01
Expand product image sets (currently 0.9 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+£4.4K/mo·95 products
×Curious About (Trading as Curious About Limited)
Live audit · May 29, 2026www.curiousabout.co.uk95 products · 50 sampledE-commerce
Curious About (Trading as Curious About Limited),
you're leaving £35.1K
on the table every year.
We audited 50 of your 95 products. Your catalog scores 38/100 — top Heritage Tourism & Guided Walks brands hit 75. That gap is worth £2.9K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
38/100
Sales at risk
£2.9K/mo
£35.1K/yr if unaddressed
Products to fix
87 of 95
92% of catalog needs work
Time to fix
9d → 1m
Manual vs Dondo
14th percentile of 500 audited stores
The verdict
“You are currently underperforming the general e-commerce average. Your brand has a fantastic, unique product, but your digital catalog is treating it like a commodity. Fixing images and structure could double revenue.”
Manual
64.3h/mo
£2.3K/mo
@ £35/hr · 64.3h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 0.9 per product, need 3+)£4.4K/mo
Improve catalog SEO fields£1.3K/mo
Add missing product descriptions£123/mo
Conservative
£2.2K/mo
Moderate
£2.9K/mo
Aggressive
£4.4K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of £29.3K based on reported annual revenue of ~$500,000 USD FY2023.
Formula: Sampled 50 of 95 products (×1.9 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 60-70% of your revenue — and your product pages aren't answering her questions.
A 42-year-old mother of two living in the UK suburbs who organizes family day trips to nearby cities. She values educational leisure that bridges the gap between a boring museum and an expensive theme park. She is cost-conscious, digitally literate, but appreciates tactile activities that keep her children's eyes off screens and focused on their surroundings.
Sarah the Weekend Heritage Seeker
She walks in already thinking:
Uncertainty about navigation accuracy if landmarks have changed since the guide's publication.
Resistance to paying for a PDF when there are no preview images to verify the quality or difficulty level.
Concerns regarding the cost-benefit ratio of printing at home versus the potential low quality of a self-printed booklet.
What she's trying to do:
Provide a high-value, educational family activity for under £10 per person.
Discover 'hidden' local history and architectural details that are missed by standard tourist maps.
Navigate a city center safely and entertainingly without the stress of managing a large tour group.
What pushes her to buy:
Planning a low-cost UK city break and looking for flexible, family-friendly outdoor activities.
A desire for a structured 'treasure hunt' experience that encourages children to engage with history and architecture.
The need for a self-paced activity that doesn't require a pre-booked time slot or a physical tour guide.
Visual Trust and Value Justification Gap
The catalog fails to provide visual proof of the product experience, with most listings having zero images. Sarah cannot see if the puzzles are age-appropriate or if the maps are legible. Furthermore, the descriptions focus on the delivery format (Download vs. Print) rather than the 'hidden' secrets of the specific city, failing to trigger her curiosity or justify the purchase over free online alternatives.
02 · 02 — Voice
Your brand voice, scored.
Active DiscoveryEncouraging users to actively explore beyond the surface of a location to find hidden, quirky details.
Educational PlayMerging historical heritage with the engagement of a treasure hunt to make learning fun for all ages.
Accessible ExpertiseProviding high-quality historical insights in an affordable, easy-to-digest format for families and tourists.
Local StewardshipFostering an appreciation for the unique architecture and personality of UK towns and cities.
Best of your brand
Take our fabulous self-guided walks of discovery, with a treasure hunt theme, around England, Scotland and Wales, for the curious!
Homepage Copy
Your product pages
The homepage uses evocative language like 'stunning locations' and 'compelling stories,' but the product catalog drifts into purely functional descriptors
Functional Logistics vs. Experiential Wonder
The homepage uses evocative language like 'stunning locations' and 'compelling stories,' but the product catalog drifts into purely functional descriptors. Titles such as 'Liverpool 2 - DOWNLOAD and PRINT' prioritize the delivery method over the 'hidden history' and 'treasure hunt' experience that defines the brand. The catalog should reintegrate the brand's core mission of discovery by using more descriptive, adventurous language in the product titles and summaries to better reflect the values of heritage preservation and fun.
To help people discover the hidden history and heritage of UK cities through fun, self-guided walks.
~$500,000 USD FY2023
Revenue
~2-10
Team
~10,500
Social presence
Tourists, local residents, families, and educational groups interested in UK history and heritage.
