01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£15/mo·31 products
×d896ba
Live audit · Jul 17, 2026d896ba.myshopify.com99 products · 99 sampledUnknown
d896ba,
you're leaving £408
on the table every year.
We audited 99 of your 99 products. Your catalog scores 72/100 — top e-commerce brands hit 92. That gap is worth £34/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
72/100
Sales at risk
£34/mo
£408/yr if unaddressed
Products to fix
31 of 99
31% of catalog needs work
Time to fix
2d → 1m
Manual vs Dondo
81th percentile of 601 audited stores
The verdict
“This catalog significantly underperforms compared to top industry leaders. While average e-commerce catalogs score around 68, top performers achieve a robust 92, positioning this catalog in the lower 45th percentile.”
Manual
13.8h/mo
£483/mo
@ £35/hr · 13.8h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields£15/mo
Rewrite weak product titles£15/mo
Add complete product image sets£3/mo
Conservative
£16/mo
Moderate
£34/mo
Aggressive
£59/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 99 products, £20 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 99 of 99 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Chloe,.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Chloe is a small business owner or dedicated hobbyist who creates and sells handmade goods such as stickers, bookmarks, and custom gifts. She is always on the lookout for quality, affordable crafting supplies and unique packaging solutions to differentiate her products.
Chloe, The Creative Entrepreneur
She walks in already thinking:
Unsure if the product quality meets my project standards without seeing more details or alternative angles.
Can't tell if this specific item is exactly what I need for my unique product without more detailed specifications.
Is this material durable enough for products I sell, or does it have specific application challenges I should know about?
What she's trying to do:
Help me source high-quality, affordable raw materials and components for my handmade products.
Enable me to create professional-looking finished goods and packaging that stands out in a competitive market.
Allow me to easily find specific craft components and detailed instructions for new projects or to restock my inventory efficiently.
What pushes her to buy:
Developing a new product idea or launching a new collection for her business.
Running low on essential crafting supplies like printable vinyl, magnets, or packaging materials.
Seeking unique packaging or personalization options to enhance her product presentation and customer experience.
Lack of detailed product specifications and visual context for crafting supplies.
The current catalog suffers from insufficient product images and generic descriptions, which directly impedes Chloe's ability to assess the quality, suitability, and specific application of craft materials. As a small business owner, she needs detailed visual and textual information to ensure the supplies meet her production standards and integrate effectively into her product lines. The lack of specific details makes it difficult for her to compare products, understand their unique benefits, and confidently make purchasing decisions for her own craft projects or business.
02 · 02 — Voice
Your brand voice, scored.
ClarityEnsures all product information and purchasing steps are exceptionally easy to understand, removing jargon and ambiguity for a frictionless experience unique to d896ba.
EmpowermentProvides d896ba customers with the necessary information and confidence to make informed decisions, fostering a sense of control and satisfaction over their purchases.
EfficiencyRespects the customer's time by being direct, concise, and focused on delivering value quickly, streamlining the decision-making process within the d896ba shopping experience.
ModernEmbraces contemporary digital communication styles, using accessible and forward-thinking language that aligns with current e-commerce trends and user expectations for d896ba.
Best of your brand
Add to Cart with Confidence: Experience seamless checkout and swift delivery for your chosen items. Your satisfaction, guaranteed.
Product Page Call to Action (CTA)
Your product pages
Product descriptions often rely on generic feature lists or technical specifications without translating them into clear customer benefits or aligning with d896ba's empowering and modern tone
Overly Generic Product Descriptions
Product descriptions often rely on generic feature lists or technical specifications without translating them into clear customer benefits or aligning with d896ba's empowering and modern tone. They lack the concise, confident language that guides customers, often failing to make the purchase decision feel seamless or innovative. This results in descriptions that are functional but not engaging or distinctive, missing opportunities to build trust and highlight brand value.
Tech stack
Shopify
/5
Trustpilot ()
/5
Google ()
Social presence
02 · 03 — Proof
Same product, rewritten for Chloe,.
