01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$5.0K/mo·80 products
×Liam and Company
Live audit · May 24, 2026liamandcompany.com500 products · 10 sampledShopify
Liam and Company,
you're leaving $149.0K
on the table every year.
We audited 10 of your 500 products. Your catalog scores 70/100 — top Mass-market fashion brands hit 80. That gap is worth $12.4K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
70/100
Sales at risk
$12.4K/mo
$149.0K/yr if unaddressed
Products to fix
80 of 500
16% of catalog needs work
Time to fix
6d → 1m
Manual vs Dondo
70th percentile of 276 audited stores
The verdict
“You are currently performing at the industry average. However, for a brand doing $5M+, being average means you are leaving six figures on the table every year. Moving to an 80+ score will significantly improve your ROAS.”
Manual
43.3h/mo
$1.9K/mo
@ $45/hr · 43.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$5.0K/mo
Rewrite weak product titles$4.4K/mo
Add complete product image sets$1.9K/mo
Add missing product descriptions$1.3K/mo
Conservative
$5.0K/mo
Moderate
$12.4K/mo
Aggressive
$29.9K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $625.0K based on reported annual revenue of ~$5M - $10M USD FY2023 (estimated).
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 65-75% of revenue of your revenue — and your product pages aren't answering her questions.
A 34-year-old mother of two living in the suburbs who balances a part-time remote job with a busy family schedule. She values looking 'put together' but lacks the time to curate outfits from scratch. She relies on Liam and Company for 'mom fashion' that feels like a boutique find without the high-end price tag, prioritizing comfort and inclusive sizing.
Sarah the Suburban Stylist
She walks in already thinking:
The 'Store Credit Only' return policy makes me hesitant to try new styles or sizes since I can't get my money back.
The presence of '| DROPSHIP' in product titles makes me worry about long shipping times or potential quality inconsistencies.
Concerns about fabric thickness and durability, especially for lower-priced knit tops and basics.
What she's trying to do:
Eliminate decision fatigue by purchasing pre-coordinated 'Microfiber Sets' or 'Pant Sets' for a ready-to-wear look.
Transition seamlessly from school drop-offs to professional 'At the Office' Zoom calls using versatile blouses and cardigans.
Maintain a trendy wardrobe on a budget by finding affordable alternatives to high-end boutique patterns like leopard print and boho crochet.
What pushes her to buy:
Flash sales and seasonal promotions like '40% OFF Memorial Weekend' or 'Under $40' categories.
Restock notifications for popular basics or 'Monthly Favorites' that signal a proven, reliable fit.
Inclusive sizing (S-3XL) availability that ensures she can find her fit regardless of the item category.
Technical Friction and Missing Lifestyle Styling
The catalog fails Sarah by including internal jargon like 'DROPSHIP' and 'Size XL' in titles, which creates buyer's remorse before the purchase is even made. For a customer who is already wary of the 'store credit only' return policy, these labels signal a risky transaction. Additionally, while Sarah seeks 'easy solutions,' the lack of 'Complete the Look' cross-sells in descriptions forces her to navigate back and forth to build an outfit, increasing the likelihood of cart abandonment.
02 · 02 — Voice
Your brand voice, scored.
Relatable ConfidenceEmpowering women through approachable, stylish clothing that fits a busy lifestyle and diverse body types.
Effortless VersatilityCurating pieces that transition seamlessly from daily errands to special occasions with minimal styling effort.
Accessible TrendsMaking high-fashion boutique aesthetics available and affordable for the everyday modern woman.
Supportive CommunityMaintaining a warm, best-friend persona that prioritizes customer comfort and provides a welcoming shopping experience.
Best of your brand
✨ Trendy, playful, and effortlessly cool — the Eirlys Checkered Halter Tank Top is the perfect statement piece for warm-weather styling.
Product Catalog - Eirlys Checkered Halter Tank Top
Your product pages
While the core brand personality is friendly and curated, the catalog copy suffers from structural 'dropship' disclaimers (e
Mechanical Disruption of the 'Best Friend' Vibe
While the core brand personality is friendly and curated, the catalog copy suffers from structural 'dropship' disclaimers (e.g., 'What is DROPSHIP, and how does it work?') appearing at the start of product descriptions. This technical, logistical language clashes with the 'curated boutique' mission and the 'best friend' voice. Furthermore, some descriptions are overly brief and miss the chance to explain how specific items serve the 'busy mom' demographic, such as mentioning washability or multi-functional styling for real-world scenarios.
