01
Expand product image sets (currently 1.1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+£31.4K/mo·230 products
×EDEN PERFUMES LIMITED
Live audit · May 24, 2026www.edenperfumes.co.uk250 products · 10 sampledWooCommerce
EDEN PERFUMES LIMITED,
you're leaving £273.0K
on the table every year.
We audited 10 of your 250 products. Your catalog scores 53/100 — top Beauty & Fragrance (Ethical/Vegan) brands hit 85. That gap is worth £22.8K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
53/100
Sales at risk
£22.8K/mo
£273.0K/yr if unaddressed
Products to fix
65 of 250
26% of catalog needs work
Time to fix
20d → 1m
Manual vs Dondo
33th percentile of 409 audited stores
The verdict
“Your catalog is 10 points below the industry average and 30 points behind top performers.”
Manual
155h/mo
£5.4K/mo
@ £35/hr · 155h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1.1 per product, need 3+)£31.4K/mo
Add missing product descriptions£5.0K/mo
Improve catalog SEO fields£3.0K/mo
Rewrite weak product titles£455/mo
Conservative
£16.8K/mo
Moderate
£22.8K/mo
Aggressive
£34.1K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of £227.5K based on reported annual revenue of ~$5M USD FY2023.
Formula: Sampled 50 of 250 products (×5 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Maya.
She's 60-65% of your revenue — and your product pages aren't answering her questions.
A 28-year-old eco-conscious professional living in a UK urban center who balances a love for luxury aesthetics with a strict vegan lifestyle. She follows ethical beauty influencers and seeks high-end scents without the designer price tag or environmental guilt.
Maya The Ethical Enthusiast
She walks in already thinking:
Longevity concerns regarding whether natural, alcohol-free, or citrus-heavy scents will fade too quickly during a work day.
Aesthetic disappointment with the functional but plain bottle design compared to the ornate luxury originals they emulate.
Skepticism about the accuracy of the scent profile when product descriptions lack a detailed top-middle-base note pyramid.
What she's trying to do:
Access luxury-tier fragrance profiles while remaining 100% compliant with a vegan and cruelty-free ethical framework.
Minimize personal environmental impact by utilizing refillable bottle services and biodegradable packaging.
Reduce the 'cost per spray' for daily-wear perfumes by switching from high-margin designer brands to affordable handmade UK alternatives.
What pushes her to buy:
Limited edition 'New Drop' announcements or the availability of a discontinued favorite scent alternative.
Incentives like the free reusable tote bag on orders over £42 to reinforce her zero-waste lifestyle.
The desire to find a high-quality, cruelty-free gift set for eco-conscious friends that looks premium.
Clinical Presentation Gap and Missing Scent Architecture
The catalog currently fails this persona by relying on a single, clinical bottle image which doesn't showcase the 'hand-blended' or 'refillable' nature she values. Furthermore, the 'thin content' in descriptions—specifically the lack of a formal scent pyramid (Top, Heart, Base notes)—forces her to leave the site to research if the 'dupe' is truly accurate, increasing the risk of bounce. The gift boxes, a high-intent item for her, lack interior photos, leaving her uncertain about the presentation quality for gifting.
02 · 02 — Voice
Your brand voice, scored.
Ethical IntegrityAn unwavering commitment to 100% vegan, cruelty-free, and organic botanical formulations that respect animal life.
Accessible QualityProviding high-concentration, luxury-inspired fragrances at a price point that democratizes the perfume industry.
Sustainable TransparencyAdvocating for the planet through circular refill systems, biodegradable packaging, and honest UK-based manufacturing.
Evocative StorytellingConnecting scents to personal confidence and cherished memories rather than promoting a distant, elitist lifestyle.
Best of your brand
We believe in kindness – to animals, to the planet, and to you.
About Us Page
Your product pages
The catalog successfully implements core technical labels (Vegan, Cruelty-Free), but the copy occasionally drifts into generic fragrance tropes like 'sexy and seductive' or 'red carpet diva
Balancing Ethical Mission with Sensory Marketing
The catalog successfully implements core technical labels (Vegan, Cruelty-Free), but the copy occasionally drifts into generic fragrance tropes like 'sexy and seductive' or 'red carpet diva.' This creates a slight disconnect from the brand's primary identity as a transparent, Brighton-based ethical alternative. While the mission emphasizes sustainability and refillability, these key differentiators are sometimes overshadowed in the product descriptions by standard industry romanticism.
