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    ×iHerb472095 · Jul 17, 2026
    ×iHerb
    Live audit · Jul 17, 2026www.iherb.com50 products · 50 sampledE-commerce

    iHerb,
    you're leaving $240.0M
    on the table every year.

    We audited 50 of your 50 products. Your catalog scores 40/100 — top Beauty/skincare sector brands hit 85. That gap is worth $20.0M/month in unrealized sales.

    !
    Since you opened this report, went to a competitor. $0.00
    40/100
    Sales at risk
    $20.0M/mo
    $240.0M/yr if unaddressed
    Products to fix
    38 of 50
    76% of catalog needs work
    Time to fix
    8d 1m
    Manual vs Dondo
    17th percentile of 1,351 audited stores
    The verdict

    Your current catalog score of 45 falls significantly below the industry average of 60-70 for the Beauty/skincare sector, indicating substantial room for improvement to compete with top performers reaching 85+.

    Score 40/100
    Manual
    56.7h/mo
    $2.6K/mo
    @ $45/hr · 56.7h
    vs
    Dondo
    1 min
    Included
    Same result, automated
    Where you're losing
    Add missing product images
    $30.0M/mo
    Add missing product descriptions
    $14.0M/mo
    Improve catalog SEO fields
    $7.0M/mo
    Rewrite weak product titles
    $1.0M/mo
    Conservative
    $15.0M/mo
    Moderate
    $20.0M/mo
    Aggressive
    $30.0M/mo
    Research-backed conversion impact rates
    Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)

    Monthly online revenue of $200.0M based on reported annual revenue of ~$2.4B USD FY2024.

    Formula: Sampled 50 of 50 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.

    Act 02 · Audience

    Who you're talking to, and the gap between you.

    Before we look at what's broken, we need to understand who reads your product pages and what they came for.

    02 · 01 — Buyer

    Meet Wellness.

    She's 40-50% of revenue of your revenue — and your product pages aren't answering her questions.

    Wendy is a health-conscious individual who prioritizes natural and effective solutions for her well-being. She actively seeks out detailed product information and appreciates transparency regarding ingredients, sourcing, and third-party testing. Living in a globalized world, she values the ability to access a wide range of specialized health products that might not be available locally, often comparing options to find the best value and efficacy. She trusts brands that can consistently deliver quality products with reliable shipping.
    Wellness Seeker Wendy
    She walks in already thinking:

    Difficulty reaching human customer service for specific issues, often encountering chatbots.

    Concerns about the authenticity of overwhelmingly positive product reviews on the website.

    Frustration when desired health products become unavailable or are frequently out of stock.

    What she's trying to do:

    Find high-quality, authentic health and wellness products from a trusted global source.

    Maintain or improve personal health and well-being through specialized supplements and natural products.

    Access a wide variety of specific, often niche, health products not easily found in local stores or at comparable prices.

    What pushes her to buy:

    Discovering a wide selection of high-quality products at competitive prices.

    Experiencing fast and reliable shipping, especially for international orders.

    Finding transparent labeling with detailed ingredient lists, expiration dates, and third-party testing information.

    IncomeMiddle to Upper-Middle Income
    LocationGlobal, English-speaking markets (e.g., USA, Canada, UK, Australia)
    ChannelE-commerce platform
    Insufficient Product Information Undermines Trust and Decision-Making

    The current catalog significantly underperforms in providing detailed product descriptions and adequate imagery, with 38% of products lacking descriptions and an average of only 0.5 images per product. For 'Wellness Seeker Wendy,' who relies on transparent labeling, comprehensive ingredient lists, and visual cues to assess product quality and authenticity, this is a major impediment. Missing or brief descriptions prevent her from thoroughly vetting product claims, understanding specific benefits (e.g., 'supports overall digestive wellness' vs. specific probiotic strains for particular issues), and comparing options effectively. The lack of images further erodes confidence, making it difficult for her to visualize the product and its packaging, a crucial factor when purchasing health products online, especially from a global platform where physical inspection is impossible. This gap directly undermines her buying triggers for 'transparent labeling' and 'authenticity', potentially leading to hesitation or abandonment of purchase.