To provide women with stylish, comfortable, and affordable clothing that makes them feel confident in their daily lives.
~$5M - $10M USD FY2023 (estimated)
Revenue
~11-50
Team
~150,000+
Social presence
Primarily US-based women seeking affordable, trendy boutique fashion
Customers
Key differentiators
Focus on 'curated' boutique looks at lower price pointsStrong emphasis on basic essentials mixed with seasonal trendsInclusive sizing (often offering S-3XL)
Values
AffordabilityBody PositivityConfidenceCommunityQuality
Tech stack
Shopify PlusKlaviyoGoogle AnalyticsPostscript (SMS)RechargeYotpo
4.1/5
Trustpilot (25)
4.6/5
Google (~200)
What customers love
- Extremely fast shipping
- Comfortable fabrics
- True-to-size fit for many items
Common complaints
- Returns are for store credit only (often cited)
- Occasional issues with thin material on specific items
- Shipping fees on returns
Social presence
~2,800
tiktok
~150
youtube
~65,000
facebook
~500
linkedin
$10,000 - $30,000 USD
Ad spend/mo
Meta (Facebook/Instagram) Ads, Google Search/Shopping, Pinterest
Ad channels
02 · 03 — Proof
Same product, rewritten for Sarah.
Free Return Shipping + Package Protection
Today
Free Return Shipping + Package Protection
No description.
After · Dondo
Worry-Free Shopping Pass: Unlimited Free Returns & Package Protection
Give yourself the ultimate peace of mind while refreshing your wardrobe. ✨ We know shopping online can be tricky, so this little add-on eliminates the 'return policy' stress entirely.
• Free Return Shipping: Swap sizes or styles without paying a dime for return labels.
• Full Package Protection: Total coverage against loss, theft, or damage during transit.
• Instant Claims: Skip the wait with our priority 'best friend' support team.
Love your look or send it back—your confidence is our top priority!
Miller Boho Cut Out Blouse | DROPSHIP
Today
Miller Boho Cut Out Blouse | DROPSHIP
What is DROPSHIP , and how does it work? Make a bold statement with the Miller Boho Cut Out Blouse. Exuding a free-spirited and bohemian vibe, this blouse features intricate cut out details that add a touch of edginess to any outfit. Perfect for a day out or a night on the town, this blouse will elevate your style game. Model info: Models are 5'7", Size 2, wearing smalls Material 100% Cotton Size Chart (INCH) Sizes US Sizes Euro Sizes UK Sizes Bust Hem Width Shoulder Sleeve Length Length Relax Relax Relax Relax Relax S 4-6 34-36 8-10 37.8 42.5 14.4 8.9 25.2 M 8-10 38-40 12-14 40.2 44.9 15.0 9.1 26.0 L 12-14 42-44 16-18 42.5 47.2 15.6 9.3 26.8 XL 16-18 46-48 20-22 45.7 50.4 16.4 9.4 27.6 Elasticity Low
After · Dondo
Miller Boho Cotton Cut-Out Blouse – Breathable V-Neck Summer Top (S-XL)
Meet your new favorite 'effortless' top that transitions perfectly from busy errands to a well-deserved girls' night. ✨ Made from high-quality cotton, it’s breezy enough for hot days but thick enough to feel premium.
• 100% Breathable Cotton: Natural fibers keep you cool and comfortable all day long.
• Intricate Cut-Out Details: Adds a boutique-style edge without the designer price tag.
• Flattering Relaxed Fit: Easy to style, tuck, or wear loose for a free-spirited vibe.
Fast shipping from our warehouse to your door—boutique quality you can trust for every occasion.
SALE - Abbigale Casual Blazer
Today
SALE - Abbigale Casual Blazer
Look your best in the Abbigale Casual Blazer, perfect for any casual occasion. Designed with a lightweight and breathable fabric blend, this blazer is sure to keep you comfortable throughout the day. Style it with dressy or casual wear, and let your confidence shine! Model Info: Models are 5'7", Size 2, wearing smalls Fabric: velvet
After · Dondo
Abbigale Soft Velvet Casual Blazer – Relaxed Fit Structured Layer (S-2XL)
Instantly elevate your 'mom uniform' with this buttery-soft velvet blazer that feels like a hug but looks like a million bucks. ✨ It’s the perfect structured-yet-stretchy layer for when you need to feel put-together in seconds.
