01
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$10.0M/mo·1 products
×LivOn Labs
Live audit · Jul 17, 2026www.livonlabs.com5 products · 5 sampledShopify
LivOn Labs,
you're leaving $178.8M
on the table every year.
We audited 5 of your 5 products. Your catalog scores 61/100 — top General E-commerce brands hit 75. That gap is worth $14.9M/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
61/100
Sales at risk
$14.9M/mo
$178.8M/yr if unaddressed
Products to fix
1 of 5
20% of catalog needs work
Time to fix
1d → 1m
Manual vs Dondo
54th percentile of 1,352 audited stores
The verdict
“Your current catalog score of 57.5 falls within the average range for General E-commerce (50-60). By addressing critical issues, LivOn Labs has the potential to significantly improve its catalog performance and move into the top-tier of e-commerce businesses, achieving scores similar to top performers at 75+.”
Manual
1h/mo
$45/mo
@ $45/hr · 1h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add missing product descriptions$10.0M/mo
Improve catalog SEO fields$5.0M/mo
Conservative
$3.4M/mo
Moderate
$14.9M/mo
Aggressive
$68.3M/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $500.0M based on reported annual revenue of ~$203,427+ USD (BuiltWith estimate).
Formula: Sampled 5 of 5 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Eleanor.
She's 65-75% of revenue of your revenue — and your product pages aren't answering her questions.
Eleanor is a health-conscious professional in her late 40s who prioritizes long-term well-being and active living. She is proactive about her health, often researching the latest advancements in nutrition and supplements. Having experienced general fatigue and wanting to optimize her immune system, she seeks high-quality, scientifically-backed solutions that offer superior absorption. She is willing to invest in premium products if they deliver tangible results and align with her values of transparency and clean ingredients.
Eleanor Vance
She walks in already thinking:
The unpleasant taste of products, often described as causing a gag reflex.
The perception of products being expensive or pricey, questioning the value for money.
Concerns about specific products not providing the expected benefits for particular health conditions.
What she's trying to do:
Improve overall energy levels and combat fatigue to maintain an active, fulfilling lifestyle.
Strengthen my immune system and prevent illness, especially during demanding periods or seasonal changes.
Ensure optimal nutrient absorption to maximize the benefits of supplements and support long-term cellular health and vitality.
What pushes her to buy:
Seeking highly effective solutions for enhanced nutrient absorption due to general health concerns or specific goals (e.g., immune support, energy).
A desire for scientifically-backed supplements using advanced technology like liposomal encapsulation, valuing innovation and proven efficacy.
Prioritizing clean ingredients, transparency, and a brand committed to quality and rigorous testing in their health purchases.
Inconsistent product information and lack of detailed descriptions hinder informed purchasing decisions.
The critical absence of a product description for 'Lypo-Spheric® Glutathione' is a major barrier for a research-oriented buyer like Eleanor, who relies on detailed information about benefits, science, and ingredients. Additionally, titles across the catalog could be more benefit-oriented to immediately convey value, and descriptions could better translate scientific features into relatable outcomes while also proactively addressing common concerns such as taste.
02 · 02 — Voice
Your brand voice, scored.
Scientific AuthorityLeveraging pioneering innovation, rigorous R&D (2 years per formula), patented liposomal technology, and meticulous testing to establish a credible, evidence-based foundation for all claims.
Uncompromising QualityCommunicating dedication to clean, non-GMO, sugar-free, and additive-free ingredients, Identity-Preserved sourcing, and single-dose packaging, emphasizing superior product integrity and safety over cost or sensory appeal.
Transformative EfficacyFocusing on the tangible, superior health improvements and cellular-level absorption enabled by their unique technology, articulating how their products deliver unparalleled results for vitality and well-being.
Transparent IntegrityBeing open and honest about product development, ingredients, and the family-driven commitment to customer satisfaction, fostering trust through clear communication and a 100% lifetime guarantee.
Best of your brand
Our mission is to empower optimal health by making truly superior nutrient absorption accessible. We don't compromise on the science, the purity of our ingredients, or the rigorous testing required to ensure every Lypo-Spheric® product delivers unparalleled cellular efficacy. While the taste may be distinctive, the transformative results for your well-being are what truly define us.
