01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$50.9K/mo·85 products
×MW Products, Inc. (dba Moonwlkr)
Live audit · May 24, 2026moonwlkr.com100 products · 7 sampledShopify
MW Products, Inc. (dba Moonwlkr),
you're leaving $876.3K
on the table every year.
We audited 7 of your 100 products. Your catalog scores 61/100 — top Cannabinoids (Food/Beverage & Wellness) brands hit 70. That gap is worth $73.0K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
61/100
Sales at risk
$73.0K/mo
$876.3K/yr if unaddressed
Products to fix
85 of 100
85% of catalog needs work
Time to fix
4d → 1m
Manual vs Dondo
46th percentile of 296 audited stores
The verdict
“You are currently outperforming the average food/bev store due to your strong brand and pricing. However, to hit the Top Performer tier, you must move away from vibe-only content and build a technically sound catalog.”
Manual
27.6h/mo
$1.2K/mo
@ $45/hr · 27.6h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$50.9K/mo
Rewrite weak product titles$19.8K/mo
Add complete product image sets$3.6K/mo
Conservative
$35.3K/mo
Moderate
$73.0K/mo
Aggressive
$125.1K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $1.0M based on reported annual revenue of ~$20.69M USD FY2025 (TTM for Parent Company).
Formula: Sampled 50 of 87 products (×1.7 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Alex.
She's 55-65% of revenue of your revenue — and your product pages aren't answering her questions.
A 32-year-old marketing professional in a high-stress urban environment. Alex prioritizes 'functional wellness' and seeks sophisticated alternatives to traditional alcohol or pharmaceuticals. They are drawn to Moonwlkr's scientific approach and space-themed branding, valuing laboratory transparency and flavor profiles over pure potency.
Alex Mercer
She walks in already thinking:
State-specific shipping legality and potential for order cancellation due to Delta-8 regulations.
Concerns regarding the physical harshness of vape products on the throat and lungs.
Potential for inconsistent effects between batches, which impacts their strict sleep/wellness routine.
What she's trying to do:
Transition from a high-pressure workday to a relaxed evening state without the 'hangover' of alcohol.
Manage chronic localized pain and inflammation through a reliable, consistent gummy regimen.
Explore 'new frontier' cannabinoids (like HHC or THCP) within a safe, premium, and sophisticated brand ecosystem.
What pushes her to buy:
Discovery of unique cannabinoid blends like Delta-8 + THCP for specific mood-states.
The availability of comprehensive, full-panel third-party lab results (COAs) for every product.
Promotional 'Sample Packs' that allow for low-risk experimentation with new cannabinoid profiles.
Technical Specificity vs. Creative Branding
While Alex is attracted to the 'interstellar' branding, the catalog titles are too short (average 34 characters) and lack the technical data Alex requires for informed buying. Specifically, the absence of per-gummy milligram counts and total bottle concentrations in titles forces Alex to dig through descriptions. Furthermore, the lack of multi-angle imagery for hardware like grinders and vapes prevents Alex from assessing the physical quality of the delivery systems before purchase.
02 · 02 — Voice
Your brand voice, scored.
Interstellar ExplorationUsing space-themed metaphors to frame the cannabinoid experience as a journey into 'uncharted realms' and 'astral' discovery.
Scientific RigorAnchoring high-concept marketing in laboratory-backed transparency and innovative, proprietary cannabinoid formulations.
Sensory-First DesignFocusing heavily on taste profiles and the 'entourage effect' to elevate the user experience beyond simple functional effects.
Sophisticated RecreationBalancing casual 'vibe' culture with an edgy, premium aesthetic that appeals to an urban, wellness-focused adult demographic.
Best of your brand
Venture into the astral unknown with our Grape Runtz Delta-8 Vape—an otherworldly delight! Feel the cosmic rush as grape flavors propel your taste buds to uncharted realms.
Delta 8 1G Vape Product Description
Your product pages
While vape and high-potency gummy descriptions lean heavily into the signature 'interstellar' persona, newer wellness-focused listings (such as the CBD:CBG Pain Relief Gummies) adopt a flatter, more clinical tone
Narrative Drift in Functional Listings
While vape and high-potency gummy descriptions lean heavily into the signature 'interstellar' persona, newer wellness-focused listings (such as the CBD:CBG Pain Relief Gummies) adopt a flatter, more clinical tone. To maintain the brand's mission of 'pushing boundaries,' functional wellness products should be reintegrated into the cosmic narrative to avoid appearing like white-labeled commodities.
To push the boundaries of what is truly possible with legal cannabis by exploring new dimensions of taste, balance, and euphoria.
~$20.69M USD FY2025 (TTM for Parent Company)
Revenue
~59 (Upexi, Inc. total)
Team
~100,000+ total across platforms
Social presence
Adults seeking alternative cannabinoids for wellness and recreational use, primarily in the United States.
