01
Expand product image sets (currently 1.4 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$91.4K/mo·86 products
×The Gottman Institute
Live audit · May 24, 2026www.gottman.com100 products · 100 sampledWooCommerce
The Gottman Institute,
you're leaving $850.0K
on the table every year.
We audited 100 of your 100 products. Your catalog scores 61/100 — top Relationship Education & Mental Health Services brands hit 85. That gap is worth $70.8K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
61/100
Sales at risk
$70.8K/mo
$850.0K/yr if unaddressed
Products to fix
20 of 100
20% of catalog needs work
Time to fix
6d → 1m
Manual vs Dondo
47th percentile of 260 audited stores
The verdict
“The Gottman Institute's academic authority is world-class, but the digital merchandising lags. You are currently outperforming the general average, but far behind top-tier mental health e-commerce performers.”
Manual
45.3h/mo
$2.0K/mo
@ $45/hr · 45.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1.4 per product, need 3+)$91.4K/mo
Improve catalog SEO fields$7.1K/mo
Rewrite weak product titles$6.4K/mo
Add missing product descriptions$1.4K/mo
Conservative
$45.7K/mo
Moderate
$70.8K/mo
Aggressive
$106.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $708.3K based on reported annual revenue of ~$10M - $15M USD FY2023 (Source: Growjo/ZoomInfo estimates).
Formula: Sampled 50 of 100 products (×2 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 65-70% of revenue of your revenue — and your product pages aren't answering her questions.
A licensed private practice therapist or counselor who relies on evidence-based methodologies to treat high-conflict couples. She is highly educated, values academic rigor over 'pop psychology,' and views The Gottman Institute as the gold standard for relationship science, yet she is cautious about the high financial investment required for professional certification.
Sarah the Specialized Clinician
She walks in already thinking:
The high cost of professional certification and the $1,225 application fee feel prohibitive without a clear ROI breakdown.
Concerns that the digital learning interface and video materials may feel dated or lack modern UX functionality.
Lack of transparency regarding the specific contents of manuals and training bundles before making a high-ticket purchase.
What she's trying to do:
Master a research-backed framework to move stuck couples from conflict to connection efficiently.
Earn professional development credits and certifications that provide a competitive advantage in the mental health market.
Access practical, ready-to-use clinical tools that reduce the cognitive load of session planning.
What pushes her to buy:
Increasing number of 'high-conflict' or 'near-divorce' couples in her caseload requiring a more structured intervention.
Professional desire to market her practice as 'Gottman Certified' to increase her own hourly billable rates.
The need for immediate, downloadable tools (like the Partner Aggression trainings) to address urgent clinical safety issues.
High-Ticket Ambiguity and Lack of Visual Evidence
The catalog fails to provide visual 'look-ins' or detailed curriculum breakdowns for its most expensive items, such as the Level 3 Manual and Certification Track. For a professional buyer like Sarah, spending over $1,000 on a product with a 250-character description and a single low-resolution image creates significant friction and perceived risk, especially when the digital interface is already a known point of concern.
02 · 02 — Voice
Your brand voice, scored.
Data-Driven InsightGrounding every piece of advice in the longitudinal 'Love Lab' findings rather than anecdotal intuition or pop psychology.
Actionable EmpathyTranslating heavy clinical concepts into simple, repeatable daily habits like the 'Small Things Often' philosophy.
Architectural ClarityUsing structured frameworks like the 'Sound Relationship House' to provide a clear, non-judgmental map for navigating complex emotional conflict.
Clinical IntegrityMaintaining a high standard of professional excellence that respects the complexity of psychology while remaining inclusive to all relationship dynamics.
Best of your brand
Love is not a mystery; it is a series of data-informed choices. By understanding the physiology of conflict and practicing 'Small Things Often,' we can rebuild trust using the same rigor that defined our forty years in the Love Lab.
Core Brand Philosophy
Your product pages
Product descriptions often lean too heavily into dense academic summaries, creating a 'textbook' feel that contradicts the brand's goal of accessibility
The Friction Between Rigor and Usability
Product descriptions often lean too heavily into dense academic summaries, creating a 'textbook' feel that contradicts the brand's goal of accessibility. While the voice should be authoritative, the copy frequently fails to bridge the gap between the high-cost clinical certification and the immediate emotional relief a consumer seeks, leaving the digital experience feeling dated and overly technical rather than premium and supportive.
To reach every couple and every family with the science of love and the tools to build and repair relationships.
