01
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+₹540.0K/mo·180 products
×Nexxbase Marketing Pvt. Ltd. (Noise)
Live audit · May 24, 2026www.gonoise.com500 products · 50 sampledShopify
Nexxbase Marketing Pvt. Ltd. (Noise),
you're leaving ₹15.0M
on the table every year.
We audited 50 of your 500 products. Your catalog scores 58/100 — top Electronics & Tech brands hit 75. That gap is worth ₹1.3M/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
58/100
Sales at risk
₹1.3M/mo
₹15.0M/yr if unaddressed
Products to fix
220 of 500
44% of catalog needs work
Time to fix
29d → 1m
Manual vs Dondo
42th percentile of 436 audited stores
The verdict
“Your catalog is performing at the industry average. For a market leader like Noise, being 'average' is a risk; cleaning up backend leaks can move you into the 80+ range.”
Manual
231.7h/mo
₹2.8K/mo
@ ₹12/hr · 231.7h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add missing product descriptions₹540.0K/mo
Improve catalog SEO fields₹330.0K/mo
Add complete product image sets₹270.0K/mo
Rewrite weak product titles₹150.0K/mo
Conservative
₹478.8K/mo
Moderate
₹1.3M/mo
Aggressive
₹1.9M/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of INR15.0M based on reported annual revenue of ~$240M USD FY2024 (based on reported ~₹2,000 Crore revenue target/run-rate).
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Arjun.
She's 55-65% of revenue of your revenue — and your product pages aren't answering her questions.
A 26-year-old marketing professional in Bangalore who is highly tech-conscious but price-sensitive. He values the 'premium look' for his professional life and functionality for his evening gym sessions. He is part of the 200k+ Noise Maker community and relies on his wearables to stay connected during a fast-paced commute.
Arjun "The Urban Hustler" Mehta
She walks in already thinking:
Doubt regarding the accuracy of fitness metrics like step counts and SpO2 in budget-tier models.
Concerns about long-term durability of silicone straps and the difficulty of getting timely after-sales support.
Fear of shipping delays during high-volume festive sales or product launches.
What she's trying to do:
Maintain a professional appearance while having instant access to notifications and BT calling.
Monitor daily health and activity trends through a user-friendly app ecosystem.
Obtain high-spec personal tech (ANC, high-playtime) without the premium price tag of global tech giants.
What pushes her to buy:
New product drops featuring high-end aesthetics like AMOLED displays or metallic finishes.
Limited-time 'Flash Sales' or exclusive 'Cred'/App-only pricing on high-margin combos.
Celebrity or athlete endorsements showcasing the product as a lifestyle companion.
Data Gaps and Lack of Benefit-Driven Communication
The catalog currently alienates this tech-savvy persona through 'Rapid Growth Decay.' 36% of listings lack descriptions, leaving Arjun uncertain about the value of bundles. Furthermore, visible backend metadata like '(Copy)' in titles and 'ghost' listings for accessories without images undermine brand trust and fail to address his concerns about product durability and exact compatibility.
02 · 02 — Voice
Your brand voice, scored.
Democratized InnovationFocusing on making advanced technology accessible and affordable for the masses without sacrificing high-end features.
Design-Led LifestylePrioritizing aesthetic appeal and personalization through premium finishes and diverse physical customization options.
Limitless AmbitionEncouraging a fast-paced, goal-oriented mindset by framing tech as a catalyst for personal productivity and fitness.
Consumer-Centric AgilityRapidly adapting to tech trends and user feedback to deliver feature-rich products that solve real-time daily needs.
Best of your brand
Be Limitless | Designed to Elevate Every Part of Your Day
Homepage Hero Copy
Your product pages
While brand-level messaging is highly aspirational and lifestyle-driven, the catalog descriptions often drift into dry, raw technical specifications (e
Technical Lists vs. Lifestyle Narrative
While brand-level messaging is highly aspirational and lifestyle-driven, the catalog descriptions often drift into dry, raw technical specifications (e.g., '1.69” TFT LCD 60 Sports Mode'). This creates a disconnect from the mission to 'democratize' tech; descriptions frequently list features without explaining the benefit or 'elevating' the user's day. Additionally, missing descriptions in some 'Power Series' entries and inconsistent formatting in 'Exclusive' bundles undermine the design-led value.
To democratize technology and make the latest personal technology accessible to everyone.
