01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+NZD 74/mo·41 products
×e71163-75
Live audit · Jul 17, 2026e71163-75.myshopify.com42 products · 42 sampledUnknown
e71163-75,
you're leaving NZD 1.8K
on the table every year.
We audited 42 of your 42 products. Your catalog scores 56/100 — top e-commerce brands hit 93. That gap is worth NZD 153/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
56/100
Sales at risk
NZD 153/mo
NZD 1.8K/yr if unaddressed
Products to fix
41 of 42
98% of catalog needs work
Time to fix
3d → 1m
Manual vs Dondo
40th percentile of 598 audited stores
The verdict
“This catalog currently lags significantly behind top industry performers, particularly in product detail and presentation. Immediate action on core content quality is essential to approach competitive standards.”
Manual
18.3h/mo
NZD 824/mo
@ NZD 45/hr · 18.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fieldsNZD 74/mo
Rewrite weak product titlesNZD 74/mo
Add missing product imagesNZD 5/mo
Add missing product descriptionsNZD 4/mo
Conservative
NZD 74/mo
Moderate
NZD 153/mo
Aggressive
NZD 254/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 42 products, NZD72 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 42 of 42 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Chloe.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Chloe is a young, trend-conscious professional who sees her iPhone as an extension of her personal style and a key accessory. She's active on social media, drawing inspiration for fashion, aesthetics, and lifestyle. While she values unique designs and expressive 'vibes', she also expects her accessories to be functional and of decent quality.
Chloe
She walks in already thinking:
Unsure if the case will fit her specific iPhone model, leading to purchase hesitation.
Concerns about durability and protection for her expensive phone, as descriptions are vague on features.
Poor presentation (visible HTML) makes the brand seem unprofessional, questioning product quality.
What she's trying to do:
Express her personal style and individuality through a unique and trendy phone case.
Protect her valuable iPhone from everyday scratches and minor impacts.
Stay current with fashion and accessory trends without significant effort.
What pushes her to buy:
Acquiring a new iPhone and needing a stylish case immediately.
Seeing a new design or aesthetic trend on social media that aligns with her current mood or fashion.
Desire to refresh her phone's look to match a new outfit or season.
Lack of concrete product details undermines aesthetic appeal and purchase confidence
While Chloe is drawn to the poetic and aesthetic descriptions, the catalog critically fails to provide essential information. The absence of specific iPhone model compatibility (e.g., 'for iPhone 14 Pro'), detailed material specifications, or mentions of protective features forces her to guess or search elsewhere. This friction, combined with visible HTML/styling tags that diminish the brand's perceived professionalism, creates doubt about product quality and fit, even for cases she aesthetically loves. The catalog needs to bridge the gap between 'vibe' and 'practicality' to convert her interest into a confident purchase.
02 · 02 — Voice
Your brand voice, scored.
ClarityLanguage is precise and unambiguous, ensuring customers easily understand product details, policies, and processes without jargon.
SupportivenessThe tone conveys a readiness to assist and guide, making customers feel heard and valued throughout their interaction.
EfficiencyCommunication is direct and respects the customer's time, providing necessary information succinctly to enable quick decision-making.
ApproachabilityThe voice is friendly and open, inviting engagement without being overly informal or casual, fostering a comfortable shopping environment.
Best of your brand
Discover the perfect solution for your daily needs with our latest innovation. Engineered for comfort and designed for durability, it's an essential upgrade for any modern home.
Generic product description snippet
Your product pages
Product descriptions might currently rely too heavily on technical specifications or a laundry list of features, failing to translate these into clear, tangible customer benefits
Overly Technical or Feature-Focused Descriptions
Product descriptions might currently rely too heavily on technical specifications or a laundry list of features, failing to translate these into clear, tangible customer benefits. This approach misses the 'Supportiveness' and 'Clarity' pillars by not explicitly connecting how the product solves a customer's problem or improves their life, requiring the customer to interpret the value themselves.
/5
Trustpilot ()
/5
Google ()
Social presence
02 · 03 — Proof
Same product, rewritten for Chloe.
Item Personalization
Today
Item Personalization
*** This is a hidden product used by Product Personalizer. You can modify everything except Price, Product availability, and Product handle. Use app settings to change the Price. More details: https://productpersonalizer.com/docs/how-options-with-costs-are-displayed-in-the-cart-checkout
After · Dondo
Custom Design Personalization Service – Add Your Unique Touch
Transform your favorite accessories into a reflection of your unique style with our custom personalization service. Engineered for an essential upgrade, this service allows you to truly make your mark.
• Creative Freedom: Effortlessly add text, meaningful symbols, or custom graphics to your chosen product, making it distinctly yours.
• Simple Process: Easily upload your design ideas or select from our curated options directly on the product page before checkout.
• Seamless Integration: Designed to complement your chosen item, ensuring your personalized touch enhances its original aesthetic and function.
Experience the ease of bespoke design; our team ensures a clear, high-quality execution for every unique creation, offering a supportive path to express yourself.