~$10M - $15M USD FY2023 (Source: Growjo/ZoomInfo estimates)
Revenue
~50-100
Team
~1.5M+ total across platforms
Social presence
Couples, individuals, and mental health professionals (therapists, counselors).
Customers
Key differentiators
The Sound Relationship House Theory based on 40+ years of longitudinal researchThe 'Love Lab' data-driven approach to predicting divorce with high accuracyComprehensive certification programs for therapists (Gottman Method)
Values
Research-basedCompassionInclusivityEffectivenessIntegrity
Tech stack
Google AnalyticsKlaviyoWooCommerceZendeskCloudflareHotjar
/5
Trustpilot (0)
4.5/5
Google (150+)
What customers love
- Practical tools that can be implemented immediately
- Science-backed methods that provide clarity in high-conflict situations
- Highly effective workshops for couples
Common complaints
- High cost of professional training and certification
- Digital product interface can feel dated
- Some customers find the 'Four Horsemen' concept overwhelming initially
Social presence
45,000
tiktok
52,000
twitter
180,000
youtube
550,000
facebook
$10k - $25k
Ad spend/mo
Meta Ads, Google Search, Pinterest
Ad channels
02 · 03 — Proof
Same product, rewritten for Sarah.
Level 3 Manual
Today
Level 3 Manual
No description.
After · Dondo
Professional Training Manual: Gottman Method Level 3 Clinical Intervention
Master the 'Love Lab' methodology for high-conflict cases with the definitive Level 3 clinical framework. This manual bridges the gap between academic theory and practical application.
• Advanced Intervention Protocols: Treat complex couples with precision using structured, data-driven Gottman Method techniques.
• Longitudinal Research Integration: Apply forty years of relationship science directly to your clinical practice to predict and prevent divorce.
• Practical Assessment Tools: Navigate difficult emotional landscapes using the exact questionnaires and frameworks used by elite practitioners.
Maintain the highest standard of clinical integrity with these essential professional tools.
Certification Track Application Payment
Today
Certification Track Application Payment
This is an application payment for the Gottman Certification Track. Please only purchase this after you have submitted your application and have received an email confirming that it is complete. If you have questions, please email Training@Gottman.com
After · Dondo
Gottman Method Clinical Certification Application - Certified Therapist Track
Elevate your private practice and increase your billable rates by joining the elite global network of Gottman Certified Therapists. This application is the first step toward professional mastery.
• Verified Clinical Expertise: Secure the 'Gold Standard' credential in relationship science to differentiate your practice and attract high-conflict referrals.
• Master-Level Supervision: Gain direct access to specialized mentorship to refine your application of the Sound Relationship House Theory.
• Referral Network Listing: Access a direct ROI by being featured on the official Gottman therapist directory for global client matching.
Invest in your professional growth with the clinical rigor of the world's leading relationship institute.
Gottman Relationship Adviser
Today
Gottman Relationship Adviser
A complete approach to relationship wellness After 50+ years of extensive research with thousands of couples, we’ve discovered the most important components of successful relationships. We’ve built these essential components into an unparalleled tool designed to help people improve their relationships. The Gottman Relationship Adviser helps you gain insight into your overall relationship health, friendship and intimacy, romance, sex, and passion, how you manage conflict, your shared meaning, trust, commitment, and more. But it doesn’t stop there. Once you’ve received a full snapshot of your relationship health, the Adviser provides you with a tailored relationship-building program based on your unique strengths and weaknesses. Developed using proven assessment and therapy methods created by world-renowned psychologists Drs. John and Julie Gottman, the Gottman Relationship Adviser is a complete approach to relationship wellness. With the ability to complete it alone or with a partner, this unparalleled, accessible system to relationship-building is proven to help you heal and strengthen your connection, right from the comfort of your own home. Step 1: Self-assessment Complete the detailed, 100+ question questionnaire to examine five key relationship areas: friendship and intimacy, sex and passion, conflict management, shared meaning, and trust and commitment Step 2: Results Receive an overall relationship satisfaction score, measure your connection using proven Gottman principles, and discover your relationship’s unique strengths and weaknesses. Read detailed summaries and dive into comprehensive research-based insights for every aspect of your connection. Step 3: Personalized Plan Your results automatically generate a tailored, step-by-step program designed to help you improve your connection. Explore research-based exercises, videos, and techniques created by the experts. Start or stop your program at any time, and work through it at your own pace. LEARN MORE Note: You will purchase and use this product on GOTTMAN CONNECT.