LivOn Labs Brand Messaging Example
Your product pages
LivOn Labs' current product descriptions might fail to fully articulate the unique scientific superiority and transformative efficacy of their liposomal technology in a compelling, authoritative manner
Understating Efficacy, Overlooking Sensory Trade-Offs
LivOn Labs' current product descriptions might fail to fully articulate the unique scientific superiority and transformative efficacy of their liposomal technology in a compelling, authoritative manner. Crucially, they likely don't proactively address the common customer complaint regarding taste, missing an opportunity to frame it as a minor trade-off for unparalleled cellular absorption and proven health benefits. Descriptions should proactively pivot from the taste experience to the profound, evidence-backed impact on wellness.
To heal the world by making nutrient absorption accessible to everyone.
~$203,427+ USD (BuiltWith estimate)
Revenue
7+
Team
Not explicitly aggregated, but includes followers across YouTube, Instagram, Facebook, TikTok, Twitter, and LinkedIn.
Social presence
Individuals seeking enhanced nutrient absorption, those facing health challenges (e.g., heart failure, cancer recovery), athletes, plant-based diet followers, health-conscious individuals, and those prioritizing mental health and skin health. LivOn Labs products are used by more than a million people worldwide.
Customers
Key differentiators
Pioneered liposomal encapsulation technology (LET) for dietary supplements.Patented Lypo-Spheric® technique ensures maximized nutrient absorption at the cellular level.Rigorous research and development (at least two years per formula).In-house and third-party testing for active ingredient content, microbiological agents, and contaminants.Commitment to clean ingredients: non-GMO, sugar-free, gluten-free, no artificial flavors, colors, or fillers, and largely vegan-friendly.Utilizes Identity-Preserved soybeans for lecithin, ensuring quality phospholipids.Single-dose packaging protects product from oxidation, maintaining integrity.Products designed to work effectively, not just taste or look good.
Values
Quality and efficacy through pioneering liposomal encapsulation technology.Commitment to scientific advancement and rigorous research & development (2 years per formula).Transparency and clean ingredients (Non-GMO, sugar-free, gluten-free, no artificial flavors/colors, dairy-free, vegan-friendly where possible).Family-owned and female-led business principles.Customer satisfaction with a 100% Lifetime Satisfaction Guarantee.
Tech stack
osCommerce (eCommerce Platform)
/5
Trustpilot ()
/5
Google ()
What customers love
- Reported 'miraculous' health improvements and vital recovery.
- Highly effective for immune system support and preventing illness.
- Provides increased energy and overall well-being.
Common complaints
- The taste is often described as unpleasant or causing a gag reflex.
- Products can be perceived as expensive or pricey.
- Some users reported issues with refrigeration instructions for shipping.
Social presence
null
tiktok
null
twitter
7.9K
youtube
null
facebook
null
Ad spend/mo
02 · 03 — Proof
Same product, rewritten for Eleanor.
Lypo-Spheric® Glutathione — LivOn Laboratories™
Today
Lypo-Spheric® Glutathione — LivOn Laboratories™
No description.
After · Dondo
Liposomal Glutathione Supplement: LivOn Labs Lypo-Spheric® Cellular Antioxidant
Experience the gold standard in cellular defense with LivOn Labs Lypo-Spheric® Glutathione, precisely engineered for unmatched cellular absorption and comprehensive detoxification.
- Patented Lypo-Spheric® Delivery: Ensures glutathione bypasses digestion, reaching cells intact for superior antioxidant action and detox support, offering true value for your health investment.
- Master Antioxidant Power: Potently combats oxidative stress and aids natural detoxification pathways, vital for robust immune function and sustained vitality.
- Uncompromising Purity: Non-GMO, sugar-free, gluten-free ingredients, rigorously tested. Invest in clean, effective cellular support you can trust.
LivOn Labs guarantees scientific integrity and transformative efficacy; trust our pioneering liposomal technology for unparalleled cellular well-being.
