01
Expand product image sets (currently 1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$6.3K/mo·559 products
×Ethony
Live audit · May 30, 2026ethony.com559 products · 3 sampledE-commerce
Ethony,
you're leaving $50.0K
on the table every year.
We audited 3 of your 559 products. Your catalog scores 39/100 — top Spirituality & Independent Publishing brands hit 75. That gap is worth $4.2K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
39/100
Sales at risk
$4.2K/mo
$50.0K/yr if unaddressed
Products to fix
186 of 559
33% of catalog needs work
Time to fix
39d → 1m
Manual vs Dondo
16th percentile of 507 audited stores
The verdict
“Your current score of 40 puts you well below the industry average of 60. Addressing visual and description gaps could double your conversion rate.”
Manual
310.4h/mo
$13.0K/mo
@ $42/hr · 310.4h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1 per product, need 3+)$6.3K/mo
Improve catalog SEO fields$693/mo
Rewrite weak product titles$693/mo
Conservative
$2.0K/mo
Moderate
$4.2K/mo
Aggressive
$6.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $41.7K based on reported annual revenue of ~$500K USD FY2024.
Formula: Sampled 3 of 559 products (×186.3 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Maya.
She's 65-75% of revenue of your revenue — and your product pages aren't answering her questions.
A 34-year-old creative professional and spiritual entrepreneur who views tarot not just as a hobby, but as a lifestyle and business tool. She values inclusivity, modern social constructs, and professional-grade education. Maya is part of the 'Awakened Souls' community, seeking tools that reflect her progressive values and desire for deep self-development.
Maya 'The Modern Mystic' Sterling
She walks in already thinking:
High price point for professional certification courses compared to mass-market alternatives.
Concerns over shipping delays for independent deck pre-orders and international fulfillment.
Inability to fully vet the deck's aesthetic and card quality due to limited product imagery.
What she's trying to do:
Find a divination tool that feels modern, inclusive, and representative of my social values.
Acquire a professional certification that provides the credibility needed to run a spiritual business.
Engage with a supportive community of like-minded 'spiritual badasses' for ongoing education.
What pushes her to buy:
Launch of inclusive or gender-neutral decks that feature diverse body types and ethnicities.
The need for structured, 'Headmistress'-style education to transition from hobbyist to professional reader.
Seasonal shifts and lunar events requiring specific ritual tools or spreads (e.g., Samhain or New Year).
Visual Transparency and Technical Specifications Void
The current catalog provides only a single image per deck and lacks technical details like card stock weight, finish, and box dimensions. For a premium buyer like Maya, who is wary of independent production delays and high price points, the lack of a full 'visual tour' and clear shipping expectations in the product description creates high bounce rates and buyer hesitation.
02 · 02 — Voice
Your brand voice, scored.
Radical InclusivityPrioritizing diverse representation and modern social constructs, such as gender-neutrality, within traditional esoteric frameworks.
Structured EmpowermentProviding professional-grade education that transforms mystical curiosity into practical, certified expertise.
Contemporary EnchantmentBridging ancient divination tools with a modern aesthetic and the demands of 21st-century spiritual entrepreneurship.
Approachable MasteryMaintaining high-level esoteric authority while remaining conversational, warm, and community-focused.
Best of your brand
A school for modern mystics, tarot readers and spiritual badasses.
Tarot Readers Academy Homepage
Your product pages
While the catalog descriptions (e
Synthesizing Soul with Specifications
While the catalog descriptions (e.g., 'Modern Goddess Oracle Deck') successfully echo the brand's commitment to inclusivity and 'metaphysical badassery,' there is a missed opportunity to fully integrate the 'Headmistress' educational voice. The snippets are occasionally functional and descriptive rather than evocative of the deep, structured wisdom found in the Academy and blog content. Infusing product descriptions with more 'practical magic' tips or usage examples would better bridge the gap between product and pedagogy.
