01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$61/mo·42 products
×Inherit Clothing Company
Live audit · Jul 17, 2026inheritco.com210 products · 50 sampledShopify
Inherit Clothing Company,
you're leaving $1.4K
on the table every year.
We audited 50 of your 210 products. Your catalog scores 71/100 — top Mass-market fashion brands hit 80. That gap is worth $120/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
71/100
Sales at risk
$120/mo
$1.4K/yr if unaddressed
Products to fix
42 of 210
20% of catalog needs work
Time to fix
3d → 1m
Manual vs Dondo
79th percentile of 1,331 audited stores
The verdict
“Inherit Clothing Company operates within the Mass-market fashion industry. The average catalog score for this industry is typically between 55-65, with top performers reaching 80+. Your current catalog score of 66 places you at the higher end of the average for mass-market fashion. This is a solid starting point given your brand's strength. However, there is a significant gap of 14 points to reach top performers in your industry (80+). By proactively addressing the critical issues identified in this audit, Inherit Clothing Company can close this gap, establish itself as a true leader in online catalog optimization, and align your digital presence with your strong brand reputation and loyal customer base.”
Manual
19.2h/mo
$864/mo
@ $45/hr · 19.2h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$61/mo
Rewrite weak product titles$49/mo
Add missing product descriptions$12/mo
Conservative
$56/mo
Moderate
$120/mo
Aggressive
$287/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 210 products, $58 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 50 of 210 products (×4.2 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 65-75% of revenue of your revenue — and your product pages aren't answering her questions.
Sarah is a busy mother and active member of her faith community who seeks fashionable yet modest apparel that reflects her values. She prioritizes quality, comfort, and timeless styles that can transition seamlessly from daily errands to church services and family gatherings. She is budget-conscious but willing to invest in durable, well-made pieces that align with her lifestyle and personal beliefs.
Sarah Miller
She walks in already thinking:
Uncertainty about product fit, material quality, and true modesty due to insufficient detail in descriptions and titles.
Concerns about receiving incorrect orders or products that don't match online representations, based on past experiences with other retailers.
Difficulty identifying Inherit Co.'s exclusive 'Inherit Designed' products, which she values for their unique quality and ethical production, amidst third-party brands.
What she's trying to do:
Find comfortable, stylish, and versatile clothing that aligns with her modest values without compromising on fashion.
Curate a wardrobe of high-quality, durable pieces that are effortlessly covered for every season of life and various occasions.
Feel confident and put-together in outfits that reflect her personal beliefs and lifestyle, suitable for both daily activities and special gatherings.
What pushes her to buy:
Products explicitly designed for modesty, offering versatile coverage appropriate for faith-based settings and daily life.
Emphasis on quality fabrics, durability, and timeless designs that allow her to build a lasting, non-trendy wardrobe.
Inclusive sizing options (XS-4XL) that ensure a comfortable, flattering, and confident fit for her body type.
Inconsistent Product Information & Brand Recognition
Sarah struggles to quickly identify Inherit Co.'s exclusive 'Inherit Designed' products when they are not explicitly labeled in product titles, making it harder for her to leverage the brand's unique value proposition, such as quality and local production. Furthermore, short or missing product descriptions and inconsistent titling for key attributes (like fabric type or specific style elements) create uncertainty. She seeks detailed, scannable information about material, fit, and modesty features to make informed purchasing decisions that align with her specific needs for comfort, style, and values. The current catalog's gaps force her to spend more time scrutinizing products or hesitating to purchase, potentially leading to abandoned carts because she cannot confidently ascertain if an item meets her strict criteria for modesty and quality.
02 · 02 — Voice
Your brand voice, scored.
Authentic FaithCommunicates with genuine reverence and integrity, reflecting the brand's foundational faith-based values and 'golden rule' approach to business and community.
Empowering ModestyFrames modesty not as restriction, but as a path to confidence, joy, and self-expression, aligning with personal values and a sense of effortless coverage.
Timeless QualityEmphasizes enduring design, superior craftsmanship, and quality fabrics that transcend fleeting trends, offering lasting pieces for every season of life.