~$240M USD FY2024 (based on reported ~₹2,000 Crore revenue target/run-rate)
Revenue
~700
Team
~1.7M+ across platforms
Social presence
Over 20 million users in India
Customers
Key differentiators
Early mover advantage in the Indian smartwatch marketHeavy focus on aesthetic design and 'NoiseFit' app ecosystemAggressive pricing strategy with high-frequency product launches
Values
InnovationConsumer-centricityAgilityDesign-led
Tech stack
Shopify PlusGoogle Analytics 4Facebook PixelNetcore Cloud (Marketing Automation)HotjarZendeskShiprocket
1.4/5
Trustpilot (230)
3.9/5
Google (1,800 (Gurugram HQ/Service))
What customers love
- Affordable pricing for premium features
- Stylish designs and color options
- Good battery life on smartwatches
Common complaints
- After-sales service delays
- Issues with step count accuracy in budget models
- Durability concerns with silicone straps
Social presence
68,000+
twitter
115,000+
youtube
420,000+
facebook
260,000+
linkedin
$1M - $2M USD
Ad spend/mo
Meta Ads, Google Search, Amazon Advertising, Influencer Marketing, OOH (Out of Home)
Ad channels
02 · 03 — Proof
Same product, rewritten for Arjun.
NPL'2025
Today
NPL'2025
No description.
After · Dondo
Noise Premier League 2025 Edition Smartwatch | Pro Sports Modes & Fitness Tracking
Be limitless during the cricket season with the exclusive NPL’2025 edition, engineered for the ultimate fan experience.
• Real-time Match Updates: Stay ahead of every boundary and wicket with live notifications directly on your wrist.
• High-Precision Fitness Sensors: Accurate step and calorie tracking designed to keep up with intense evening gym sessions.
• Premium Sports Design: A vibrant, athletic aesthetic that complements both your professional hustle and your game-day passion.
• Rapid-Sync Technology: Seamlessly pairs with the NoiseFit app for detailed health insights and performance metrics.
Join the Noise Maker community today with guaranteed priority shipping for the NPL season.
Endeavour 2 Pass (Copy)
Today
Endeavour 2 Pass (Copy)
No description.
After · Dondo
Noise Endeavour 2 Premium Accessory Pass | Reinforced Silicone Straps & Support
Elevate your tech game with the Endeavour 2 Pass, specifically designed for those who demand durability without sacrificing a premium look.
• Reinforced Silicone Straps: Built with sweat-resistant, hypoallergenic material to withstand rigorous workouts and daily Bangalore commutes.
• Exclusive Watch Faces: Unlock elite physical customization options to match your professional attire or athletic gear.
• Priority After-Sales Access: Enjoy peace of mind with a dedicated support channel for faster resolution of technical queries.
• Secure-Fit Design: Ensures consistent sensor contact for more reliable heart rate and SpO2 monitoring during movement.
Designed to elevate every part of your day—get yours now with exclusive Cred-member pricing and express delivery.
Noise Pro 6R Smartwatch - ABHI Marketplace
Today
Noise Pro 6R Smartwatch - ABHI Marketplace
Experience premium smartwatch technology with the Noise ColorFit Pro 6R – your intelligent companion for fitness, connectivity, and style. Key Features: • Stunning 1.46" AMOLED Display – Crystal-clear with vibrant colors • Bluetooth Calling – Make and receive calls directly from your wrist • AI Companion – Smart AI features including AI watch faces for a personalized experience • 15-Day Battery Life – Extended usage on a single charge with typical use • 100+ Sports Modes – Track every workout from running to yoga • Advanced Health Monitoring – Heart rate, SpO2, sleep tracking, stress monitoring, and women's health features • 150+ Cloud Watch Faces – Customize your style daily • Premium Build – Stainless steel frame with 22mm interchangeable straps • 3 ATM Water Resistance – Splash and rain-proof for everyday wear • Smart Notifications – Stay connected with app alerts and music control Perfect For: Whether you're crushing fitness goals, managing a busy schedule, or expressing your style, the Pro 6R adapts to your lifestyle. The AI-powered features learn your preferences, while comprehensive health tracking keeps you informed about your wellness. What's Included: Noise ColorFit Pro 6R Smartwatch, charging cable, user manual, and 1-year warranty. Upgrade your wrist. Upgrade your life.