Lypo-Spheric® R-Alpha Lipoic Acid — LivOn Laboratories™
Today
Lypo-Spheric® R-Alpha Lipoic Acid — LivOn Laboratories™
Why you need it METABOLIZER+ So powerful it needs a prescription in some countries, Lypo-Spheric® R-Alpha Lipoic Acid supports metabolism and the health of every cell. SUPPORTS: Normal blood sugar* Healthy insulin sensitivity* Nerve health* Universal antioxidant activity* Healthy cholesterol maintenance* Exercise tolerance* Circulation* Blood cell health* Cell membrane fortification* Neurotransmitter production* How to take it As a dietary supplement, take one packet 1 to 2 times per day or as directed by a healthcare practitioner. Tear packet at notches. Squeeze the entire contents of packet into 1–3 oz. of a cool beverage. Swallow in one gulp like a shot. Do not blend, freeze, or expose to heat. Store at room temperature. If you open a packet and do not consume all of it, place the packet in an airtight bag or plastic wrap and refrigerate up to 24 hours. What’s in it R-Lipoic Acid Sodium Salt, Essential Phospholipids, Phosphatidylcholine, Deionized Water, Ethanol, Natural Flavors, Xanthan Gum, Citric Acid
After · Dondo
Liposomal R-Alpha Lipoic Acid: LivOn Labs Lypo-Spheric® for Cellular Metabolism
Ignite cellular energy and optimize metabolism with LivOn Labs Lypo-Spheric® R-Alpha Lipoic Acid, for superior absorption and systemic antioxidant support.
- Lypo-Spheric® Delivery: Ensures R-ALA reaches cells directly, maximizing impact on glucose metabolism, insulin sensitivity, and nerve health.
- Universal Antioxidant: Regenerates other antioxidants, offering robust protection against oxidative stress and promoting healthy cellular aging.
- Optimized Energy: Supports mitochondrial energy production, boosting exercise tolerance and sustained daily vitality.
- Uncompromising Purity: Non-GMO, gluten-free, rigorously tested. Invest in truly effective, clean cellular nutrition.
LivOn Labs guarantees scientific integrity and transformative efficacy. Trust our pioneering liposomal technology for your optimal health.
Lypo-Spheric® B Complex Plus — LivOn Laboratories™
Today
Lypo-Spheric® B Complex Plus — LivOn Laboratories™
Why you need it CELLULAR ENERGY+ By delivering vitamins and minerals in our cell-strengthening goo, Lypo-Spheric® B Complex Plus helps everyone in their quests for sustained daily energy. SUPPORTS: Metabolism* Normal blood sugar* Cognitive function* Mood regulation* Healthy cholesterol maintenance* Exercise tolerance* Circulation* Liver health* Blood cell health* Cell membrane fortification* Neurotransmitter production* How to take it As a dietary supplement, take one packet 1 to 2 times per day or as directed by a healthcare practitioner. Tear packet at notches. Squeeze the entire contents of packet into 1–3 oz. of a cool beverage. Swallow in one gulp like a shot. Do not blend, freeze, or expose to heat. Store at room temperature. If you open a packet and do not consume all of it, place the packet in an airtight bag or plastic wrap and refrigerate up to 24 hours. What’s in it Benfotiamine (Vitamin B1), Riboflavin (Vitamin B2), Niacin (as Niacinamide), Vitamin B6 (as Pyridoxine HCI), Folate (as methyltetrahydrofolic acid Quatrefolic®), Vitamin B12 (as Methylcobalamin and Cyanocobalamin), Biotin, Pantothenic Acid (as d-Calcium Pantothenate), Choline, Zinc (as Zinc glycinate chelate), Selenium (as Selenomethionine), Boron, Vanadium, Chromium (as Chromium picolinate), Cinnamon Bark Extract, Stevia Leaf Extract, Essential Phospholipids (from soy lecithin), Phosphatidycholine
After · Dondo
Liposomal B Complex Plus: LivOn Labs Lypo-Spheric® for Cellular Energy & Cognitive Support
Power your day with sustained vitality and mental clarity with LivOn Labs Lypo-Spheric® B Complex Plus, for unmatched cellular absorption of essential B vitamins.
- Lypo-Spheric® Technology: Delivers a full spectrum of B vitamins and minerals directly to cells, ensuring superior bioavailability for maximum efficacy.
- Sustained Energy & Metabolism: Supports efficient cellular energy production, healthy metabolism, and glucose utilization, combating fatigue for vibrant daily performance.
- Enhanced Cognitive Function: Aids neurotransmitter production and nerve health, supporting mood, mental focus, and overall cognitive well-being.