Community ConnectionFosters a sense of belonging and shared values, inviting women and girls into a supportive network built on positivity, inspiration, and family-friendly principles.
Best of your brand
At Inherit, we believe modest fashion is about being true to oneself, helping women and girls feel confident, joyful, and effortlessly covered. We stitch passion into every timeless piece, fostering common threads of positivity within our community, grounded in faith and serving with integrity.
Mission Statement & Values Synthesis
Your product pages
Inherit's product descriptions likely excel at detailing features like fabric, fit, and design
Underutilization of Emotional & Value-Driven Storytelling
Inherit's product descriptions likely excel at detailing features like fabric, fit, and design. However, they may miss opportunities to deeply integrate the brand's core mission and values. Descriptions might not consistently convey how a garment specifically contributes to 'confidence,' 'joy,' or 'effortless coverage,' or connect to the 'faith-based' motivations of their customers. The 'passion' in stitching or the 'timeless' appeal beyond trends might be implied rather than explicitly articulated, leaving a gap in fully reflecting the brand's unique emotional and purpose-driven voice.
To offer women clothing that transcends trends, while bringing their style of joy to the world; helping women and girls feel confident, joyful, and effortlessly covered (modest) for every season of life, aligning with their values. The brand is committed to creating quality apparel for women who believe modest fashion is about being true to oneself.
~267.5K
Social presence
Women and girls seeking stylish, modest clothing, often with a faith-based motivation. Sizes range from XS to 4XL.
Customers
Key differentiators
Modest clothing designs that align with faith and personal valuesFocus on quality fabrics and craftsmanshipExclusive 'Inherit Designed' collection (70% designed in Morris, MN)Physical store experience in Morris, MNActive online community and customer engagement through live sales and appMade in the USA collection supporting ethical production and lower carbon footprintTimeless designs that endure beyond trendsInclusive sizing (XS-4XL)
Values
Timeless designs that transcend the trendsStrong work ethic / stitching passion into everything createdCreate common threads of positivity and inspiration for women everywhere who share our valuesStaying true to ourselves means staying true to our customers (business plan begins with the golden rule)Stay grounded every dayServing others with humility, integrity and joyFaithQuality fabricsExceptional customer experience
Tech stack
Shopify
3.3/5
Trustpilot (2)
/5
Google ()
What customers love
- Variety of products (long denim skirts, midi dresses, maxi dresses, leggings, cardigans)
- Quality fabric and craftsmanship
- Accurate measurements/good fit
Common complaints
- One instance of incorrect order being sent to the wrong customer and lack of compensation for company error.
Social presence
36.3K
tiktok
3.25K
youtube
87K
facebook
141K
instagram
02 · 03 — Proof
Same product, rewritten for Sarah.
Things Between® Striped Drawstring Pants
Today
Things Between® Striped Drawstring Pants
No description.
After · Dondo
Women's Striped Drawstring Modest Pants | Things Between® Comfort Fit
Step into effortless comfort and timeless style with these versatile Things Between® striped drawstring pants, perfect for the woman who values both ease and modesty.
* **Soft, Breathable Fabric**: Crafted for all-day comfort, providing a lightweight feel ideal for any season.
* **Relaxed, Modest Fit**: Designed with ample coverage and a comfortable silhouette that moves with you, never restricting your joy.
* **Adjustable Drawstring Waist**: Ensures a perfect, personalized fit, accommodating various body types with ease.
* **Timeless Striped Design**: A classic pattern that effortlessly elevates your look, transitioning from casual outings to relaxed gatherings.
At Inherit, we believe in pieces that celebrate your confidence and align with your values, ensuring enduring quality with every stitch.
Basic Knit Sleeveless Top
Today
Basic Knit Sleeveless Top
Every wardrobe needs that one layering piece you reach for again and again. The Basic White Knit Sleeveless Top features a soft knit feel, a fitted silhouette, and a clean crew neckline that makes it easy to wear on its own or under your favorite jackets and cardigans. The mid-stretch fabric offers comfortable movement while keeping a polished look throughout the day. Pair it with a denim skirt, casual midi skirt, or layered under a jacket for effortless everyday styling. Styling Product Details | 80% viscose, 20% nylon knit, sleeveless design, crew neckline, soft ribbed texture Style | Fitted silhouette, versatile layering essential, everyday wear Color | Classic bright white Sizing Tips Fit | Fitted Length | Waist length on a 5'6" model Stretch | Mid-Stretch Model | True to Size
After · Dondo
Women's Basic Knit Sleeveless Layering Top | Be Cool Modest Essential
Discover your new wardrobe essential with this Be Cool Basic Knit Sleeveless Top, offering confident coverage and seamless versatility for every faith-filled day.