Customers
Key differentiators
Focus on 'heritage' and historical architecture rather than just general sightseeingChoice between instant download (PDF) or high-quality printed bookletsActivities designed for all ages, including riddles and puzzles for children
Values
ExplorationAccessibilityEducational FunHeritage Preservation
Tech stack
WordPressWooCommerceGoogle AnalyticsMailchimpStripePayPal
4.2/5
Trustpilot (25)
4.5/5
Google (150+)
What customers love
- Excellent value for money
- Very easy to follow directions
- Discovered parts of the city they never knew existed
Common complaints
- Occasional difficulty with very specific directions if landmarks have changed
- Print quality of PDF depends on the user's printer
Social presence
~1,100
twitter
~50
youtube
~9,200
facebook
~1,200
instagram
$500 - $1,500
Ad spend/mo
Google Search Ads, Facebook Ads
Ad channels
02 · 03 — Proof
Same product, rewritten for Sarah.
Curious About Aberystwyth – Self-Guided Walks
Today
Curious About Aberystwyth – Self-Guided Walks
Discover Aberystwyth’s beautiful architecture, rich history, and hidden corners with this self-guided walking tour from Curious About. Two fascinating routes with maps, directions, and fun clues for all ages.
After · Dondo
Aberystwyth Heritage Treasure Hunt: 2 Self-Guided Walking Tours & Clues
Turn your Welsh seaside visit into a fabulous adventure where history comes alive for the whole family!
• Two Unique Routes: Explore the 13th-century castle ruins and the Victorian promenade at your own pace.
• Interactive Treasure Hunt: Engaging riddles and puzzles keep children focused on architectural details they'd usually miss.
• Digital or Print Choice: Download the PDF for an instant budget-friendly day out or order a high-quality booklet for a tactile keepsake.
• Detailed Navigation: Includes clear maps and frequently updated directions to ensure you never lose your way.
Join thousands of curious explorers discovering the UK’s secret stories—one step at a time!
Curious About Bristol – Self-Guided Walks
Today
Curious About Bristol – Self-Guided Walks
Discover Bristol’s beautiful architecture, rich history, and hidden corners with this self-guided walking tour from Curious About. Two fascinating routes with maps, directions, and fun clues for all ages.
After · Dondo
Bristol Heritage Walking Tour: 2 Interactive Treasure Hunts for Families
Swap the boring museums for an adventurous quest through Bristol’s vibrant docks and historic Old City!
• Dual Discovery Routes: Explore the maritime heritage and grand architecture with two distinct, easy-to-follow trails.
• Brain-Teasing Puzzles: Kid-friendly clues make learning about Brunel and local history an exciting outdoor game.
• Flexible Exploration: No pre-booked slots required—simply start whenever your family is ready to explore.
• Expert Local Insights: Acts like a friendly guide in your pocket, revealing quirky details that general tours overlook.
Take a fabulous self-guided walk of discovery today and see Bristol through curious eyes!
Curious About Cheltenham – Self-Guided Walks
Today
Curious About Cheltenham – Self-Guided Walks
Discover Cheltenham’s beautiful architecture, rich history, and hidden corners with this self-guided walking tour from Curious About. Two fascinating routes with maps, directions, and fun clues for all ages.
After · Dondo
Cheltenham Heritage Treasure Hunt: 2 Self-Guided Walks & Puzzles for Kids
Reveal the hidden secrets of this Regency spa town with a fun-filled heritage hunt that feels like a real-life game!
• Regency Architecture Quest: Spot the quirky details of Cheltenham’s grand buildings while solving clever riddles.
• Family-First Design: Specifically crafted for all ages to bridge the gap between education and play.
• Print or Digital Flexibility: Choose our premium printed booklet to avoid screen time or download the PDF for instant access.
• Verified Quality: Our curated trails are tested for accuracy, ensuring a stress-free experience for parents.
Discover the quirky history of the Cotswolds' gateway with our enthusiast-approved walking guides.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Focus on instruction rather than experience
- Titles like 'ORDER a BOOKLET' prioritize delivery method over destination
Recommendations
- Shift focus to city and benefit
- Use the 50-80 character sweet spot
- Include keywords like 'Scavenger Hunt' or 'Heritage Walks'
Issues
- Descriptions are far too thin, averaging only 189 characters
- Failure to describe landmarks, hidden history, or specific puzzles
Recommendations
- Write 150-250 words per product
- Include bulleted lists of 'What you'll see'
- Highlight 'Why families love it'
Issues
- Zero images on many products like Aberystwyth and Bristol
- Single low-resolution image on existing listings
Recommendations
- Minimum of 3-4 images per product
- Include professional cover shots and lifestyle shots of families using the booklets
- Show a sample 'blurred' page for visual proof
Issues
- Flat pricing model with no psychological hooks
- Lack of multi-buy bundles or anchoring
Recommendations
- Implement City Bundles (e.g., Buy 3 for £18)
- Use .99 charm pricing
- Show 'Compare-at' pricing to create value
Issues
- 88% of products are marked as UNCATEGORIZED
- Formats (PDF vs Booklet) listed as separate products rather than variants
Recommendations
- Group products by geographic Region
- Convert formats into Product Variants with a dropdown menu
Issues
- Missing high-intent tourist keywords like 'Things to do in...'