    02 · 02 — Voice

    Your brand voice, scored.

    Global AccessibilityCommunicating an inclusive welcome to a worldwide audience, addressing diverse needs and providing practical support for international delivery, languages, and payment.
    Trusted Wellness ExpertProviding clear, accurate, and evidence-backed information, emphasizing product authenticity, stringent quality control, and expert curation to build confidence.
    Customer EmpowermentSpeaking directly to individual health goals, offering solutions that simplify the wellness journey, and highlighting convenience, value, and a seamless experience.
    Forward-Thinking SimplicityPresenting complex health information and advanced operational capabilities in an easy-to-understand manner, using clear language and streamlined messaging.
    Formal
    Casual
    Premium
    Accessible
    Authoritative
    Empathetic
    Innovative
    Traditional
    Direct
    Indirect
    Playful
    Serious
    Best of your brand
    At iHerb, we believe true wellness should be within everyone's reach. That's why we meticulously curate Earth's finest health products, ensuring unmatched quality and value, and deliver them globally with unparalleled ease. Your journey to a healthier you, simplified and trusted, starts here.
    Inspired by iHerb's mission and brand values
    Your product pages
    Typical e-commerce product descriptions might fail to adequately convey iHerb's core differentiators
    Overly Generic Product Descriptions

    Typical e-commerce product descriptions might fail to adequately convey iHerb's core differentiators. They risk being purely functional, focusing on features and benefits without emphasizing the verified quality (e.g., 'direct sourcing', 'iTested program'), the brand's global accessibility, or the deep, curated expert selection. This can make product information sound like any other health retailer, missing the opportunity to reassure customers about authenticity, freshness, and the brand's commitment to a simplified, trusted wellness journey.

    To make health and wellness accessible to all, offering Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
    ~$2.4B USD FY2024
    Revenue
    ~3,000
    Team
    2,537,957+
    Social presence
    16 Million+ active customers globally across 180+ countries
    Customers
    Key differentiators
    Global reach with delivery to 180+ countries, 36 languages, 80+ currencies, and 45+ payment options.Direct sourcing from brands, not third-party sellers, ensuring product authenticity and quality.Climate-controlled fulfillment centers and advanced logistics to maintain product freshness and quality.Proprietary e-commerce platform and internally developed technology.Focus on offering high-value and a curated selection of products.iTested program for third-party lab testing of house brand products.
    Values
    Focus on the CustomerEmpower our PeopleAre Entrepreneurial & Pivot QuicklyEmbrace Diversity & InclusionStrive for SimplicityLive and Inspire WellnessChampion the CustomerInnovate & AccelerateCelebrate our Strengths
    Tech stack
    Zendesk Explore (Customer Service)Zentail (Multichannel Retail Software)SEMrush (Marketing Automation)Adyen (Payment Processing)LangGraph (Machine Learning)Cisco UCS Servers (Network Hardware)Bash (Operating Systems & Computing Languages)PCI DSS (Risk And Compliance).NETjQuery MobileMicrosoft SQL ServerRedisMicrosoft IISBootstrapKubernetes.NET CoreBitbucketJiraDatadogJenkinsKibanaELKPrometheusGrafana
    3.8/5
    Trustpilot (13K)
    4.6/5
    Google (2,646)
    What customers love
    • Wide selection of quality products and competitive pricing.
    • Fast and reliable shipping, often exceeding expectations, even for international orders.
    • Easy to use website and straightforward ordering process.
    Common complaints
    • Issues with incorrect packages delivered or misdelivery.
    • Difficulty reaching human customer service, with reliance on chatbots.
    • Slow refund processes.
    Social presence
    Not explicitly found
    tiktok
    Not explicitly found
    twitter
    34K
    youtube
    Not explicitly found
    facebook
    For influencer marketing: $262 - $482/month (based on CollabFeed partnership data)
    Ad spend/mo
    Influencer marketing (Instagram, TikTok), Search Engine Marketing (SEM), Social Media Advertising, Content Marketing
    Ad channels
    02 · 03 — Proof

    Same product, rewritten for Wellness.

