01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$13.9K/mo·40 products
×Brooklyn Botany
Live audit · May 24, 2026www.brooklynbotany.com60 products · 15 sampledShopify
Brooklyn Botany,
you're leaving $327.8K
on the table every year.
We audited 15 of your 60 products. Your catalog scores 72/100 — top Beauty & Skincare brands hit 85. That gap is worth $27.3K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
72/100
Sales at risk
$27.3K/mo
$327.8K/yr if unaddressed
Products to fix
40 of 60
67% of catalog needs work
Time to fix
3d → 1m
Manual vs Dondo
73th percentile of 282 audited stores
The verdict
“You are currently sitting at the high end of the 'average' tier. You have the hard part finished (great photos and products). To move into the Top Performer (85+) category and compete with brands like Tree Hut, you must shift from 'selling a commodity' to 'selling a result' through better copywriting and smarter catalog structure.”
Manual
16.7h/mo
$752/mo
@ $45/hr · 16.7h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$13.9K/mo
Rewrite weak product titles$13.9K/mo
Conservative
$13.8K/mo
Moderate
$27.3K/mo
Aggressive
$47.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $416.7K based on reported annual revenue of ~$5M USD FY2023.
Formula: Sampled 50 of 60 products (×1.2 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
A 34-year-old busy professional and mother who views her evening routine as a non-negotiable mental health break. She values the 'clean beauty' aesthetic but is increasingly price-sensitive due to inflation, seeking products that offer high-end results and pleasant scents without the luxury markup.
Sarah 'The Home-Spa' Miller
She walks in already thinking:
Concerns regarding product consistency, specifically whether scrubs will arrive too oily or too dry based on mixed reviews.
Worry about shipping integrity and whether oils or scrubs will leak in the box, creating a mess upon arrival.
Skepticism about the potency of essential oils compared to 'professional-grade' or MLM brands at higher price points.
What she's trying to do:
Achieve professional-level skin exfoliation and 'spa-glow' results from the comfort of a home shower.
Curate a non-toxic and cruelty-free bathroom environment that smells high-end on a budget.
Find reliable, natural remedies for skin texture and stress relief without long-term subscription commitments.
What pushes her to buy:
Emotional burnout necessitating an immediate, low-cost 'self-care' purchase for under $20.
Reaching a $25 threshold for free shipping by adding low-cost accessories like exfoliating mitts to a scrub purchase.
Positive visual social proof on TikTok or Instagram showing the physical texture of the Brown Sugar or Coffee scrubs.
Functional Minimalism vs. Emotional Connection
The catalog's clinical and short titles (e.g., 'Basil Essential Oil') fail to speak to Sarah's emotional need for a 'spa experience.' There is a lack of lifestyle-focused bundles that help her reach the $25 free shipping tier easily. Additionally, the product descriptions do not proactively address common complaints about 'oily residue' or 'scent strength,' leaving her to rely on potentially negative third-party reviews rather than brand-led reassurance.
02 · 02 — Voice
Your brand voice, scored.
Accessible LuxuryProviding spa-quality experiences and premium-grade natural oils at price points that remain within reach for everyday consumers.
Urban ZenBridging the gap between a fast-paced city lifestyle and the essential need for restorative, at-home self-care rituals.
Transparent PurityMaintaining a firm commitment to clean formulas by removing harmful sulfates and parabens in favor of all-natural, effective actives.
Democratic WellnessChampioning the idea of 'self-care for the people' through inclusive messaging and straightforward, functional product benefits.
Best of your brand
Hit do not disturb, suds up, and tune into next-level Zen.
About Us Page
Your product pages
The current catalog copy leans heavily into repetitive, SEO-focused functional descriptions (e
Functional Utility vs. Lifestyle Vibe
The current catalog copy leans heavily into repetitive, SEO-focused functional descriptions (e.g., 'heavy duty exfoliation' and 'independently tested for quality') which creates a stylistic rift with the vibrant, 'Urban Zen' persona found on the homepage. While the brand mission emphasizes a 'luxury spa-like experience,' the product descriptions often read like industrial marketplace listings. Infusing more of the 'Brooklyn Botany mantra'—specifically the balance of city hustle and spa relaxation—into the product pages would better align the catalog with the brand's core values of accessible self-care.
To provide high-quality, natural skincare and aromatherapy products at an affordable price, emphasizing purity and effectiveness.