- Lack of Alt-Text on images and messy URL slugs
Recommendations
- Optimize metadata for 'City + Walking Tour' keywords
- Ensure every image has descriptive Alt-Text
03 · 01b — Issues
Top issues, ranked by cost.
01
Missing Product Images
+£1.0K/moMultiple products like Aberystwyth and Bristol have zero visual proof, leading to high trust abandonment.
critical02
Redundant Listings
+£731/moListing PDF and Print as separate SKUs instead of variants clutters the shop and dilutes SEO.
warning03
Thin Content Descriptions
+£527/moDescriptions average 189 characters, failing to explain the value or specific landmarks included.
warning04
Poor Catalog Categorization
+£380/mo88% of items are uncategorized, preventing users from filtering by region or city.
warning05
No Multi-Buy Incentives
+£263/moLack of city bundles or volume discounts results in a lower Average Order Value.
warning03 · 03 — Benchmark
How you stack up.
Curious About - Self-Guided Walks for the Curious (You)
38
Treasure Trails
88
Treasure Hunt
92
Secret City Trails
85
BrandDesc wordsLifestyle %Materials %Voice %
Curious About - Self-Guided Walks for the Curious (You)27w0%0%85%
Treasure Trails145w80%55%90%
Treasure Hunt110w85%40%95%
Secret City Trails175w75%35%85%
Competitors were identified by filtering for UK-based self-guided walking tour providers with physical or digital booklet fulfillment. Metrics were estimated via analysis of landing page content depth, metadata richness, and visual asset variety.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Category distribution
Price analysis
£7.49
Min
£8
Avg
£7.49
Median
£7.99
Max
0%
Budget
50%
Mid-range
0%
Premium
Coverage
100%
Has description
189
Avg desc length
94%
Has images
0.9
Avg imgs/product
0%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Homepage
58
Perf
85
A11y
100
SEO
6.1 s
LCP
2.6 s
FCP
0.254
CLS
50 ms
TBT
Product page
64
Perf
78
A11y
100
SEO
3.2 s
LCP
Missing fields
Product schemaBreadcrumbList schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
0
Avg links
0
Depth
✕
Breadcrumbs
✕
Cross-sell
Issues
- Average of 0 internal links per product page — weak interlinking
- No cross-sell or related product sections detected on product pages
- No breadcrumb navigation detected on product pages
- 88% of products lack category assignment — potential orphan pages
Recommendations
- Add related product links, category navigation, and contextual links to improve page authority distribution
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
- Assign all products to at least one category to ensure they are discoverable via navigation
3,750
Low est.
7,500
Mid est.
15,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£1.3K/mo·87 products
03
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+£123/mo·4 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 0.9 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Description Writer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Add descriptions to 4 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 20h · Dondo: 6m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 11h · Dondo: 6m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Missing visual proof and lifestyle context
Generate high-quality lifestyle mockups of people using booklets in city settings to increase trust.
+150% conversion rate·AI Image Generator
02
Short, non-persuasive product descriptions
Expand thin descriptions into 250-word persuasive stories highlighting landmarks.
+25% conversion rate·AI Description Writer
03
Unoptimized meta tags and messy URLs
Automatically fix meta tags and URL structures for better organic search visibility.
+40% organic traffic·Listing Optimizer
04
Benefit-poor, instructional titles
Rewrite titles to be SEO-heavy and focus on the destination experience.
+20% CTR·AI Title Generator
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Curious About Aberystwyth
15
+£790
AI Image Generator
Curious About Bristol
15
+£658
AI Image Generator
Curious About Cheltenham
15
+£527
AI Image Generator
Curious About Aberdeen
35
+£439
AI Image Generator
Curious About... Liverpool 2 - DOWNLOAD and PRINT
40
+£395
AI Title Generator
Dondo-style rewrite improved the sample title from 45 to 71 characters.The improved sample description went from 29 to 105 words.Missing Product Images is tied to an estimated £2.9K/month.Functional Logistics vs. Experiential Wonder
Recap · what's at stake
You're losing £2.9K every month this stays as-is.
87 products to fix. Dondo runs it in 1 minutes.