• Plush Velvet Fabric: Durable, high-quality material with a subtle, premium sheen.
• Versatile Casual Cut: Pairs perfectly with distressed denim or your favorite work slacks.
• Inclusive Sizing: Available up to 2XL to ensure a confident fit for every body type.
Enjoy this curated boutique find at a fraction of the cost—confidence delivered right to your porch!
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Internal jargon like '| DROPSHIP' used in titles
- Hardcoded 'SALE -' prefixes in titles
- Titles are too short (avg 39 characters)
- Variant information like 'Size XL' included in main product titles
Recommendations
- Remove all internal tags and sale prefixes
- Standardize format to [Brand] + [Attribute] + [Product Type]
- Target 55-70 characters per title
- Incorporate descriptive keywords like 'Workwear' or 'Floral'
Issues
- Missing descriptions for high-margin service products
- Risk-inducing logistical explanations at the start of descriptions
- Lack of 'Complete the Look' styling suggestions
Recommendations
- Move logistical/dropship explanations to FAQ or icons
- Use the first 200 characters for benefit-first persuasive copy
- Include styling advice and occasion-specific usage details
Issues
- Insufficient visual representation for service-based upsells
- Inconsistency in image counts (some items only have 4 images)
Recommendations
- Maintain a minimum of 6 images per apparel item
- Include infographics for services like returns to build trust
- Ensure views include Front, Back, Side, Texture, and Lifestyle
Issues
- Inconsistent use of charm pricing (.99/.95 vs round numbers)
- Lack of introductory offers or bundle pricing for new arrivals
- Low visibility of installment payment options
Recommendations
- Implement consistent charm pricing across the boutique
- Create 'Bundle & Save' options for basic items
- Highlight Shop Pay or Afterpay installments in descriptions
Issues
- Internal-facing tags like 'chinaship' or SKUs visible to users
- Incorrect categorization of service products
- Lack of Material and Occasion tags for filtering
Recommendations
- Clean up the 'Tags' field by removing internal logistics notes
- Ensure products are categorized to appear in upsell logic
- Standardize Material and Occasion tags for storefront filters
Issues
- Titles are too generic to capture long-tail search traffic
- Underutilized Image Alt Text strategy
Recommendations
- Expand titles to include specific attributes (e.g., 'Ribbed Knit', 'Two-Piece')
- Ensure every image Alt Text describes item, color, and category
03 · 01b — Issues
Top issues, ranked by cost.
01
Jargon and Redundancy in Titles
+$4.3K/moUsage of '| DROPSHIP' and 'SALE -' prefixes in over 500 products.
critical02
Exposed Internal/Logistics Tags
+$3.1K/moVisible backend tags like 'chinaship' and SKU numbers in customer-facing filters.
critical03
Thin Service/Upsell Descriptions
+$2.2K/moHigh-margin products like Package Protection have 0 characters of explanation.
warning04
Short and Non-Descriptive Titles
+$1.6K/moAverage title length of 39 characters misses vital long-tail SEO keywords.
warning05
Psychological Pricing Inconsistency
+$1.1K/moMixing round numbers ($84) with charm pricing ($1.98) creates friction in boutique niche.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best elevated basic blouses for everyday wear”
“best high waisted jeans for a mom bod”
“best flowy tank tops for summer”
“best comfortable boutique style dress pants”
“best denim shorts with a longer inseam”
“boutiques like Pink Lily but less bright colors”
“Jane.com vs Roolee for modest trendy clothes”
“best alternatives to Bohme for flowy tops”
“stores with similar style to Morning Lavender”
“Pink Lily vs Jane for affordable boutique finds”
Who AI recommends instead
What to fix for AI visibility
“best elevated basic blouses for everyday wear”
The current product titles focus on descriptive patterns (Leopard, Floral) rather than use-case functionality. Content lacks 'elevated basic' terminology which AI uses to categorize versatile, high-quality staples.