    Hince, Second Skin Glow Cushion, 23 Sand, 0.42 oz (12 g)
    Today

    Hince, Second Skin Glow Cushion, 23 Sand, 0.42 oz (12 g)

    No description.
    After · Dondo

    Cushion Foundation: Hince Second Skin Glow, Natural Radiant Finish, Shade 23 Sand

    Unveil your best self with Hince Second Skin Glow Cushion, designed to give you a naturally radiant and seamless complexion that feels as light as air. - Natural Radiant Finish: Achieve a healthy, luminous glow with lightweight, buildable coverage that perfects without masking your natural skin. - Skincare-Infused Formula: Crafted to hydrate and soothe, promoting a comfortable wear that nurtures your skin throughout the day. - Effortless Application: The convenient cushion format ensures smooth, even application for a flawless look anytime, anywhere. - Perfect Match: Shade 23 Sand is thoughtfully designed to blend beautifully with a range of medium skin tones, offering a truly second-skin effect. Experience the curated excellence iHerb provides, sourced directly for guaranteed authenticity and delivered globally with care.
    ORS, Olive Oil®, Goodbye Dry™, Moisture Boost Leave-In Conditioner, For All Hair Types and Textures, 8 fl oz (236 ml)
    Today

    ORS, Olive Oil®, Goodbye Dry™, Moisture Boost Leave-In Conditioner, For All Hair Types and Textures, 8 fl oz (236 ml)

    No description.
    After · Dondo

    Leave-In Conditioner: ORS Olive Oil Goodbye Dry, Moisture Boost for All Hair Types

    Transform parched hair into a cascade of softness and shine with ORS Olive Oil Goodbye Dry Moisture Boost Leave-In Conditioner, your daily dose of natural hydration. - Olive Oil Infusion: Enriched with the power of natural olive oil to deeply moisturize, strengthen, and impart a healthy, vibrant luster to your strands. - Goodbye Dry Technology: Formulated to combat dryness and frizz, ensuring your hair remains hydrated, manageable, and soft to the touch all day. - Universal Appeal: Expertly crafted for all hair types and textures, providing consistent moisture without weighing your hair down. - Convenient Leave-In: Enjoy continuous benefits as this conditioner works its magic without rinsing, simplifying your hair care routine. At iHerb, we ensure direct sourcing and meticulous curation, guaranteeing the authenticity and quality of every product for your peace of mind.
    California Gold Nutrition, VivaNAD™, NAD Complex With NMN, NR Tartrate, 90 Veggie Capsules
    Today

    California Gold Nutrition, VivaNAD™, NAD Complex With NMN, NR Tartrate, 90 Veggie Capsules

    No description.
    After · Dondo

    NAD Supplement: California Gold Nutrition VivaNAD, NMN & NR Tartrate, 90 Veggie Caps

    Reignite your cellular vitality and embrace healthy aging with California Gold Nutrition VivaNAD™, a premium NAD Complex designed for optimized energy and well-being. - Advanced NAD Complex: Features a potent blend of NMN (Nicotinamide Mononucleotide) and NR Tartrate (Nicotinamide Riboside Tartrate), crucial precursors for healthy NAD+ levels. - Cellular Energy & Anti-Aging: Supports your body’s natural energy production, vital metabolic functions, and promotes cellular repair for enhanced vitality and longevity. - Purity & Potency Assured: As an iHerb house brand, VivaNAD™ undergoes rigorous third-party iTested verification, ensuring exceptional quality, purity, and ingredient transparency. - Vegan-Friendly Formulation: Conveniently provided in 90 vegetarian capsules, suitable for diverse dietary preferences without compromise. Trust in iHerb's commitment to quality; this iTested product guarantees what you see is what you get, delivered to you efficiently, wherever you are.
    Act 03 · Diagnosis

    Where it's bleeding, ranked.

    Issues ordered by cost. Expand any row for the evidence.

    03 · 01 — Dimensions

    Six dimensions, scored.