After · Dondo
Noise ColorFit Pro 6R Smartwatch | 1.46" AMOLED Display & Bluetooth Calling
Dominate your daily hustle with the ColorFit Pro 6R, where democratized innovation meets an elite aesthetic for the modern professional.
• 1.46" AMOLED Display: Experience crystal-clear visuals with vibrant colors and an Always-On feature for a high-end feel.
• Advanced BT Calling: Manage marketing calls and stay connected on the go with a stable, high-quality microphone and speaker.
• Refined Health Suite: Upgraded algorithms provide reliable SpO2 and heart rate data you can actually trust for your fitness goals.
• 15-Day Battery Life: Power through your work week and weekend adventures without the anxiety of frequent charging.
Experience the lifestyle tech trusted by icons, backed by a 1-year brand warranty and rapid-dispatch shipping.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Internal labels and metadata in titles (e.g., 'Copy', 'ABHI Marketplace')
- Extreme brevity (e.g., 'NPL'2025')
- Missing core attributes like product type
Recommendations
- Implement standardized naming convention: [Brand] + [Model] + [Product Category] + [Key Feature/Color]
- Rename internal-labeled products like 'Endeavour 2 Pass (Copy)'
Issues
- 36% of products have zero description
- Descriptions are too technical/spec-heavy rather than benefit-led
- Missing compatibility info for accessories like charging cases
Recommendations
- Prioritize descriptions for high-margin 'Combos' and 'Accessories'
- Include bulleted compatibility lists for all replacement parts
Issues
- 'Ghost' listings with 0 images (e.g., NPL'2025)
- Inconsistency in support items and warranties
Recommendations
- Ensure every SKU has at least 3 images
- Include 'What's in the box' graphics for technical accessories
Issues
- Zero-price items visible in the public catalog
- Lack of prominent installment/EMI visibility on high-ticket items
Recommendations
- Hide or set internal/reward items to 'Draft' status
- Standardize 'Charm Pricing' across all categories (ending in 99)
Issues
- High-value protection plans are 'Uncategorized'
- Internal SKUs like 'insurance test sku' are visible to customers
- Broken tags like 'copy-2' or 'no-index' leaking to frontend
Recommendations
- Map all 'Uncategorized' products to a strict collection hierarchy
- Move all 'test' and 'copy' SKUs to 'Draft' status immediately
Issues
- Non-descriptive short URLs (e.g., /products/npl2025)
- Duplicate content risks from 'Copy' listings
- Missing alt text for images
Recommendations
- Clean up URL slugs to reflect full, keyword-rich titles
- Add descriptive alt-text to all product images
03 · 01b — Issues
Top issues, ranked by cost.
01
Internal/Test SKUs Live
+₹438.0K/moItems like 'insurance test sku' and '(Copy)' products damage brand authority and trust.
critical02
Missing Descriptions (36%)
+₹312.9K/moLarge bundles and accessories like 'ColorFit Icon 2 Elite' have zero product text.
critical03
Zero-Image/Zero-Price Items
+₹225.3K/moProducts like 'NPL'2025' appear as site errors, driving high bounce rates.
critical04
Uncategorized Warranties
+₹162.7K/moHigh-margin protection plans are hidden from filters and collections.
warning05
Ultra-Short Titles
+₹112.6K/moTitles under 20 characters fail to capture search traffic or explain the product.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best smart watches for fitness tracking under 5000”
“best wireless earbuds with active noise cancellation for commuting”
“best budget-friendly overhead headphones for gym sessions”
“best calling smartwatches with metallic straps for office wear”
“best value for money TWS earbuds for students”
“Noise vs boAt which brand has better build quality for smartwatches”
“Noise ColorFit vs Fire-Boltt Invincible features comparison”
“is Noise better than Xiaomi for budget fitness trackers”
“Noise Buds VS102 vs boAt Airdopes which is better for bass”
“Noise vs Boult Audio for long lasting battery life”
Who AI recommends instead
What to fix for AI visibility
“best smart watches for fitness tracking under 5000”
The content lacks explicit 'fitness tracking' utility descriptors and price-bracket targeting. Enhance the description with specific sensor accuracy data (SpO2, heart rate) and 'best under 5000' value propositions.
best fitness tracker under 5000accurate heart rate monitoringSpO2 sensor smartwatchdedicated sports modesfitness tracking for athletes
“best wireless earbuds with active noise cancellation for commuting”
The product copy focuses on 'Truly Wireless' but fails to emphasize 'Active Noise Cancellation' (ANC) performance in high-decibel environments like trains or buses.