After · Dondo
Gottman Relationship Adviser: Digital Wellness Tool & Science-Based Assessment
Stop guessing and start growing with a personalized relationship roadmap powered by over 40 years of longitudinal Love Lab research. This digital platform transforms data into connection.
• Comprehensive Diagnostic Assessment: Identify your specific relationship strengths and 'Four Horsemen' vulnerabilities through a structured digital interface.
• Tailored Action Plan: Receive a curated set of 'Small Things Often' habits and exercises designed for your unique relationship dynamic.
• Expert Video Guidance: Access modern, high-definition instructional modules led by Drs. John and Julie Gottman for immediate at-home repair.
Start your science-backed journey to a stronger connection today with immediate digital access and secure data privacy.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles are too brief
- Lack of descriptive and intent-based keywords
- Missing brand identifiers like 'Gottman Method'
- Product type (digital vs physical) not clarified in titles
Recommendations
- Expand titles to 55-70 characters
- Include brand name 'Gottman Method' in all clinical titles
- Add format identifiers (e.g., 'Clinical Training Manual' or 'Video Course')
Issues
- Inconsistent description length across the catalog
- High-ticket items have extremely thin content
- Some critical products have zero description
Recommendations
- Implement a standard descriptive template: Summary, What's Included, Key Benefits, Research Basis
- Prioritize expanding descriptions for products priced over $500
- Address products with missing text immediately to reduce bounce rates
Issues
- Average of only 1.4 images per product
- Digital products use single flat images
- Low perceived value due to lack of visual depth
Recommendations
- Ensure a minimum of 3-4 images per product
- Create 3D renders for digital manuals and courses
- Include 'in-use' lifestyle photography for therapist training materials
Issues
- Lack of financing visibility (BNPL) for high-ticket items
- Missing percentage savings on bundle listings
- Social proof pricing elements are absent
Recommendations
- Integrate Affirm or Klarna 'price-over-time' displays on items over $500
- Highlight savings as a percentage for bundles to improve perceived value
- Add social proof or trust badges near the price point
Issues
- Inconsistent product tagging
- Inefficient cross-selling between Professional and Couple segments
- Logic gaps in the 'Relationship Adviser' suggestion engine
Recommendations
- Complete a full tag audit to ensure consistent categorization
- Strengthen cross-linking between educational webinars and physical manuals
- Segment professional-only products from general audience products clearly
Issues
- Reliance on brand name rather than general search intent
- Missing ALT text on product images
- Product pages not optimized for non-branded relationship advice keywords
Recommendations
- Update all image ALT tags with descriptive, keyword-rich phrases
- Target non-branded long-tail keywords in titles and meta-descriptions
- Optimize product URLs for search intent
03 · 01b — Issues
Top issues, ranked by cost.
01
Critical Visual Friction
+$24.8K/moAverage of 1.4 images per product is far below the industry standard of 5+ images.
critical02
High-Ticket Content Gaps
+$17.7K/moProducts costing $1,225 have less than 300 characters of descriptive text.
critical03
Generic Naming Convention
+$12.8K/moGeneric titles like 'Level 3 Manual' cause loss in organic search and brand authority.
warning04
Missing Financing Options
+$9.2K/moAbsence of BNPL visibility on $500+ products increases professional cart abandonment.
warning05
Un-shoppable Listings
+$6.4K/moSelect core manuals have 0 description, making them un-purchasable for new users.
warning03 · 02 — AI Search
Can AI find you? (12% visible)
0
claude47
gemini0
chatgpt0
perplexity4
Primary
1
Secondary
2
Mentioned
53
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best online courses for improving communication in marriage”
“best digital workbooks for couples to do together at home”
“best professional certifications for relationship coaching”
“best science-based parenting workshops for toddlers”
“best relationship educator training programs for community leaders”
“Gottman Method vs Emotionally Focused Therapy for high-conflict couples”
“Esther Perel's approach vs research-based marriage counseling techniques”
“alternatives to the Lasting app for deep relationship work”
“Terry Real's Relational Life Therapy vs standard clinical relationship training”
“Prepare/Enrich vs other premarital assessment tools for professionals”
Who AI recommends instead
What to fix for AI visibility
“best science-based parenting workshops for toddlers”
The 'Bringing Baby Home' and 'Pitfalls of Parenthood' pages focus on infancy and general transition. They lack specific 'toddler' and 'early childhood' science-based developmental keywords that AI models look for when categorizing by age group.
science-based toddler parenting workshopresearch-backed toddler behavior strategiesemotional regulation for toddlersparenting milestones ages 1-3
“Esther Perel's approach vs research-based marriage counseling techniques”
Content fails to position the 'Gottman Method' as the primary 'research-based' alternative to contemporary peer methodologies. AI lacks comparison data to recommend Gottman in the same context as Perel.