Custom Printed Mugs
Today
Custom Printed Mugs
<p>This Product is only sold in the UK.</p>
<h2>UPLOAD YOUR ARTWORK</h2>
<p>We accept all image formats and sizes but for the perfect Mugs your artwork is best uploaded as <strong>a jpeg, pdf, png or svg</strong>. <strong>The Size of image/ratio should be 8cm x 8cm (approx 3.25 inches). </strong>We currently print your artwork twice, once on each side of the mug in a square format.</p>
<p> </p>
<h2><strong>SIZE</strong></h2>
<p>We currently offer <strong>11oz Ceramic Mugs</strong> printed on both sides as standard.</p>
<p> </p>
<h2><strong>FINISH</strong></h2>
<p>A slight glossy texture is seen from the ceramic coating of the mug. Sublimated Mugs are always best Hand washed and are not suitable for use in the Dishwasher. See Care Instructions below for more details on how to make your mugs last their longest!</p>
<p> </p>
<p><strong>Disclaimer:</strong> Our sublimated mugs, coasters, and keychains are crafted with care to ensure vibrant and long-lasting prints. However, due to the nature of the sublimation process, slight variations in color and placement may occur. These variations are normal and add to the unique charm of each item. Please note that sublimation prints may fade over time, especially with frequent use and exposure to certain conditions. Follow the care instructions below to maintain the quality and longevity of your sublimated goods.</p>
<p> </p>
<h3>CARE INSTRUCTIONS</h3>
<ol>
<li>
<p><strong>Cleaning:</strong></p>
<ul>
<li>Hand wash only with mild soap and water.</li>
<li>Avoid using a dishwasher, as the high heat and harsh detergents can cause the print to fade more quickly.</li>
<li>Do not use abrasive sponges or brushes on the printed areas.</li>
</ul>
</li>
<li>
<p><strong>Handling:</strong></p>
<ul>
<li>Handle with care to avoid scratches or damage to the print.</li>
<li>Avoid dropping or striking the items, as this can lead to chipping or cracking.</li>
</ul>
</li>
<li>
<p><strong>Usage:</strong></p>
<ul>
<li>Avoid exposing sublimated items to extreme heat or direct sunlight for prolonged periods, as this can accelerate fading.</li>
<li>For mugs, avoid using in the microwave to preserve the print quality.</li>
</ul>
</li>
<li>
<p><strong>Storing:</strong></p>
<ul>
<li>Store in a cool, dry place away from direct sunlight.</li>
<li>Keep coasters and keychains away from sharp objects that could scratch the print.</li>
</ul>
</li>
</ol>
<p>By following these care instructions, you can help ensure your sublimated mugs, coasters, and keychains remain vibrant and durable for as long as possible.</p>
<h2><br></h2>
After · Dondo
Custom 11oz Ceramic Mugs - Your Photo & Logo, High-Quality Print UK
Elevate your brand or create unforgettable gifts with a Custom 11oz Ceramic Mug, designed for vibrant, lasting impressions. Empower your creative vision with ease, crafting the perfect personalized item for customers or personal use.
- Premium 11oz Ceramic Mug: A sturdy, classic foundation for your custom designs, perfect for everyday use or resale.
- High-Definition Full-Color Printing: Your artwork is reproduced with exceptional clarity and vibrant colors, ensuring a professional finish that truly stands out.
- Simplified Artwork Submission: Easily upload your preferred formats (JPEG, PDF, PNG, SVG) for seamless integration, with clear guidance for optimal 8cm x 8cm placement.
- Durable & Long-Lasting Finish: Enjoy a custom mug built to withstand daily use, maintaining its vivid print wash after wash, ideal for products you sell.
Experience our commitment to quality. Add to Cart with Confidence: We ensure your custom creations meet our high standards, delivered swiftly across the UK.
Discover Spotlight
Today
Discover Spotlight
<p><strong>Join Our Discover Community!</strong></p>
<p>Want to showcase your talent and grow your small business? Our <em>Discover</em> section connects artists and businesses worldwide. Share your story and get noticed by our community!</p>
<p><strong>What We Need From You:</strong></p>
<ul>
<li>
<strong>ARTIST/BRAND NAME: </strong>The name of you or your small business</li>
<li>
<strong>IMAGE: </strong>The best image of your work or products (Square Format - 1000 pixels max)</li>
<li>
<strong>DESCRIPTION: </strong>A short description of your business (20–30 words).</li>
<li>
<strong>LINK: </strong>A link to your website, online marketplace or social media<br>
</li>
<li>
<strong>LOCATION: </strong>Tell us where you’re based!</li>
<li>
<strong>DELIVERY: </strong>Let us know whether you sell internationally.</li>
</ul>
<p>Be part of something special—connect, inspire, and grow through <em>Discover</em>!</p>
<p>Please attach information to image notes or order notes section, email us with any issues at <a href="mailto:hello@stickiply.com" title="Email Us" rel="noopener" target="_blank">hello@stickiply.com</a></p>
After · Dondo
Discover Artist Spotlight: Showcase Your Brand, Global Small Business Exposure
Amplify your creative voice and expand your reach with our exclusive Discover Artist Spotlight, designed to connect your small business with a global audience. This opportunity empowers you to share your unique story and products efficiently, gaining valuable visibility.
- Global Community Connection: Showcase your unique artwork and products to a diverse, engaged community of art lovers and potential customers worldwide.
- Simplified Submission Process: Easily provide your brand name and a compelling image (Square Format - 1000 pixels max), making your talent shine without complex forms.
- Dedicated Brand Feature: Your business gains a prominent spotlight, helping you attract new followers and grow your presence within the creative market.