elevated basic blouseversatile everyday wearcapsule wardrobe staplepolished casual top
“best high waisted jeans for a mom bod”
The brand's 'family-oriented' persona isn't reflected in technical product specs. AI looks for mentions of 'stretch,' 'tummy control,' or 'postpartum-friendly' to satisfy 'mom bod' queries.
high waisted mom jeansstretch denim for momsflattering high rise fitcomfortable waist gap-free
“best flowy tank tops for summer”
Products use technical terms like 'Halter' or 'Crochet Detail' but miss the high-volume search term 'flowy,' which describes the silhouette AI recommends for summer heat.
flowy summer tankloose fit sleeveless topairy breezy tank toprelaxed fit summer blouse
“best comfortable boutique style dress pants”
Current listings categorize pants as 'Fleece' or 'Sets,' failing to bridge the gap between 'comfort' and 'dressy' boutique aesthetics required for work-from-home or office wear.
comfortable dress pantsboutique style trouserselastic waist work pantselevated lounge to office
03 · 03 — Benchmark
How you stack up.
Women's Clothing Boutique | Women's Clothing Store
– Liam & Company (You)
70
Pink Lily
84
Roolee
88
Bohme
81
BrandDesc wordsLifestyle %Materials %Voice %
Women's Clothing Boutique | Women's Clothing Store
– Liam & Company (You)129w98%86%100%
Pink Lily145w85%75%80%
Roolee130w90%80%90%
Bohme110w75%70%75%
Competitors were identified by filtering for US-based women's boutiques with high overlap in product categories (dresses, tops, denim) and target price points. Metrics were estimated through a comparative analysis of their Shopify store structures, SEO metadata, and visual content distribution across key product pages.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (0%)
Weak titles (0%)
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Weak titles (100%)
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Weak titles (100%)
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Weak titles (100%)
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Weak titles (100%)
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Category distribution
Price analysis
$1.98
Min
$41
Avg
$40
Median
$88
Max
15%
Budget
25%
Mid-range
10%
Premium
Coverage
98%
Has description
789
Avg desc length
100%
Has images
7.3
Avg imgs/product
62%
Compare-at
0%
Psychological
45%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
34
Perf
70
A11y
92
SEO
18.5 s
LCP
2.4 s
FCP
0
CLS
2,480 ms
TBT
Mobile issues
- Homepage mobile performance score is 34/100 — slow load times hurt mobile conversion
Missing fields
BreadcrumbList schema
Sample pages
Recommendations
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
237
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
42,500
Low est.
85,000
Mid est.
170,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$4.4K/mo·70 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$1.9K/mo·10 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$1.3K/mo·10 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 5.8h · Dondo: 5m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 3.8h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 2.1h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 10h · Dondo: 5m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Internal jargon and SEO-weak titles
Bulk-rewrite titles to remove 'DROPSHIP' and add high-intent keywords like 'Lounge Outfit' or 'Ribbed Knit'.
+20% CTR·AI Title Generator
02
Logistics-focused or missing descriptions
Generate benefit-rich, persuasive copy that focuses on style and occasion rather than logistics.
+15% conversion rate·AI Description Writer
03
Messy internal tags and SKUs
Automatically purge non-professional tags to clean up storefront sidebar filters.
+10% UX Satisfaction·Listing Optimizer
04
Low conversion on high-traffic items
Prioritize rewrites for items with high views but low 'Add to Cart' rates.
Improved ROAS·Performance Monitor
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Free Return Shipping + Package Protection
40
+$900
AI Description Writer
Miller Boho Cut Out Blouse | DROPSHIP
50
+$750
AI Image Generator
SALE - Abbigale Casual Blazer
55
+$600
Listing Optimizer
Pheobe Leopard Drawstring Fleece Pants
58
+$500
AI Title Generator
Ivara Cropped Pants Set
60
+$450
AI Title Generator
Coraline Checkered Drawstring Shorts
62
+$400
AI Description Writer
Zephyra Leopard Print Denim Pants
68
+$350
Listing Optimizer
Dondo-style rewrite improved the sample title from 41 to 69 characters.The improved sample description went from 0 to 82 words.Jargon and Redundancy in Titles is tied to an estimated $12.4K/month.Mechanical Disruption of the 'Best Friend' Vibe
Recap · what's at stake
You're losing $12.4K every month this stays as-is.
80 products to fix. Dondo runs it in 1 minutes.