To help awakened souls around the world with the Tarot, Oracle cards, magic, and spiritual tools through inclusive and modern education.
~$500K USD FY2024
Revenue
~5
Team
~140,000
Social presence
Modern mystics, tarot readers, spiritual entrepreneurs, and students of the occult.
Customers
Key differentiators
Focus on modern social constructs such as gender-neutral court card interpretations.Dual business model combining physical deck publishing with a massive online certification academy.Prolific output with over 11 custom-designed tarot and oracle decks.
Values
InclusivityCreativityModern MysticismCommunity SupportPractical Magic
Tech stack
ShopifyTeachableBirdSendGoogle AnalyticsMeta Pixel
/5
Trustpilot ()
4.8/5
Google (25+)
What customers love
- Accurate and highly detailed tarot readings.
- In-depth and structured educational courses in the Tarot Readers Academy.
- High-quality, diverse, and aesthetically unique independent decks.
Common complaints
- Occasional delays in shipping for independent deck pre-orders.
- High price point for some specialized certification courses.
Social presence
~15,000
tiktok
53,400
youtube
18,000
facebook
54,200
instagram
$1,000 - $3,000
Ad spend/mo
Meta Ads, Instagram, YouTube Organic
Ad channels
02 · 03 — Proof
Same product, rewritten for Maya.
Awakened Soul Oracle Deck
Today
Awakened Soul Oracle Deck
Oracle Card Deck for Empaths. A modern deck that includes women of all shapes, sizes, and ethnicities with carefully woven symbols and card meanings.
After · Dondo
Awakened Soul Oracle Deck: 50 Inclusive Cards for Intuitive Empaths
Unlock deep intuitive insights with a deck that mirrors the diverse beauty of the modern world.
• Radical Inclusivity: Features women of all body types and ethnicities to ensure every soul feels represented in their readings.
• Premium 350gsm Cardstock: Professional-grade weight with a silky-matte finish that shuffles perfectly for high-volume readers.
• Intuitive Symbology: Carefully woven archetypes designed to bridge the gap between hobbyist curiosity and professional mastery.
• Rigid Storage Box: Durable protection for your tools, keeping them pristine during travel or ritual work.
Elevate your practice with Ethony’s signature modern magic—secure tracked international shipping available for all awakened souls.
Modern Goddess Oracle Deck - A Divine Feminine Oracle Deck
Today
Modern Goddess Oracle Deck - A Divine Feminine Oracle Deck
A 65 card Oracle deck featuring 49 Goddesses and 16 empowering archetypes re-imagined for the modern-day metaphysical badass.
After · Dondo
Modern Goddess Oracle: 65 Empowering Archetype Cards & Guidebook
Reclaim your sovereign power with the ultimate divination tool for the 21st-century metaphysical badass.
• 65-Card Empowerment System: Includes 49 Goddesses and 16 archetypes reimagined through a modern, gender-neutral lens.
• Luxury Soft-Touch Finish: High-quality matte lamination prevents sticking and ensures a professional-grade tactile experience.
• Comprehensive Guidebook: Detailed esoteric interpretations provide the structured education needed to transition from hobbyist to professional.
• Professional Hardshell Box: Premium gold-foil accents and sturdy construction protect your investment for years to come.
Join the school for modern mystics and harness the divine feminine—quality craftsmanship guaranteed by the Headmistress herself.
The Muses of Tarot Collectible Box Set: Deluxe Full-Color Guidebook and 46 Beautiful Companion Cards
Today
The Muses of Tarot Collectible Box Set: Deluxe Full-Color Guidebook and 46 Beautiful Companion Cards
Meet the 13 divine energies that help you explore the diverse ways you can work with the tarot and help you understand the tarot in a magical and profound way.
After · Dondo
Muses of Tarot Box Set: 46 Card Deck & Deluxe Guidebook for Mystics
Transform your tarot practice from a casual hobby into a profound, professional-grade mastery of divine energy.