- Purity & Efficacy Guaranteed: Non-GMO, sugar-free, rigorously tested. Invest in clean, potent cellular nutrition that delivers transformative benefits.
LivOn Labs guarantees scientific integrity and transformative efficacy. Trust our pioneering liposomal solution for unparalleled health and vitality.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles could be slightly more descriptive and keyword-rich to capture a wider range of search queries.
- Titles primarily state the product name without highlighting a key benefit or use case.
Recommendations
- Consider enriching your titles by incorporating a primary benefit or a key target outcome (e.g., 'Lypo-Spheric® Glutathione for Cellular Detox & Immune Support').
Issues
- The product 'Lypo-Spheric® Glutathione — LivOn Laboratories™' is completely missing its product description.
- Existing descriptions are long but may lack optimal use of bullet points, clear readability for complex scientific concepts, and persuasive copywriting.
Recommendations
- Immediately add a comprehensive and compelling description for 'Lypo-Spheric® Glutathione — LivOn Laboratories™' detailing benefits, science, and usage.
- For all descriptions, ensure a clear, scannable structure using headings, subheadings, and bullet points.
- Focus on translating scientific features into clear, relatable benefits for your target demographic.
Issues
- Common areas for improvement include ensuring a diverse range of image types: pure white background hero shots, lifestyle shots depicting benefits, close-ups of product details, and informative infographics.
Recommendations
- Review current image sets to confirm inclusion of a clear primary image, lifestyle shots, detailed shots of packaging/sachets, and educational graphics.
- Consider adding visuals that address common customer concerns, such as how to consume the product.
Issues
- Lack of promotional urgency: No 'compare-at' or sale prices are displayed.
- No bundling or multi-pack options are visible.
- Absence of urgency signals like limited-time offers, stock scarcity indicators, or promotional badges.
Recommendations
- Implement strategic promotional pricing by offering discounts on subscriptions, bulk purchases, or limited-time sales, clearly displayed as 'was/now' prices.
- Introduce product bundles or multi-packs (e.g., 'Detox & Energy Duo') at a slight discount.
- Explore prominent display of subscription options with a clear discount benefit on product pages.
Issues
- Generic categorization: All products assigned to 'Category: A', providing no hierarchical structure.
- Missing product tags: Complete absence of tags means missing crucial internal navigation and faceted search capabilities.
- Incomplete product data: Missing description for 'Lypo-Spheric® Glutathione' contributes to structural incompleteness.
Recommendations
- Develop and implement a logical, customer-centric category hierarchy (e.g., 'Immune Support', 'Energy & Vitality').
- Create a robust tagging strategy (5-10 specific tags per product for nutrient type, health benefit, dietary consideration, brand differentiators).
- Ensure all critical product fields, including descriptions, are consistently populated across your entire catalog.
Issues
- Missing description for 'Lypo-Spheric® Glutathione — LivOn Laboratories™' is a major SEO blocker.
- Titles are under-optimized; could be more keyword-rich with benefits.
- Lack of product tags misses opportunities for internal linking and contextual keyword relevance.
- Unknown image alt text, which impacts image search visibility and accessibility.
Recommendations
- Priority: Add a detailed, keyword-rich product description for 'Lypo-Spheric® Glutathione', integrating relevant search terms.
- Enhance existing product titles to include 1-2 primary benefit keywords.
- Implement a comprehensive tagging strategy to improve internal SEO.
- Ensure all product images have descriptive alt text.
03 · 01b — Issues
Top issues, ranked by cost.
01
Missing product description for Lypo-Spheric® Glutathione
+$5.2M/moYou're losing 30-40% of potential sales on 'Lypo-Spheric® Glutathione — LivOn Laboratories™' because it has no product description, making it uninformative for customers and practically invisible to search engines.
critical02
Lack of promotional pricing and bundling strategies
+$3.7M/moYou're losing 15-25% in Average Order Value and 5-10% in conversion rates across your store because you lack promotional pricing strategies (e.g., "compare-at" prices) and product bundles/multi-packs.
critical03
Poor catalog structure with generic categorization and missing tags
+$2.7M/moYou're losing 15-25% of potential conversions due to a poor catalog structure, as customers cannot effectively browse or filter products by specific health needs or benefits because all products are in 'Category: A' and lack tags.
