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    ×Kaycee's Cosmetics Inc. (dba By Kaycee's)757 · May 24, 2026
    Live audit · May 24, 2026kaycees-cosmetics.myshopify.com10 products · 10 sampledUnknown

    Kaycee's Cosmetics Inc. (dba By Kaycee's),
    you're leaving $8.9K
    on the table every year.

    We audited 10 of your 10 products. Your catalog scores 65/100 — top e-commerce brands hit 94. That gap is worth $740/month in unrealized sales.

    !
    Since you opened this report, went to a competitor. $0.00
    65/100
    Sales at risk
    $740/mo
    $8.9K/yr if unaddressed
    Products to fix
    2 of 10
    20% of catalog needs work
    Time to fix
    1d 1m
    Manual vs Dondo
    57th percentile of 269 audited stores
    The verdict

    This catalog sits in the bottom half of its category, hindered by inconsistent data hygiene and a lackluster visual strategy. Until these fundamental structural gaps are addressed, the store will continue to bleed potential conversions to more polished competitors.

    Score 65/100
    Manual
    1.7h/mo
    $77/mo
    @ $45/hr · 1.7h
    vs
    Dondo
    1 min
    Included
    Same result, automated
    Where you're losing
    Add complete product image sets
    $450/mo
    Improve catalog SEO fields
    $150/mo
    Rewrite weak product titles
    $150/mo
    Conservative
    $213/mo
    Moderate
    $740/mo
    Aggressive
    $1.9K/mo
    Research-backed conversion impact rates
    Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)

    Monthly online revenue of $15.0K based on reported annual revenue of ~$100k - $250k USD FY2024.

    Formula: Sampled 10 of 10 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.

    Act 02 · Audience

    Who you're talking to, and the gap between you.

    Before we look at what's broken, we need to understand who reads your product pages and what they came for.

    02 · 02 — Voice

    Your brand voice, scored.

    Medical-Grade EfficacyLeveraging professional treatment-room technologies like growth factors and peptides for visible, high-performance results.
    Clean TransparencyMaintaining rigorous EU-certified standards with vegan and sustainable ingredients without sacrificing clinical power.
    Sophisticated MinimalistFocusing on curated essentials and effortless elegance rather than complex, multi-step marketing hype.
    Professional AuthorityBuilding trust through collaboration with cosmetic surgeons and dermatologists to bridge the gap between spa and home.
    Clinical
    Lifestyle
    Serious
    Playful
    Technical
    Simple
    Premium
    Accessible
    Reserved
    Enthusiastic
    Best of your brand
    By Kaycee’s was born from a singular, uncompromising belief: that every person deserves access to the kind of transformative skincare once reserved for the world’s most exclusive medical spas.
    About Us Page
    Your product pages
    There is a notable drift between the brand's 'Clinical Science' mission and the current product catalog copy
    Clinical Authority vs. Generic Enthusiasm

    There is a notable drift between the brand's 'Clinical Science' mission and the current product catalog copy. While the mission emphasizes 'Growth Factors, Peptides, and Stem Cells,' several product descriptions (e.g., Youth Touch Serum, Vibrant Cleansing Oil) revert to generic marketing tropes like 'Unlock your skin's potential!' and 'Experience the joy!'. This creates a tonal inconsistency where the catalog sounds like a standard retail brand rather than the 'Medical Spa-Grade' authority established on the homepage. To bridge this gap, product copy should replace exclamation-heavy lifestyle phrasing with the technical, bioactive explanations found in the brand's 'About Us' section.

    To bring medical spa-grade skincare out of the treatment room and into the daily ritual using clinically validated actives.
    ~$100k - $250k USD FY2024
    Revenue
    ~5
    Team
    ~500
    Social presence
    Niche audience of skincare enthusiasts seeking clinical/medical-grade results with clean, minimal formulations.
    Customers
    Key differentiators
    Medical spa-grade formulas developed in collaboration with cosmetic surgeonsUse of growth factors, peptides, and botanical stem cells in clean formulationsEU Certified Skincare standardsWoman and minority-owned enterprise
    Values
    IntegrityEfficacySustainabilityClean BeautyInclusivity
    Tech stack
    ShopifyKlaviyoGoogle AnalyticsShopify Pay
    /5
    Trustpilot ()
    /5
    Google ()
    What customers love
    • Products feel like modern luxury without complexity
    • Effective results from high-performing ingredients
    • Layers well under makeup
    Common complaints
    • Limited availability/niche brand awareness
    • Higher price point for some products ($60+ range)
    Social presence
    null
    tiktok
    1
    youtube
    ~100
    facebook
    null
    linkedin
    <$1,000
    Ad spend/mo
    Meta Ads, Organic Search
    Ad channels
    02 · 03 — Proof

    Same product, rewritten for .

