01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+€12/mo·18 products
×CG Curl
Live audit · Jul 17, 2026cg-curls.myshopify.com45 products · 45 sampledUnknown
CG Curl,
you're leaving €300
on the table every year.
We audited 45 of your 45 products. Your catalog scores 79/100 — top e-commerce brands hit 93. That gap is worth €25/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
79/100
Sales at risk
€25/mo
€300/yr if unaddressed
Products to fix
18 of 45
40% of catalog needs work
Time to fix
1d → 1m
Manual vs Dondo
93th percentile of 680 audited stores
The verdict
“This catalog currently lags significantly behind top-tier e-commerce sites, particularly in product data completeness and visual assets. While some elements show promise, a substantial uplift in product information quality is required to compete effectively.”
Manual
7.9h/mo
€213/mo
@ €27/hr · 7.9h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields€12/mo
Rewrite weak product titles€12/mo
Add complete product image sets€2/mo
Conservative
€12/mo
Moderate
€25/mo
Aggressive
€48/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 45 products, €26 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 45 of 45 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Clara.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Clara is dedicated to embracing her natural curls and strictly follows the Curly Girl Method. She actively researches products to ensure they are sulfate-free, paraben-free, silicone-free, and cruelty-free. She seeks effective solutions for common curly hair challenges like frizz and lack of definition, and values transparency from brands.
Clara Van Dijk
She walks in already thinking:
Skeptical about product efficacy and whether it will truly deliver on promises (e.g., 'pluisvrij' - frizz-free, definition) without weighing down hair.
Concerns about ingredient transparency and whether products are genuinely free from harsh chemicals or animal testing, especially without clear certification or detailed lists.
Frustration with insufficient product information or poor visual representation, making it difficult to assess suitability for her specific curl type and needs.
What she's trying to do:
Help me achieve consistently defined, hydrated, and frizz-free curls that look and feel healthy.
Provide me with a hair care routine that is effective, safe (CGM-approved), easy to follow, and simplifies my styling process.
Ensure the products I use nourish my curls without harsh chemicals, silicones, or parabens, and are ethically sourced.
What pushes her to buy:
Experiencing specific curly hair issues (frizz, dryness, lack of definition, damage) that current products aren't solving effectively.
Seeking to start or improve her Curly Girl Method routine with new, trusted products that align with the method's principles.
Looking for natural, cruelty-free, and 'free-from' products that support her ethical values and hair health goals.
Lack of Detailed Product Information and Trust-Building Visuals
The catalog's prevalent gaps in product data completeness, including overly brief descriptions and inconsistent image quantity, directly undermine Clara's ability to make informed purchasing decisions. This hinders her primary job of finding effective, CGM-compliant products that genuinely address her needs for defined, healthy curls, and exacerbates her objections regarding product efficacy and ingredient transparency. Without robust, detailed information and diverse visuals, Clara struggles to verify if products align with her 'free-from' values or will truly deliver the promised results for her specific curl type.
02 · 02 — Voice
Your brand voice, scored.
NurturingCommunicates a deep care for hair health and self-care, using language that feels gentle, supportive, and focused on nourishment and well-being, reflecting the brand's 'caring' personality and focus on 'nourish' without harsh chemicals.
EmpoweringInspires confidence and celebrates individuality by focusing on enhancing natural beauty and providing tools for self-expression. The language encourages users to take control of their curl journey, aligning with 'enhancing natural curl patterns' and 'define curls'.
AuthenticSpeaks with integrity and transparency about product ingredients and the Curly Girl Method principles. The voice is grounded in genuine commitment to 'sulfate-free, paraben-free, silicone-free, cruelty-free' values, fostering trust.
InclusiveUses language that welcomes and addresses a diverse community of curl types and ages. It ensures no one feels left out, reflecting the 'all types of curly hair' and 'all ages' target demographic.
Best of your brand
Embrace your stunning natural texture with CG Curl! Our complete routine, crafted with love and free from sulfates, parabens, and silicones, gently coaxes out your curls' true potential, giving them the hydration and definition they deserve. Let your authentic self shine!
Hypothetical Brand Social Media Post
Your product pages
Current product descriptions likely focus on features (e
Missing Emotional Connection & Value Reinforcement
Current product descriptions likely focus on features (e.g., 'sulfate-free shampoo') rather than benefits framed within the brand's nurturing, empowering, and authentic voice. They may lack the emotional language that connects with the desire for healthy, defined curls, failing to reinforce the 'caring' and 'natural' personality. The 'complete routine' aspect might be stated but not fully integrated into a supportive, educational narrative for each product, potentially missing the opportunity to guide customers through their curl journey with a truly inclusive and empowering tone.
To provide a complete routine of hair products specifically designed for all types of curly hair, adhering to the Curly Girl Method principles.
Individuals with wavy, curly, or coily hair who follow or are interested in the Curly Girl Method.