Gottman Method vs Esther Perelresearch-based relationship methodologyclinical marriage counseling techniquesSound Relationship House vs erotic intelligence
“alternatives to the Lasting app for deep relationship work”
The 'Gottman Relationship Adviser' is a direct competitor but is marketed as a standalone tool rather than a digital platform alternative. It lacks keywords related to 'app-based' or 'guided digital programs'.
digital relationship platformautomated relationship coachingLasting app alternativeself-paced relationship assessment tool
“Terry Real's Relational Life Therapy vs standard clinical relationship training”
Professional training pages use insular terminology. They do not claim the 'clinical gold standard' status explicitly enough to be surfaced in comparisons with other named methodologies like RLT.
standard clinical relationship trainingevidence-based therapy certificationGottman Method vs Relational Life Therapyclinical gold standard couples therapy
03 · 03 — Benchmark
How you stack up.
gottman.com (You)
61
Esther Perel
84
Relational Life Institute
68
Prepare/Enrich
72
BrandDesc wordsLifestyle %Materials %Voice %
gottman.com (You)287w14%24%100%
Esther Perel210w85%75%95%
Relational Life Institute320w40%80%85%
Prepare/Enrich180w30%90%80%
Competitors were selected based on their overlapping target audience (therapists and couples) and high-authority research-backed product offerings. Metrics were estimated by analyzing product page depth, visual assets, and clinical claim consistency across their digital storefronts.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (6%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (33%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (50%)
Insufficient images (33%)
Insufficient images (50%)
Category distribution
Price analysis
$20
Min
$209
Avg
$100
Median
$1,225
Max
20%
Budget
13%
Mid-range
17%
Premium
Coverage
98%
Has description
1885
Avg desc length
100%
Has images
1.4
Avg imgs/product
16%
Compare-at
40%
Psychological
46%
Avg discount
✓
Installments
✓
Bundles
Issues
- Only 16% of products show compare-at prices — missing urgency signals
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
Homepage
13
Perf
88
A11y
92
SEO
8.6 s
LCP
4.0 s
FCP
0.443
CLS
1,480 ms
TBT
Product page
45
Perf
88
A11y
92
SEO
5.6 s
LCP
Mobile issues
- Homepage mobile performance score is 13/100 — slow load times hurt mobile conversion
- Product page mobile performance is 45/100 — shoppers abandon slow PDPs
Missing fields
Product schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
333
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
10,500
Low est.
21,000
Mid est.
42,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$7.1K/mo·20 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$6.4K/mo·18 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$1.4K/mo·2 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.4 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 2 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.5h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 0.8h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 17.9h · Dondo: 6m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 2.5h · Dondo: 1m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Low perceived value from single images and lack of product depth
Generate 3D mockups and lifestyle settings for manuals and digital courses to increase visual trust.
+30-40% conversion rate·AI Image Generator
02
Missing and thin descriptions for high-cost certifications
Automatically expand product descriptions to include curriculum highlights, benefits, and professional ROI.
+25% AOV·AI Description Writer
03
Poor SEO visibility due to generic and brief titles
Bulk-optimize titles to include 'Gottman Method' and science-based intent keywords.
+15-20% organic traffic·AI Title Generator
04
Inconsistent taxonomy and internal search issues
Standardize tags and categories to ensure correct cross-selling and search discoverability.
Higher internal search conversion·Listing Optimizer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Level 3 Manual
25
+$16.4K
AI Title Generator
Certification Track Application Payment
42
+$13.7K
AI Description Writer
Gottman Relationship Adviser
55
+$11.0K
AI Image Generator
Fight Right: Turning Conflict Into Connection
60
+$9.1K
AI Image Generator
Dondo-style rewrite improved the sample title from 14 to 74 characters.The improved sample description went from 0 to 91 words.Critical Visual Friction is tied to an estimated $70.8K/month.The Friction Between Rigor and Usability
Recap · what's at stake
You're losing $70.8K every month this stays as-is.
20 products to fix. Dondo runs it in 1 minutes.