To provide high-quality, vegan, and cruelty-free alternative fragrances that are ethically produced and affordable.
~$5M USD FY2023
Revenue
~21-50
Team
~65,000 total
Social presence
Vegan and eco-conscious fragrance enthusiasts, primarily in the UK.
Customers
Key differentiators
100% vegan formulations avoiding animal musks or milk/honey notesRefillable bottle service in physical stores to reduce wasteHand-blended in small batches in Brighton, UKHigh fragrance oil concentration (Eau de Parfum) for better value
Values
VeganCruelty-freeSustainable PackagingAffordabilityTransparencyHandmade in UK
Tech stack
WooCommerceGoogle AnalyticsMailchimpFacebook PixelKlarnaClearpayWP Rocket
4.6/5
Trustpilot (9,123)
4.7/5
Google (~800 (Brighton Store))
What customers love
- Exceptional smell accuracy compared to luxury originals
- Highly affordable pricing (£18-24 for 30ml)
- Fast and reliable delivery service
Common complaints
- Variable longevity on specific lighter/citrus scents
- Occasional customer service delays during peak sale periods
- Bottle design is functional but seen as plain by some users
Social presence
12.2K
tiktok
null
twitter
null
youtube
22K
facebook
$10K - $25K
Ad spend/mo
Google Ads, Facebook Ads, Instagram Ads, TikTok Spark Ads
Ad channels
02 · 03 — Proof
Same product, rewritten for Maya.
£24 Gift Card
Today
£24 Gift Card
IMPORTANT : The gift code will be sent to its recipient at the same hour your order was placed during the day. If you select a specific date, please ensure you place your order earlier in the day to ensure it is delivered earlier in the day on your desired date. ONLY REDEEMABLE ONLINE – REMAINS VALID FOR 365 DAYS FROM THE DATE OF ISSUANCE. Add to Wishlist Add to Wishlist
After · Dondo
Gift Card Eden Perfumes Digital - Vegan & Cruelty-Free Ethical Present
Give the gift of choice without compromising on ethics or animal welfare. This digital voucher allows your loved ones to explore our range of hand-blended, 100% vegan fragrances tailored for the conscious professional. • Instant Digital Delivery: The perfect sustainable solution for last-minute gifting. • Ethical Freedom: Redeemable against any of our cruelty-free, organic botanical Eau de Parfums. • Zero Waste Impact: A purely digital experience that aligns with our circular mission. All online orders over £42 include a free reusable cotton tote bag.
Good Girl Blush® Inspired Women’s Perfume – No.319
Today
Good Girl Blush® Inspired Women’s Perfume – No.319
Similar notes to those found in Good Girl Blush ® Natural Ingredients | Vegan | Cruelty-Free “Good Girl Blush: The Scent That Flirts Back!” Imagine if your perfume had the confidence of a red carpet diva and the charm of a flirt at a cocktail party – that’s Good Girl Blush . It’s like a bouquet of flowers got together, decided to break the rules, and threw an epic garden party in your honor. This scent is the love child of sweetness and sass. With a blend of fruity notes, floral whispers, and just a hint of “I know I’m fabulous,” Good Girl Blush is that friend who can pull off pink without looking like a cupcake. It’s the perfume equivalent of a wink and a smile – soft and delicate at first, but oh, honey, it’s got layers. Spray it on and you’ll feel like you just got a compliment from your crush, found a $20 bill in your pocket, and nailed that impromptu karaoke performance… all at the same time. Good Girl Blush: Because why just smell good when you can smell like the life of the party? Add to Wishlist Add to Wishlist
After · Dondo
Perfume Vegan Eden No.319 - Floral Eau de Parfum High Concentration 30ml
Experience a sophisticated floral harmony that respects animal life and your skin's health. This high-concentration alternative provides a luxury scent profile without the designer markup or environmental guilt. • Scent Architecture: Bright Bergamot and Peony heart notes on a warm, sustainable Vanilla base. • Eau de Parfum Concentration: Formulated for all-day longevity to keep up with your urban lifestyle. • Refillable Bottle Design: Fully compatible with our Brighton store refill service to reduce waste. Hand-blended in small batches in the UK for guaranteed freshness.
