01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+£69.3K/mo·5982 products
×ejshi1-na.myshopify.com
Live audit · Jul 17, 2026ejshi1-na.myshopify.com14590 products · 100 sampledUnknown
ejshi1-na.myshopify.com,
you're leaving £1.1M
on the table every year.
We audited 100 of your 14590 products. Your catalog scores 61/100 — top e-commerce brands hit 98. That gap is worth £90.9K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
61/100
Sales at risk
£90.9K/mo
£1.1M/yr if unaddressed
Products to fix
3064 of 14590
21% of catalog needs work
Time to fix
467d → 1m
Manual vs Dondo
52th percentile of 911 audited stores
The verdict
“This catalog currently lags significantly behind top e-commerce performers due to fundamental content deficiencies. Urgent and systematic improvements are required to elevate its standing and competitiveness.”
Manual
3732.7h/mo
£130.6K/mo
@ £35/hr · 3732.7h
vs
Dondo
2 min
Included
Same result, automated
Where you're losing
Add complete product image sets£69.3K/mo
Rewrite weak product titles£11.8K/mo
Improve catalog SEO fields£11.3K/mo
Conservative
£38.2K/mo
Moderate
£90.9K/mo
Aggressive
£121.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 14590 products, £154 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 14590 products (×145.9 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Eleanor.
She's 50-65% of revenue of your revenue — and your product pages aren't answering her questions.
Eleanor is a discerning homeowner who values aesthetics, comfort, and functionality in her living spaces. She enjoys creating a stylish yet practical home environment for herself and her family, often seeking modern, contemporary, or 'luxe' pieces. She is comfortable investing in quality items but needs comprehensive and detailed information to make confident purchasing decisions.
Eleanor Homebody
She walks in already thinking:
I can't tell if this will fit or if the color/finish truly matches my existing decor from just one small image and vague description.
I'm unsure about the quality and durability of the materials, especially for the price, when the product details are so limited or confusing.
The inconsistent product information and occasional errors make me question the professionalism and reliability of the store, and whether I can trust my purchase.
What she's trying to do:
Help me create a cohesive and stylish aesthetic in my home that feels both personal and curated, reflecting my design preferences.
Provide me with durable and high-quality home furnishings that will last, offer good value for my investment, and stand up to daily use.
Make it easy for me to visualize how products will look in my space and confidently compare options online, minimizing the risk of returns.
What pushes her to buy:
Redecorating a specific room (e.g., living room, bedroom) and looking for key statement pieces or cohesive collections to define the space.
Seeking unique or stylish home decor items that reflect a modern, contemporary, or specific aesthetic (e.g., 'luxe,' 'Scandinavian') that aligns with her personal taste.
Needing functional storage or furniture solutions that also enhance the home's design, blending practicality with aesthetics.
Lack of Comprehensive Visuals and Detailed Product Specifications
The current catalog significantly hinders Eleanor's ability to make informed and confident purchasing decisions. She relies heavily on detailed product imagery (multiple angles, close-ups, lifestyle shots) and explicit specifications (dimensions, materials, weight, assembly instructions) to visualize products in her home and assess their quality. The widespread absence of these critical elements, coupled with vague or inconsistent descriptions, forces her to abandon purchases due to uncertainty, despite the aesthetic appeal of many items. This catalog fails to provide the transparency and detail necessary for a discerning buyer like Eleanor, increasing her buying friction and reducing trust.
02 · 03 — Proof
Same product, rewritten for Eleanor.
Kenso End Table
Today
Kenso End Table
<p>Created from dark walnut wood, the Kenso end table has distinctive graining, characteristic of the natural wood. A slender line of metal connects a trio of angled and tapered legs, boasting a warm brass finish. Each leg boasts a matching metallic tip, adding a touch of elegant sophistication to this statement end table.</p>
After · Dondo
Modern Kenso End Table - Dark Walnut Wood & Brass Legs, Luxe Accent Side Table
Elevate your living space with the Kenso End Table, a sophisticated blend of natural elegance and contemporary design perfect for modern interiors. • Premium Dark Walnut Wood: Showcases distinctive natural graining, offering unparalleled beauty and lasting durability that improves with age, addressing quality concerns. • Elegant Brass Accents: Features slender metal legs with a warm brass finish and matching metallic tips, providing a luxurious touch that complements existing decor. • Unique Angled & Tapered Design: The trio of distinctively angled legs connected by a sleek brass line creates a sculptural, statement piece, fitting for design-conscious homeowners. • Versatile Statement Piece: Ideal as a functional side table, a sophisticated accent, or a perfect companion for your sofa or armchair in the living room or bedroom. Discover the quality craftsmanship and timeless style that defines the Dondo collection, backed by our commitment to exceptional home furnishings and your complete satisfaction.