~$5M USD FY2023
Revenue
~10-20
Team
~15,000
Social presence
Direct-to-consumer (DTC) wellness and skincare enthusiasts, particularly on Amazon and Shopify
Customers
Key differentiators
High concentration of natural oils in scrubsStrong presence and high ratings on Amazon marketplaceAffordable entry point for premium-feel aromatherapy
Values
Natural ingredientsAffordabilityPurityCruelty-freeCustomer satisfaction
Tech stack
ShopifyKlaviyoGoogle AnalyticsFacebook PixelAmazon FBA
/5
Trustpilot ()
4.5/5
Google (250+ (via Amazon/External aggregators))
What customers love
- Exfoliating properties of the Brown Sugar Scrub
- Strong, pleasant scents that are not overpowering
- Fast shipping and good packaging on Amazon
Common complaints
- Occasional issues with oily residue leaking during shipping
- Consistency of scrubs can be too dry or too oily depending on batch
- Some customers find the essential oil scents weaker than professional-grade oils
Social presence
150
tiktok
210
twitter
2,400
facebook
50
linkedin
$10k - $20k
Ad spend/mo
Amazon Advertising, Meta Ads, Google Search
Ad channels
02 · 03 — Proof
Same product, rewritten for Sarah.
Basil Essential Oil
Today
Basil Essential Oil
Basil Essential Oil – 100% Pure and Natural by Brooklyn Botany is a fresh, herbaceous oil with no additives or dilution, delivering bold aroma and full potency in every drop. This therapeutic grade essential oil is independently tested for quality and ideal for aromatherapy, massage blends, and diffuser use. As a versatile essential oil for diffuser, it blends beautifully with bergamot, cedarwood, clary sage, frankincense, ginger, grapefruit, lemon, lime, lavender, peppermint, and pine. Must be diluted with a carrier oil before topical use. Bottled in an amber glass bottle with built-in dropper and carefully bottled in the USA for trusted quality.
After · Dondo
Pure Basil Essential Oil by Brooklyn Botany - 100% Undiluted Therapeutic Grade
Turn your workspace into a focused sanctuary with a scent that clears mental clutter and sharpens your vibe.
• 100% Pure & Undiluted: Zero fillers or synthetic additives, preserving the potent, herbaceous power of Ocimum basilicum.
• Professional Grade Potency: Rigorously tested to ensure high concentration, delivering more 'spa' per drop than lower-grade brands.
• Leak-Proof Security: Our reinforced seals ensure your oil arrives in the bottle, not on the box, for a mess-free delivery experience.
Hit do not disturb and reclaim your peace with our transparent purity guarantee.
Lemon Essential Oil
Today
Lemon Essential Oil
Lemon Essential Oil – 100% Pure and Natural by Brooklyn Botany is a crisp, citrus oil with no additives or dilution, delivering bright aroma and full potency in every drop. This therapeutic grade essential oil is independently tested for quality and ideal for aromatherapy, massage blends, and diffuser use. As a versatile essential oil for diffuser, it blends beautifully with cedarwood, eucalyptus, frankincense, grapefruit, lemongrass, orange, peppermint, and tea tree. Must be diluted with a carrier oil before topical use. Bottled in an amber glass bottle with dropper and carefully bottled in the USA for trusted quality.
After · Dondo
Lemon Essential Oil by Brooklyn Botany - 100% Pure Cold Pressed Citrus, 1oz
Wake up your senses and refresh your home with a burst of liquid sunshine in every single drop.
• Cold-Pressed Purity: Extracted directly from fresh citrus peels for an authentic aroma that uplifts your mood and cuts through odors.
• Maximum Concentration: High-potency formula means a little goes a long way in your diffuser or cleaning DIYs.
• Secure-Ship Seal: We’ve upgraded our packaging to prevent leaks during transit, so your 'Urban Zen' isn't ruined by a messy box.
Suds up or diffuse deep; enjoy accessible luxury that fits perfectly into your restorative self-care routine.