Customers
Key differentiators
Proprietary cannabinoid blends (e.g., Delta-8 + THCP)Award-winning terpene-infused flavorsExtensive third-party lab testing (full-panel transparency)DTC-first strategy with frequent innovative product drops
Values
InnovationTransparencyQuality AssuranceCustomer-CentricityScientific Rigor
Tech stack
Shopify PlusKlaviyoYotpoGoogle AnalyticsZendeskRecharge
3.5/5
Trustpilot (1)
4.1/5
Google (15,000+ (Internal/Yotpo))
What customers love
- Effective for sleep and pain management
- Consistent potency and effects
- High-quality packaging and fast shipping
Common complaints
- Vape cartridges can be harsh on the throat
- Occasional inventory/out-of-stock issues
- Inconsistent effects for a minority of users
Social presence
null
tiktok
null
twitter
null
youtube
null
facebook
$50k - $150k USD
Ad spend/mo
Search Engine Marketing, Affiliate Marketing, Programmatic Display, Social Media Advertising
Ad channels
02 · 03 — Proof
Same product, rewritten for Alex.
Moonwlkr Grinder
Today
Moonwlkr Grinder
Break down your favorite strains of flower with our limited edition Moonwlkr grinder. Three chambers allow for smooth grinding in the top, a storage in the middle for your ready to smoke flower, and a kief catch in the bottom to collect your remaining potent particles. Each grinder comes with a kief scoop in the bottom chamber to keep your fingers from getting sticky and a magnetized lid to keep your flower safe.
After · Dondo
Moonwlkr 4-Piece Herb Grinder - Zinc Alloy with Kief Catch & Magnetic Lid
Elevate your ritual with a precision-engineered tool designed for the astral explorer who demands the perfect grind.
• 4-Piece Zinc Alloy Construction: Ensures cosmic durability and a smooth, jam-free rotation every time.
• Integrated Kief Catcher: Harvest every potent particle of stardust for a concentrated experience.
• Magnetized Lid: Seals your botanicals securely, preventing spills during high-altitude transport.
• Full-Panel Lab Transparency: Every accessory is built to the same rigorous standards as our award-winning cannabinoids.
D8 : D9 Gummies — Berry Cream
Today
D8 : D9 Gummies — Berry Cream
Step into a new galaxy where flavor meets intensity. Delight in the nostalgic sweet taste of velvet berry cream in this masterful blend of Delta 8 and Delta 9 THC. Harnessing the full power of the 'entourage effect', this harmonious combination amplifies and enhances the potent. effects of each cannabinoid. Farm bill compliant hemp containing 0.248% THC.
After · Dondo
Delta 8 + Delta 9 THC Gummies - Berry Cream (25ct, 625mg Total Cannabinoids)
Launch your consciousness into a velvet-smooth orbit with our proprietary blend of Delta 8 and Delta 9 THC.
• Dual-Cannabinoid Matrix: Combines 25mg Delta 8 and 10mg Delta 9 for a balanced, sophisticated entourage effect.
• Batch-Specific COAs: Eliminate the guesswork with third-party lab results that guarantee potency and purity in every jar.
• Gourmet Berry Cream Profile: A sensory-first flavor journey that masks hemp bitterness without harsh additives.
• Secure National Shipping: Compliant with the 2018 Farm Bill, ensuring your celestial cargo arrives safely and legally.
Deep Space Delta 9 Duo
Today
Deep Space Delta 9 Duo
Stock up, kick back, and enjoy. This bundle includes two of our most popular Delta 9 gummy flavors: Pink Lemonade and Black Raspberry. Drift into relaxation and bliss while enjoying our most popular, mouthwatering flavors. Farm bill compliant hemp containing 0.217% (Nix Gummies) and 0.249% (Miranda Gummies) THC.
After · Dondo
Delta 9 THC Gummy Bundle - 50ct Deep Space Duo (Pink Lemonade & Raspberry)
Secure double the relaxation with this curated gummy duo, featuring our most sought-after Delta 9 flavor profiles.
• Multipack Efficiency: 50 total gummies provide a consistent supply for your functional wellness routine.
• Full-Spectrum Entourage Effect: Precision-dosed Delta 9 THC derived from premium hemp for a deep-space drift.
• Third-Party Lab Verified: Every batch is tested for heavy metals and pesticides to ensure clinical-grade safety.
• Risk-Free Exploration: Save 15% with this bundle, perfect for discovering your ideal astral frequency.