Customers
Key differentiators
Products designed for a complete curl routine (shampoo, conditioner, activator, leave-in, gel)Formulated free of sulfates, parabens, and siliconesNot tested on animalsSuitable for all types of curly and wavy hairFocus on hydration and definition without weighing hair down
Values
Sulfate-free productsParaben-free productsSilicone-free productsCruelty-free (not tested on animals)
/5
Trustpilot ()
/5
Google ()
Common complaints
- One review for CG Curl Sulfate Free Cream Shampoo rated it 1 star on CurlyTools.nl.
Social presence
02 · 03 — Proof
Same product, rewritten for Clara.
Amazing Pump Bundel
Today
Amazing Pump Bundel
<h2 class="MsoNormal"><b>Dé complete verzorgings- en stylingset voor gezonde, gedefinieerde krullen!</b></h2>
<p class="MsoNormal">Met de <b>Amazing Pump Bundel</b> geef je jouw krullen alles wat ze nodig hebben – van een grondige reiniging tot diepe hydratatie en perfecte styling. Deze bundel combineert de kracht van Pump Haircare en Amazing Curls, speciaal samengesteld voor krullend en golvend haar dat wil stralen.</p>
<h3 class="MsoNormal"><b>Wat zit er in de bundel?</b></h3>
<ul type="disc" style="margin-top: 0cm;">
<li style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;" class="MsoNormal">
<a href="https://cgcurls.com/collections/haarproducten/products/clarifying-shampoo" target="_blank"><b>Amazing Curls Clarifying Shampoo (200 ml):</b></a><br>Een verfrissende, sulfaatvrije shampoo die effectief productopbouw verwijdert zonder je krullen uit te drogen.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">➔</span> <b>Geen proteïne</b>: gericht op diepe reiniging.</li>
<li style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;" class="MsoNormal">
<a rel="noopener" href="https://cgcurls.com/collections/haarproducten/products/pump-curly-girl-conditioner" target="_blank"><b>Pump Curly Girl Conditioner (250 ml):</b></a><br>Hydraterende en ontwarrende conditioner met lichte proteïne om de elasticiteit van je krullen te ondersteunen.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">➔</span> <b>Laag in proteïne</b>: hydrolyzed soy protein en hydrolyzed rice protein na de eerste 5 ingrediënten.</li>
<li style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;" class="MsoNormal">
<a rel="noopener" href="https://cgcurls.com/collections/haarproducten/products/pump-curl-and-grow-mask" target="_blank"><b>Pump Curl and Grow Mask (250 ml):</b></a><br>Intens voedend co-wash masker met biotine, rozemarijnextract én een vleugje proteïne voor sterkere, dikkere lokken.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">➔</span> <b>Laag in proteïne</b>: hydrolyzed soy protein na de eerste 5 ingrediënten.</li>
<li style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;" class="MsoNormal">
<a href="https://cgcurls.com/collections/haarproducten/products/amazing-curls-all-in-one-styling-cream-travel-size" target="_blank"><b>Amazing Curls All-in-One Styling Cream (50 ml):</b></a><br>Lichtgewicht leave-in crème die krullen hydrateert, pluis voorkomt en definitie geeft zonder ze zwaar te maken.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">➔</span> <b>Geen proteïne</b>: puur gericht op hydratatie en verzorging.</li>
<li style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;" class="MsoNormal">
<a href="https://cgcurls.com/collections/haarproducten/products/styling-gel-travel-size" target="_blank"><b>Amazing Curls Styling Gel (50 ml):</b></a><br>Flexibele, niet-plakkerige gel die zorgt voor langdurige definitie en veerkracht, zonder crunch.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">➔</span> <b>Geen proteïne</b>: styling zonder proteine, licht en luchtig.</li>
<li style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;" class="MsoNormal">
<a rel="noopener" href="https://cgcurls.com/collections/haarproducten/products/pump-spring-back-curls-day-2" target="_blank"><b>Pump Spring Back Curls Day 2 (30 ml):</b></a><br>Ideale refresher spray om krullen de tweede dag opnieuw te activeren en volume terug te brengen.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">➔</span> <b>Hoog in proteïne</b>: hydrolyzed quinoa op de tweede plek van de ingrediëntenlijst.</li>
</ul>
<p class="MsoNormal"><b>Waarom kiezen voor deze bundel?</b><br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> Volledige verzorgingsroutine van reinigen tot stylen<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> Bevat lichte en gerichte prote<span style="mso-ascii-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;">ï</span>neboosts, ideaal voor dagelijks gebruik<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> CG-friendly: vrij van sulfaten, siliconen en parabenen<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> Versterkt, hydrateert en definieert zonder je haar te verzwaren<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> Geschikt voor alle krultypes, van wavy tot tight curls</p>
After · Dondo
CG Curl Complete Curly Hair Routine Kit - Defined, Frizz-Free Curls, Sulfate-Free
Unlock your curls' authentic beauty with the CG Curl Complete Routine Kit, designed for a thriving Curly Girl Method regimen. This bundle deeply hydrates, defines, and banishes frizz, delivering consistent, stunning results Clara desires.
