.
MS-Test Product2
Today
MS-Test Product2
<p>This is not a real product. It has been set up to test the functionality of this website.</p>
<p>If you have landed on this page it is accidental and we apologise. Please return the the <a href="https://multiplesupplements.com/" title="Error">home page</a>.</p>
<p> </p>
<p>Thank you</p>
<p>The MultipleSupplements.com team</p>
<p>Recurring order via PayPal</p>
<form method="post" target="_top" action="https://www.paypal.com/cgi-bin/webscr">
<input type="hidden" name="cmd" value="_s-xclick"> <input type="hidden" name="hosted_button_id" value="BK234WM2ZBUNL">
<table>
<tbody>
<tr>
<td>
<input type="hidden" name="on0" value="Recurring Orders">Recurring Orders</td>
</tr>
<tr>
<td><select name="os0">
<option value="MS-My Combo">MS-My Combo : $139.95 NZD - monthly</option>
<option value="MS-Biotin Complex">MS-Biotin Complex : $119.95 NZD - monthly</option>
<option value="MS-Biotin Probiotic">MS-Biotin Probiotic : $111.95 NZD - monthly</option>
<option value="MS-Probiotic">MS-Probiotic : $37.95 NZD - monthly</option>
<option value="MS-Complex">MS-Complex : $44.95 NZD - monthly</option>
</select></td>
</tr>
<tr>
<td>
<input type="hidden" name="on1" value="Delivered/charged every 30days">Delivered/charged every 30days</td>
</tr>
<tr>
<td><input type="text" name="os1" maxlength="200"></td>
</tr>
</tbody>
</table>
<input type="hidden" name="currency_code" value="NZD"> <input type="image" src="https://www.paypalobjects.com/en_US/i/btn/btn_subscribeCC_LG.gif" border="0" name="submit" alt="PayPal - The safer, easier way to pay online!"> <img alt="" border="0" src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" width="6" height="6">
</form>
<p> </p>
<p>Another PayPal recurring order</p>
<form method="post" target="_top" action="https://www.paypal.com/cgi-bin/webscr">
<input type="hidden" name="cmd" value="_s-xclick"> <input type="hidden" name="hosted_button_id" value="U23SEANEEM3MN">
<table>
<tbody>
<tr>
<td>
<input type="hidden" name="on0" value="Special instructions?">Special instructions?</td>
</tr>
<tr>
<td><input type="text" name="os0" maxlength="200"></td>
</tr>
</tbody>
</table>
<input type="image" src="https://www.paypalobjects.com/en_US/i/btn/btn_subscribeCC_LG.gif" border="0" name="submit" alt="PayPal - The safer, easier way to pay online!"> <img alt="" border="0" src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" width="1" height="1">
</form>
After · Dondo
Mysup 100% Grass-Fed Bovine Colostrum | Immune & Gut Health Support
Fortify your body’s natural defenses and nurture a thriving gut with Mysup's 100% Grass-Fed Bovine Colostrum, a powerhouse of ancestral nutrition vital for holistic wellness and foundational immune integrity. This pure, unadulterated supplement is an essential ally for those seeking natural support, especially if managing digestive issues or immune imbalances.
• Ethically Sourced Dutch Colostrum: Hand-picked from 100% grass-fed cattle, ensuring absolute purity and superior nutrient density without hormones or pesticides.
• Rich in Immunoglobulins & Growth Factors: Potently boosts immune system modulation and supports the repair of a healthy gut lining, directly addressing digestive discomfort.
• Freeze-Dried Bioactivity: Our gentle process preserves delicate bioactive compounds, maximizing potency and ensuring efficacy for optimal absorption.
• Supports Digestive Comfort & Resilience: Fosters a balanced gut microbiome, crucial for overall health and nutrient assimilation, alleviating common concerns.
Mysup's unwavering commitment to Natural Integrity means every batch is meticulously checked, delivering the trusted quality and transparency you deserve for your health and peace of mind.