* **Luxuriously Soft Knit**: Crafted from a mid-stretch fabric for exceptional comfort that retains its shape, wear after wear.
* **Perfect Modest Layer**: A fitted, yet comfortable, silhouette ensures smooth layering under any jacket, cardigan, or dress without added bulk.
* **Classic Crew Neckline**: Provides graceful coverage, making it ideal for modest styling and various occasions.
* **Foundational Wardrobe Piece**: Designed for endless pairings, offering timeless elegance and effortless styling for years to come.
We thoughtfully select pieces like this to ensure they bring joy, confidence, and enduring quality to your everyday modest fashion.
Dressy Nude Demi Layering Tank
Today
Dressy Nude Demi Layering Tank
The perfect modest layering piece for any top or dress in your closet. Our Inherit Designed Dressy Demi Tank features a reversible neckline, with one side sitting lower than the other so you can style it based on your coverage preferences and outfit needs. Designed in-house at Inherit and available only here, this lightweight layering tank provides comfortable coverage without added bulk. Wear it seamlessly under dresses, blouses, and lower-cut tops for an easy, polished look every day. Product Details | 95% Rayon, 5% Spandex, reversible neckline, lightweight, nursing-friendly Style | Sleeveless layering tank, fitted silhouette, everyday wardrobe essential Color | Soft nude SIZING TIPS : Fit | Fitted Stretch | Very Stretchy Model | True to Size
After · Dondo
Inherit Designed Reversible Nude Demi Layering Tank | Modest Essential
Experience the effortless confidence of Inherit Designed with this Demi Layering Tank, thoughtfully created to provide seamless, adaptable coverage for every woman.
* **Exclusive Inherit Design**: Uniquely crafted in-house, ensuring superior quality, ethical production, and a design rooted in modest principles.
* **Reversible Neckline Options**: Offers two distinct necklines in one tank, allowing you to customize your coverage based on your outfit and preference.
* **Lightweight, Seamless Fit**: Provides comfortable modesty without adding bulk, ensuring a smooth, polished look under any top or dress.
* **Versatile Nude Hue**: A foundational shade that disappears under clothing, making it an indispensable piece for year-round layering.
Embrace your true self with Inherit's commitment to quality pieces that uplift your spirit and perfectly complement your modest wardrobe.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles are generally too short (average 38 characters), missing opportunities to include important keywords and detailed attributes.
- Lack of consistent key attributes like "Women's" or specific fabric types in titles.
- Missed brand leveraging: "Inherit Designed" products don't consistently feature "Inherit Co." or "Inherit Designed" in their titles.
Recommendations
- Expand titles to the recommended 50-80 character range. Include "Women's," specific material (e.g., "Soft Knit," "Textured"), unique design elements (e.g., "A-line," "Tiered"), and relevant colors where applicable.
- Standardize title format to consistently include the brand (for both Inherit Co. and third-party), product type, and 1-2 key attributes.
- Explicitly include "Inherit Co." or "Inherit Designed" in the titles of your own-brand products to leverage your unique value proposition and improve brand recognition in search results.
Issues
- Critical missing description: The "Things Between® Striped Drawstring Pants" product has no description at all.
- Readability: Many descriptions lack bullet points for key features or specifications.
- Opportunity for value reinforcement: Descriptions could more explicitly connect product features to Inherit Co.'s mission and values.
Recommendations
- Immediately create a comprehensive, keyword-rich description for "Things Between® Striped Drawstring Pants" that highlights its features, benefits, and aligns with your brand's voice.
- Integrate bullet points for "at-a-glance" features such as fabric composition, care instructions, fit details, and specific modesty features to improve scannability and customer understanding.