Exfoliating Mitt for Bath and Shower - 2pcs Pack
Today
Exfoliating Mitt for Bath and Shower - 2pcs Pack
Exfoliating Mitt for Bath & Shower – 2 Pack by Brooklyn Botany delivers deep, heavy duty exfoliation for noticeably smoother skin. Designed as exfoliating mitts for body, they help remove dead skin cells, improve skin tone, and reveal a fresh, clean glow after every use. This spa quality massage scrubber enhances your favorite body scrub or soap for a more effective cleanse. Ideal for those who prefer a heavy duty exfoliation level, these deep exfoliating mitts leave skin feeling soft, refreshed, and revitalized. Not recommended for sensitive skin.
After · Dondo
Exfoliating Mitt 2-Pack by Brooklyn Botany - Deep Scrub Body Scrubber for Glow
Ditch the dullness and reveal baby-soft skin without the expensive spa markup or harsh chemical peels.
• Deep-Texture Weave: Gently but effectively buffs away dead skin cells to prep your body for oils or brown sugar scrubs.
• Dual-Pack Value: Perfect for reaching that $25 free shipping threshold—keep one at home and one for travel.
• Durable Double-Stitching: Designed for heavy-duty shower use without fraying, ensuring a consistent texture every time you suds up.
Tune into next-level Zen and get that post-spa glow delivered straight to your door with Democratic Wellness in mind.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Average title length is only 28 characters
- Titles lack Power Words (Therapeutic Grade, 100% Pure, Size)
- Missing brand name and key benefits in titles
Recommendations
- Rewrite titles to include brand, key benefit, and size
- Aim for 50-80 character length
- Add entice keywords for search result click-through
Issues
- Highly templated and repetitive opening sentences
- Copy feels clinical rather than emotional
- Risk of thin content flags from search engines
Recommendations
- Infuse first 200 characters with unique use cases
- Differentiate similar products with specific benefits
- Connect copy to wellness enthusiast demographic
Issues
- Lack of 'Texture Shots' for tactile products like mitts
Recommendations
- Add texture shots as second or third gallery image
- Continue maintaining high image count (7+ per product)
Issues
- Low price ceiling ($19.99)
- Flat pricing across many different oils
- Lack of Value Anchoring
Recommendations
- Implement Quantity Discounts on product pages
- Introduce premium bundles or gift sets to act as price anchors
- Offer 'Buy 3, Get 1 Free' for low-margin items
Issues
- Internal workflow tags like 'item in work' visible to customers
- Back-end organization leaking into front-end experience
Recommendations
- Immediate audit of all product tags
- Replace workflow tags with functional tags like 'Stress Relief' or 'Gift Ideas'
Issues
- Missing long-tail keyword opportunities in metadata
- Generic alt-text for product images
- Lack of solution-based keywords in titles
Recommendations
- Update Alt-Text for all 7+ images per product with descriptive keywords
- Target solution keywords (e.g., 'fix dry skin') instead of just product names
03 · 01b — Issues
Top issues, ranked by cost.
01
Internal Tags Visible
+$9.6K/mo12 out of 15 products contain tags like 'item in work', destroying brand trust.
critical02
Short Product Titles
+$6.8K/moTitles average 28 characters, losing 20-30% of organic search traffic.
warning03
Low AOV Strategy
+$4.9K/moFlat pricing and single $5.99 items reduce margins significantly after CAC.
warning04
Templated Descriptions
+$3.6K/moDuplicate opening sentences across categories lead to SEO 'thin content' risks.
warning05
Missing Bundle Logic
+$2.5K/moNo clear path for 'Routine Kits', missing out on approx 20% revenue per order.
warning03 · 02 — AI Search
Can AI find you? (2% visible)
0
claude7
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
1
Mentioned
59
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“best organic lavender essential oil for diffusers”
“best whipped body scrub for sensitive skin”
“best natural carrier oils for mixing with essential oils”
“best hydrating facial serums for a 30 year old”
“best cold pressed sweet almond oil for body massage”
“Majestic Pure vs Radha Beauty essential oils which is better”
“Tree Hut sugar scrub alternatives that are more natural”
“ArtNaturals vs Handcraft Blends for aromatherapy”
“how does Majestic Pure body scrub compare to other natural brands”
“best alternatives to ArtNaturals for organic skin care”
Who AI recommends instead
What to fix for AI visibility
“best organic lavender essential oil for diffusers”
The brand currently lacks a Lavender SKU in its catalog. To capture this high-volume traffic, launch a Lavender Essential Oil product focusing on 'therapeutic grade' and 'aromatherapy diffuser' compatibility.
