Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
We audited 100 of your 394 products. Your catalog scores 58/100 — top e-commerce brands hit 95. That gap is worth TND 1.2K/month in unrealized sales.
“This catalog currently lags behind top e-commerce performers, particularly in product content quality and visual representation. Significant improvements are required in title optimization, description depth, and image standards to compete effectively with industry leaders.”
Monthly revenue estimated from 394 products, TND916 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 394 products (×3.9 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
The product descriptions are vague and don't give me enough detail to understand the material quality or specific features.
I can't visualize how the product will look in my home because the images are limited or low quality, preventing me from assessing the design.
It's hard to find what I'm looking for because the product titles are unclear or contain technical jargon, hindering my search for specific design elements.
Create an elegant and personalized living environment that feels warm and reflects my aesthetic preferences.
Source unique and high-quality design elements, especially those with local craftsmanship, for my home projects.
Make informed decisions about significant home investments, ensuring durability and style without regrets.
Starting a home renovation or redecoration project, driven by a desire for a fresh, elegant aesthetic.
Seeking unique, custom-made, or 'made in Tunisia' items to personalize their space and support local artisans.
Looking for durable, high-quality materials and design solutions that offer long-term value and timeless style.
Aisha struggles to evaluate the true quality, aesthetic, and local craftsmanship of products. The catalog's lack of detailed, unique descriptions and high-quality, varied imagery prevents her from envisioning products in her space and trusting her investment. Inconsistent and unoptimized titles make discovery frustrating, especially when seeking specific design elements or locally made goods. This catalog gap directly undermines her need for informed decisions on durable, elegant, and custom solutions.
While product descriptions are informative regarding materials and basic features (e.g., 'béton fibré,' 'acier émaillé,' 'résistante aux intempéries'), they often fall short of consistently embodying Miyado Déco's core brand voice. The catalog copy tends to be functional and generic, missing opportunities to weave in the brand's emphasis on 'elegant customization,' 'Tunisian pride,' or the 'aspirational' transformation of spaces. Phrases like 'œuvre unique façonnée par la nature' for a dining table are strong, but not consistently applied. The current descriptions do not consistently articulate *how* each product contributes to an 'ambitious home project' or represents a 'timeless ambiance,' leading to a missed opportunity to connect product features with the brand's higher-level mission and personality of being design-focused, bespoke, and service-oriented. This creates a gap between the brand's strategic messaging and its on-page product presentation.
To bring ambitious home projects to life, transforming spaces into elegant, warm, and timeless ambiances through renovation and design.






Issues ordered by cost. Expand any row for the evidence.
Many product titles include internal reference codes (e.g., 'TB003', 'Réf CH012') and exhibit inconsistent capitalization, cluttering titles and negatively impacting search engine optimization and customer readability.
criticalProduct descriptions frequently contain raw HTML elements (e.g., image tags, inline styles), redundant headings, boilerplate text, and reused templated phrases, diminishing readability, user engagement, and SEO effectiveness.
criticalA significant number of products feature only 1 or 2 images, which is inadequate for thorough product representation and online purchasing decisions, leading to reduced customer engagement and conversion potential.
criticalMany descriptions contain identical placeholder images (e.g., 'wp-image-6620') linked to product tags, which detracts significantly from professionalism and user experience.
warningA large number of product descriptions reuse templated phrases and structures across similar items, leading to duplicate content and a lack of unique selling points for individual products, diminishing both user engagement and SEO effectiveness.
criticalCompetitors were identified from the provided list and validated through Google searches to confirm their product categories and operational market (Tunisia). Websites were then visited to estimate catalog quality metrics based on visual inspection of product pages, descriptions, and overall site presentation. Metrics are qualitative estimates reflecting content quality, imagery, and brand alignment.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (90%)
Weak titles (95%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
Weak image coverage reduces trust and makes products harder to evaluate.
Weak titles hurt search visibility and make products harder to understand at a glance.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Clearer product names that are easier to scan, search, and compare.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Enriched product descriptions increase PDP conversion rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
8 products to fix. Dondo runs it in 1 minutes.