Starter Pack Buldle
Today
Starter Pack Buldle
<p><span style="font-size: 1.4em;">A great combo at a great price and a great place to start your supplements for MS.</span><br></p>
<p>Our MS-Starter Pack contains 3 key supplements in one pack:<br>A <strong>multivitamin</strong> to strengthen your nervous system<br>A <strong>probiotic superfood</strong> to strengthen you and your gut<br>A <strong>magnesium</strong> supplement to relax body and mind</p>
<p><span style="font-size: 1.4em;"></span>A bottle of <span style="color: #388b1e;"><a style="color: #388b1e;" title="Vitamins for MS" href="https://multiplesupplements.com/collections/featured-products/products/ms-biotincomplex"><strong>MS-Biotin Complex</strong></a></span> <br><strong>Recommended Daily Dose: </strong>1-4 capsules per day</p>
<p>A bottle of <span style="color: rgb(61, 96, 151);"><a style="color: rgb(61, 96, 151);" title="Magnesium supplements for MS relaxations from MultipleSupplements.com" href="https://multiplesupplements.com/collections/all-products/products/ms-mag-boost"><strong>MS-Mag Boost</strong></a></span><br><strong>Recommended Daily Dose:</strong> 1-2 capsules per day</p>
<p>A bottle <span style="color: rgb(127, 54, 114);">of <span style="text-decoration: underline;"><b>MS-Body Boost</b></span></span><br><strong>Recommended Daily Dose:</strong> Add 1-2 teaspoons of powder to a smoothie or simply sprinkle of your breakfast cereal.</p>
<p>Click here to see some great for some<strong> </strong><a href="https://multiplesupplements.com/blogs/news/body-boost-recipes?_pos=1&_sid=b8d0d2634&_ss=r"><strong><span style="color: #269216;">MS-Body-Boost-Recipes</span></strong><br></a></p>
<p><strong>Also included in this pack you will receive an instruction leaflet and symptoms diary to help you get started.</strong></p>
After · Dondo
Mysup Ancestral MS Wellness Starter Pack | Multi-Vitamin, Probiotic, Magnesium
Embark on a holistic journey to manage MS symptoms and embrace ancestral vitality with Mysup's Wellness Starter Pack, a meticulously curated foundation designed to harmonize your body with nature's purest, hand-picked ingredients. This pack addresses Eleanor Vance's core need for effective, trusted, and natural support against chronic fatigue and cognitive decline.
• Comprehensive Multivitamin for Nerve Health: A pure, potent formula designed to fortify neurological function and resilience, essential for MS symptom management.
• Grass-Fed Probiotic Superfood: Cultivate a thriving gut microbiome and bolster immune strength with our ethically sourced, 100% grass-fed probiotic blend, vital for the gut-brain axis.
• Calming Magnesium Complex: Naturally sourced magnesium supports nervous system regulation, muscle relaxation, and promotes restorative sleep, easing discomfort.
• Ethical Transparency & Purity: All ingredients are hand-picked from Dutch grasslands, processed in-house, and free from synthetics, hormones, and allergens, justifying our premium quality.
At Mysup, our Empowering Clarity and unwavering commitment to Natural Integrity ensures you receive only the most potent, ethically sourced, and trustworthy supplements for your profound well-being.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Presence of live test products
+NZD 23/moLive test products with placeholder content are visible to customers, negatively impacting professionalism and trust.
critical02
Discontinued products in live catalog
+NZD 21/moProducts explicitly marked as 'Discontinued' or referencing discontinued items are still present in the active catalog, leading to customer frustration.
critical03
Insufficient product images
+NZD 19/moMany products feature only 1-2 images, hindering customer decision-making due to lack of visual detail.
warningInsufficient images (0%)
Weak titles (76%)
Insufficient images (67%)
Weak titles (100%)
Category distribution
Price analysis
NZD 2
Min
NZD 103
Avg
NZD 99
Median
NZD 299.82
Max
9%
Budget
8%
Mid-range
4%
Premium
Coverage
100%
Has description
2296
Avg desc length
100%
Has images
2.4
Avg imgs/product
100%
Compare-at
19%
Psychological
0%
Avg discount
✓
Installments
✓
Bundles
Issues
- Only 19% use psychological pricing patterns (.99, .95)
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+NZD 10/mo·4 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+NZD 10/mo·4 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 6 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 4 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.3h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 1.3h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 0.5h · Dondo: 1m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 15 to 78 characters.The improved sample description went from 236 to 167 words.Presence of live test products is tied to an estimated NZD63/month.Lack of Ancestral Narrative & Ethical Depth
Recap · what's at stake
You're losing NZD 63 every month this stays as-is.
4 products to fix. Dondo runs it in 1 minutes.