01
Expand product image sets (currently 1.1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$69/mo·47 products
×ircp11-bd
Live audit · May 24, 2026ircp11-bd.myshopify.com51 products · 51 sampledUnknown
ircp11-bd,
you're leaving $900
on the table every year.
We audited 51 of your 51 products. Your catalog scores 53/100 — top e-commerce brands hit 92. That gap is worth $75/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
53/100
Sales at risk
$75/mo
$900/yr if unaddressed
Products to fix
22 of 51
43% of catalog needs work
Time to fix
4d → 1m
Manual vs Dondo
35th percentile of 265 audited stores
The verdict
“This catalog's reliance on single-image listings and empty descriptions is unacceptable in a competitive market; it currently ranks well below the industry standard for basic content completeness.”
Manual
31h/mo
$930/mo
@ $30/hr · 31h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1.1 per product, need 3+)$69/mo
Improve catalog SEO fields$11/mo
Rewrite weak product titles$11/mo
Add missing product descriptions$3/mo
Conservative
$41/mo
Moderate
$75/mo
Aggressive
$106/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 51 products, $20 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 51 of 51 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Maya.
She's 55-65% of revenue of your revenue — and your product pages aren't answering her questions.
Maya is a 32-year-old creative professional who views her home as a sanctuary from a high-stress career. She is an eco-conscious consumer who prioritizes 'clean' ingredients like 100% soy wax over paraffin alternatives. She values the aesthetic of a product as much as its function, often selecting candles that double as decor pieces for her curated living space.
Maya 'The Zen Seeker' Sterling
She walks in already thinking:
Lack of visual validation due to the catalog's reliance on a single image per product, making it hard to judge scale and quality.
Uncertainty about fragrance depth because many product descriptions are either missing or lack specific top/middle/base scent notes.
Questionable brand legitimacy stemming from incomplete product details and 'zero-length' descriptions for premium-priced items like resin candles.
What she's trying to do:
Transform a standard home office into a calming, 'blissful' environment conducive to deep work.
Find a sustainable and 'guilt-free' luxury item for personal self-care rituals without spending over $45.
Elevate home decor aesthetics using artisanal containers like the 'Pretty In Pink' resin crete base.
What pushes her to buy:
Searching for 'clean-burning' and eco-friendly home fragrance options to replace mass-market paraffin candles.
A desire for unique, artisanal gift items under the $50 price point for friends or housewarming events.
Seasonal home transitions, such as seeking 'Apple Cider' or 'Tropical Bliss' scents to match the time of year.
The 'Sensory Blind Spot' in Product Presentation
The catalog currently fails to provide the sensory and transparency markers this persona requires. While the products (soy wax, wooden wicks, resin bases) align perfectly with her values, the critical content gaps—specifically the missing descriptions for 10% of the catalog and the lack of lifestyle imagery—prevent her from 'feeling' the scent or visualizing the product in her home. For a persona motivated by aesthetics, the single-image format is a major barrier to conversion.
02 · 02 — Voice
Your brand voice, scored.
Sensory EscapismUsing descriptive, vivid language to transport the customer to specific environments like rainforests or tropical paradises.
Artisanal WarmthEmphasizing the 'hand-poured' and 'handcrafted' nature of products to build a connection between the maker and the home.
Holistic WellbeingFocusing on the functional benefits of scents, such as relaxation, inner peace, and self-care.
Playful MysticismIntegrating whimsical or magical themes through products like 'Dragon's Blood' and 'Monkey Farts' to create a unique personality.
Best of your brand
Transform your home into a tranquil rainforest retreat, enveloped in an exotic, zesty aroma that promotes deep relaxation and inner peace.