Sailor Wall Art
Today
Sailor Wall Art
<p>A panelled whitewash surface has a weathered finish which accentuates the rustic style. The blue anchor and rope graphic and famous sailor slogan enhance its marine roots. A metal hook on its back makes it easy to hang on the wall.</p>
After · Dondo
Nautical Sailor Wall Art - Whitewashed Wood Anchor Decor, Coastal Home Accent
Bring the serene charm of the seaside into your home with the Sailor Wall Art, a perfectly weathered accent designed to infuse any coastal-inspired space with character. • Authentic Whitewashed Wood: Crafted from panelled wood with a distressed, weathered finish that accentuates its rustic style and ensures enduring appeal. • Iconic Marine Graphic: Features a bold blue anchor, intricate rope details, and a timeless sailor slogan, enhancing its genuine marine roots and aesthetic. • Ready to Hang: Equipped with a sturdy, integrated metal hook on the back for effortless, secure display in your chosen spot. • Versatile Coastal Statement: An ideal piece for a beach house, bathroom, study, or any room seeking a touch of maritime charm and unique personality. Trust Dondo to curate unique, high-quality decor that transforms your vision into a beautifully styled home you'll adore.
Safira Grey Pouffe
Today
Safira Grey Pouffe
<p>Made from genuine cowhide leather, this cubic pouffe will make an elegant statement with the intricate patchwork in shades of grey. Each cutout section is adorned with the metallic silver trim when enhances the luxe accent.</p>
After · Dondo
Luxury Safira Grey Pouffe - Genuine Cowhide Leather Ottoman, Patchwork & Silver Trim
Infuse your space with sophisticated comfort and a touch of modern luxury with the Safira Grey Pouffe, a truly versatile and eye-catching accent piece for discerning homeowners. • Genuine Cowhide Leather: Expertly crafted from premium, authentic cowhide, ensuring exceptional durability, a luxurious feel, and lasting elegance that justifies the investment. • Intricate Grey Patchwork Design: Features a unique cubic silhouette with meticulously stitched grey patchwork, beautifully accented by a metallic silver trim for a high-end finish. • Multi-functional & Stylish: Serves as a comfortable extra seat, a plush footrest for relaxation, or a chic side table, blending seamlessly into contemporary or luxe interiors. • Elevated Aesthetic: The detailed craftsmanship and premium materials combine to create an undeniable sense of opulence, making it a focal point in any room. Dondo promises meticulously curated pieces that combine functionality, quality, and style to complete your distinguished home with confidence.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critical Insufficiency of Product Imagery
+£22.7K/moThe vast majority of products feature only a single image, severely limiting customer understanding, engagement, and conversion rates.
critical02
Inconsistent and Underspecified Product Titles
+£20.4K/moMany titles are generic, contain typos, lack crucial attributes, or exhibit formatting inconsistencies (e.g., capitalization, punctuation), significantly impacting searchability and user clarity.
critical03
Inadequate and Poorly Formatted Product Descriptions
+£18.2K/moDescriptions are frequently too brief, lack comprehensive details, contain grammatical errors, typos, visible raw HTML tags, or critical encoding issues, severely hindering customer information and SEO.
critical04
Critical Data Integrity: Brand Mismatch
+£15.9K/moFactual errors, such as incorrect brand attribution (e.g., 'Daisy Dreamer' referencing 'OLIVIA ROCCO'), introduce significant confusion and data inaccuracy.
critical05
Missing Key Product Attributes
+£13.6K/moMany products generally lack detailed specifications like full dimensions, materials, or specific features across titles and descriptions, impairing discoverability and informed purchasing decisions.
warning03 · 03 — Benchmark
How you stack up.
ejshi1-na.myshopify.com (You)
61
Habitat
80
Dunelm
85
Online Home Shop (OHS)
75
BrandDesc wordsLifestyle %Materials %Voice %
ejshi1-na.myshopify.com (You)99w59%67%0%
Habitat120w65%80%70%
Dunelm180w70%95%75%
Online Home Shop (OHS)90w45%90%65%
Direct competitors were identified by searching for UK-based e-commerce stores offering similar product categories, specifically bedroom decor, curtains, lighting, and beds/furniture. Websites were then reviewed to confirm product alignment and geographic market. Catalog quality metrics were estimated based on an assessment of publicly available information on their respective websites.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (52%)
Weak titles (0%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
£4
Min
£154
Avg
£39.15
Median
£1,095.95
Max
39%
Budget
20%
Mid-range
41%
Premium
Coverage
100%
Has description
756
Avg desc length
100%
Has images
4.3
Avg imgs/product
100%
Compare-at
10%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 10% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£11.8K/mo·3064 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£11.3K/mo·2918 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 255.3h · Dondo: 204m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 1246.3h · Dondo: 399m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 364.8h · Dondo: 195m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 15 to 78 characters.The improved sample description went from 53 to 148 words.Critical Insufficiency of Product Imagery is tied to an estimated £90.9K/month.
Recap · what's at stake
You're losing £90.9K every month this stays as-is.
3064 products to fix. Dondo runs it in 1 minutes.