01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$24.1M/mo·9 products
×Macy's
Live audit · Jul 17, 2026www.macys.com28 products · 28 sampledUnknown
Macy's,
you're leaving $571.3M
on the table every year.
We audited 28 of your 28 products. Your catalog scores 58/100 — top e-commerce brands hit 92. That gap is worth $47.6M/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
58/100
Sales at risk
$47.6M/mo
$571.3M/yr if unaddressed
Products to fix
14 of 28
50% of catalog needs work
Time to fix
2d → 1m
Manual vs Dondo
45th percentile of 1,151 audited stores
The verdict
“This catalog's current state indicates significant deficiencies in core content areas, placing it well below the standard set by top e-commerce performers. Immediate and strategic improvements are essential to meet competitive benchmarks.”
Manual
9.6h/mo
$432/mo
@ $45/hr · 9.6h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets$24.1M/mo
Improve catalog SEO fields$12.5M/mo
Rewrite weak product titles$12.5M/mo
Conservative
$19.0M/mo
Moderate
$47.6M/mo
Aggressive
$75.0M/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $500.0M based on reported annual revenue of ~$25.3B USD FY2023.
Formula: Sampled 28 of 28 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Eleanor.
She's 50-60% of revenue of your revenue — and your product pages aren't answering her questions.
A driven marketing professional in her late 30s, Eleanor values quality and style in her wardrobe and home. She looks for versatile pieces that can transition from work to social events and appreciates brands that align with her values. She often shops for herself and her family, seeking both established brands and good value.
Eleanor Vance
She walks in already thinking:
Concerns about inconsistent sizing, especially for modern styles.
Perception that some women's fashion items feel dated or not current with trends.
Difficulty discerning product quality or unique features from online listings without sufficient detail.
What she's trying to do:
Curate a versatile and stylish wardrobe that reflects her professional and personal life.
Find high-quality, functional home items that elevate her living space.
Efficiently discover products that offer good value without compromising on style or ethical considerations.
What pushes her to buy:
Seasonal wardrobe updates or special occasion needs (e.g., work events, family gatherings).
Access to competitive promotions and loyalty program benefits.
Seeking a wide selection of trusted brands and home goods in one convenient place.
Inadequate Visuals and Descriptive Detail Hinder Informed Purchasing Decisions.
Eleanor relies on clear images and comprehensive descriptions to assess product style, quality, and fit. The catalog's very low image count and poor description quality directly obstruct her ability to evaluate if clothing items are truly modern or if home goods meet her standards. Generic titles further complicate her search for specific, unique items, leading to doubts about perceived value and relevance. This forces her to rely more heavily on in-store visits, undermining Macy's omnichannel convenience.
02 · 02 — Voice
Your brand voice, scored.
Accessible EleganceCommunicates fashion and quality that is attainable, not exclusive. It speaks to the mid-tier market with refined language that is easy to understand, reflecting broad appeal and affordability for the career-oriented woman and beyond.
Celebratory & InspiringEvokes joy and significance around life's moments, from everyday style to major celebrations. The language is uplifting and encourages self-expression, aligning with their mission to help customers 'celebrate special moments'.
Seamlessly InnovativeHighlights their omnichannel approach and technological advancements without being overly technical. The voice should convey convenience, efficiency, and forward-thinking solutions like BOPIS, making shopping effortless and modern.
Community & Purpose-DrivenReflects their 'family-oriented' brand personality and 'Mission Every One' social purpose. The voice conveys a sense of belonging and responsibility, connecting with customers on a deeper, values-based level beyond just commerce.
Best of your brand
At Macy's, we believe every day is an opportunity to express your unique style and celebrate the moments that matter most. From the perfect outfit for that big presentation to a cozy home refresh, our curated collections and seamless online-to-store services are designed to inspire joy and make life's celebrations, big or small, effortlessly yours. Join our community – where style meets purpose, every day.
Macy's Brand Statement (Hypothetical)
Your product pages
Macy's current product descriptions likely focus on features (fabric, color, cut) and utility, often failing to infuse the brand's 'celebratory,' 'family-oriented,' and 'innovative' personality
Generic Descriptions, Missed Connection
Macy's current product descriptions likely focus on features (fabric, color, cut) and utility, often failing to infuse the brand's 'celebratory,' 'family-oriented,' and 'innovative' personality. They may lack the evocative language needed to inspire customers to 'express unique style' or 'celebrate special moments.' Furthermore, generic descriptions do not proactively address common customer complaints, such as the perception of clothing being 'dated' or inconsistent sizing, particularly for younger demographics. To align with the intended voice, descriptions should highlight how products enable 'special moments,' articulate style inspiration, subtly reinforce omnichannel convenience, and potentially offer more specific fit guidance to build confidence and counteract negative perceptions, especially when targeting Gen Z.