Rainforest Zest Soy Candle Description
Your product pages
While the product catalog features rich, emoji-enhanced, and benefit-driven copy (e
Technical Disconnect vs. Sensory Richness
While the product catalog features rich, emoji-enhanced, and benefit-driven copy (e.g., 'dive into serenity'), the brand's primary site infrastructure is currently defaulting to generic Shopify technical messaging. There is a significant gap between the 'Blissful Candle Company' persona found in snippets and the missing content in the 'About Us' and 'FAQ' sections. Furthermore, several products like 'Cactus Blossom' lack descriptions entirely, breaking the immersive sensory experience established by the top-performing listings.
Tech stack
Shopify
/5
Trustpilot ()
/5
Google ()
Social presence
02 · 03 — Proof
Same product, rewritten for Maya.
Cactus Blossom
Today
Cactus Blossom
No description.
After · Dondo
Artisanal Cactus Blossom Soy Wax Melts | Eco-Friendly & Long Lasting Fragrance
Escape to a sun-drenched desert oasis with the refreshing, floral notes of our hand-poured melts. • 100% Sustainable Soy Wax: Clean-burning and toxin-free for your home sanctuary. • Vibrant Cactus Blossom Scent: Fresh citrus and green notes meet delicate floral undertones for sensory escapism. • Artisanal Small-Batch Quality: Handcrafted to ensure a potent, evocative fragrance throw. • Eco-Conscious Choice: Paraffin-free and biodegradable for a guilt-free ritual. Fast shipping and artisanal quality guaranteed.
Peony Blossom
Today
Peony Blossom
No description.
After · Dondo
Peony Blossom Soy Wax Melts | Hand-Poured Floral Fragrance for Self-Care
Transform your living space into a blooming botanical garden, designed to promote inner peace and relaxation. • Pure Peony & Rose Notes: A sophisticated, romantic bouquet that elevates your home's atmosphere. • Sustainable Soy Wax Blend: Enjoy a longer-lasting, soot-free scent experience perfect for sanctuary-building. • Handcrafted Artisanal Warmth: Poured with intention to create a truly restorative environment. • Perfect Gift Under $15: An elegant, eco-friendly gesture for your next housewarming. Experience serenity now.
Bamboo Garden
Today
Bamboo Garden
No description.
After · Dondo
Bamboo Garden Soy Wax Melts | Natural Green Tea & Bamboo Artisanal Scent
Immerse yourself in the dewy freshness of a hidden rainforest retreat with this crisp, meditative aroma. • Zen Green Tea & Bamboo Notes: Promotes deep relaxation and mental clarity after a high-stress workday. • Non-Toxic 100% Soy Wax: Safe for pets and families, offering a clean, eco-conscious burn. • Artisanal Small-Batch Pour: Ensures consistent fragrance depth from the first melt to the last. • Sensory Escapism: Evocative botanical extracts transport you to a peaceful garden sanctuary. Packaged with love and sustainability.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critical Content Gaps
+$28/moMultiple products, specifically IDs 69113, 69115, and 69116, feature zero-length descriptions, causing high bounce rates and complete lack of organic search indexing.
critical02
Insufficient Visual Assets
+$25/moOver 90% of the catalog relies on a single product image, failing to provide essential consumer context regarding scale, texture, or packaging.
critical03
Inconsistent Naming Convention
+$22/moProduct titles fluctuate between SEO-optimized strings and minimalist phrases that lack brand name, weight, or product type, creating a fragmented customer experience.
warningWeak titles (0%)
Insufficient images (8%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (33%)
Weak titles (100%)
Category distribution
Price analysis
$10
Min
$20
Avg
$20
Median
$45
Max
23%
Budget
22%
Mid-range
5%
Premium
Coverage
94%
Has description
1454
Avg desc length
100%
Has images
1.1
Avg imgs/product
100%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$11/mo·22 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$11/mo·22 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$3/mo·3 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 3 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.8h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 10h · Dondo: 3m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 2.8h · Dondo: 1m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 14 to 78 characters.The improved sample description went from 0 to 72 words.Critical Content Gaps is tied to an estimated $75/month.Technical Disconnect vs. Sensory Richness
Recap · what's at stake
You're losing $75 every month this stays as-is.
22 products to fix. Dondo runs it in 1 minutes.