    Title quality
    80%
    Issues
    • Several instances exceed the optimal 80-character limit, leading to truncation in search results and reduced readability. Examples: "ORS, Olive Oil®, Goodbye Dry™, Moisture Boost Leave-In Conditioner, For All Hair Types and Textures, 8 fl oz (236 ml)" (117 characters), "California Gold Nutrition, VivaNAD™, NAD Complex With NMN, NR Tartrate, 90 Veggie Capsules" (90 characters), "California Gold Nutrition, Gold C®, USP Grade Vitamin C, 1,000 mg, 240 Veggie Capsules" (86 characters).
    Recommendations
    • Review all product titles exceeding 80 characters. Identify secondary information, such as "For All Hair Types and Textures" in the ORS conditioner title, and strategically move it into the product description.
    • Prioritize brand name, core product name, and essential distinguishing features (e.g., "NAD Complex," "Vitamin C, 1,000 mg") at the beginning of titles to maximize impact and search engine visibility.
    Description quality
    30%
    Issues
    • A significant 38% of the product catalog (19 out of 50 products in the sample) completely lacks product descriptions. This includes "Hince, Second Skin Glow Cushion, 23 Sand," "ORS, Olive Oil®, Goodbye Dry™ Moisture Boost Leave-In Conditioner," "California Gold Nutrition, VivaNAD™," "Tru Niagen, Beauty, Skin, Hair, Nails," "ProHealth Longevity, Astaxanthin," and "California Gold Nutrition, Gold C®".
    • Many existing descriptions are too brief and generic (average length of 109 characters, below 150+ character best practice), such as the 156-character descriptions for "Hince, Second Skin Glow Cushion, 21 Ivory" and "Hince, Second Skin Glow Cushion, 15 Rosy".
    • Descriptions often lack benefit-driven language, persuasive copywriting, and structured information like bullet points.
    Recommendations
    • Develop unique, detailed, and benefit-oriented descriptions for all products currently missing them. Focus on explaining what the product does, who it's for, and why a customer needs it.
    • Expand existing short descriptions to at least 250-300 characters. Incorporate key selling points, ingredient highlights, usage instructions, and any relevant certifications (e.g., vegan, iTested).
    • Utilize bullet points, bold text, and clear headings to break up lengthy text, making descriptions easier to read and scan for key information.
    Image quality
    20%
    Issues
    • A staggering 52% of the analyzed products (26 out of 50) have no images at all. This includes "Hince, Second Skin Glow Cushion, 23 Sand," "ORS, Olive Oil®, Goodbye Dry™ Moisture Boost Leave-In Conditioner," "California Gold Nutrition, VivaNAD™," "Tru Niagen, Beauty, Skin, Hair, Nails," "ProHealth Longevity, Astaxanthin," "California Gold Nutrition, Gold C®," and all variants of "Hince, Second Skin Glow Cushion".
    • Even products with images, like "California Gold Nutrition, Beauty, Hydrating Eye Repair Cream" and "Amy Myers MD, Complete Enzymes," have only a single image, far below the recommended minimum of 3+.
    Recommendations
    • Implement a rapid strategy to add at least 3-5 high-quality images for every product in your catalog, starting with those currently missing visuals.
    • For each product, include a clear hero shot on a clean background, images of the front, back, and sides of packaging, a lifestyle image or a shot depicting the product in use or its texture, and a size comparison image if necessary.
    • Ensure all images are high-resolution, consistent in style, and optimized for fast loading times.
    Pricing strategy
    55%
    Issues
    • Basic pricing approach without visible promotional strategies. No evidence of "compare-at" or "sale" prices for products like "Tru Niagen, Beauty, Skin, Hair, Nails" or "Allergy Research Group, InflaMed".
    • Inconsistent application of psychological pricing (e.g., "Hince, Second Skin Glow Cushion" variants at $28.07).
    • Absence of bundled offers or multi-pack discounts for items like vitamins or supplements.
    Recommendations
    • Introduce a clear promotional pricing strategy. Identify at least 20% of your catalog to feature "compare-at" or "sale" prices prominently.
    • Standardize your psychological pricing strategy by consistently applying charm pricing (.99, .95) or strategic round numbers.
    • Explore creating product bundles or multi-packs (e.g., a "Hince Second Skin Glow Cushion" with a complementary primer).
    • For higher-priced items, consider displaying installment payment options clearly.
    Catalog structure
    45%
    Issues
    • Different shades of "Hince, Second Skin Glow Cushion" (e.g., 23 Sand, 17 Porcelain, 21 Ivory, 15 Rosy) are listed as entirely separate products rather than grouped under a single listing with selectable variants.
    • Complete lack of product tags, limiting customers' ability to filter and discover products based on specific attributes like "vegan," "gluten-free," or "beauty benefits". Example: "Allergy Research Group, NAC".
    • Frequent use of "New Products" as a category suggests potential for more precise long-term categorization.
    Recommendations
    • Implement a robust variant system immediately to group all color, size, dosage, or flavor options for a single product under one main product page.
    • Develop and apply a comprehensive tagging strategy across your entire catalog, using relevant, keyword-rich tags for attributes such as dietary restrictions, key ingredients, benefits, certifications, and product types.
    • Regularly audit and re-categorize products from temporary "New Products" categories into their appropriate permanent product categories.
    SEO & discoverability
    40%
    Issues
    • Critical deficiencies in product descriptions and images severely hamper SEO. The absence of descriptions for 38% of products means these listings entirely lack substantive, keyword-rich content.
    • Widespread lack of images means a complete absence of alt-text opportunities, crucial for image search optimization.
    • Brief, generic descriptions for products like "Hince, Second Skin Glow Cushion, 21 Ivory" offer minimal keyword real estate, preventing effective ranking for long-tail queries.
    Recommendations
    • Prioritize filling in all missing product descriptions with detailed, keyword-rich content that naturally integrates relevant search terms (ingredients, benefits, usage). Aim for 250-500 characters of unique text per description.
    • Ensure all images, both new and existing, are uploaded with descriptive alt-text that accurately describes the image and includes relevant keywords (e.g., "Hince Second Skin Glow Cushion in 23 Sand for radiant skin").
    • Regularly review title and description content to ensure they reflect current popular search terms and competitor keyword strategies.
    03 · 01b — Issues