Axel - iPhone Case
Today
Axel - iPhone Case
<style type="text/css"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--></style>
<style type="text/css"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--></style>
<style type="text/css"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--></style>
<style type="text/css"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--></style>
<h3>
<span data-sheets-root="1">Roll down the cool streets with your cool design! This case is a personality in itself, make your phone wear it. </span><br>
</h3>
<h4 class="p3">
<strong></strong><br>
</h4>
After · Dondo
Axel iPhone Case for 15, 14, 13 Series – Sleek Design & Drop Protection
Elevate your iPhone's aesthetic and safeguard it from daily adventures with the Axel Case, a perfect blend of urban style and robust protection. Engineered for durability, it's an essential upgrade for any modern device.
• Precision Fit: Designed specifically for iPhone 15, iPhone 14, iPhone 13, and iPhone 12 Pro/Max/Mini models, ensuring seamless access to all ports and buttons.
• Advanced Drop Protection: Crafted from durable, impact-absorbing materials, engineered to withstand everyday bumps and accidental drops without compromising style.
• Sleek Urban Design: Features a modern, minimalist aesthetic that complements your personal style, offering a cool and confident look for any setting.
• Wireless Charging Compatible: Enjoy the convenience of charging your device effortlessly without needing to remove the case.
Invest in confidence; our cases are engineered for durability, and we stand by their quality with our satisfaction guarantee, ensuring you feel heard and valued.
Vedas - iPhone Case
Today
Vedas - iPhone Case
<h3>Geometric precision weaves with celestial symbols, creating a design that feels both sacred and limitless. Wear the cosmic power! <strong></strong>
</h3>
After · Dondo
Vedas iPhone Case for 15, 14, 13 Series – Celestial Design & Durable Shield
Adorn your iPhone with the Vedas Case, where ancient celestial symbols meet modern protection, creating a captivating design that feels both sacred and limitless. This case is an essential upgrade for those who value both aesthetics and resilience.
• Mystical Geometric Design: Embrace a unique aesthetic with precision-etched patterns and celestial symbols that evoke cosmic power and individuality, reflecting your inner vibe.
• Comprehensive Compatibility: Perfectly fits iPhone 15, iPhone 14, iPhone 13, and iPhone 12 Pro/Max/Mini models, ensuring a precise and secure embrace for your device.
• Resilient Protection: Constructed from high-grade, shock-absorbent materials to guard your device against impacts and daily wear, keeping it pristine and preserved.
• Uninterrupted Functionality: Enjoy effortless access to all ports, speakers, and buttons, maintaining full device utility without compromise.
Experience a blend of artistry and security; we are committed to delivering accessories that are both inspiring and reliably functional, fostering a comfortable shopping environment.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Visible HTML/styling tags in product descriptions.
+NZD 57/moProduct descriptions frequently contain visible HTML and styling tags, severely degrading readability and presentation.
critical02
Missing iPhone model compatibility in titles/descriptions.
+NZD 51/moProduct titles and descriptions lack specific iPhone model compatibility, hindering searchability and clarity for customers.
critical03
Vague and short product descriptions.
+NZD 45/moProduct descriptions are generally short and overly focused on abstract aesthetics ('vibe') rather than concrete product features, materials, or benefits.
critical03 · 03 — Benchmark
How you stack up.
e71163-75.myshopify.com (You)
56
Custom Envy
85
Skinit
88
MyCustomCase
83
BrandDesc wordsLifestyle %Materials %Voice %
e71163-75.myshopify.com (You)40w98%2%83%
Custom Envy70w65%85%80%
Skinit90w75%90%85%
MyCustomCase75w60%75%75%
Competitors were identified by searching for e-commerce stores specializing in 'custom iPhone cases' or 'personalized phone cases'. Websites were visited to confirm product category (custom phone cases, specifically for iPhones), geographic market (primarily US-serving), and direct-to-consumer business model. Catalog quality metrics are estimates based on public web signals such as website design, product page content, and product imagery.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (2%)
Weak titles (0%)
Category distribution
Price analysis
NZD 0.01
Min
NZD 72
Avg
NZD 74.99
Median
NZD 79.99
Max
1%
Budget
41%
Mid-range
0%
Premium
Coverage
100%
Has description
378
Avg desc length
98%
Has images
28.6
Avg imgs/product
100%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+NZD 74/mo·41 products
03
Add missing product images
Weak image coverage reduces trust and makes products harder to evaluate.
+NZD 5/mo·1 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+NZD 4/mo·1 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 1 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 3.5h · Dondo: 3m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 0.8h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 0.4h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 5.3h · Dondo: 3m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 20 to 61 characters.The improved sample description went from 31 to 113 words.Visible HTML/styling tags in product descriptions. is tied to an estimated NZD153/month.Overly Technical or Feature-Focused Descriptions
Recap · what's at stake
You're losing NZD 153 every month this stays as-is.
41 products to fix. Dondo runs it in 1 minutes.