To help customers express their unique style and celebrate special moments wherever and however they shop, with a social purpose platform called "Mission Every One" aimed at creating a more equitable and sustainable future.
~$25.3B USD FY2023
Revenue
~94,189
Team
Primary buyers are women aged 30-55 with household incomes of $75k-$150k, highly educated and career-oriented. The brand is also actively pursuing Gen Z, Young Millennials, Multicultural Consumers, and retaining Silver Spenders (60+).
Customers
Key differentiators
Broad selection of affordable fashion, home goods, and accessories.Frequent promotions.Wide range of national brands alongside in-house private labels (e.g., I.N.C., Charter Club, Alfani, On 34th).Strong omnichannel strategy leveraging physical stores as fulfillment hubs for services like BOPIS (Buy Online, Pick Up In Store) and ship-from-store.Iconic brand recognition, including the Herald Square flagship store and the Macy's Thanksgiving Day Parade.Loyalty program (Star Rewards) with over 30 million members, responsible for 70% of transactions.
Tech stack
Salesforce Commerce CloudSalesforce Marketing CloudAkamaiGoogle AnalyticsTealiumNew RelicOptimizelyAdobe Experience ManagerCloudflareEnsightenQuantcastAdobe Dynamic Tag ManagementMirakl (for digital marketplace)AlixPartners (for digital marketplace)Adobe Analytics (implied by broader Adobe Experience Cloud usage)
1.4/5
Trustpilot (2,400+)
3.7/5
Google (100,000+)
Common complaints
- Sizing can be inconsistent, particularly in the juniors section where many items are cropped.
- Much of the women's clothing is perceived as dated.
- Struggles to attract younger generations (Gen Z) with only about 6% of shoppers being Gen Z.
Social presence
281.3K
tiktok
1.7M
twitter
260K
youtube
15M
facebook
Between $3.33M - $33.33M USD (based on quarterly estimate of $10M - $100M USD)
Ad spend/mo
Digital advertising (including social platforms, retail media networks), Print media (magazines), Television, Radio ads, Store catalogs, Amex Ads (targeted digital advertising leveraging first-party data)
Ad channels
02 · 03 — Proof
Same product, rewritten for Eleanor.
Computer Glasses
Today
Computer Glasses
<p><strong>Specifications:</strong></p>
<ul>
<li>Weight: 18 grams</li>
<li>Measurements: 1.4 x 5.5 x 5.6 inches</li>
</ul>
<p><strong>Includes:</strong></p>
<ul>
<li>Microfiber</li>
<li>Pouch</li>
</ul>
After · Dondo
Modern Blue Light Blocking Glasses: Anti-Glare & Lightweight Comfort
Elevate your daily screen time with our chic blue light blocking glasses, designed to protect your eyes and enhance your focus during long hours. These stylish computer glasses blend accessible elegance with seamless innovation to support your digital well-being, helping you celebrate every productive moment without strain. Feel confident and comfortable, whether you're tackling spreadsheets or catching up on your favorite show. Embrace clearer vision and reduced eye fatigue, making every interaction with your screen a little brighter.
• Blue Light Filtering Lenses: Reduce digital eye strain and improve sleep quality by blocking harmful light.
• Lightweight 18g Frame: Provides all-day comfort without pressure, perfect for extended screen sessions.
• Anti-Glare Coating: Minimizes reflections and enhances visual clarity for sharper, more focused viewing.
• Stylish, Versatile Design: Seamlessly transitions from your home office to evening relaxation, complementing any look.
• Includes Microfiber Cloth & Pouch: Keeps your eyewear pristine and protected, always ready when you are.
Discover accessible elegance and celebrate everyday comfort with Macy's, where quality meets convenience for your modern lifestyle. Enjoy seamless shopping and easy returns.
Gold cross earrings
Today
Gold cross earrings
<ul>
<li>14k Gold Cross Earrings - The Perfect Complement to Any Outfit! ✨<br>Elegant Cross Shape Design<br>Crafted from Solid Sterling Silver<br>14k Gold Finish<br>Hypoallergenic<br>Exquisite Shine</li>
</ul>
After · Dondo
Elegant 14K Gold Plated Cross Earrings | Sterling Silver | Hypoallergenic
Embrace accessible elegance with our exquisite 14K Gold Plated Cross Earrings, a timeless symbol of faith and style perfect for celebrating every moment. Designed for the discerning woman like Eleanor, who values both quality and comfort, these earrings offer a sophisticated touch without compromise. They seamlessly blend classic charm with modern wearability, ensuring you can express your unique style every day or for special occasions, without any irritation concerns.