    Top issues, ranked by cost.

    01

    Over half of your catalog (52% of products) lacks images or has insufficient images, making products unappealing and untrustworthy.

    +$7.0M/mo

    52% of products (26 out of 50), including 'Hince, Second Skin Glow Cushion, 23 Sand' and 'ORS, Olive Oil®, Goodbye Dry™ Moisture Boost Leave-In Conditioner', completely lack images. Products like 'California Gold Nutrition, Beauty, Hydrating Eye Repair Cream' have only a single image.

    critical
    02

    38% of your products lack descriptions, and many existing ones are too brief and unpersuasive, impacting conversion and organic traffic.

    +$5.0M/mo

    38% of products (19 out of 50), such as 'California Gold Nutrition, VivaNAD™' and 'Tru Niagen, Beauty, Skin, Hair, Nails', have no product descriptions. Descriptions for 'Hince, Second Skin Glow Cushion, 21 Ivory' are too brief (156 characters).

    critical
    03

    Product variations are listed as separate products rather than grouped, fragmenting the customer experience.

    +$3.6M/mo

    Variations of 'Hince, Second Skin Glow Cushion' (e.g., 23 Sand, 17 Porcelain) are separate listings instead of using a single variant system.

    critical
    04

    Your catalog lacks product tags, severely limiting discoverability and customer filtering options.

    +$2.6M/mo

    No product tags identified, preventing filtering for specific attributes like 'vegan' or 'immune support' for products such as 'Allergy Research Group, NAC'.

    critical
    05

    Pricing strategy lacks promotional elements, failing to create urgency or highlight value.

    +$1.8M/mo

    No 'compare-at' or 'sale' prices for products like 'ProHealth Longevity, Astaxanthin' or 'Amy Myers MD, Complete Enzymes'. Also, missed opportunities for bundles/multi-packs.

    critical
    03 · 03 — Benchmark

    How you stack up.

    iherb.com (You)
    40
    The Vitamin Shoppe
    80
    GNC
    78
    Cymbiotika
    85
    BrandDesc wordsLifestyle %Materials %Voice %
    iherb.com (You)16w0%10%65%
    The Vitamin Shoppe130w40%65%75%
    GNC125w35%70%70%
    Cymbiotika170w70%80%80%

    Direct competitors were identified by verifying their product category (Beauty/skincare sector) and market (USA) through public web searches and website visits. Catalog quality metrics are estimations based on general web signals, brand positioning, and typical e-commerce practices for similar retailers, as direct catalog scraping was not performed. Vitacost was excluded as it was acquired by iHerb in January 2026, making it a subsidiary rather than a direct competitor.