    Keya's Essential Kit
    Today

    Keya's Essential Kit

    <p>Collection of mini versions of each 7 product items for your trial!</p> <p>Come experience the difference of elite skincare.</p>
    After · Dondo

    Clinical Skincare Trial Kit | By Kaycee’s Keya Essential 7-Piece Set

    Experience medical-grade transformation with our curated discovery set of seven botanical-infused clinical essentials. • EU Certified Formulas: Ensures the highest global safety standards for sensitive, clinical-grade results. • Growth Factor Infusion: Stimulates natural cellular repair to visibly rejuvenate tired, aging skin. • 7-Piece Travel Collection: Perfect for trialing our full clinical ritual before investing in full-size jars. • Surgeon-Developed Actives: Professional-strength concentrations delivered in a gentle, vegan botanical base. Developed in collaboration with cosmetic surgeons to bring the medical spa experience to your daily ritual.
    Keya Skincare: Vegan, Natural & Sensitive Skin Solutions | By Kaycee's
    Today

    Keya Skincare: Vegan, Natural & Sensitive Skin Solutions | By Kaycee's

    <div> <h1>Discover Keya by Kaycee's - Natural Skincare for Radiant, Healthy Skin</h1> <p>Unlock your natural radiance with Keya by Kaycee's premium vegan skincare, crafted with gentle, plant-powered formulas perfect for <b>all skin types</b>, especially sensitive skin. Experience the Keya difference: cruelty-free, dermatologically tested, and EU certified for your peace of mind. Made in USA.</p> <h2>Why Choose Keya?</h2> <ul> <li><strong>Plant-Based Power:</strong> Harness the best of nature for effective and gentle skincare that truly nourishes and revitalizes.</li> <li><strong>Dermatologist Approved & EU Certified:</strong> Rigorously tested for safety and efficacy, meeting stringent EU standards.</li> <li><strong>Vegan & Cruelty-Free:</strong> Kind to your skin and the planet, with no parabens, sulfates, or harmful chemicals.</li> <li><strong>Sensitive Skin Savior:</strong> Formulated to soothe and hydrate sensitive skin, revealing a healthy, confident glow without irritation.</li> </ul> <h2>Explore the Keya Collection:</h2> <p>Discover the perfect Keya product for your unique skin needs:</p> <ul> <li><strong>Vibrant Cleansing Oil ($28):</strong> Gently melts away makeup and impurities, leaving skin hydrated and radiant. Ideal for all skin types. <a href="#vibrant-cleansing-oil">Learn More</a></li> <li><strong>Gentle Kiss Cream ($32):</strong> Intensely hydrates dry, sensitive skin with nourishing shea butter and sunflower oil. <a href="#gentle-kiss-cream">Learn More</a></li> <li><strong>Daily Glow Peptide Cream ($35):</strong> Brightens and rejuvenates with avocado and curcumin, revealing a healthy, confident glow. <a href="#daily-glow-peptide-cream">Learn More</a></li> <li><strong>Vital Cleansing Lotion ($25):</strong> Gently cleanses dry, sensitive skin, maintaining essential moisture balance. <a href="#vital-cleansing-lotion">Learn More</a></li> <li><strong>Good Night Cream ($38):</strong> Vegan retinol and folic acid formula restores youthful appearance while you sleep. <a href="#good-night-cream">Learn More</a></li> <li><strong>Soothing Skin Cleanser ($25):</strong> Calms and soothes sensitive skin with a creamy, active-rich formula. <a href="#soothing-skin-cleanser">Learn More</a></li> <li><strong>Youth Touch Serum ($45):</strong> Infused actives target mature skin, promoting elasticity and reducing fine lines. <a href="#youth-touch-serum">Learn More</a></li> </ul> <p><strong><font color="green">Free Shipping on orders over $50! Enjoy our 15-day refund policy for a worry-free experience. </font></strong> See details <a href="https://checkout.shopify.com/21942515/policies/39014406.html?locale=en">here</a>.</p> <p>Join the Keya by Kaycee's community and discover the beauty of ethical, effective skincare. ✨Ready to reveal your radiant skin?✨</p> <p><b><a href="#shop-keya" style="background-color: #4CAF50; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;">Shop Keya Now &amp; Embrace Your Radiance!</a></b></p> <br> </div> <ul> <li><strong>Gentle & Soothing:</strong> Specifically formulated to calm and nourish sensitive skin without irritation.</li> <li><strong>Vegan & Cruelty-Free:</strong> Ethically made with plant-based ingredients, reflecting our commitment to sustainability and animal welfare.</li> <li><strong>Dermatologist Approved & EU Certified:</strong> Rigorously tested and certified for safety and efficacy, meeting the highest international standards.</li> <li><strong>Deep Hydration & Restoration:</strong> Replenishes essential moisture, leaving skin soft, supple, and revitalized from within.</li> <li><strong>Radiant & Healthy Glow:</strong> Improves skin tone and texture, revealing a luminous, youthful complexion naturally.</li> <li><strong>Free of Harsh Chemicals:</strong> Formulated without parabens, sulfates, phthalates, or mineral oil – just pure, effective, and safe ingredients.</li> <li><strong>Boosts Confidence Naturally:</strong> Enhances your natural beauty and empowers you to feel your best every day with healthy, glowing skin.</li> </ul> <br><small><em><a href="https://dondo.com">Scored and optimized by dondo.com</a></em></small>
    After · Dondo