• 13 Divine Muse Energies: Detailed archetypes help you decode complex spreads with the precision of a certified tarot professional.
• Deluxe 120-Page Guidebook: Full-color structured education that bridges ancient tradition with modern social constructs.
• Superior 350gsm Art Paper: Heavy-duty cards with a linen-texture finish for a high-end, tactile shuffling experience.
• Magnetic Collector’s Box: Keeps your guidebook and deck safe and organized, providing the professional structure every mystic needs.
Authentically crafted for modern souls—your journey to spiritual mastery includes tracked shipping to ensure your tools arrive safely.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Inconsistent title lengths across catalog
- Titles truncated on mobile (e.g., The Muses of Tarot)
- Missing critical keywords in shorter titles
Recommendations
- Standardize naming convention: [Brand Name] + [Product Name] + [Primary Benefit] + [Format]
- Rewrite short titles to include descriptive keywords like 'Inclusive' or 'Divination Tool'
Issues
- Descriptions are significantly underweight (avg 144 characters)
- Missing technical specifications (card stock, dimensions)
- Lack of emotional benefits or storytelling
Recommendations
- Expand descriptions to 150-250 words
- Include bullet points for 'Deluxe' box sets to justify premium pricing
- List specific features like card stock weight and guidebook page count
Issues
- Single image per product
- No visual representation of card backs or internal art style
- Lack of lifestyle or 'unboxing' imagery
Recommendations
- Implement a minimum of 5 images per deck including hero shots, fans, and close-ups
- Add lifestyle shots of cards on a reading cloth to build atmospheric trust
Issues
- Price data missing from data feed
- Absence of 'Compare-at' pricing or urgency signals
- No visible bundle offers
Recommendations
- Audit Shopify data feed to ensure pricing population
- Introduce 'Bundle & Save' for multiple oracle/tarot deck purchases
- Visible installment payment options for high-ticket courses
Issues
- Missing product tags for metadata
- Inability to filter by 'Skill Level' or 'Theme'
- Poor categorization between Tarot and Oracle decks
Recommendations
- Implement a comprehensive tagging strategy by 'Theme' and 'Archetype'
- Ensure cross-linking between Tarot and Oracle categories
Issues
- Thin content provides little crawlable text for search engines
- Generic titles fail to rank for competitive long-tail keywords
- Missing descriptive Alt Text on product images
Recommendations
- Optimize Image Alt Text with specific deck themes
- Integrate long-tail keywords like 'independent tarot deck' into descriptions
03 · 01b — Issues
Top issues, ranked by cost.
01
Visual Starvation
+$1.5K/moSingle images for art-heavy products like 'Awakened Soul Oracle Deck' block conversion.
critical02
Missing Pricing Data
+$1.0K/moPrice data not found in sample audit, leading to immediate cart abandonment.
critical03
Thin Content Descriptions
+$750/moAverage of 144 characters fails to convey premium brand value or product details.
warning04
Keyword Deficiency
+$542/moShort titles lack high-volume keywords, reducing organic search visibility.
warning05
Broken Catalog Navigation
+$375/moAbsence of tags makes filtering impossible for products like 'Modern Goddess Oracle'.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“what are the best indie oracle decks for beginners right now?”
“best modern tarot decks with diverse imagery”
“best high-quality oracle cards for daily shadow work”
“best luxury tarot decks for professional readers”
“what are the best oracle decks for self-love and manifestation?”
“how does biddy tarot compare to other modern decks?”
“labyrinthos vs indie oracle decks for intuitive reading”
“best tarot resources similar to the tarot lady”
“chris-anne decks vs other vibrant artistic tarot decks”
“alternatives to biddy tarot for learning professional card reading”
Who AI recommends instead
What to fix for AI visibility
“what are the best indie oracle decks for beginners right now?”