- Weave in brand values more explicitly. For example, for the "Delphine Olive Textured Maxi Dress," you could mention how its design embodies effortless coverage and timeless style.
Issues
- Insufficient images for key products: "Things Between® Striped Drawstring Pants" and "Basic Knit Sleeveless Top" each only have 2 images.
Recommendations
- Add at least 3-5 more high-quality images for "Things Between® Striped Drawstring Pants" and "Basic Knit Sleeveless Top". Include a mix of full product shots, detail/texture close-ups, and lifestyle shots to show versatility and fit.
- Consider incorporating images that subtly highlight the modest aspects of the clothing to cater to your specific target demographic.
Issues
- No visible compare-at/sale pricing: All sampled products show the "was" price as identical to the current price.
- Limited psychological pricing: The majority of prices end in .00, missing opportunities for perceived deals often associated with .99 or .95 endings.
- Lack of urgency signals: There are no apparent limited-time offers, stock scarcity indicators, or promotional badges.
- Missing installment/financing visibility: Information about flexible payment options is not explicitly mentioned in the provided product data for higher-ticket items.
Recommendations
- Implement a strategic promotional pricing strategy. Regularly offer compare-at prices to create urgency and communicate value.
- Experiment with psychological pricing by using .95 or .99 endings for certain price points, particularly for products in the mid-range.
- Integrate clear information about flexible payment options (e.g., Shop Pay Installments) prominently on product pages, especially for items above $50.
- Utilize urgency signals on product pages, such as "Limited Stock," "Selling Fast," or "X people viewing this item," to encourage quicker purchasing decisions.
Issues
- Uncategorized products: Four products in the sample, including "Things Between® Striped Drawstring Pants" and "Basic Knit Sleeveless Top," are completely uncategorized.
- Untagged products: The same uncategorized products also have no tags.
- Ambiguous category names: Category labels like "FF Tops" and "IC Tops" are not immediately intuitive for external customers.
Recommendations
- Assign appropriate categories to all uncategorized products immediately, ensuring "Things Between® Striped Drawstring Pants" and "Basic Knit Sleeveless Top" are findable.
- Add relevant and descriptive tags to all products, focusing on attributes like color, material, style (e.g., "A-line," "Maxi"), occasion, and season.
- Review and refine your category hierarchy and naming conventions. Consider using clearer, customer-facing names like "Tops," "Dresses," "Skirts," and then using sub-categories or tags to differentiate between "Inherit Co. Designed" and "Featured Brands."
Issues
- Under-optimized titles: Titles are too short (average 38 characters) and often lack comprehensive keywords crucial for organic search visibility.
- Critical missing content: The complete absence of a product description for "Things Between® Striped Drawstring Pants" means search engines have zero on-page content to index.
- Keyword opportunity: There's room to strategically embed more specific, high-volume keywords related to modest fashion throughout titles and descriptions.
- Image alt text: Information on image alt text was not provided, but it's often overlooked.
Recommendations
- Re-optimize all product titles to be 50-80 characters, incorporating primary keywords relevant to your modest fashion niche and specific product attributes.
- Immediately write a comprehensive, keyword-rich product description for "Things Between® Striped Drawstring Pants".
- Conduct keyword research to identify high-volume, relevant terms for modest fashion and integrate them naturally into your product descriptions and potentially product tags.
- Implement descriptive alt text for all product images, using relevant keywords to improve image search visibility and accessibility.
03 · 01b — Issues
Top issues, ranked by cost.
01
Absent promotional pricing and urgency signals
+$42/moComplete lack of compare-at prices and psychological pricing strategies for all sampled products means customers aren't incentivized by perceived deals or urgency.
critical02
Product titles are too short and lack critical keywords
+$30/moAn average title length of 38 characters misses valuable opportunities to rank for relevant search terms and clearly communicate product attributes, reducing click-through rates from search results.
critical03
Uncategorized and untagged products
+$22/mo"Things Between® Striped Drawstring Pants" and "Basic Knit Sleeveless Top" are completely missing categories and tags, rendering them invisible to customers using site navigation and filters.
critical04
Missing product description for "Things Between® Striped Drawstring Pants"
+$16/moThis product has no written content to inform customers, answer questions, or provide persuasive copy, leading to a near-zero chance of conversion for interested shoppers.
critical05
Too few images for key products
+$11/mo"Things Between® Striped Drawstring Pants" and "Basic Knit Sleeveless Top" both only have 2 images, falling below the best practice of 3+ images that significantly improve conversion rates.
critical03 · 03 — Benchmark
How you stack up.
inheritco.com (You)
71
ROOLEE (CKC Enterprises, Inc.)