Nena Women’s Perfume – No.016
Today
Nena Women’s Perfume – No.016
Vegan refillable | Floral fruity womens A citrusy floral fruity fragrance with the essence of apple praline. This fragrance smells akin to an exotic honey of the East; it’s sweet, aromatic and even slightly sensual. Wear it liberally during the day, to work, or for dinner in the evening. Will bring a summer smile to your lips during even the greyest of days. Add to Wishlist Add to Wishlist
After · Dondo
Perfume Vegan Eden No.016 Nena - Apple Praline Long-Lasting Floral 30ml
Bring a touch of summer brightness to your daily routine with a scent that blends crisp fruits with comforting gourmand warmth. Our botanical formula ensures a clean, evocative experience that lasts from office to evening. • Scent Profile: Fresh Apple and Lemon top notes with a heart of sweet, aromatic Praline. • Lasting Power: High oil concentration Eau de Parfum that addresses longevity concerns naturally. • Ethical Crafting: 100% vegan and cruelty-free, avoiding all animal musks. Proudly hand-blended in Brighton; join our community in democratizing the perfume industry.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Repetitive titles
- Omission of bottle size (30ml/50ml/100ml)
- Inconsistent naming conventions between 'Inspired' series and standard series
Recommendations
- Standardize titles to include Brand, Inspiration, Category, and Volume
- Example: 'No. 319 Inspired by Good Girl Blush | Vegan Women's Perfume (30ml)'
Issues
- Massive disparity in quality across catalog
- Thin content on flagship products like No.722
- Failure to highlight USP (vegan/refillable) in first two sentences
Recommendations
- Implement a Scent Pyramid (Top, Heart, Base notes) for every fragrance
- Add a 'Best For' section describing ideal occasion or weather
Issues
- Average of only 1.1 images per product
- Lack of lifestyle or atmospheric context
- No visual representation of the refillable nature or eco-packaging
Recommendations
- Implement a 3-image minimum per product
- Include 1 Hero shot, 1 Lifestyle shot, and 1 Packaging/Size reference shot
Issues
- Lack of price anchoring against designer brand retail prices
- Absence of 'Buy 2, Get 1 Free' or bundle options on product pages
- Inconsistent charm pricing (.99 vs rounded)
Recommendations
- Add 'Compare at' prices to highlight savings vs designer versions
- Standardize charm pricing to .99 for a value brand feel
Issues
- Flagship products tagged as 'Uncategorized' in metadata
- Flat structure for different bottle sizes instead of parent-child variants
- Split SEO authority across multiple pages for the same scent
Recommendations
- Audit all products to remove 'Uncategorized' tags
- Move to a parent-child variant structure for size options
Issues
- Images lack descriptive ALT text
- Weak meta-descriptions
- Lack of tags for specific scent notes like 'Lime' or 'Mint'
Recommendations
- Update ALT text using [Product Name] + [Scent Profile] formula
- Use a bulk editor to optimize meta-tags across all 250 products
03 · 01b — Issues
Top issues, ranked by cost.
01
Visual Trust Gap
+£8.0K/moAverage of 1.1 images per product; prevents visualization for products like No. 686 Mimosa and Cardamom.
critical02
Missing Pricing Anchors
+£5.7K/moFailure to show designer brand price vs Eden price leads to lost value proposition.
critical03
Content Inconsistency
+£4.1K/moThin descriptions on new arrivals like No. 722 make the brand appear unfinished.
warning04
Navigation Breakdown
+£3.0K/mo'Uncategorized' tags on flagship items hide products from sidebar filters.
warning05
Lack of Upsell Logic
+£2.0K/moTote bags and add-ons have no descriptive 'why buy' value, reducing AOV.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best vegan perfumes that actually last all day”
“best sustainable tote bags for everyday use”
“best high-end luxury elixir perfumes for women”
“best organic pheromone perfume collection for men”
“best eco-friendly perfume gift boxes under £50”
“Noted Aromas vs other ethical perfume brands”
“how does The Essence Vault compare to sustainable fragrance alternatives”
“Copycat Fragrances vs natural perfume oils”
“best alternatives to Milton Lloyd for sensitive skin”
“Perfume Parlour vs vegan fragrance oil brands”
Who AI recommends instead
What to fix for AI visibility
“best vegan perfumes that actually last all day”
The brand lacks longevity claims and 'vegan' certification visibility in metadata. AI cannot verify 'staying power' without explicit customer review summaries or technical descriptions mentioning high oil concentration.
long-lasting vegan perfumehigh concentration eau de parfumall-day wear fragrancebotanical longevity
“best sustainable tote bags for everyday use”
Product titles focus on 'Limited Edition' rather than 'sustainable' or 'eco-friendly' utility. Content gap exists regarding the material sourcing and daily durability of the bags.