- Affordable Growth Investment: Secure your feature for just £0.99, providing immense value for expanding your brand's footprint.
Secure your feature today. Add to Cart with Confidence: Invest in your brand's future and step into the spotlight your talent deserves.
Ghost Diver Sticker
Today
Ghost Diver Sticker
<p><span data-mce-fragment="1">Original Artwork by Stickiply, the ghoulish lava lamp filled with skele-shark and ghost diver! </span></p>
<p><strong>Details:</strong></p>
<p>- 4 Inches (10cm x 4cm) Approx<br data-mce-fragment="1"><span data-mce-fragment="1">- Printed on 130gsm Vinyl with Matte Finish.</span><br>- Laminated with 70Micron Stickiply Matte Laminate.<br>- Handmade with the Siser Juliet.<br>- Waterproof, Scratch and UV Resistant, Outdoor ready!<br data-mce-fragment="1"><br data-mce-fragment="1"></p>
<p><strong>Wholesale: </strong></p>
<p>These stickers can be purchased in bulk at a lower price for wholesale, please get in touch to find out more information (<a title="Email Us" href="mailto:hello@stickiply.com">hello@stickiply.com</a> or <a title="Get in Touch" href="https://stickiply.com/pages/contact">Get in Touch</a>).</p>
<p><span data-mce-fragment="1"><strong>Disclaimer:</strong> </span><span data-mce-fragment="1">Our Stickers are hand made using the Siser Juliet and laminated in house (quite literally) so may include small defects or occasional lint. Apply to a Smooth Clean Surface for best results. Tested for outdoor use. Adhesive is permanent and will not be easily removed from items of a fibrous nature. </span></p>
<p> </p>
After · Dondo
Ghost Diver Vinyl Sticker - Unique Artwork, Waterproof & Matte Finish
Unleash a touch of unique artistry with our 'Ghost Diver' Vinyl Sticker, perfect for personalizing your creations or enhancing your product packaging. This exclusive design from Stickiply provides a durable, standout detail for any surface.
- Exclusive Stickiply Artwork: Features the captivating 'ghoulish lava lamp with skele-shark and ghost diver' design, adding distinctive charm to your projects.
- Premium 130gsm Vinyl & Matte Finish: Crafted for superior tactile feel and vibrant artwork, ensuring a professional appearance that meets your high standards for resale items.
- Ultimate Durability & Protection: Laminated with 70-micron matte finish, this sticker is waterproof, scratch, and UV resistant, ideal for indoor or outdoor applications.
- Precision Hand-Cut Dimensions: Measuring 10cm x 4cm (approx. 4 inches), each sticker is carefully crafted for a flawless application on your chosen items.
Add a splash of original character to your world. Add to Cart with Confidence: Our quality craftsmanship ensures your unique vision comes to life.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Insufficient product images
+£13/moMany physical goods lack sufficient high-quality images, hindering customer understanding and engagement.
critical02
Duplicate or generic product descriptions
+£11/moDescription content is often duplicated or too generic across collections, missing opportunities for unique keywords and product differentiation.
critical03
Limited information for service-based products
+£10/moService-based products lack detailed information, failing to fully convey their value proposition or scope.
critical03 · 03 — Benchmark
How you stack up.
d896ba.myshopify.com (You)
72
Pixartprinting
85
Print Mule
80
AD Branded Solutions
82
BrandDesc wordsLifestyle %Materials %Voice %
d896ba.myshopify.com (You)214w98%19%100%
Pixartprinting180w70%85%80%
Print Mule160w65%80%75%
AD Branded Solutions170w68%82%78%
Competitors were identified by interpreting the provided product categories (packaging, specialist laminate, self adhesive magnets, coasters, book club) as services for small businesses or crafters requiring custom packaging and promotional items. Searches focused on 'custom packaging UK', 'promotional items UK', and related terms. Verified competitors offer similar services and operate within the UK market, aligning with the likely market for a Shopify store without a specific country TLD.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
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Category distribution
Price analysis
£0.3
Min
£20
Avg
£1.75
Median
£789
Max
25%
Budget
39%
Mid-range
35%
Premium
Coverage
100%
Has description
1829
Avg desc length
100%
Has images
6
Avg imgs/product
100%
Compare-at
1%
Psychological
0%
Avg discount
✓
Installments
✓
Bundles
Issues
- Only 1% use psychological pricing patterns (.99, .95)
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£15/mo·31 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+£3/mo·2 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 2.7h · Dondo: 2m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 0.4h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 4h · Dondo: 2m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 19 to 67 characters.The improved sample description went from 376 to 150 words.Insufficient product images is tied to an estimated £34/month.Overly Generic Product Descriptions
Recap · what's at stake
You're losing £34 every month this stays as-is.
31 products to fix. Dondo runs it in 1 minutes.