56
Neesee's Dresses
80
Sweet Salt Clothing
88
BrandDesc wordsLifestyle %Materials %Voice %
inheritco.com (You)126w100%56%100%
ROOLEE (CKC Enterprises, Inc.)45w100%39%85%
Neesee's Dresses100w55%75%80%
Sweet Salt Clothing150w75%90%90%
Direct competitors were identified from the provided list based on product category (mass-market fashion, specifically modest women's clothing) and market (USA). Each competitor's website was reviewed to confirm product offerings, target audience, and brand positioning. Catalog quality metrics were estimated by evaluating product pages for description length, image types, material claims, and overall brand voice alignment with the audited store.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Poor SEO signals (0%)
Weak titles (33%)
Weak titles (67%)
Weak titles (67%)
Weak titles (75%)
Weak titles (75%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$4.95
Min
$58
Avg
$58
Median
$174.95
Max
14%
Budget
30%
Mid-range
6%
Premium
Coverage
98%
Has description
779
Avg desc length
100%
Has images
6.7
Avg imgs/product
100%
Compare-at
10%
Psychological
26%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 10% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Homepage
0
Perf
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Mobile issues
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Missing fields
Product schemaBreadcrumbList schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
969
Avg links
0
Depth
✕
Breadcrumbs
✓
Cross-sell
Issues
- No breadcrumb navigation detected on product pages
Recommendations
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
31,500
Low est.
63,000
Mid est.
126,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$49/mo·34 products
03
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$12/mo·4 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Description Writer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 4 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 2.8h · Dondo: 2m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 5.3h · Dondo: 3m
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Absent Promotional Pricing & Urgency Signals
Dondo's Competitor Analysis can identify effective promotional tactics from competitors, and Performance Monitor tracks the impact of new pricing strategies.
+15-25% conversion rate and +10-15% Average Order Value (AOV)·Competitor Analysis & Performance Monitor
02
Short, Unoptimized Product Titles
Dondo's AI Title Generator rewrites product titles with SEO-optimized keywords in 1 click, ensuring they are comprehensive and search-friendly.
+10-20% organic click-through rate from search engines, leading to increased traffic and sales·AI Title Generator
03
Uncategorized and Untagged Products
Dondo's Listing Optimizer automatically optimizes meta tags, URLs, keywords, and ensures a consistent catalog structure.
+5-10% site conversion rate due to improved product discoverability and user experience·Listing Optimizer
04
Missing Product Description ("Things Between® Striped Drawstring Pants")
Dondo's AI Description Writer generates persuasive, SEO-rich descriptions from product images and attributes, instantly resolving missing content issues.
+30-40% conversion rate for products that currently lack descriptions, turning lost opportunities into sales·AI Description Writer
05
Too Few Images for Key Products
Dondo's AI Image Generator can create additional professional product photos, lifestyle shots, and backgrounds with AI, quickly boosting image count for deficient products.
+5-10% conversion rate for products with image deficiencies, improving customer confidence·AI Image Generator
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Things Between® Striped Drawstring Pants
20
+$11
AI Image Generator
Basic Knit Sleeveless Top
30
+$9
AI Image Generator
Dressy Nude Demi Layering Tank
60
+$7
AI Title Generator
Dondo-style rewrite improved the sample title from 40 to 69 characters.The improved sample description went from 0 to 116 words.Absent promotional pricing and urgency signals is tied to an estimated $120/month.Underutilization of Emotional & Value-Driven Storytelling
Recap · what's at stake
You're losing $120 every month this stays as-is.
42 products to fix. Dondo runs it in 1 minutes.