sustainable cotton tote bageco-friendly reusable shopping bagdurable ethical totezero-waste accessory
“best high-end luxury elixir perfumes for women”
The term 'Luxury Elixir' is used as a category but not as a descriptive keyword in the product copy. The AI does not associate the 'inspired by' nature with 'high-end' quality without explicit luxury comparisons.
luxury perfume elixirpremium fragrance oil concentrationhigh-end botanical scentartisan elixir for women
“best organic pheromone perfume collection for men”
The brand does not explicitly target the 'pheromone' or 'organic' niche in its unisex/men's descriptions, missing out on functional fragrance searches.
organic men's fragrancenatural pheromone boosting scentsplant-based unisex perfumenon-toxic men's cologne
03 · 03 — Benchmark
How you stack up.
Vegan Perfumes - Natural Without Chemicals - Eden Perfumes (You)
53
THE ESSENCE VAULT LTD
74
Noted Aromas
74
Perfume Parlour (Perfume Parlour Ltd)
54
BrandDesc wordsLifestyle %Materials %Voice %
Vegan Perfumes - Natural Without Chemicals - Eden Perfumes (You)155w8%66%87%
THE ESSENCE VAULT LTD208w98%59%100%
Noted Aromas110w60%80%80%
Perfume Parlour (Perfume Parlour Ltd)151w100%46%100%
Competitors were selected based on their specific UK market presence, focus on 'inspired-by' vegan/cruelty-free fragrance categories, and similar price points. Metrics were estimated by auditing top-selling product pages for content depth, image diversity, and ethical claim visibility.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (0%)
Thin descriptions (0%)
Weak titles (0%)
Insufficient images (0%)
Thin descriptions (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (33%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Category distribution
Price analysis
£9.99
Min
£25
Avg
£24
Median
£48
Max
3%
Budget
37%
Mid-range
10%
Premium
Coverage
100%
Has description
953
Avg desc length
100%
Has images
1.1
Avg imgs/product
0%
Compare-at
6%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 6% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
41
Perf
77
A11y
92
SEO
14.6 s
LCP
5.4 s
FCP
0.003
CLS
590 ms
TBT
Product page
43
Perf
81
A11y
92
SEO
9.5 s
LCP
Mobile issues
- Homepage mobile performance score is 41/100 — slow load times hurt mobile conversion
- Product page mobile performance is 43/100 — shoppers abandon slow PDPs
Missing fields
Product schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
102
Avg links
3
Depth
✓
Breadcrumbs
✓
Cross-sell
15,938
Low est.
31,875
Mid est.
63,750
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+£5.0K/mo·55 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£3.0K/mo·65 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£455/mo·10 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.8h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 21h · Dondo: 4m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 47.9h · Dondo: 15m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 8.3h · Dondo: 4m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Low conversion due to single-image product pages
Create lifestyle backgrounds for bottle shots to turn plain photos into premium 'night out' scenes.
+40-60% conversion rate·AI Image Generator
02
Thin product descriptions and missing scent pyramids
Bulk-generate high-quality scent pyramids and 'why you'll love it' copy for all listings.
+20% conversion rate·AI Description Writer
03
Uncategorized products and weak meta-tags
Automatically clean up categorization issues and optimize meta-tags for all 250 products.
+15% SEO Traffic·Listing Optimizer
04
Flat pricing and uncompetitive anchoring
Track competitor pricing for 100ml bottles and adjust anchoring strategy to show savings.
+15-25% AOV·Competitor Analysis
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Goddess® Inspired No.330
28
+£5.7K
AI Image Generator
Royal Daisies – Limited Edition Reusable Eden Tote Bag
40
+£4.7K
AI Description Writer
Electric Cherry® No.690
48
+£3.8K
AI Image Generator
Oud Maracujá® Inspired No.722
62
+£3.1K
AI Description Writer
Good Girl Blush® Inspired Women’s Perfume – No.319
72
+£2.8K
Listing Optimizer
Dondo-style rewrite improved the sample title from 13 to 70 characters.The improved sample description went from 71 to 84 words.Visual Trust Gap is tied to an estimated £22.8K/month.Balancing Ethical Mission with Sensory Marketing
Recap · what's at stake
You're losing £22.8K every month this stays as-is.
65 products to fix. Dondo runs it in 1 minutes.