Experience the stellar standard of transparency with full-panel COAs available for every mission.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles average only 34 characters
- Missing mg count and quantity data
- Generic names for accessories
Recommendations
- Rewrite titles to 50-80 characters
- Include Brand, Product Type, Cannabinoids, Flavor, and Total MG/Count
Issues
- Heavy on fluff, light on technical specs
- Generic templates disconnected from flavor names
Recommendations
- Implement 3-part structure: sensorial experience, specific effect, and technical specs
Issues
- Lack of image depth on accessory items
- High-ticket items missing texture and back label shots
Recommendations
- Ensure minimum of 5 images for top-sellers
- Include Supplement Facts labels and scale reference photos
Issues
- Missing Price per MG or Price per Gummy callouts
Recommendations
- Add value indicators such as price per unit in descriptions
Issues
- 0% of analyzed products have assigned categories
- Metadata gaps leading to poor filtering
Recommendations
- Assign every product to a clear Product Type (Gummies, Vapes, Tinctures, etc.)
Issues
- Short titles and lack of alt-text
- Brand-specific terms have zero search volume
Recommendations
- Integrate high-volume keywords like Hemp-derived THC into the first 20 characters of titles
03 · 01b — Issues
Top issues, ranked by cost.
01
Missing Categories
+$25.6K/mo0% of products have assigned category metadata, affecting Google Shopping visibility.
critical02
Short/Non-Descriptive Titles
+$18.3K/moAverage 34 characters vs 50-80 standard; reducing CTR by 20-30%.
warning03
Lack of Keyword Diversity
+$13.1K/moRelying on brand terms rather than high-volume SEO keywords, increasing acquisition costs.
critical04
Low Image Count on Key Items
+$9.5K/moAccessories and high-ticket items like Berry Cream have only 1-2 images.
warning05
Weak Technical Descriptions
+$6.6K/moDescriptions lack dosage and lab data, leading to customer hesitation.
warning03 · 03 — Benchmark
How you stack up.
MoonWlkr (You)
61
3Chi
64
Koi CBD
87
Delta Extrax
79
BrandDesc wordsLifestyle %Materials %Voice %
MoonWlkr (You)57w98%8%100%
3Chi469w38%55%100%
Koi CBD145w75%85%90%
Delta Extrax130w65%75%85%
Direct competitors were selected based on market presence in the hemp-derived cannabinoid sector (USA), platform similarity, and overlapping product formats (Gummies, Vapes). Metrics estimated via analysis of site content structure, lab result accessibility, and visual asset depth.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Poor SEO signals (2%)
Category distribution
Price analysis
$9.99
Min
$38
Avg
$39.99
Median
$84.99
Max
6%
Budget
39%
Mid-range
5%
Premium
Coverage
100%
Has description
354
Avg desc length
100%
Has images
7
Avg imgs/product
68%
Compare-at
0%
Psychological
25%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
0
Perf
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Mobile issues
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Missing fields
BreadcrumbList schema
Sample pages
Recommendations
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
101
Avg links
2
Depth
✓
Breadcrumbs
✕
Cross-sell
Issues
- No cross-sell or related product sections detected on product pages
- 100% of products lack category assignment — potential orphan pages
Recommendations
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Assign all products to at least one category to ensure they are discoverable via navigation
6,525
Low est.
13,050
Mid est.
26,100
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$19.8K/mo·33 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$3.6K/mo·2 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 2.8h · Dondo: 2m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 0.4h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 10.8h · Dondo: 6m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Missing Categories
Automatically categorizes your entire catalog for Google and Shopify compatibility.
+22-30% organic conversion rate·Listing Optimizer
02
Short/Non-Descriptive Titles
Rewrites titles with SEO keywords and MG counts in bulk.
20-30% increase in CTR·AI Title Generator
03
Low Image Count
Creates professional lifestyle and studio shots from existing photos to improve trust.
2x better conversion on accessories·AI Image Generator
04
Weak Technical Descriptions
Converts lab data into persuasive, benefit-driven copy that reduces analysis paralysis.
Reduced cart abandonment·AI Description Writer
05
Lack of Keyword Diversity
Identifies high-volume keywords used by top performers like 3Chi and Koi CBD.
Improved organic search rankings·Competitor Analysis
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Moonwlkr Grinder
40
+$9.2K
AI Image Generator
D8 : D9 Gummies — Berry Cream
45
+$7.6K
Listing Optimizer
Deep Space Delta 9 Duo
52
+$6.1K
AI Title Generator
Delta 8 : CBD — Blue Dream Berry
60
+$5.1K
Listing Optimizer
THCP Gummies — Sample Pack
65
+$4.6K
AI Description Writer
Delta 8 Gummies — Passion Fruit
85
+$4.1K
Listing Optimizer
Potent Partners Bundle
90
+$3.6K
Listing Optimizer
Dondo-style rewrite improved the sample title from 16 to 73 characters.The improved sample description went from 73 to 75 words.Missing Categories is tied to an estimated $73.0K/month.Narrative Drift in Functional Listings
Recap · what's at stake
You're losing $73.0K every month this stays as-is.
85 products to fix. Dondo runs it in 1 minutes.