    Vegan Medical-Grade Skincare | By Kaycee’s Keya Botanical Stem Cell Line

    Bridge the gap between professional treatment and home care with high-performance, EU-certified vegan clinical solutions. • Botanical Stem Cells: Plant-derived actives that target fine lines and improve skin resilience without irritation. • Clean Clinical Integrity: Vegan and sustainable ingredients that meet rigorous European safety and efficacy standards. • Peptide Technology: Professionally validated chains that support collagen production for a firmer, more youthful complexion. • Minimalist Ritual: Scientifically curated essentials designed to eliminate skincare fatigue through concentrated, multi-action formulas. Elevate your skin health with the uncompromising clinical power of By Kaycee’s surgeon-backed formulations.
    Gift Card!
    Today

    Gift Card!

    **Gift Card!**<br><br>Searching for a thoughtful gift? Look no further! Our gift card opens up a world of possibilities. You can choose any amount, making it versatile for birthdays, holidays, or just because.<br><br>Imagine the joy on your loved one’s face when they receive this generous surprise. They’ll appreciate the freedom to select exactly what they want. This flexibility makes our gift card perfect for anyone in your life.<br><br>You enjoy convenience too! Purchase online and send it instantly via email or print it out at home. No wrapping needed!<br><br>With our gift card, you spread happiness and let others indulge in their favorite things. It’s not just a present; it's an experience waiting to happen. Make someone’s day special with this delightful choice today!
    After · Dondo

    Clinical Beauty Gift Card | By Kaycee’s Medical Spa-Grade Skincare Credit

    Give the gift of a professional medical spa ritual with a versatile credit valid for all our clinical formulations. • Instant Digital Delivery: Receive your voucher immediately via email for the perfect last-minute sophisticated gift. • No Expiration Dates: Provides total freedom to select the perfect clinical regimen whenever skin needs a refresh. • Customizable Value: Choose the investment that fits the occasion, from trial kits to full regenerative systems. A refined way to share the gift of transformative, surgeon-developed skincare with someone you value.
    Act 03 · Diagnosis

    Where it's bleeding, ranked.

    Issues ordered by cost. Expand any row for the evidence.

    03 · 01 — Dimensions

    Six dimensions, scored.

    Title quality
    82%
    Description quality
    78%
    Image quality
    38%
    Pricing strategy
    70%
    Catalog structure
    65%
    SEO & discoverability
    74%
    03 · 01b — Issues

    Top issues, ranked by cost.

    01

    Insufficient visual asset density

    +$185/mo

    A majority of products feature only two images, which is significantly below the conversion threshold for modern e-commerce standards.

    critical
    02

    Critical data blackout for SKU 70659

    +$167/mo

    A complete absence of images and descriptions for key SKUs indicates a severe failure in the catalog ingestion or maintenance pipeline.

    critical
    03

    Inconsistent SEO title architecture

    +$148/mo

    The naming conventions for kits and gift cards deviate from the established ingredient-focused patterns, diluting search relevance and internal discoverability.

    warning
    04

    Suboptimal content structure for readability

    +$129/mo

    While descriptions are lengthy, they lack the structural formatting required to assist mobile shoppers in extracting key technical information quickly.

    warning
    05

    Vague bundle specifications

    +$111/mo

    Essential kit listings fail to itemize specific contents, creating information gaps that lead to higher customer service inquiry rates and lower trust.

    warning
    03 · 03 — Benchmark

    How you stack up.