critical04
Under-optimized SEO due to missing content and tags
+$1.9M/moYou're losing 20-30% of potential organic search traffic because of under-optimized titles, missing product tags, and critically, a missing product description for 'Lypo-Spheric® Glutathione,' making it hard for potential customers to find your products via search engines.
critical05
Functional but not fully optimized product titles
+$1.3M/moYou're losing 5-10% in click-through rates from search results and internal site searches because your product titles are functional but not fully optimized to highlight key benefits or target outcomes, making them less compelling in search listings.
warning03 · 03 — Benchmark
How you stack up.
livonlabs.com (You)
61
Altrient
85
Quicksilver Scientific
90
CYMBIOTIKA
92
BrandDesc wordsLifestyle %Materials %Voice %
livonlabs.com (You)165w100%20%90%
Altrient200w30%80%90%
Quicksilver Scientific250w40%90%95%
CYMBIOTIKA180w60%85%80%
Competitors were identified from the provided list of 'Known competitors' and validated through Google searches to confirm their direct product category (liposomal dietary supplements) and market (USA). Websites were then visited to estimate catalog quality metrics based on product descriptions, imagery, and overall brand presentation.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (80%)
Category distribution
Price analysis
$42.95
Min
$65
Avg
$68.95
Median
$86.95
Max
0%
Budget
5%
Mid-range
0%
Premium
Coverage
80%
Has description
1071
Avg desc length
100%
Has images
6.8
Avg imgs/product
0%
Compare-at
60%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
51
Perf
83
A11y
85
SEO
23.7 s
LCP
8.4 s
FCP
0
CLS
260 ms
TBT
Product page
7
Perf
87
A11y
85
SEO
11.8 s
LCP
Mobile issues
- Product page mobile performance is 7/100 — shoppers abandon slow PDPs
- Product pages are 44 points slower than homepage — indicates heavy PDP content
Missing fields
BreadcrumbList schema
Sample pages
Recommendations
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
186
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
250
Low est.
500
Mid est.
1,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$5.0M/mo·1 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add missing product descriptions with AI Description Writer.
Day 2Day 2: Apply the same fix to 1 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Add descriptions to 1 products missing them entirely
- Add compare-at prices to 5 high-traffic products
Week 1Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 0.8h · Dondo: 1m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 0.3h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Missing product description for 'Lypo-Spheric® Glutathione' and overall SEO improvement.
Use the AI Description Writer to immediately generate a comprehensive, benefit-driven, and SEO-rich description for 'Lypo-Spheric® Glutathione — LivOn Laboratories™.' This will ensure your product is found by search engines and provides essential information to convert interested customers.
+30-40% conversion rate for 'Lypo-Spheric® Glutathione', +10-15% organic search traffic for this product.·AI Description Writer
02
Poor catalog structure, missing categories and tags, and overall SEO optimization.
Utilize the Listing Optimizer to implement a robust catalog structure, including defining logical categories and assigning them to products, generating and applying relevant product tags, and optimizing meta tags and URLs.
+10-20% conversion rate from improved navigability, +15-25% organic search traffic from better indexing and keyword targeting.·Listing Optimizer
03
Lack of promotional pricing, bundling, and urgency signals.
Leverage Competitor Analysis to understand pricing strategies of top competitors and use Performance Monitor to track the impact of implementing strategic 'compare-at' pricing and new product bundles.
+10-20% conversion rate, +15-25% Average Order Value.·Competitor Analysis & Performance Monitor
04
Under-optimized product titles not highlighting benefits effectively.
Employ the AI Title Generator to refine your existing product titles, suggesting keyword-rich and benefit-oriented alternatives while maintaining brand consistency.
+5-10% click-through rate from search results, leading to increased traffic and conversions.·AI Title Generator
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Lypo-Spheric® Glutathione — LivOn Laboratories™
30
+$1.8M
Listing Optimizer
Dondo-style rewrite improved the sample title from 47 to 79 characters.The improved sample description went from 0 to 102 words.Missing product description for Lypo-Spheric® Glutathione is tied to an estimated $14.9M/month.Understating Efficacy, Overlooking Sensory Trade-Offs
Recap · what's at stake
You're losing $14.9M every month this stays as-is.
1 products to fix. Dondo runs it in 1 minutes.