The brand lacks 'beginner-friendly' and 'indie' terminology in product descriptions. AI models prioritize 'indie' as a quality marker for small-press creators like Ethony. Update the Awakened Soul Oracle content to emphasize its ease of use for novices.
beginner oracle cardsbest indie oracle decks 2024easy to interpret oracle cardsindie deck creator
“best modern tarot decks with diverse imagery”
AI doesn't recognize the 'Muses of Tarot' as a diverse deck because the metadata doesn't explicitly describe the inclusivity of the archetypes or the 'Modern Goddess' representation of various backgrounds.
inclusive tarot deckdiverse goddess archetypesmodern intersectional oraclebody positive tarot imagery
“best high-quality oracle cards for daily shadow work”
While the Awakened Soul deck is suitable for deep introspection, 'shadow work' is not explicitly mapped to the product's utility in current copy. AI needs to see specific use-case terminology.
shadow work oracle cardsinner work deckdaily spiritual practicepsychological archetypes oracle
“best luxury tarot decks for professional readers”
The 'Muses of Tarot' is a deluxe set, but the copy focuses on 'collectible' rather than 'professional reader' utility or specific 'luxury' specs (cardstock weight, finish, gilding).
professional tarot deckluxury gold foil tarotheavyweight cardstock tarotdeluxe tarot gift set
03 · 03 — Benchmark
How you stack up.
Home Page - (You)
39
Labyrinthos
88
Biddy Tarot
84
Chris-Anne
78
BrandDesc wordsLifestyle %Materials %Voice %
Home Page - (You)24w0%0%85%
Labyrinthos280w85%90%80%
Biddy Tarot210w65%50%95%
Chris-Anne190w90%40%85%
Competitors were selected based on their dual-model of independent deck publishing and spiritual education. Metrics were estimated by analyzing product landing page depth, image diversity (lifestyle vs. studio), and the presence of technical manufacturing details (card stock, finishes) relative to the audited store's benchmarks.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Insufficient images (0%)
Insufficient images (0%)
Category distribution
Price analysis
$0
Min
$0
Avg
$0
Median
$0
Max
0%
Budget
0%
Mid-range
0%
Premium
Coverage
100%
Has description
144
Avg desc length
100%
Has images
1
Avg imgs/product
0%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Homepage
85
Perf
92
A11y
83
SEO
3.9 s
LCP
2.4 s
FCP
0.009
CLS
0 ms
TBT
Product page
43
Perf
84
A11y
100
SEO
19.3 s
LCP
Mobile issues
- Product page mobile performance is 43/100 — shoppers abandon slow PDPs
- Product pages are 42 points slower than homepage — indicates heavy PDP content
Missing fields
Product schemaBreadcrumbList schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
8
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
0
Low est.
0
Mid est.
0
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$693/mo·186 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$693/mo·186 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 15.5h · Dondo: 12m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 116.7h · Dondo: 37m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 23.3h · Dondo: 12m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Extremely short, non-persuasive product descriptions
Generate 200-word persuasive copy highlighting card quality and emotional benefits.
+35% conversion rate·AI Description Writer
02
Lack of visual depth and lifestyle imagery
Create high-quality lifestyle reading scenes to showcase art variety.
+50% engagement·AI Image Generator
03
SEO-weak and truncated product titles
Bulk-optimize 559 titles with high-intent keywords and standardized formats.
+25% organic traffic·AI Title Generator
04
Flat store navigation due to missing metadata
Automatically repair missing tags and meta-data to enable filtering.
+15% AOV·Listing Optimizer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Awakened Soul Oracle Deck
30
+$1.1K
AI Image Generator
Modern Goddess Oracle Deck
35
+$938
AI Description Writer
The Muses of Tarot Collectible Box Set
50
+$750
AI Title Generator
Dondo-style rewrite improved the sample title from 25 to 67 characters.The improved sample description went from 24 to 102 words.Visual Starvation is tied to an estimated $4.2K/month.Synthesizing Soul with Specifications
Recap · what's at stake
You're losing $4.2K every month this stays as-is.
186 products to fix. Dondo runs it in 1 minutes.