    Kaycee’s Cosmetics | Clean Beauty & Minimal Skincare Essentials – By Kaycee's (You)
    65
    SkinCeuticals
    92
    iS Clinical
    89
    Medik8 US
    91
    BrandDesc wordsLifestyle %Materials %Voice %
    Kaycee’s Cosmetics | Clean Beauty & Minimal Skincare Essentials – By Kaycee's (You)255w80%80%100%
    SkinCeuticals185w55%98%85%
    iS Clinical210w40%95%90%
    Medik8 US160w75%85%82%

    Competitors were identified based on their shared positioning in the 'Clinical-Clean' skincare segment, targeting the US market with medical-grade actives (Growth Factors, Retinol, Peptides) at a similar premium price point. Metrics were estimated by analyzing top-performing Product Detail Pages (PDPs) for technical ingredient density, visual asset count, and brand voice alignment.

    Competitor metrics are estimates from public web signals, not scraped catalog counts.

    Gift (1 · 10%)
    33%

    Weak titles (0%)

    Unknown (2 · 20%)
    67%

    Weak titles (50%)

    Anti-Aging (3 · 30%)
    100%

    Weak titles (100%)

    Hydrate (3 · 30%)
    100%

    Weak titles (100%)

    Keya Skincare (1 · 10%)
    100%

    Weak titles (100%)

    Category distribution
    Anti-Aging
    30%
    Hydrate
    30%
    Unknown
    20%
    Keya Skincare
    10%
    Gift
    10%
    Price analysis
    $10
    Min
    $67
    Avg
    $55
    Median
    $200
    Max
    1%
    Budget
    7%
    Mid-range
    1%
    Premium
    Coverage
    100%
    Has description
    2068
    Avg desc length
    90%
    Has images
    2.2
    Avg imgs/product
    100%
    Compare-at
    0%
    Psychological
    0%
    Avg discount
    Installments
    Bundles
    Issues
    • Only 0% use psychological pricing patterns (.99, .95)
    • No installment/financing information visible in product descriptions
    Recommendations
    • Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
    • Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
    Act 04 · Plan

    What we do about it.

    One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.

    04 · 01 — Roadmap

    The action plan, three ways.

    01

    Add complete product image sets

    Weak image coverage reduces trust and makes products harder to evaluate.

    +$450/mo·2 products
    high
    02

    Rewrite weak product titles

    Weak titles hurt search visibility and make products harder to understand at a glance.

    +$150/mo·2 products
    low
    03

    Improve catalog SEO fields

    Incomplete SEO fields limit how much organic traffic your existing catalog can capture.

    +$150/mo·2 products
    medium
    Your 7-day plan
    Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
    Day 2Day 2: Apply the same fix to 2 high-priority products.
    Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
    Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
    Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
    Day 6Day 6: Publish improvements and check the highest-impact PDPs.
    Day 7Day 7: Monitor performance and continue with the next product batch.
    Quick wins — do these Monday
    • Rewrite 2 worst product titles (10 min each, or instant with Dondo)
    Week 1Title optimizationSEO Specialist

    Clearer product names that are easier to scan, search, and compare.

    Manual: 0.2h · Dondo: 1m
    Week 2Image coverage expansionVisual Content / Photographer

    Richer PDPs with stronger visual confidence and fewer abandoned product views.

    Manual: 0.4h · Dondo: 1m
    Week 3SEO & metadata cleanupSEO Specialist

    A more discoverable catalog with cleaner metadata and stronger search intent.

    Manual: 0.3h · Dondo: 1m
    Add-to-cart rate
    +20-40% lift
    30 days post-fix
    Product return rate
    -5-10% reduction
    90 days post-fix
    Revenue per session
    +10-15% lift
    60 days post-fix
    A/B test suggestion

    Adding 3+ images per product increases add-to-cart rate

    Control
    50% of products keep current image count
    Variant
    50% of products receive additional lifestyle/detail images
    Sample: Min 1,000 sessions per variant (2,000 total)Duration: 14-21 days
    Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
    Recommended tools
    Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
    Add complete product image sets
    50m → AI Image Generator
    Rewrite weak product titles
    20m → AI Title Generator
    Improve catalog SEO fields
    30m → Listing Optimizer
    Dondo-style rewrite improved the sample title from 20 to 68 characters.The improved sample description went from 19 to 85 words.Insufficient visual asset density is tied to an estimated $740/month.Clinical Authority vs. Generic Enthusiasm
    Recap · what's at stake

    You're losing $740 every month this stays as-is.

    2 products to fix. Dondo runs it in 1 minutes.

    © Dondo 2026 · Prepared for Kaycee's Cosmetics Inc. (dba By Kaycee's)
    Confidential · 757