Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
We audited 100 of your 123 products. Your catalog scores 65/100 — top e-commerce brands hit 95. That gap is worth ₹4.7K/month in unrealized sales.
“This catalog lags significantly behind top industry performers, demonstrating substantial content quality and consistency deficiencies that require immediate remediation to compete effectively. Urgent action is needed to meet baseline industry standards.”
Monthly revenue estimated from 123 products, INR956 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 123 products (×1.2 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
She's 60-70% of potential ethnic wear revenue of your revenue — and your product pages aren't answering her questions.
Uncertainty about the actual fabric quality and craftsmanship when viewing products online.
Concern about accurate sizing and fit for traditional Indian garments purchased sight unseen.
Fear that the product received may not match the elegance or traditional aesthetic presented in online images.
To find elegant and culturally appropriate attire that makes her feel confident for specific occasions.
To express her cultural identity and connect with her heritage through traditional fashion.
To conveniently source high-quality, authentic, and well-fitting Indian ethnic wear online.
Upcoming wedding, festival, or significant family celebration requiring formal ethnic attire.
Seasonal sales or promotional offers on new ethnic wear collections.
Discovery of unique, elegant designs or culturally rich collections promoted on social media.
The brand intelligence explicitly states 'House of Daadi' targets 'Individuals seeking Indian ethnic wear, particularly women and children' for 'weddings, festivals, and formal events' with a 'traditional, culturally rich' brand personality. However, the provided product catalog snippets and public page descriptions indicate the company sells 'Pure A2 Gir Cow Ghee and cold-pressed oils', along with 'Rolling Supplies', 'Hookah Flavour', 'merch' (smoking accessories like rings and sunglasses), and 'Pre-Roll Cones'. This represents a fundamental and critical discrepancy where the existing product catalog directly contradicts the stated primary target demographic and market, making it impossible for this persona to fulfill their needs or find relevant products on the given e-commerce platform.
The provided product catalog snippets (smoking accessories such as rolling papers, cones, ashtrays, grinders, and joint holders by brands like 'Lit' and 'Pyramid') are in complete contradiction to the public brand signals for House of Daadi. House of Daadi's website and associated content unequivocally position it as a seller of pure, natural, traditional Indian food products like A2 ghee, wood-pressed oils, and herbal teas. There is zero alignment between the brand's established identity as a purveyor of wholesome kitchen staples and the catalog's offering of recreational smoking devices. This represents a critical and irreconcilable discrepancy, suggesting either a profound error in catalog association or a drastic and uncommunicated brand pivot.






Issues ordered by cost. Expand any row for the evidence.
Several product listings are missing essential information, such as having zero images or zero-character descriptions, severely hindering product visibility and conversion.
criticalMany product titles are duplicated, use all caps, are vague, or lack specific differentiating attributes, impacting search visibility and user clarity.
criticalThe catalog inappropriately includes non-product items, such as policies, within product listings, confusing customers and misrepresenting catalog content.
criticalA significant number of products have insufficient visuals (e.g., only 3-4 images) to adequately showcase them, while others exhibit inconsistent image counts, affecting visual merchandising quality.
warningRaw HTML and styling tags are visible within description snippets, indicating poor content rendering or management and resulting in an unprofessional presentation.
warningDirect competitors were identified by searching for e-commerce stores in India selling 'A2 Ghee' and 'wood-pressed oils' and similar traditional/organic food products. Websites were then reviewed to confirm product categories, market presence, and gather qualitative data for metric estimation.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (0%)
Poor SEO signals (33%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (24%)
Weak titles (41%)
Weak titles (41%)
Weak titles (100%)
Weak titles (100%)
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Weak titles hurt search visibility and make products harder to understand at a glance.
Weak image coverage reduces trust and makes products harder to evaluate.
Thin or missing descriptions force shoppers to guess why the product is worth buying.
Clearer product names that are easier to scan, search, and compare.
More complete PDPs that explain value, answer objections, and support conversion.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Complete SEO metadata increases organic traffic to product pages
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
86 products to fix. Dondo runs it in 1 minutes.