organic lavender essential oilbest oil for diffusersaromatherapy lavenderpure lavender extract
“best whipped body scrub for sensitive skin”
The brand specializes in physical exfoliants (mitts) but lacks the topical scrub. Position the Exfoliating Mitt as a 'natural alternative' to chemical or whipped scrubs for sensitive skin by highlighting physical control over intensity.
sensitive skin body exfoliationnatural scrub alternativegentle physical exfoliantwhipped scrub replacement
“best natural carrier oils for mixing with essential oils”
The brand currently only lists volatile essential oils. To appear in 'mixing' queries, the brand must stock carrier oils (Fractionated Coconut, Jojoba, or Almond) to complete the aromatherapy ecosystem.
carrier oil for essential oilsmixing oils for skindiluting essential oilsbase oil for aromatherapy
“best hydrating facial serums for a 30 year old”
The brand focuses on body care and raw oils rather than formulated serums. Update the 'Lemon Essential Oil' and 'Cypress Essential Oil' pages to include DIY serum recipes for aging skin when diluted with a carrier oil.
DIY hydrating facial serumnatural face oils for 30srejuvenating skin extractsanti-aging essential oil blend
03 · 03 — Benchmark
How you stack up.
Brooklyn Botany - Self-Care for the People
– BrooklynBotany.com (You)
72
Majestic Pure
81
ArtNaturals
86
Radha Beauty
76
BrandDesc wordsLifestyle %Materials %Voice %
Brooklyn Botany - Self-Care for the People
– BrooklynBotany.com (You)114w100%68%100%
Majestic Pure185w65%85%90%
ArtNaturals210w75%80%85%
Radha Beauty155w55%90%80%
Competitive analysis based on catalog overlap in the essential oils and body scrub categories, price point benchmarking, and digital brand presence in the United States. Metrics are estimated via automated analysis of product page structures and public brand signals.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (4%)
Weak titles (50%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$5.99
Min
$10
Avg
$9.99
Median
$19.99
Max
2%
Budget
47%
Mid-range
1%
Premium
Coverage
100%
Has description
731
Avg desc length
100%
Has images
7.2
Avg imgs/product
16%
Compare-at
26%
Psychological
38%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 16% of products show compare-at prices — missing urgency signals
- Only 26% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
64
Perf
95
A11y
92
SEO
6.0 s
LCP
2.4 s
FCP
0.098
CLS
220 ms
TBT
Product page
63
Perf
91
A11y
92
SEO
6.3 s
LCP
Missing fields
BreadcrumbList schema
Sample pages
Recommendations
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
48
Avg links
0
Depth
✕
Breadcrumbs
✓
Cross-sell
Issues
- No breadcrumb navigation detected on product pages
Recommendations
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
4,500
Low est.
9,000
Mid est.
18,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$13.9K/mo·40 products
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 3.3h · Dondo: 3m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 5h · Dondo: 3m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Critically short product titles reducing click-through rate
Transforms basic names into keyword-rich, 70-character titles including brand and benefits.
+20-30% click-through rate·AI Title Generator
02
Internal workflow tags visible and unprofessional metadata
Instantly scrubs internal tags and standardizes category hierarchy across the entire catalog.
Immediate trust improvement and better indexing·Listing Optimizer
03
Clinical, repetitive product descriptions
Generates unique, benefit-driven copy for every SKU focusing on specific customer use cases.
+15% conversion rate·AI Description Writer
04
Low AOV and lack of competitive bundling
Analyzes market leaders to identify high-performing kits and suggest optimized bundle options.
+25% average order value·Competitor Analysis
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Basil Essential Oil
45
+$2.5K
AI Title Generator
Lemon Essential Oil
45
+$2.1K
AI Title Generator
Exfoliating Mitt
68
+$1.7K
AI Image Generator
Black Pepper Essential Oil
72
+$1.4K
AI Description Writer
Helichrysum Essential Oil
72
+$1.3K
AI Description Writer
Frankincense Essential Oil
88
+$1.1K
AI Image Generator
Dondo-style rewrite improved the sample title from 19 to 78 characters.The improved sample description went from 101 to 89 words.Internal Tags Visible is tied to an estimated $27.3K/month.Functional Utility vs. Lifestyle Vibe
Recap · what's at stake
You're losing $27.3K every month this stays as-is.
40 products to fix. Dondo runs it in 1 minutes.