Active Noise Cancellation for travelANC earbuds for commutingbackground noise reductiontransparent mode for safetynoise cancelling wireless earbuds
“best budget-friendly overhead headphones for gym sessions”
The brand's current product catalog focuses on TWS and Smartwatches; there is a significant inventory gap for 'Overhead' (Over-ear) form factors. If applicable, pivot TWS marketing to emphasize 'gym stability' as an alternative.
sweatproof gym headphonessecure fit for workoutsheavy bass for gymbudget overhead alternativeIPX5 water resistance
“best calling smartwatches with metallic straps for office wear”
Product pages emphasize 'Limited Edition' or 'Marketplace' tags rather than 'premium metallic build' or 'professional aesthetic'. Need to highlight the 'Elite' or 'Halo' series for corporate use.
metallic strap smartwatchBluetooth calling for officepremium stainless steel finishprofessional smart watch for menluxury metal link strap
03 · 03 — Benchmark
How you stack up.
Noise | Designed to Elevate Every Part of Your Day (You)
58
boAt Lifestyle
84
Fire-Boltt
78
Boult Audio
76
BrandDesc wordsLifestyle %Materials %Voice %
Noise | Designed to Elevate Every Part of Your Day (You)60w88%18%95%
boAt Lifestyle145w85%75%80%
Fire-Boltt110w70%65%75%
Boult Audio95w75%60%70%
Competitors were identified by cross-referencing market share data in the Indian wearables segment and verifying product category overlap on their respective D2C platforms. Metrics were estimated based on homepage analysis, product detail page structure, and public SEO visibility signals.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (0%)
Thin descriptions (0%)
Poor SEO signals (0%)
Thin descriptions (0%)
Thin descriptions (25%)
Poor SEO signals (60%)
Weak titles (50%)
Thin descriptions (73%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
₹149
Min
₹2,966
Avg
₹1,899
Median
₹19,999
Max
16%
Budget
17%
Mid-range
15%
Premium
Coverage
64%
Has description
387
Avg desc length
94%
Has images
15
Avg imgs/product
94%
Compare-at
90%
Psychological
46%
Avg discount
✕
Installments
✓
Bundles
Issues
- No installment/financing information visible in product descriptions
Recommendations
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
0
Perf
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Mobile issues
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Sample pages
Recommendations
- Add Review or AggregateRating schema to display star ratings in search results
24
Avg links
1
Depth
✓
Breadcrumbs
✕
Cross-sell
Issues
- No cross-sell or related product sections detected on product pages
Recommendations
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
75,000
Low est.
150,000
Mid est.
300,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+₹330.0K/mo·220 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+₹270.0K/mo·60 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+₹150.0K/mo·100 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add missing product descriptions with AI Description Writer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 3 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 8.3h · Dondo: 7m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 67.5h · Dondo: 12m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 12.5h · Dondo: 4m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 27.5h · Dondo: 15m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Short and unprofessional titles
Instantly rewrite 'NPL'2025' and 'Copy' titles into SEO-optimized, descriptive strings.
+20% CTR from Search·AI Title Generator
02
36% of catalog has empty descriptions
Automatically generate persuasive, feature-benefit descriptions for empty listings.
+25% conversion rate on combos·AI Description Writer
03
Messy URL slugs and uncategorized products
Clean up URL slugs and fix categorization to remove internal-use strings.
Improved Google rankings·Listing Optimizer
04
Low engagement on technical accessories
Identify products with missing data or low interaction to prioritize fixes.
Actionable data-driven updates·Performance Monitor
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
NPL'2025
20
+₹97.2K
AI Image Generator
Endeavour 2 Pass (Copy)
30
+₹81.0K
AI Title Generator
Noise Pro 6R Smartwatch - ABHI Marketplace
35
+₹64.8K
AI Title Generator
Airbuds Mini Charging Case
40
+₹54.0K
AI Image Generator
Noise Master Buds 2
85
+₹48.6K
AI Description Writer
Dondo-style rewrite improved the sample title from 8 to 82 characters.The improved sample description went from 0 to 101 words.Internal/Test SKUs Live is tied to an estimated INR1.3M/month.Technical Lists vs. Lifestyle Narrative
Recap · what's at stake
You're losing ₹1.3M every month this stays as-is.
220 products to fix. Dondo runs it in 1 minutes.