• 14K Gold Plated Finish: Offers luxurious shine and lasting beauty at an accessible price point, for enduring appeal.
• Solid Sterling Silver Base: Ensures durability and a premium feel, designed for comfortable everyday wear.
• Hypoallergenic Design: Gentle on sensitive skin, providing comfortable wear without irritation, a core quality concern.
• Elegant Cross Shape: A versatile and meaningful accessory, ideal for both daily wear and special occasions.
• Exquisite Shine & Craftsmanship: Reflects Macy's commitment to quality pieces that inspire confidence and joy.
Discover your next cherished piece with Macy's, where we blend classic style with modern comfort for every woman. Shop with confidence, backed by our commitment to quality.
High neck blouse
Today
High neck blouse
<p>France blue blouse with high neck. Fitted and draped design at the neck for an elegant and sophisticated look.</p>
<p>Type: knitted blouse with drape<br>Neckline: high neck<br>Sleeve: sleeveless<br>Fabric: jersey<br>Style: casual</p>
<!---->
After · Dondo
Women's Draped High Neck Blouse | Sleeveless Jersey Knit for Work & Beyond
Unveil effortless sophistication with our Draped High Neck Blouse, a versatile staple designed to seamlessly elevate your look from important meetings to evening engagements. This piece celebrates your unique style, offering accessible elegance and modern comfort that empowers you throughout your day. Eleanor will appreciate the thoughtful design that addresses potential concerns about dated styles and inconsistent sizing, ensuring a flattering fit and timeless appeal for any occasion.
• Elegant Draped High Neckline: Creates a polished, sophisticated silhouette that flatters and inspires confidence.
• Soft Jersey Knit Fabric: Offers exceptional comfort and a smooth, luxurious feel for all-day wear, addressing quality concerns.
• Sleeveless Design: Perfect for layering under blazers or wearing solo, adapting effortlessly to any season or occasion.
• Fitted & Flattering Cut: Ensures a contemporary fit that moves with you, promoting confidence in every setting and addressing sizing consistency.
• 'France Blue' Hue: A sophisticated, rich shade that adds a distinctive pop of color to your wardrobe, a perfect seasonal update.
At Macy's, we believe in celebrating your unique style with pieces that empower and inspire. Explore our curated fashion collections and experience the joy of versatile elegance.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Very low image count for many products.
+$17.6M/moMany products suffer from a very low image count (1-2 images), significantly reducing visual appeal and customer confidence.
critical02
Poor quality and structure of product descriptions.
+$15.9M/moA notable number of product descriptions are either very short, consist solely of basic bullet points, or contain empty HTML description divs, indicating poor content structure and lack of detailed information.
critical03
Generic and poorly formatted product titles.
+$14.1M/moSeveral product titles are generic, lack specific keywords, or use poor formatting (e.g., lists of components, emojis), hindering search engine optimization and user clarity.
critical03 · 03 — Benchmark
How you stack up.
macys.com (You)
58
Nordstrom
75
J.C. Penney
55
Kohl's
52
BrandDesc wordsLifestyle %Materials %Voice %
macys.com (You)73w68%64%100%
Nordstrom120w65%80%85%
J.C. Penney90w45%70%70%
Kohl's80w55%75%75%
Competitors were identified from the provided list of known competitors, filtering for those operating in the U.S. and offering a broad department store product range similar to Macy's, excluding marketplaces and single-category retailers. Catalog quality metrics were estimated based on general web presence, product page structure, and public perception gleaned from search results, as precise data is not publicly available.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (50%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$7.95
Min
$121
Avg
$91.95
Median
$799.95
Max
12%
Budget
5%
Mid-range
11%
Premium
Coverage
100%
Has description
536
Avg desc length
100%
Has images
2.3
Avg imgs/product
100%
Compare-at
18%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 18% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$12.5M/mo·14 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$12.5M/mo·14 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 9 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.2h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 2.1h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 1.8h · Dondo: 1m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 16 to 68 characters.The improved sample description went from 18 to 179 words.Very low image count for many products. is tied to an estimated $47.6M/month.Generic Descriptions, Missed Connection
Recap · what's at stake
You're losing $47.6M every month this stays as-is.
14 products to fix. Dondo runs it in 1 minutes.