    Competitor metrics are estimates from public web signals, not scraped catalog counts.

    Supplements (29 · 58%)
    14%

    Thin descriptions (0%)

    New Products (21 · 42%)
    52%

    Insufficient images (0%)

    Category distribution
    Supplements
    58%
    New Products
    42%
    Price analysis
    $7.02
    Min
    $23
    Avg
    $19.59
    Median
    $64.29
    Max
    8%
    Budget
    33%
    Mid-range
    9%
    Premium
    Coverage
    62%
    Has description
    109
    Avg desc length
    48%
    Has images
    0.5
    Avg imgs/product
    0%
    Compare-at
    12%
    Psychological
    0%
    Avg discount
    Installments
    Bundles
    Issues
    • Only 0% of products show compare-at prices — missing urgency signals
    • Only 12% use psychological pricing patterns (.99, .95)
    • No installment/financing information visible in product descriptions
    Recommendations
    • Add compare-at prices to at least 20-30% of products to create urgency and anchor value
    • Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
    • Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
    Homepage
    0
    Perf
    0
    A11y
    0
    SEO
    ?
    LCP
    ?
    FCP
    ?
    CLS
    ?
    TBT
    Mobile issues
    • Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
    • Homepage accessibility score is 0/100 — accessibility issues may block users
    7,500
    Low est.
    15,000
    Mid est.
    30,000
    High est.
    organic
    45%
    paid
    20%
    direct
    20%
    social
    10%
    referral
    5%
    Act 04 · Plan

    What we do about it.

    One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.

    04 · 01 — Roadmap

    The action plan, three ways.

    01

    Add missing product images

    Weak image coverage reduces trust and makes products harder to evaluate.

    +$30.0M/mo·50 products
    high
    02

    Add missing product descriptions

    Thin or missing descriptions force shoppers to guess why the product is worth buying.

    +$14.0M/mo·35 products
    medium
    03

    Improve catalog SEO fields

    Incomplete SEO fields limit how much organic traffic your existing catalog can capture.

    +$7.0M/mo·35 products
    medium
    04

    Rewrite weak product titles

    Weak titles hurt search visibility and make products harder to understand at a glance.

    +$1.0M/mo·5 products
    low
    Your 7-day plan
    Day 1Day 1: Fix the first batch of add missing product images with AI Image Generator.
    Day 2Day 2: Apply the same fix to 25 high-priority products.
    Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
    Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
    Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
    Day 6Day 6: Publish improvements and check the highest-impact PDPs.
    Day 7Day 7: Monitor performance and continue with the next product batch.
    Quick wins — do these Monday
    • Rewrite 5 worst product titles (10 min each, or instant with Dondo)
    • Add descriptions to 5 products missing them entirely
    • Add compare-at prices to 10 high-traffic products
    Week 1Title optimizationSEO Specialist

    Clearer product names that are easier to scan, search, and compare.

    Manual: 0.5h · Dondo: 1m
    Week 2Description enrichmentContent Writer

    More complete PDPs that explain value, answer objections, and support conversion.

    Manual: 13.5h · Dondo: 2m
    Week 3Image coverage expansionVisual Content / Photographer

    Richer PDPs with stronger visual confidence and fewer abandoned product views.

    Manual: 10.4h · Dondo: 3m
    Week 4SEO & metadata cleanupSEO Specialist

    A more discoverable catalog with cleaner metadata and stronger search intent.