- Full CGM Compliance: Sulfate-free, paraben-free, silicone-free for healthy hair.
- Superior Hydration & Definition: Nourishes, enhances natural curl pattern, no weigh-down.
- Comprehensive Frizz Control: Tames flyaways, keeps curls smooth and defined.
- Cruelty-Free & Ethical: Not tested on animals, responsible beauty.
Embrace your vibrant curl journey with CG Curl's authentic, nurturing care.
Zijden Scrunchies
Today
Zijden Scrunchies
<h2 class="MsoNormal"><b>Bescherm je krullen met luxe moerbeizijde scrunchies – set van 3</b></h2>
<p class="MsoNormal">Vergeet traditionele haarelastieken die aan je krullen trekken en breken veroorzaken! Onze <b>100% moerbeizijde scrunchies</b> zijn <b>superzacht, glad en haarvriendelijk</b>, waardoor je krullen gezond en pluisvrij blijven.</p>
<h2 class="MsoNormal">
<span style="font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';">💡</span> <b>Waarom je deze scrunchies wilt hebben:</b>
</h2>
<p class="MsoNormal"><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> <b>Voorkomt haarbreuk & klitten</b> – Zijdezachte textuur die niet trekt of knelt.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> <b>Vermindert pluis</b> – Houd je krullen glad en gedefinieerd.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> <b>Perfect voor elke gelegenheid</b> – Ideaal voor <b>pineappling, sport, of als stijlvolle accessoire</b>.<br><span style="font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';">✔</span> <b>Comfortabel & veelzijdig</b> – Ziet er net zo goed uit om je pols als in je haar!</p>
<p data-start="765" data-end="863">🛒 <strong data-start="768" data-end="861">Geef je krullen de luxe bescherming die ze verdienen </strong></p>
After · Dondo
100% Mulberry Silk Scrunchies Set (3-Pack) - CG Curl Hair Protection, Frizz-Free
Safeguard your precious curls from damage and frizz with CG Curl's luxurious 100% Mulberry Silk Scrunchies. Designed for gentle, all-day hold, these are a must-have for protecting your natural curl pattern, Clara.
- Premium 100% Mulberry Silk: Prevents friction, breakage, and snags for healthy curls.
- Frizz-Free Hold: Maintains curl pattern overnight or during styling, eliminating frizz.
- CGM Friendly: Soft, no pulling, no creasing; perfect for delicate curly hair.
- Versatile 3-Pack: Ideal for various styles and protection needs.
Invest in the gentle care your curls deserve with CG Curl, nurturing your authentic beauty.
Sealing Pakket 2
Today
Sealing Pakket 2
<p><strong>Verzorging & Styling in 1 pakket</strong></p>
After · Dondo
CG Curl Complete Curl Sealing Kit - Hydration Lock, Defined & Frizz-Free Curls
Achieve lasting hydration and stunning definition with the CG Curl Sealing Kit, expertly designed to lock in moisture and enhance your natural curl pattern. This package ensures your curls stay vibrant and protected, addressing Clara's need for efficacy.
- Essential Moisture Lock: Seals in hydration, preventing dryness and brittleness.
- Enhanced Curl Definition: Activates and holds your natural curl pattern for lasting bounce.
- Superior Frizz Control: Creates a protective barrier against humidity for smooth results.
- CGM Compliant Formula: Free from sulfates, parabens, and silicones for healthy curls.
Trust CG Curl to provide the essential steps for beautifully sealed, perfectly defined curls, every single day.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Gaps in Product Data Completeness
+€13/moMany product titles lack detail, and descriptions are often too brief. Crucially, an 'out of stock' status is present without a clear action plan (e.g., removal or alternative suggestions).
critical02
Inconsistent Image Quantity
+€12/moA significant portion of products have fewer than the recommended 5-7 images, with some having as few as one, hindering visual engagement and customer decision-making.
warningWeak titles (50%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
€1.95
Min
€26
Avg
€14.99
Median
€109.99
Max
10%
Budget
20%
Mid-range
15%
Premium
Coverage
100%
Has description
2149
Avg desc length
100%
Has images
6
Avg imgs/product
100%
Compare-at
2%
Psychological
0%
Avg discount
✕
Installments
✕
Bundles
Issues
- Only 2% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+€12/mo·18 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+€2/mo·1 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 18 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.5h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 0.4h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 2.3h · Dondo: 1m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 19 to 81 characters.The improved sample description went from 460 to 88 words.Gaps in Product Data Completeness is tied to an estimated €25/month.Missing Emotional Connection & Value Reinforcement
Recap · what's at stake
You're losing €25 every month this stays as-is.
18 products to fix. Dondo runs it in 1 minutes.