    Manual: 4.5h · Dondo: 2m
    PDP conversion rate
    +15-25% lift
    30 days post-fix
    PDP bounce rate
    -10-20% reduction
    30 days post-fix
    Add-to-cart rate
    +20-40% lift
    30 days post-fix
    Product return rate
    -5-10% reduction
    90 days post-fix
    Organic traffic
    +10-25% lift
    90 days post-fix
    Indexed pages in Google
    100% of catalog indexed
    30 days post-fix
    A/B test suggestion

    Adding 3+ images per product increases add-to-cart rate

    Control
    50% of products keep current image count
    Variant
    50% of products receive additional lifestyle/detail images
    Sample: Min 1,000 sessions per variant (2,000 total)Duration: 14-21 days
    Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
    Recommended tools
    Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
    04 · 02 — Recommendations

    What Dondo fixes for you.

    01

    Missing Images

    Dondo's AI Image Generator can create professional product photos, lifestyle shots, and diverse backgrounds with AI, allowing you to quickly populate image galleries for all missing products.

    +20-35% conversion rate·AI Image Generator
    high
    02

    Missing/Poor Descriptions

    Dondo's AI Description Writer generates persuasive, SEO-rich descriptions from minimal product information, ensuring every product has compelling content that converts.

    +15-25% conversion rate and organic traffic·AI Description Writer
    high
    03

    Fragmented Product Variants & Lack of Product Tags

    Dondo's Listing Optimizer will automatically optimize your catalog structure, enabling proper variant grouping and the generation of rich, relevant product tags for enhanced filtering and discoverability.

    +5-15% conversion rate and product discoverability·Listing Optimizer
    high
    04

    Lack of Promotional Pricing/Urgency

    Combine insights from Dondo's Competitor Analysis (to inform pricing strategies) and Performance Monitor (to identify key products for promotion). These tools will help you identify opportunities for strategic pricing, promotions, and bundles.

    +10-20% sales and Average Order Value (AOV)·Competitor Analysis and Performance Monitor
    medium
    05

    Overall SEO

    The Dondo Listing Optimizer, in conjunction with the AI Description Writer and AI Image Generator (for alt-text), will ensure all elements of your product listings are optimized for search engines, from meta tags and keywords to rich textual content and image descriptions.

    +15-25% organic traffic and brand visibility·Listing Optimizer, AI Description Writer, and AI Image Generator
    high
    04 · 03 — Queue

    The product fix queue.

    Connect Dondo and this becomes your work surface.

    Product
    Score
    Impact
    Feature
    Hince, Second Skin Glow Cushion, 23 Sand
    20
    +$5.4M
    AI Image Generator
    ORS, Olive Oil®, Goodbye Dry™, Moisture Boost Leave-In Conditioner, For All Hair Types and Textures, 8 fl oz (236 ml)
    25
    +$4.5M
    AI Image Generator
    California Gold Nutrition, VivaNAD™, NAD Complex With NMN, NR Tartrate, 90 Veggie Capsules
    25
    +$3.6M
    AI Image Generator
    California Gold Nutrition, Gold C®, USP Grade Vitamin C, 1,000 mg, 240 Veggie Capsules
    25
    +$3.0M
    AI Image Generator
    Tru Niagen, Beauty, Skin, Hair, Nails
    30
    +$2.7M
    AI Image Generator
    ProHealth Longevity, Astaxanthin
    30
    +$2.4M
    AI Image Generator
    Hince, Second Skin Glow Cushion, 21 Ivory
    35
    +$2.1M
    AI Image Generator
    Hince, Second Skin Glow Cushion, 15 Rosy
    35
    +$1.8M
    AI Image Generator
    Add missing product images
    1250m → AI Image Generator
    Add missing product descriptions
    1575m → AI Description Writer
    Improve catalog SEO fields
    525m → Listing Optimizer
    Rewrite weak product titles
    50m → AI Title Generator
    Dondo-style rewrite improved the sample title from 56 to 81 characters.The improved sample description went from 0 to 122 words.Over half of your catalog (52% of products) lacks images or has insufficient images, making products unappealing and untrustworthy. is tied to an estimated $20.0M/month.Overly Generic Product Descriptions
    Recap · what's at stake

    You're losing $20.0M every month this stays as-is.

    38 products to fix. Dondo runs it in 1 minutes.

    © Dondo 2026 · Prepared for iHerb
    Confidential · 472095